Loading....

Leading Fashion Houses on YouTube

Fashion houses use YouTube to win over customers and fashion communities with updates on the latest trends, educational material and behind the scenes content. Videos play a large role in increasing brand loyalty as well as helping consumers make purchase decisions, both online and offline.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
This is some text inside of a div block.
CHANEL
by
France
2050000
+
0.5
%
(
10000
)
Views (Sep '22)
5719340
+
0.9
%

Channel Name: CHANEL

Country: France

Subscribers: 2050000

Views: 0.89

Content Score: 108

0
This is some text inside of a div block.
Victoria's Secret
by
United States
1910000
+
0.0
%
(
0
)
Views (Sep '22)
267072
+
0.1
%

Channel Name: Victoria's Secret

Country: United States

Subscribers: 1910000

Views: 0.12

Content Score: 192

0
This is some text inside of a div block.
Christian Dior
by
LVMH
France
1590000
+
0.6
%
(
10000
)
Views (Sep '22)
18194362
+
4.1
%

Channel Name: Christian Dior

Country: France

Subscribers: 1590000

Views: 4.07

Content Score: 144

0
This is some text inside of a div block.
Louis Vuitton
by
LVMH
France
984000
+
0.5
%
(
5000
)
Views (Sep '22)
358818
+
0.1
%

Channel Name: Louis Vuitton

Country: France

Subscribers: 984000

Views: 0.08

Content Score: 144

0
This is some text inside of a div block.
GUCCI
by
Groupe Artémis S.A., Kering
Italy
830000
+
0.5
%
(
4000
)
Views (Sep '22)
3819744
+
1.4
%

Channel Name: GUCCI

Country: Italy

Subscribers: 830000

Views: 1.44

Content Score: 144

0
This is some text inside of a div block.
Dolce & Gabbana
by
Dolce & Gabbana Luxembourg S.à R.L.
Italy
575000
+
0.3
%
(
2000
)
Views (Sep '22)
782133
+
0.8
%

Channel Name: Dolce & Gabbana

Country: Italy

Subscribers: 575000

Views: 0.75

Content Score: 192

0
This is some text inside of a div block.
Versace
by
Capri
Italy
488000
+
1.0
%
(
5000
)
Views (Sep '22)
1201237
+
1.1
%

Channel Name: Versace

Country: Italy

Subscribers: 488000

Views: 1.07

Content Score: 144

0
This is some text inside of a div block.
Burberry
by
United Kingdom
384000
+
0.3
%
(
1000
)
Views (Sep '22)
345333
+
0.2
%

Channel Name: Burberry

Country: United Kingdom

Subscribers: 384000

Views: 0.21

Content Score: 48

0
This is some text inside of a div block.
Calvin Klein
by
PVH Corp.
United States
286000
+
0.0
%
(
0
)
Views (Sep '22)
63791
+
0.0
%

Channel Name: Calvin Klein

Country: United States

Subscribers: 286000

Views: 0.03

Content Score: 144

0
This is some text inside of a div block.
Prada
by
Italy
276000
+
0.0
%
(
0
)
Views (Sep '22)
185519
+
0.2
%

Channel Name: Prada

Country: Italy

Subscribers: 276000

Views: 0.16

Content Score: 108

0
This is some text inside of a div block.
Michael Kors
by
Capri
United States
206000
+
0.0
%
(
0
)
Views (Sep '22)
2861837
+
1.7
%

Channel Name: Michael Kors

Country: United States

Subscribers: 206000

Views: 1.66

Content Score: 72

0
This is some text inside of a div block.
Hermès
by
Hermès International SCA
France
200000
+
1.0
%
(
2000
)
Views (Sep '22)
64463
+
0.7
%

Channel Name: Hermès

Country: France

Subscribers: 200000

Views: 0.7

Content Score: 72

0
This is some text inside of a div block.
Armani
by
Italy
192000
+
0.5
%
(
1000
)
Views (Sep '22)
4086652
+
5.0
%

Channel Name: Armani

Country: Italy

Subscribers: 192000

Views: 5.01

Content Score: 108

0
This is some text inside of a div block.
Ralph Lauren
by
United States
169000
+
2.4
%
(
4000
)
Views (Sep '22)
2085889
+
1.7
%

Channel Name: Ralph Lauren

Country: United States

Subscribers: 169000

Views: 1.71

Content Score: 108

0
This is some text inside of a div block.
Fendi
by
LVMH
Italy
152000
+
2.0
%
(
3000
)
Views (Sep '22)
970286
+
2.7
%

Channel Name: Fendi

Country: Italy

Subscribers: 152000

Views: 2.67

Content Score: 48

0
This is some text inside of a div block.
Alexander McQueen
by
Groupe Artémis S.A., Kering
United Kingdom
97000
+
0.4
%
(
400
)
Views (Sep '22)
35097
+
0.5
%

Channel Name: Alexander McQueen

Country: United Kingdom

Subscribers: 97000

Views: 0.46

Content Score: 144

0
This is some text inside of a div block.
coach
by
United States
88200
+
0.3
%
(
300
)
Views (Sep '22)
280437
+
0.3
%

Channel Name: coach

Country: United States

Subscribers: 88200

Views: 0.32

Content Score: 32

0
This is some text inside of a div block.
Valentino
by
Italy
84300
+
1.0
%
(
800
)
Views (Sep '22)
171786
+
0.2
%

Channel Name: Valentino

Country: Italy

Subscribers: 84300

Views: 0.19

Content Score: 32

0
This is some text inside of a div block.
Jimmy Choo
by
Capri
United Kingdom
70300
+
0.0
%
(
0
)
Views (Sep '22)
557242
+
0.8
%

