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Top Beauty Retailers & Drugstores on YouTube

Videos can play a large role in helping consumers make purchase decisions, both online and offline. U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as to product review videos from creators. They say YouTube is their No. 1 digital source for beauty content, followed closely by Google Search.

Channel Name

Country

Dez '22
The Content Score is a proprietary tubics metric, indicating how our professional agents have rated a channel's video content.
Content Score
tubics metric
0
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IPSY
by
United States
1450000
Views (Sep '22)
13703701

Channel Name: IPSY

Country: United States

Subscribers: 1450000

Views: 7.58

Content Score: 144

0
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Sephora
by
LVMH
France
1410000
Views (Sep '22)
1300417

Channel Name: Sephora

Country: France

Subscribers: 1410000

Views: 1.07

Content Score: 256

0
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ClickOnCare.com
by
India
616000
Views (Sep '22)
108333

Channel Name: ClickOnCare.com

Country: India

Subscribers: 616000

Views: 0.34

Content Score: 72

0
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dm-drogerie markt Deutschland
by
dm
Germany
178000
Views (Sep '22)
2553324

Channel Name: dm-drogerie markt Deutschland

Country: Germany

Subscribers: 178000

Views: 3.68

Content Score: 108

0
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Sally Beauty
by
United States
165000
Views (Sep '22)
1324447

Channel Name: Sally Beauty

Country: United States

Subscribers: 165000

Views: 1.02

Content Score: 144

0
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Birchbox
by
United States
94600
Views (Sep '22)
72997

Channel Name: Birchbox

Country: United States

Subscribers: 94600

Views: 0.16

Content Score: 108

0
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ultabeauty
by
Ulta Beauty, Inc.
United States
90200
Views (Sep '22)
8221878

Channel Name: ultabeauty

Country: United States

Subscribers: 90200

Views: 2.67

Content Score: 32

0
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Watsons Malaysia
by
Watsons
Malaysia
89200
Views (Sep '22)
15069874

Channel Name: Watsons Malaysia

Country: Malaysia

Subscribers: 89200

Views: 6.35

Content Score: 4

0
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Mein ROSSMANN
by
Rossmann
Germany
81700
Views (Sep '22)
274348

Channel Name: Mein ROSSMANN

Country: Germany

Subscribers: 81700

Views: 0.63

Content Score: 72

0
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Walgreens
by
Walgreens
United States
65700
Views (Sep '22)
25373

Channel Name: Walgreens

Country: United States

Subscribers: 65700

Views: 0.04

Content Score: 72

0
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CVS Pharmacy
by
CVS
United States
61600
Views (Sep '22)
5377193

Channel Name: CVS Pharmacy

Country: United States

Subscribers: 61600

Views: 1.94

Content Score: 32

0
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Boots UK
by
United Kingdom
50200
Views (Sep '22)
397335

Channel Name: Boots UK

Country: United Kingdom

Subscribers: 50200

Views: 1.31

Content Score: 54

0
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Druni Perfumerias
by
Spain
43700
Views (Sep '22)
895806

Channel Name: Druni Perfumerias

Country: Spain

Subscribers: 43700

Views: 12.58

Content Score: 256

0
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Watsons Türkiye
by
Watsons
Turkey
41500
Views (Sep '22)
292260

Channel Name: Watsons Türkiye

Country: Turkey

Subscribers: 41500

Views: 0.59

Content Score: 48

0
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Rossmann Polska
by
Rossmann
Poland
39200
Views (Sep '22)
9128338

Channel Name: Rossmann Polska

Country: Poland

Subscribers: 39200

Views: 4.35

Content Score: 32

0
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Superdrug
by
United Kingdom
36200
Views (Sep '22)
108348

Channel Name: Superdrug

Country: United Kingdom

Subscribers: 36200

Views: 0.7

Content Score: 18

0
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Douglas Cosmetics
by
Douglas
Germany
35300
Views (Sep '22)
23361

Channel Name: Douglas Cosmetics

Country: Germany

Subscribers: 35300

Views: 0.12

Content Score: 81

0
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Bath & Body Works
by
Bath & Body Works
United States
34800
Views (Sep '22)
61763

Channel Name: Bath & Body Works

Country: United States

Subscribers: 34800

Views: 0.5

Content Score: 192

0
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Rossnę!
by
Rossmann
Poland
33000
Views (Sep '22)
133449

Channel Name: Rossnę!

