Armed Forces on YouTube are trying to recruit potential soldiers and workers as well as to inform on military news. They do so with interviews, educational content and exercise videos.
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Armed Forces across the globe are appearing in Google and YouTube searches and subscribers are raving about their Armed Forces channels. A YouTube channel is a fantastic marketing tool for your Armed Forces to reach their audience. Indeed, what better way to tell a story than through video? This media allows you more than any other to build an immersive universe for the Internet user, to create a link between him and your Armed Forces, while making your story and your message known in a creative and more subtle way than a simple image, for example. In addition to the entertaining aspect, the strength of video lies in its ability to convey a consistent message in a short time, because if a picture is worth 1000 words, a video can be worth millions as YouTube now counts 1,3 billion users!
Armed Forces on YouTube are trying to reach their audiences in order to inform them about what they are doing, but also to recruit potential soldiers and workers. To do so, they are uploading videos to captivate their audience, but also to tell them what it is really like to work for the army and why they should join the Armed Forces. Social media marketers who work for the Armed Forces must realize that YouTube has become the second-biggest search engine in the world after Google (which happens to own YouTube). So when someone wants to know more about joining the army, having videos with quality and entertaining content is a fantastic way to get those people interested.
Armed forces with successful YouTube channels, such as the Royal Australian Air Force, have started a series of trends in videos. When visiting their YouTube channel, the audience can watch exercise videos of the latest army planes, videos that have been recorded from the inside of a jet cockpit to feel like you are the one flying the plane! The Bundeswehr has a growing community of over 650 000 subscribers who await their weekly videos. Again, this YouTube channel shows videos of different army planes and machinery, recordings of different operations but also historical videos, which show what this particular force used to look like in the past. A great way to interact with people who are interested in history and aviation, for example. Finally, people are able to have an insight into the life of a soldier with interview videos of different members of the Armed Forces, which can act as recruitment videos.
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