Home Improvement Retailers on YouTube

People are using YouTube to learn about home renovation, with watch time increasing every year. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Lowe's Home Improvement
by
United States
1110000
+
0.0
%
(
0
)
April (2022)
1630036
+
0.4
%
0
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The Home Depot
by
United States
473000
+
0.8
%
(
4000
)
April (2022)
1445296
+
0.7
%
0
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Bunnings Warehouse
by
Australia
349000
+
0.6
%
(
2000
)
April (2022)
999344
+
0.8
%
0
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Leroy Merlin España
by
Adeo S.A.
Spain
339000
+
0.6
%
(
2000
)
April (2022)
3247922
+
1.6
%
0
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Castorama Polska
by
Kingfisher
Poland
339000
+
0.0
%
(
0
)
April (2022)
669112
+
0.6
%
0
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Leroy Merlin
by
Adeo S.A.
France
269000
+
0.8
%
(
2000
)
April (2022)
1269741
+
0.8
%
0
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HORNBACH
by
Hornbach Holding
Germany
259000
+
0.4
%
(
1000
)
April (2022)
611621
+
0.6
%
0
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ВсеИнструменты.ру
by
Haverburg Enterprises
Russian Federation
225000
+
0.9
%
(
2000
)
April (2022)
15020989
+
-43.5
%
0
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B&Q
by
Kingfisher
United Kingdom
213000
+
0.5
%
(
1000
)
April (2022)
587841
+
0.6
%
0
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Spareka
by
France
203000
+
1.5
%
(
3000
)
April (2022)
826791
+
1.4
%
0
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Leroy Merlin Brasil
by
Adeo S.A.
Brazil
193000
+
0.5
%
(
1000
)
April (2022)
1811414
+
3.7
%
0
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Koçtaş
by
Kingfisher
Turkey
179000
+
2.3
%
(
4000
)
April (2022)
1170071
+
3.8
%
0
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Castorama
by
Kingfisher
France
166000
+
0.6
%
(
1000
)
April (2022)
5667689
+
-8.2
%
0
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eReplacementParts.com
by
United States
161000
+
1.3
%
(
2000
)
April (2022)
481016
+
0.6
%
0
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leroymerlinitalia
by
Adeo S.A.
Italy
132000
+
2.3
%
(
3000
)
April (2022)
1827019
+
3.5
%
0
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MACH MAL mit OBI
by
Tengelmann Group
Germany
124000
+
2.5
%
(
3000
)
April (2022)
831532
+
5.5
%
0
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220 Вольт
by
Volt
Russian Federation
105000
+
1.0
%
(
1000
)
April (2022)
276759
+
0.5
%
0
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Ace Hardware
by
United States
93900
+
1.5
%
(
1400
)
April (2022)
1071851
+
1.3
%
0
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Menards
by
United States
80800
+
0.1
%
(
100
)
April (2022)
97204
+
0.1
%
0
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Toolstop
by
United Kingdom
73000
+
0.3
%
(
200
)
April (2022)
186748
+
0.3
%
0
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Wickes
by
United Kingdom
71200
+
0.6
%
(
400
)
April (2022)
252853
+
0.9
%
0
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Axminster Tools
by
United Kingdom
70200
+
0.7
%
(
500
)
April (2022)
119471
+
0.5
%
0
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BAUHAUS
by
Bauhaus
Germany
63400
+
0.5
%
(
300
)
April (2022)
858282
+
1.9
%
0
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Leroy Merlin Portugal
by
Adeo S.A.
Portugal
62900
+
0.8
%
(
500
)
April (2022)
153322
+
0.6
%
0
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Leroy Merlin Polska
by
Adeo S.A.
Poland
43200
+
-0.2
%
(
100
)
April (2022)
1759149
+
4.1
%
0
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Leroy Merlin România
by
Adeo S.A.
Romania
41300
+
0.5
%
(
200
)
April (2022)
103798
+
0.6
%
0
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Leroy Merlin Russia
by
Adeo S.A.
Russian Federation
40900
+
0.3
%
(
100
)
April (2022)
21168525
+
-45.5
%
0
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Obi Baumarkt
by
Tengelmann Group
Germany
39000
+
2.6
%
(
1000
)
April (2022)
6685221
+
30.8
%
0
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Brico Dépôt
by
Kingfisher
France
36700
+
1.1
%
(
400
)
April (2022)
6533651
+
-31.0
%
0
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weldomtv
by
Adeo S.A.
