YouTube Marketing Blog

Category: YouTube for Brands

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.
Matthias Funk

10 YouTube Mistakes Most Companies Make

YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
Audrey Opdycke-Barnes

YouTube Case Study – Samsung

With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.
Matthias Funk