YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

How to Promote YouTube Videos in 19 Easy Steps

So...you have a YouTube channel and you've created your first YouTube video. Now you want to know how to promote your YouTube videos to receive more traffic? You have to spend some time actively promoting your channel and videos — the right way, if you want them to be effective. But exactly how...
Karin Schmid

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.
Matthias Funk

10 YouTube Mistakes Most Companies Make

YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
Matthias Funk

What Happened to the YouTube Keyword Tool?

In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.
Matthias Funk
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