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Home Improvement Retailers on YouTube

People are using YouTube to learn about home renovation, with watch time increasing every year. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Lowe's Home Improvement
by
United States
1140000
+
0.9
%
(
10000
)
Views (July 2022)
2576190
+
0.7
%

Channel Name: Lowe's Home Improvement

Country: United States

Subscribers: 1140000

Views: 0.69

Content Score: 108

0
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The Home Depot
by
United States
490000
+
1.2
%
(
6000
)
Views (July 2022)
5331814
+
2.4
%

Channel Name: The Home Depot

Country: United States

Subscribers: 490000

Views: 2.4

Content Score: 48

0
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Bunnings Warehouse
by
Australia
357000
+
0.8
%
(
3000
)
Views (July 2022)
1475018
+
1.1
%

Channel Name: Bunnings Warehouse

Country: Australia

Subscribers: 357000

Views: 1.12

Content Score: 24

0
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Leroy Merlin España
by
Adeo S.A.
Spain
346000
+
0.9
%
(
3000
)
Views (July 2022)
12703005
+
5.6
%

Channel Name: Leroy Merlin España

Country: Spain

Subscribers: 346000

Views: 5.61

Content Score: 48

0
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Castorama Polska
by
Kingfisher
Poland
341000
+
0.3
%
(
1000
)
Views (July 2022)
265992
+
-0.2
%

Channel Name: Castorama Polska

Country: Poland

Subscribers: 341000

Views: -0.23

Content Score: 144

0
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Leroy Merlin
by
Adeo S.A.
France
278000
+
1.1
%
(
3000
)
Views (July 2022)
1768477
+
1.1
%

Channel Name: Leroy Merlin

Country: France

Subscribers: 278000

Views: 1.13

Content Score: 32

0
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HORNBACH
by
Hornbach Holding
Germany
261000
+
0.4
%
(
1000
)
Views (July 2022)
1447611
+
1.4
%

Channel Name: HORNBACH

Country: Germany

Subscribers: 261000

Views: 1.35

Content Score: 48

0
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ВсеИнструменты.ру
by
Haverburg Enterprises
Russian Federation
230000
+
0.4
%
(
1000
)
Views (July 2022)
280378
+
1.4
%

Channel Name: ВсеИнструменты.ру

Country: Russian Federation

Subscribers: 230000

Views: 1.39

Content Score: 256

0
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B&Q
by
Kingfisher
United Kingdom
216000
+
0.5
%
(
1000
)
Views (July 2022)
703216
+
0.7
%

Channel Name: B&Q

Country: United Kingdom

Subscribers: 216000

Views: 0.74

Content Score: 48

0
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Koçtaş
by
Kingfisher
Turkey
215000
+
5.4
%
(
11000
)
Views (July 2022)
10272538
+
21.8
%

Channel Name: Koçtaş

Country: Turkey

Subscribers: 215000

Views: 21.81

Content Score: 96

0
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Spareka
by
France
214000
+
1.9
%
(
4000
)
Views (July 2022)
1266328
+
2.0
%

Channel Name: Spareka

Country: France

Subscribers: 214000

Views: 2.01

Content Score: 108

0
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Leroy Merlin Brasil
by
Adeo S.A.
Brazil
197000
+
0.5
%
(
1000
)
Views (July 2022)
2141228
+
3.6
%

Channel Name: Leroy Merlin Brasil

Country: Brazil

Subscribers: 197000

Views: 3.6

Content Score: 108

0
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Castorama
by
Kingfisher
France
169000
+
0.6
%
(
1000
)
Views (July 2022)
703775
+
1.1
%

Channel Name: Castorama

Country: France

Subscribers: 169000

Views: 1.08

Content Score: 24

0
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eReplacementParts.com
by
United States
165000
+
0.6
%
(
1000
)
Views (July 2022)
636040
+
0.8
%

Channel Name: eReplacementParts.com

Country: United States

Subscribers: 165000

Views: 0.8

Content Score: 54

0
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MACH MAL mit OBI
by
Tengelmann Group
Germany
162000
+
3.2
%
(
5000
)
Views (July 2022)
1657325
+
7.5
%

Channel Name: MACH MAL mit OBI

Country: Germany

Subscribers: 162000

Views: 7.5

Content Score: 192

0
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leroymerlinitalia
by
Adeo S.A.
Italy
150000
+
4.2
%
(
6000
)
Views (July 2022)
6061385
+
10.3
%

Channel Name: leroymerlinitalia

Country: Italy

Subscribers: 150000

Views: 10.35

Content Score: 48

0
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220 Вольт
by
Volt
Russian Federation
108000
+
0.9
%
(
1000
)
Views (July 2022)
403393
+
0.7
%

Channel Name: 220 Вольт

Country: Russian Federation

Subscribers: 108000

Views: 0.65

Content Score: 81

0
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Ace Hardware
by
United States
99800
+
2.0
%
(
2000
)
Views (July 2022)
1232579
+
1.4
%

