Fashion houses use YouTube to win over customers and fashion communities with updates on the latest trends, educational material and behind the scenes content. Videos play a large role in increasing brand loyalty as well as helping consumers make purchase decisions, both online and offline.
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YouTube is the online video platform of Google. Created in 2005 by 3 colleagues, Steven Chen, Chad Hurley, and Jawed Karim, the service was bought by the Mountain View firm in 2006 for 1.65 billion dollars! Today, YouTube means: 2 billion users each month, more than 80,000 videos are viewed every second on YouTube, and more than 1 billion hours of videos are viewed on YouTube by users around the world each day. A picture is worth a thousand words, the statistics prove it. On a website, a user spends on average 2 minutes more to watch a video. Visual material is by nature interactive. It is more engaging and "friendly" than static text on a website's homepage. These are some of the many reasons why your Fashion House should have a YouTube channel so that you can reach your existing audience, and find more followers.
On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your Leading Fashion Houses. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your Leading Fashion Houses as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your Leading Fashion Houses.
There are clear trends in Marketing for leading fashion houses on YouTube. Main fashion houses are using their YouTube channel to promote their brand of course, by publishing their advertising campaign as well as their fashion shows, which are becoming more popular and are looking like actual movies these days. Leading fashion houses, such as Chanel, are also using their YouTube channel to promote their cosmetics and fragrances. In addition, leading fashion houses on YouTube are trying to share their stories through video, by publishing content about their history. It is also trendy amongst leading fashion houses to show the lives of their owners, such as Versace. Alexander McQueen for example regularly posts videos called ‘Backstage Videos’, which show the reality of working on a fashion runway and creating a fashion show.
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