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Leading Fashion Houses on YouTube

Fashion houses use YouTube to win over customers and fashion communities with updates on the latest trends, educational material and behind the scenes content. Videos play a large role in increasing brand loyalty as well as helping consumers make purchase decisions, both online and offline.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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CHANEL
by
France
2000000
+
0.5
%
(
10000
)
Views (July 2022)
5335296
+
0.9
%

Channel Name: CHANEL

Country: France

Subscribers: 2000000

Views: 0.87

Content Score: 108

0
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Victoria's Secret
by
United States
1910000
+
0.0
%
(
0
)
Views (July 2022)
617083
+
0.3
%

Channel Name: Victoria's Secret

Country: United States

Subscribers: 1910000

Views: 0.27

Content Score: 192

0
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Christian Dior
by
LVMH
France
1530000
+
1.3
%
(
20000
)
Views (July 2022)
7621145
+
0.8
%

Channel Name: Christian Dior

Country: France

Subscribers: 1530000

Views: 0.78

Content Score: 96

0
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Louis Vuitton
by
LVMH
France
966000
+
0.5
%
(
5000
)
Views (July 2022)
1134794
+
0.3
%

Channel Name: Louis Vuitton

Country: France

Subscribers: 966000

Views: 0.26

Content Score: 144

0
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GUCCI
by
Groupe Artémis S.A., Kering
Italy
802000
+
0.3
%
(
2000
)
Views (July 2022)
1053100
+
0.4
%

Channel Name: GUCCI

Country: Italy

Subscribers: 802000

Views: 0.43

Content Score: 144

0
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Dolce & Gabbana
by
Dolce & Gabbana Luxembourg S.à R.L.
Italy
567000
+
1.1
%
(
6000
)
Views (July 2022)
8707845
+
9.5
%

Channel Name: Dolce & Gabbana

Country: Italy

Subscribers: 567000

Views: 9.47

Content Score: 192

0
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Versace
by
Capri
Italy
440000
+
2.1
%
(
9000
)
Views (July 2022)
1817115
+
1.7
%

Channel Name: Versace

Country: Italy

Subscribers: 440000

Views: 1.74

Content Score: 144

0
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Burberry
by
United Kingdom
379000
+
0.3
%
(
1000
)
Views (July 2022)
340259
+
0.2
%

Channel Name: Burberry

Country: United Kingdom

Subscribers: 379000

Views: 0.21

Content Score: 48

0
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Calvin Klein
by
PVH Corp.
United States
284000
+
0.0
%
(
0
)
Views (July 2022)
131187
+
0.1
%

Channel Name: Calvin Klein

Country: United States

Subscribers: 284000

Views: 0.06

Content Score: 144

0
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Prada
by
Italy
261000
+
0.4
%
(
1000
)
Views (July 2022)
246969
+
0.2
%

Channel Name: Prada

Country: Italy

Subscribers: 261000

Views: 0.22

Content Score: 108

0
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Michael Kors
by
Capri
United States
203000
+
0.5
%
(
1000
)
Views (July 2022)
208975
+
0.1
%

Channel Name: Michael Kors

Country: United States

Subscribers: 203000

Views: 0.14

Content Score: 72

0
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Hermès
by
Hermès International SCA
France
183000
+
1.7
%
(
3000
)
Views (July 2022)
83072
+
1.0
%

Channel Name: Hermès

Country: France

Subscribers: 183000

Views: 0.97

Content Score: 108

0
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Armani
by
Italy
182000
+
1.7
%
(
3000
)
Views (July 2022)
458941
+
0.6
%

Channel Name: Armani

Country: Italy

Subscribers: 182000

Views: 0.61

Content Score: 108

0
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Ralph Lauren
by
United States
155000
+
1.3
%
(
2000
)
Views (July 2022)
11495315
+
5.6
%

Channel Name: Ralph Lauren

Country: United States

Subscribers: 155000

Views: 5.56

Content Score: 32

0
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Fendi
by
LVMH
Italy
147000
+
2.1
%
(
3000
)
Views (July 2022)
127445
+
0.4
%

Channel Name: Fendi

Country: Italy

Subscribers: 147000

Views: 0.36

Content Score: 48

0
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Alexander McQueen
by
Groupe Artémis S.A., Kering
United Kingdom
93500
+
2.8
%
(
2500
)
Views (July 2022)
104662
+
1.4
%

Channel Name: Alexander McQueen

Country: United Kingdom

Subscribers: 93500

Views: 1.43

Content Score: 144

0
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coach
by
United States
85100
+
1.8
%
(
1500
)
Views (July 2022)
238862
+
0.3
%

Channel Name: coach

Country: United States

Subscribers: 85100

Views: 0.28

Content Score: 32

0
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Valentino
by
Italy
77900
+
4.0
%
(
3000
)
Views (July 2022)
1429201
+
1.6
%

