Top Beauty Retailers & Drugstores on YouTube

Videos can play a large role in helping consumers make purchase decisions, both online and offline. U.S. beauty consumers turn to videos produced by brands and publishers nearly as much as to product review videos from creators. They say YouTube is their No. 1 digital source for beauty content, followed closely by Google Search.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Sephora
by
LVMH
France
1340000
+
0.8
%
(
10000
)
April (2022)
1172770
+
0.6
%
0
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IPSY
by
United States
1310000
+
0.0
%
(
0
)
April (2022)
150189
+
0.9
%
0
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ClickOnCare.com
by
India
628000
+
-0.2
%
(
1000
)
April (2022)
54875
+
0.2
%
0
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dm-drogerie markt Deutschland
by
dm
Germany
147000
+
0.7
%
(
1000
)
April (2022)
197550
+
0.4
%
0
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Birchbox
by
United States
95100
+
0.1
%
(
100
)
April (2022)
89194
+
0.2
%
0
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ultabeauty
by
Ulta Beauty, Inc.
United States
83400
+
14.4
%
(
10500
)
April (2022)
866137
+
1.1
%
0
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Mein ROSSMANN
by
Rossmann
Germany
73500
+
0.1
%
(
100
)
April (2022)
178428
+
0.5
%
0
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Watsons Malaysia
by
Watsons
Malaysia
67800
+
5.9
%
(
3800
)
April (2022)
10414119
+
8.3
%
0
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CVS Pharmacy
by
CVS
United States
53700
+
0.9
%
(
500
)
April (2022)
7998847
+
18.9
%
0
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Sally Beauty
by
United States
41600
+
0.5
%
(
200
)
April (2022)
48003
+
0.5
%
0
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Watsons Türkiye
by
Watsons
Turkey
39900
+
0.0
%
(
0
)
April (2022)
94937
+
0.4
%
0
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Boots UK
by
United Kingdom
39500
+
0.3
%
(
100
)
April (2022)
66490
+
0.4
%
0
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Rossmann Polska
by
Rossmann
Poland
35900
+
0.0
%
(
0
)
April (2022)
2478217
+
2.6
%
0
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Superdrug
by
United Kingdom
34400
+
0.9
%
(
300
)
April (2022)
87905
+
0.7
%
0
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Douglas Cosmetics
by
Douglas
Germany
32500
+
0.9
%
(
300
)
April (2022)
91752
+
0.5
%
0
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Bath & Body Works
by
Bath & Body Works
United States
25600
+
0.4
%
(
100
)
April (2022)
16701
+
0.1
%
0
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Rossnę!
by
Rossmann
Poland
25000
+
2.9
%
(
700
)
April (2022)
282264
+
5.9
%
0
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EVA
by
Ukraine
21200
+
-0.5
%
(
100
)
April (2022)
2260
+
0.1
%
0
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LOOKFANTASTIC
by
United Kingdom
20700
+
1.0
%
(
200
)
April (2022)
65344
+
1.6
%
0
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Dermstore
by
United States
20400
+
0.5
%
(
100
)
April (2022)
40265
+
0.2
%
0
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KruidvatNL
by
Hutchison
Netherlands
13000
+
0.8
%
(
100
)
April (2022)
545685
+
-7.9
%
0
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Beauty iQ
by
Qurate Retail Group
United States
12000
+
0.8
%
(
100
)
April (2022)
11892
+
0.1
%
0
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BIPA
by
REWE Group
Austria
10000
+
0.0
%
(
0
)
April (2022)
447003
+
1.8
%
0
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Soap & Glory
by
United Kingdom
7430
+
0.0
%
(
0
)
April (2022)
805
+
0.1
%
0
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WATSONS Hong Kong
by
Hutchison
Hong Kong
6180
+
1.8
%
(
110
)
April (2022)
16084
+
0.2
%
0
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Beauty by Walgreens
by
Walgreens
United States
4800
+
0.0
%
(
0
)
April (2022)
1127
+
0.1
%
0
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Bath & Body Works Arabia
by
Bath & Body Works
United Arab Emirates
4520
+
0.4
%
(
20
)
April (2022)
1026
+
0.0
%
0
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Credo Beauty
by
United States
4260
+
0.9
%
(
40
)
April (2022)
172150
+
9.7
%
0
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Müller
by
Germany
4190
+
7.4
%
(
290
)
April (2022)
1412932
+
4.4
%
0
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Druni Perfumerias
by
Spain
2210
+
0.5
%
(
10
)
April (2022)
3638
+
0.2
%
0
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arenalperfumerias
by
Spain
1590
+
0.0
%
(
0
)
April (2022)
2587
+
0.4
%
0
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Boots Ireland
by
Ireland (Republic)
1380
+
0.0
%
(
0
)
April (2022)
2218
+
0.2
%
0
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TrekpleisterNL
by
Hutchison
Netherlands
579
+
0.3
%
(
2
)
April (2022)
539
+
0.5
%
0
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Perfumery Douglas & beauty|zone Bulgaria
by
Douglas
Bulgaria
399
+
3.6
%
(
14
)
April (2022)
3656
+
0.1
%
0
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All About Her ®
by
United States
348
+
-0.3
%
(
1
)
April (2022)
13
+
0.0
%
0
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Douglas Romania
by
Douglas
Romania
314
+
0.6
%
(
2
)
April (2022)
406
+
0.0
%
0
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BUDNIKOWSKY
by
Germany
282
+
0.7
%
(
2
)
April (2022)
560
+
1.1
%
0
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Marionnaud Österreich
by
Hutchison
Austria
259
+
0.0
%
(
0
)
April (2022)
804
+
0.3
%
0
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Plein
by
Plein
Netherlands
207
+
6.2
%
(
12
)
April (2022)
6262
+
1.3
%
0
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Fund Grube
by
Fund Grube
Spain
159
+
0.0
%
(
0
)
April (2022)
99
+
0.2
%
0
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Drogistplein (Plein.nl)
by
Plein
Netherlands
148
+
1.4
%
(
2
)
April (2022)
1015
+
0.4
%
0
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Douglas Österreich
by
Douglas
Austria
133
+
8.1
%
(
10
)
April (2022)
1873
+
14.9
%
0
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Capsule Pharmacy
by
United States
39
+
2.6
%
(
1
)
April (2022)
108
+
0.0
%

