Leading Fashion Houses on YouTube

Fashion houses use YouTube to win over customers and fashion communities with updates on the latest trends, educational material and behind the scenes content. Videos play a large role in increasing brand loyalty as well as helping consumers make purchase decisions, both online and offline.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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CHANEL
by
France
1960000
+
0.5
%
(
10000
)
April (2022)
3400532
+
0.6
%
0
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Victoria's Secret
by
United States
1910000
+
-0.5
%
(
10000
)
April (2022)
443859
+
0.2
%
0
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Christian Dior
by
LVMH
France
1400000
+
2.9
%
(
40000
)
April (2022)
27983034
+
3.2
%
0
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Louis Vuitton
by
LVMH
France
944000
+
0.3
%
(
3000
)
April (2022)
1241404
+
0.3
%
0
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GUCCI
by
Groupe Artémis S.A., Kering
Italy
788000
+
0.4
%
(
3000
)
April (2022)
1817172
+
0.8
%
0
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Dolce & Gabbana
by
Dolce & Gabbana Luxembourg S.à R.L.
Italy
555000
+
0.2
%
(
1000
)
April (2022)
456896
+
0.5
%
0
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Versace
by
Capri
Italy
414000
+
1.2
%
(
5000
)
April (2022)
817863
+
0.8
%
0
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Burberry
by
United Kingdom
375000
+
0.0
%
(
0
)
April (2022)
188048
+
0.1
%
0
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Calvin Klein
by
PVH Corp.
United States
282000
+
0.0
%
(
0
)
April (2022)
92796
+
0.0
%
0
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Prada
by
Italy
252000
+
0.4
%
(
1000
)
April (2022)
100148
+
0.1
%
0
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Michael Kors
by
Capri
United States
202000
+
0.0
%
(
0
)
April (2022)
1213576
+
0.8
%
0
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Armani
by
Italy
178000
+
0.6
%
(
1000
)
April (2022)
173411
+
0.2
%
0
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Hermès
by
Hermès International SCA
France
172000
+
1.2
%
(
2000
)
April (2022)
30714
+
-0.3
%
0
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Ralph Lauren
by
United States
151000
+
0.7
%
(
1000
)
April (2022)
2373781
+
1.3
%
0
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Fendi
by
LVMH
Italy
130000
+
1.6
%
(
2000
)
April (2022)
138512
+
0.4
%
0
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Alexander McQueen
by
Groupe Artémis S.A., Kering
United Kingdom
88400
+
1.0
%
(
900
)
April (2022)
45877
+
0.7
%
0
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coach
by
United States
77600
+
0.9
%
(
700
)
April (2022)
461463
+
0.6
%
0
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Valentino
by
Italy
74300
+
0.4
%
(
300
)
April (2022)
377038
+
0.4
%
0
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Jimmy Choo
by
Capri
United Kingdom
69700
+
0.0
%
(
0
)
April (2022)
49452
+
0.1
%
0
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Marc Jacobs
by
LVMH
United States
56400
+
0.5
%
(
300
)
April (2022)
4976144
+
12.3
%
0
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Salvatore Ferragamo
by
Italy
35800
+
0.0
%
(
0
)
April (2022)
19158
+
0.1
%
0
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Tory Burch
by
United States
33900
+
0.9
%
(
300
)
April (2022)
82078
+
0.2
%
0
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Tory Burch
by
Tory Burch
United States
33900
+
0.9
%
(
300
)
April (2022)
82078
+
0.2
%
0
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Vivienne Westwood
by
United Kingdom
18300
+
0.6
%
(
100
)
April (2022)
7337
+
0.3
%
0
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Barbour
by
United Kingdom
16600
+
0.0
%
(
0
)
April (2022)
20168
+
0.2
%
0
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LVMH
by
LVMH
France
15900
+
0.6
%
(
100
)
April (2022)
8423
+
0.3
%
0
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Roberto Cavalli
by
Italy
15900
+
0.0
%
(
0
)
April (2022)
5607
+
0.1
%
0
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DKNY
by
LVMH
United States
14200
+
-0.7
%
(
100
)
April (2022)
3733
+
0.0
%
0
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Paul Smith
by
United Kingdom
9650
+
0.2
%
(
20
)
April (2022)
3363
+
0.1
%
0
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Viktor&Rolf
by
OTB Group
Netherlands
8640
+
0.1
%
(
10
)
April (2022)
261577
+
1.2
%
0
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Vera Wang
by
United States
7360
+
0.8
%
(
60
)
April (2022)
657
+
0.1
%
0
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Jil Sander
by
OTB Group
Germany
7160
+
0.8
%
(
60
)
April (2022)
8847
+
1.5
%
0
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Marc Cain
by
Germany
5120
+
0.4
%
(
20
)
April (2022)
12125
+
0.3
%
0
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Furla
by
Italy
4090
+
0.0
%
(
0
)
April (2022)
48571
+
0.1
%
0
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ESCADA
by
Regent, L.P.
Germany
4070
+
0.0
%
(
0
)
April (2022)
1150
+
0.0
%

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Leading Fashion Houses on YouTube

YouTube is the online video platform of Google. Created in 2005 by 3 colleagues, Steven Chen, Chad Hurley, and Jawed Karim, the service was bought by the Mountain View firm in 2006 for 1.65 billion dollars! Today, YouTube means: 2 billion users each month, more than 80,000 videos are viewed every second on YouTube, and more than 1 billion hours of videos are viewed on YouTube by users around the world each day. A picture is worth a thousand words, the statistics prove it. On a website, a user spends on average 2 minutes more to watch a video. Visual material is by nature interactive. It is more engaging and "friendly" than static text on a website's homepage. These are some of the many reasons why your Fashion House should have a YouTube channel so that you can reach your existing audience, and find more followers.

YouTube Marketing by Leading Fashion Houses

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your Leading Fashion Houses. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your Leading Fashion Houses as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your Leading Fashion Houses.

Trends in YouTube Marketing for Leading Fashion Houses

There are clear trends in Marketing for leading fashion houses on YouTube. Main fashion houses are using their YouTube channel to promote their brand of course, by publishing their advertising campaign as well as their fashion shows, which are becoming more popular and are looking like actual movies these days. Leading fashion houses, such as Chanel, are also using their YouTube channel to promote their cosmetics and fragrances. In addition, leading fashion houses on YouTube are trying to share their stories through video, by publishing content about their history. It is also trendy amongst leading fashion houses to show the lives of their owners, such as Versace. Alexander McQueen for example regularly posts videos called ‘Backstage Videos’, which show the reality of working on a fashion runway and creating a fashion show.



Top YouTube Channels Across Industries

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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