Country: Poland

Subscribers: 33000

Views: 1.43

Content Score: 24

0
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LOOKFANTASTIC
by
United Kingdom
23400
Views (Sep '22)
38464

Channel Name: LOOKFANTASTIC

Country: United Kingdom

Subscribers: 23400

Views: 0.63

Content Score: 144

0
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Dermstore
by
United States
21900
Views (Sep '22)
44562

Channel Name: Dermstore

Country: United States

Subscribers: 21900

Views: 0.2

Content Score: 81

0
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EVA
by
Ukraine
20900
Views (Sep '22)
8577

Channel Name: EVA

Country: Ukraine

Subscribers: 20900

Views: 0.36

Content Score: 144

0
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KruidvatNL
by
Hutchison
Netherlands
16500
Views (Sep '22)
40746

Channel Name: KruidvatNL

Country: Netherlands

Subscribers: 16500

Views: 0.32

Content Score: 36

0
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Beauty iQ
by
Qurate Retail Group
United States
13400
Views (Sep '22)
15432

Channel Name: Beauty iQ

Country: United States

Subscribers: 13400

Views: 0.14

Content Score: 24

0
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BIPA
by
REWE Group
Austria
12100
Views (Sep '22)
704393

Channel Name: BIPA

Country: Austria

Subscribers: 12100

Views: 2.11

Content Score: 3

0
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Soap & Glory
by
United Kingdom
9240
Views (Sep '22)
867

Channel Name: Soap & Glory

Country: United Kingdom

Subscribers: 9240

Views: 0.05

Content Score: 36

0
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WATSONS Hong Kong
by
Hutchison
Hong Kong
7230
Views (Sep '22)
65175

Channel Name: WATSONS Hong Kong

Country: Hong Kong

Subscribers: 7230

Views: 0.71

Content Score: 36

0
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Bath & Body Works Arabia
by
Bath & Body Works
United Arab Emirates
6650
Views (Sep '22)
3909

Channel Name: Bath & Body Works Arabia

Country: United Arab Emirates

Subscribers: 6650

Views: 0.12

Content Score: 48

0
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Rite Aid
by
United States
5390
Views (Sep '22)
14577456

Channel Name: Rite Aid

Country: United States

Subscribers: 5390

Views: 22.17

Content Score: 4

0
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Müller
by
Germany
4980
Views (Sep '22)
424

Channel Name: Müller

Country: Germany

Subscribers: 4980

Views: 0

Content Score: 4

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Beauty Retail on YouTube

You just need to browse YouTube to understand how beauty retailers and drugstores are using the platform to communicate with their audience and their customers. Marketing on YouTube also allows drugstores to benefit from the power of the platform's network aspect. Content can be easily created, published, and shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your drugstore could grow on YouTube. One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading drugstores invest time and resources in their YouTube channel.

YouTube Marketing by Drugstores

A YouTube brand channel is not only useful for your drugstore, but it is also a way to have fun! Film interesting videos, funny moments and open the doors of your company to your customers. Having a successful YouTube channel is an incredibly powerful marketing tool. Customers will retain your brand thanks to the visual association that you will be creating with your content. As a successful drugstore with a YouTube channel, you can reach many more people and who knows… one of your videos might go viral! This is a fantastic way to make a lasting impression in peoples’ minds. Do not forget that YouTube is also the second-biggest search engine in the world, which means that with a successful YouTube channel, your drugstore’s videos will generate more traffic to your website and therefore, more potential customers!

Trends in YouTube Marketing for Drugstores

The main trend in YouTube marketing for drugstores is the same across the board: INFLUENCERS. You only have to do a quick YouTube search to realize that every drugstore out there is using influencers to promote their products. People nowadays are obsessed with watching make-up, hairstyling, or cosmetics testing videos, and drugstores have understood this! Soap & Glory will give their audience aesthetic tips with videos on how to get the perfect brows! ClickOnCare has asked an actress to do a video for them which has over 11 million views! DM has a very successful playlist that is aimed at teaching make-up techniques. Finally, Ipsy has hundreds of tutorial videos but also videos where influencers review make-up products or cosmetics and compare brands. They also do unboxing videos, where an influencer opens a box full of products sent by the drugstore.

Featured Video

Watsons Malaysia CNY Main Film 2022

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

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