YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
YouTube Marketing Blog
Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.
In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.
What makes a YouTube brand account special? We explain the benefits of a YouTube brand account and how to move your YouTube channel to a Brand Account.
With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.
5 simple truths from attending one of the world's largest online marketing conference: The OMR (Online Marketing Rockstars) that took place March 22nd to 23rd in Hamburg. 40,000 attendees, 300 exhibitors and over 300 speakers - a pretty overwhelming experience.
Most YouTube channel owners upload their videos to YouTube without caring much about metadata and video SEO. While big brands often use social media management tools like Sprinklr, Falcon.io or Buffer – they rarely use these platforms to upload or optimize their YouTube videos. The tubics YouTube channel analysis gives you a headstart...
Since Google has shunted its own official YouTube keyword tool in 2014 there’s a lot of guessing about finding the best tags for YouTube videos. But finding the right keywords are crucial to getting more views for your videos. There’s a bunch of Youtube Keyword Tools out there. This review wants to help...
We are thankful and proud that we belong to the lucky group of startups that not only survived their first year but also have a small but great team, a working product, and some promising traction. In retrospective we managed to achieve quite a lot in 2017, especially considering our limited resources. But...
There are 6 easy steps for the creation of your YouTube brand channel. A branded channel is a way to connect with fans, audiences and customers. It represents you as a brand and gives you the opportunity to create a tie between your product or service and your audience.