Channel Name: Jimmy Choo

Country: United Kingdom

Subscribers: 70300

Views: 0.81

Content Score: 48

0
This is some text inside of a div block.
Marc Jacobs
by
LVMH
United States
56700
+
0.0
%
(
0
)
Views (Sep '22)
2324959
+
4.9
%

Channel Name: Marc Jacobs

Country: United States

Subscribers: 56700

Views: 4.93

Content Score: 108

0
This is some text inside of a div block.
Salvatore Ferragamo
by
Italy
37500
+
0.0
%
(
0
)
Views (Sep '22)
14216
+
0.1
%

Channel Name: Salvatore Ferragamo

Country: Italy

Subscribers: 37500

Views: 0.08

Content Score: 108

0
This is some text inside of a div block.
Tory Burch
by
Tory Burch
United States
34900
+
0.0
%
(
0
)
Views (Sep '22)
76704
+
0.2
%

Channel Name: Tory Burch

Country: United States

Subscribers: 34900

Views: 0.21

Content Score: 72

0
This is some text inside of a div block.
Tory Burch
by
United States
34900
+
0.0
%
(
0
)
Views (Sep '22)
76704
+
0.2
%

Channel Name: Tory Burch

Country: United States

Subscribers: 34900

Views: 0.21

Content Score: 72

0
This is some text inside of a div block.
Vivienne Westwood
by
United Kingdom
20000
+
0.5
%
(
100
)
Views (Sep '22)
8080
+
0.4
%

Channel Name: Vivienne Westwood

Country: United Kingdom

Subscribers: 20000

Views: 0.36

Content Score: 108

0
This is some text inside of a div block.
LVMH
by
LVMH
France
19100
+
0.5
%
(
100
)
Views (Sep '22)
10510
+
0.3
%

Channel Name: LVMH

Country: France

Subscribers: 19100

Views: 0.25

Content Score: 36

0
This is some text inside of a div block.
Barbour
by
United Kingdom
17300
+
1.2
%
(
200
)
Views (Sep '22)
1065096
+
147.2
%

Channel Name: Barbour

Country: United Kingdom

Subscribers: 17300

Views: 147.2

Content Score: 48

0
This is some text inside of a div block.
Roberto Cavalli
by
Italy
16600
+
0.6
%
(
100
)
Views (Sep '22)
5489
+
0.1
%

Channel Name: Roberto Cavalli

Country: Italy

Subscribers: 16600

Views: 0.13

Content Score: 54

0
This is some text inside of a div block.
DKNY
by
LVMH
United States
14300
+
0.0
%
(
0
)
Views (Sep '22)
10283
+
0.0
%

Channel Name: DKNY

Country: United States

Subscribers: 14300

Views: 0.03

Content Score: 72

0
This is some text inside of a div block.
Paul Smith
by
United Kingdom
10000
+
0.0
%
(
0
)
Views (Sep '22)
3058
+
0.1
%

Channel Name: Paul Smith

Country: United Kingdom

Subscribers: 10000

Views: 0.06

Content Score: 81

0
This is some text inside of a div block.
Viktor&Rolf
by
OTB Group
Netherlands
9080
+
0.2
%
(
20
)
Views (Sep '22)
945953
+
-2.5
%

Channel Name: Viktor&Rolf

Country: Netherlands

Subscribers: 9080

Views: -2.54

Content Score: 4

Is your channel missing? Apply to get listed

< Previous
Pages
/
Pages
Next >

Leading Fashion Houses on YouTube

YouTube is the online video platform of Google. Created in 2005 by 3 colleagues, Steven Chen, Chad Hurley, and Jawed Karim, the service was bought by the Mountain View firm in 2006 for 1.65 billion dollars! Today, YouTube means: 2 billion users each month, more than 80,000 videos are viewed every second on YouTube, and more than 1 billion hours of videos are viewed on YouTube by users around the world each day. A picture is worth a thousand words, the statistics prove it. On a website, a user spends on average 2 minutes more to watch a video. Visual material is by nature interactive. It is more engaging and "friendly" than static text on a website's homepage. These are some of the many reasons why your Fashion House should have a YouTube channel so that you can reach your existing audience, and find more followers.

YouTube Marketing by Leading Fashion Houses

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your Leading Fashion Houses. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your Leading Fashion Houses as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your Leading Fashion Houses.

Trends in YouTube Marketing for Leading Fashion Houses

There are clear trends in Marketing for leading fashion houses on YouTube. Main fashion houses are using their YouTube channel to promote their brand of course, by publishing their advertising campaign as well as their fashion shows, which are becoming more popular and are looking like actual movies these days. Leading fashion houses, such as Chanel, are also using their YouTube channel to promote their cosmetics and fragrances. In addition, leading fashion houses on YouTube are trying to share their stories through video, by publishing content about their history. It is also trendy amongst leading fashion houses to show the lives of their owners, such as Versace. Alexander McQueen for example regularly posts videos called ‘Backstage Videos’, which show the reality of working on a fashion runway and creating a fashion show.



Top YouTube Channels Across Industries

Featured Video

Exquisite Gucci

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Youtub Markething for business

The 6-Step Guide to YouTube Content Strategy

Free Download

Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

tubics - The #1 Video Marketing Tool

The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

Get a demo
Feedback

We all need people who will give us feedback. That's how we improve.

Bill Gates

Share feedback on this list