Channel Name: Valentino

Country: Italy

Subscribers: 77900

Views: 1.6

Content Score: 32

0
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Jimmy Choo
by
Capri
United Kingdom
70000
+
0.1
%
(
100
)
Views (July 2022)
64604
+
0.1
%

Channel Name: Jimmy Choo

Country: United Kingdom

Subscribers: 70000

Views: 0.1

Content Score: 48

0
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Marc Jacobs
by
LVMH
United States
56500
+
0.4
%
(
200
)
Views (July 2022)
48892
+
0.1
%

Channel Name: Marc Jacobs

Country: United States

Subscribers: 56500

Views: 0.1

Content Score: 108

0
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Salvatore Ferragamo
by
Italy
36200
+
0.3
%
(
100
)
Views (July 2022)
22137
+
0.1
%

Channel Name: Salvatore Ferragamo

Country: Italy

Subscribers: 36200

Views: 0.13

Content Score: 108

0
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Tory Burch
by
Tory Burch
United States
34400
+
0.3
%
(
100
)
Views (July 2022)
144059
+
0.4
%

Channel Name: Tory Burch

Country: United States

Subscribers: 34400

Views: 0.41

Content Score: 72

0
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Tory Burch
by
United States
34400
+
0.3
%
(
100
)
Views (July 2022)
144059
+
0.4
%

Channel Name: Tory Burch

Country: United States

Subscribers: 34400

Views: 0.41

Content Score: 72

0
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Vivienne Westwood
by
United Kingdom
19100
+
1.6
%
(
300
)
Views (July 2022)
9734
+
0.4
%

Channel Name: Vivienne Westwood

Country: United Kingdom

Subscribers: 19100

Views: 0.44

Content Score: 108

0
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LVMH
by
LVMH
France
17300
+
4.8
%
(
800
)
Views (July 2022)
209263
+
6.2
%

Channel Name: LVMH

Country: France

Subscribers: 17300

Views: 6.16

Content Score: 36

0
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Barbour
by
United Kingdom
16700
+
0.0
%
(
0
)
Views (July 2022)
756
+
-2.2
%

Channel Name: Barbour

Country: United Kingdom

Subscribers: 16700

Views: -2.23

Content Score: 96

0
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Roberto Cavalli
by
Italy
16200
+
0.6
%
(
100
)
Views (July 2022)
8721
+
0.2
%

Channel Name: Roberto Cavalli

Country: Italy

Subscribers: 16200

Views: 0.23

Content Score: 54

0
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DKNY
by
LVMH
United States
14300
+
0.0
%
(
0
)
Views (July 2022)
11248
+
0.0
%

Channel Name: DKNY

Country: United States

Subscribers: 14300

Views: 0.04

Content Score: 72

0
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Paul Smith
by
United Kingdom
9840
+
0.8
%
(
80
)
Views (July 2022)
10929
+
0.2
%

Channel Name: Paul Smith

Country: United Kingdom

Subscribers: 9840

Views: 0.22

Content Score: 81

0
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Viktor&Rolf
by
OTB Group
Netherlands
8840
+
1.1
%
(
100
)
Views (July 2022)
1019833
+
4.9
%

Channel Name: Viktor&Rolf

Country: Netherlands

Subscribers: 8840

Views: 4.91

Content Score: 36

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Leading Fashion Houses on YouTube

YouTube is the online video platform of Google. Created in 2005 by 3 colleagues, Steven Chen, Chad Hurley, and Jawed Karim, the service was bought by the Mountain View firm in 2006 for 1.65 billion dollars! Today, YouTube means: 2 billion users each month, more than 80,000 videos are viewed every second on YouTube, and more than 1 billion hours of videos are viewed on YouTube by users around the world each day. A picture is worth a thousand words, the statistics prove it. On a website, a user spends on average 2 minutes more to watch a video. Visual material is by nature interactive. It is more engaging and "friendly" than static text on a website's homepage. These are some of the many reasons why your Fashion House should have a YouTube channel so that you can reach your existing audience, and find more followers.

YouTube Marketing by Leading Fashion Houses

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your Leading Fashion Houses. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your Leading Fashion Houses as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your Leading Fashion Houses.

Trends in YouTube Marketing for Leading Fashion Houses

There are clear trends in Marketing for leading fashion houses on YouTube. Main fashion houses are using their YouTube channel to promote their brand of course, by publishing their advertising campaign as well as their fashion shows, which are becoming more popular and are looking like actual movies these days. Leading fashion houses, such as Chanel, are also using their YouTube channel to promote their cosmetics and fragrances. In addition, leading fashion houses on YouTube are trying to share their stories through video, by publishing content about their history. It is also trendy amongst leading fashion houses to show the lives of their owners, such as Versace. Alexander McQueen for example regularly posts videos called ‘Backstage Videos’, which show the reality of working on a fashion runway and creating a fashion show.



Top YouTube Channels Across Industries

Featured Video

Exquisite Gucci

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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