YouTube Marketing Blog

So...you have a YouTube channel and you've created your first YouTube video. Now you want to know how to promote your YouTube videos to receive more traffic? You have to spend some time actively promoting your channel and videos — the right way, if you want them to be effective. But exactly how...

You want to create a professional YouTube video? But you don’t know how to light your videos and what equipment to use? We will provide you with some tips to get the best lighting for your YouTube videos.

You have shot and edited your video content and now you're ready to upload your videos to YouTube. But what if you don't know how to go about doing that? And what happens if you get it wrong?

Learn 24 professional tips and tricks on how to get subscribers on YouTube quickly and the most common mistakes you will want to avoid.

YouTube’s ‘Hero, Hub, Help’ Content Planning Framework for Brands: What exactly is video content strategy? On YouTube, it involves the research, development, planning, creation, delivery, and management of your video content.

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.

In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.

What makes a YouTube brand account special? We explain the benefits of a YouTube brand account and how to move your YouTube channel to a Brand Account.

With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.

5 simple truths from attending one of the world's largest online marketing conference: The OMR (Online Marketing Rockstars) that took place March 22nd to 23rd in Hamburg. 40,000 attendees, 300 exhibitors and over 300 speakers - a pretty overwhelming experience.