Channel Name: Ace Hardware

Country: United States

Subscribers: 99800

Views: 1.44

Content Score: 81

0
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Menards
by
United States
81500
+
0.3
%
(
200
)
Views (July 2022)
133228
+
0.1
%

Channel Name: Menards

Country: United States

Subscribers: 81500

Views: 0.11

Content Score: 4

0
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Toolstop
by
United Kingdom
73600
+
0.3
%
(
200
)
Views (July 2022)
232312
+
0.3
%

Channel Name: Toolstop

Country: United Kingdom

Subscribers: 73600

Views: 0.34

Content Score: 24

0
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Wickes
by
United Kingdom
72800
+
0.7
%
(
500
)
Views (July 2022)
320497
+
1.1
%

Channel Name: Wickes

Country: United Kingdom

Subscribers: 72800

Views: 1.07

Content Score: 48

0
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Axminster Tools
by
United Kingdom
72200
+
1.0
%
(
700
)
Views (July 2022)
152312
+
0.6
%

Channel Name: Axminster Tools

Country: United Kingdom

Subscribers: 72200

Views: 0.63

Content Score: 81

0
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BAUHAUS
by
Bauhaus
Germany
66300
+
1.2
%
(
800
)
Views (July 2022)
186731
+
0.4
%

Channel Name: BAUHAUS

Country: Germany

Subscribers: 66300

Views: 0.37

Content Score: 32

0
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Leroy Merlin Portugal
by
Adeo S.A.
Portugal
64900
+
1.1
%
(
700
)
Views (July 2022)
435766
+
1.5
%

Channel Name: Leroy Merlin Portugal

Country: Portugal

Subscribers: 64900

Views: 1.48

Content Score: 36

0
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Obi Baumarkt
by
Tengelmann Group
Germany
49400
+
2.3
%
(
1100
)
Views (July 2022)
5482368
+
-13.9
%

Channel Name: Obi Baumarkt

Country: Germany

Subscribers: 49400

Views: -13.91

Content Score: 72

0
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Leroy Merlin Polska
by
Adeo S.A.
Poland
43300
+
0.0
%
(
0
)
Views (July 2022)
59795
+
0.1
%

Channel Name: Leroy Merlin Polska

Country: Poland

Subscribers: 43300

Views: 0.13

Content Score: 16

0
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Leroy Merlin România
by
Adeo S.A.
Romania
42100
+
0.7
%
(
300
)
Views (July 2022)
2342287
+
12.2
%

Channel Name: Leroy Merlin România

Country: Romania

Subscribers: 42100

Views: 12.17

Content Score: 48

0
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Leroy Merlin Russia
by
Adeo S.A.
Russian Federation
41200
+
0.2
%
(
100
)
Views (July 2022)
23642
+
0.1
%

Channel Name: Leroy Merlin Russia

Country: Russian Federation

Subscribers: 41200

Views: 0.09

Content Score: 12

0
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Brico Dépôt
by
Kingfisher
France
39500
+
0.5
%
(
200
)
Views (July 2022)
157029
+
1.1
%

Channel Name: Brico Dépôt

Country: France

Subscribers: 39500

Views: 1.08

Content Score: 36

0
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weldomtv
by
Adeo S.A.
France
33000
+
0.9
%
(
300
)
Views (July 2022)
193266
+
1.0
%

Channel Name: weldomtv

Country: France

Subscribers: 33000

Views: 0.98

Content Score: 32

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Home Improvement Stores on YouTube

Well known Home Improvement Stores run successful YouTube channels that they use to reach their customers in an era where online shopping has never been more important. YouTube channels help successful social media managers, marketing managers, sales and advertising departments reach millions of potential customers through entertaining and fun videos. One of the major advantages of YouTube is that it is a powerful search engine, which will help you by making sure that your brand is being noticed online. Many majorHome Improvement Stores and businesses use YouTube to reach new and existing customers all around the world. Think MACH MAL, Castorama Polska, Leroy Merlin Brasil or Spareka: they all have one thing in common, their media marketers have understood how to successfully use YouTube to grow stronger brands.

YouTube Marketing by Home Improvement Stores

YouTube is the second largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Home Improvement Stores is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Home Improvement Stores use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how or their commitments, for example. By offering original and entertaining content, especially as everyone will need your services on day! By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.

Trends in YouTube Marketing for Home Improvement Stores

Successful home improvement stores on YouTube have all found out what people are actually searching for : how-to videos, tutorial videos and product recommendations videos. Spareka is helping their customers repair their appliances on their own by showing them detailed videos of the work that needs to be done. In the same way, Leroy Merlin Brazil understands that not everyone has the knowledge and experience required to renovate their house : that is what they are creating popular videos to teach their audience how to lay flooring or tiling, for example. Castorama Polska goes even further by showing their viewers how to actually build a house!

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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