YouTube Marketing Blog

Category: YouTube for Brands

Organic vs Paid Video Traffic: How to get the best of both worlds!

Quick results at the lowest possible price. This is what many companies strive for - in particular when it comes to their YouTube views. Investing in paid advertising appears to be the common way to go, sometimes totally neglecting the organic side of YouTube traffic. But why? Is paid traffic better compared to...
Florian Zweimüller

Video Marketing Strategy With See-Think-Do-Care Framework (STDC)

The See-Think-Do-Care model is a practical and empowering tool that helps you assess how to communicate with your target customer in this digital culture. The framework is designed specifically for digital channels so your marketing can be focused, specific, and effective at reaching your Largest Addressable Qualified Audience (LAQA).
Anna Martynova

How to Title YouTube Videos

Your title is (by far) your video's most important piece of metadata. That's why, when it comes to video SEO, including your keyword in your video title is an absolute must. Also, make sure not to change the keyword. It's best to use the exact, word-for-word term.
Anna Martynova
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