YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

What Is a Thumbnail and How to Make Thumbnails for YouTube?

A YouTube thumbnail is one important factor to make your content stand out! A thumbnail is a reduced size version of an image. This thumbnail is the first thing a person will see when they are browsing and trying to decide which content will give them the best solution or answer to whatever...
Matthias Funk

How Does YouTube Count Views?

When it comes to understanding views on YouTube, it’s important to get what a view really means. YouTube counts a view depending on whether the viewer initiated the watching of a video or not. In the past the view count would increase whenever the video was loaded. Furthermore, it depends on how long...
Karin Schmid

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.
Matthias Funk

10 YouTube Mistakes Most Companies Make

YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
Matthias Funk

What Happened to the YouTube Keyword Tool?

In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.
Matthias Funk

YouTube Case Study – Samsung

With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.
Matthias Funk

Learnings from the OMR Conference 2018

5 simple truths from attending one of the world's largest online marketing conference: The OMR (Online Marketing Rockstars) that took place March 22nd to 23rd in Hamburg. 40,000 attendees, 300 exhibitors and over 300 speakers - a pretty overwhelming experience.
Claudia Eder
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