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Beauty Retail on YouTube

You just need to browse YouTube to understand how beauty retailers and drugstores are using the platform to communicate with their audience and their customers. Marketing on YouTube also allows drugstores to benefit from the power of the platform's network aspect. Content can be easily created, published, and shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your drugstore could grow on YouTube. One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading drugstores invest time and resources in their YouTube channel.

YouTube Marketing by Drugstores

A YouTube brand channel is not only useful for your drugstore, but it is also a way to have fun! Film interesting videos, funny moments and open the doors of your company to your customers. Having a successful YouTube channel is an incredibly powerful marketing tool. Customers will retain your brand thanks to the visual association that you will be creating with your content. As a successful drugstore with a YouTube channel, you can reach many more people and who knows… one of your videos might go viral! This is a fantastic way to make a lasting impression in peoples’ minds. Do not forget that YouTube is also the second-biggest search engine in the world, which means that with a successful YouTube channel, your drugstore’s videos will generate more traffic to your website and therefore, more potential customers!

Trends in YouTube Marketing for Drugstores

The main trend in YouTube marketing for drugstores is the same across the board: INFLUENCERS. You only have to do a quick YouTube search to realize that every drugstore out there is using influencers to promote their products. People nowadays are obsessed with watching make-up, hairstyling, or cosmetics testing videos, and drugstores have understood this! Soap & Glory will give their audience aesthetic tips with videos on how to get the perfect brows! ClickOnCare has asked an actress to do a video for them which has over 11 million views! DM has a very successful playlist that is aimed at teaching make-up techniques. Finally, Ipsy has hundreds of tutorial videos but also videos where influencers review make-up products or cosmetics and compare brands. They also do unboxing videos, where an influencer opens a box full of products sent by the drugstore.

Top YouTube Channels Across Industries

Featured Video

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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