France
32000
+
0.6
%
(
200
)
April (2022)
135149
+
0.7
%
0
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Screwfix
by
Kingfisher
United Kingdom
31300
+
0.6
%
(
200
)
April (2022)
288933
+
0.9
%
0
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Brico
by
Maxeda DIY Group
Belgium
28200
+
0.7
%
(
200
)
April (2022)
515471
+
3.5
%
0
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Homebaseuk
by
United Kingdom
24700
+
0.8
%
(
200
)
April (2022)
127443
+
0.6
%
0
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GAMMA bouwmarkt
by
Intergamma
Netherlands
17700
+
2.9
%
(
500
)
April (2022)
189838
+
1.0
%
0
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Leroy Merlin Greece
by
Adeo S.A.
Greece
16900
+
1.2
%
(
200
)
April (2022)
678612
+
3.1
%
0
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Praxis
by
Maxeda DIY Group
Netherlands
16700
+
1.8
%
(
300
)
April (2022)
147774
+
1.8
%
0
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ITS
by
United Kingdom
15400
+
0.7
%
(
100
)
April (2022)
96340
+
-0.8
%
0
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Mr.Bricolage
by
France
13000
+
0.8
%
(
100
)
April (2022)
290928
+
4.2
%
0
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K-Rauta Sverige
by
Kesko
Sweden
12800
+
0.8
%
(
100
)
April (2022)
72591
+
2.0
%
0
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Sydney Tools TV
by
Australia
11300
+
1.8
%
(
200
)
April (2022)
134190
+
1.9
%
0
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Bricomarché
by
Les Mousquetaires
France
9810
+
2.1
%
(
200
)
April (2022)
107879
+
1.9
%
0
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Karwei
by
Intergamma
Netherlands
9350
+
0.5
%
(
50
)
April (2022)
44587
+
0.2
%
0
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Bricorama
by
Les Mousquetaires
France
9110
+
1.2
%
(
110
)
April (2022)
57727
+
1.9
%
0
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toom Baumarkt
by
Germany
7250
+
1.3
%
(
90
)
April (2022)
70840
+
0.3
%
0
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True Value
by
United States
6700
+
0.0
%
(
0
)
April (2022)
35966
+
2.4
%
0
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Mitre 10 Australia
by
Australia
5840
+
0.3
%
(
20
)
April (2022)
394527
+
-8.5
%
0
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hagebaumarkt
by
Germany
5800
+
0.3
%
(
20
)
April (2022)
551343
+
2.3
%
0
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Silvan
by
Denmark
5630
+
0.5
%
(
30
)
April (2022)
112973
+
0.5
%
0
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Alice Délice
by
Adeo S.A.
France
5610
+
0.4
%
(
20
)
April (2022)
3979
+
0.3
%
0
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Topps Tiles
by
United Kingdom
5320
+
0.0
%
(
0
)
April (2022)
5355
+
0.1
%
0
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Bricocenter
by
Adeo S.A.
Italy
4850
+
0.4
%
(
20
)
April (2022)
73481
+
3.2
%
0
This is some text inside of a div block.
BAUHAUS Sverige
by
Bauhaus
Sweden
4750
+
0.4
%
(
20
)
April (2022)
23029
+
0.6
%
0
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Мастерская 220 Вольт
by
Volt
Russian Federation
4670
+
0.0
%
(
0
)
April (2022)
1651
+
0.3
%
0
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Clas Ohlson Sverige
by
Clas Ohlson
Sweden
4520
+
0.0
%
(
0
)
April (2022)
15059
+
0.1
%
0
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HELLWEGBaumarkt
by
Germany
4360
+
1.6
%
(
70
)
April (2022)
41231
+
1.1
%
0
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K-ryhmä
by
Kesko
Finland
4210
+
0.5
%
(
20
)
April (2022)
747256
+
10.3
%
0
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KRautaSuomi
by
Kesko
Finland
3860
+
0.8
%
(
30
)
April (2022)
396435
+
3.5
%
0
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Lagerhaus
by
Raiffeisen
Austria
3560
+
0.6
%
(
20
)
April (2022)
27083
+
0.9
%
0
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Clas Ohlson UK
by
Clas Ohlson
United Kingdom
2960
+
-0.3
%
(
10
)
April (2022)
2343
+
0.1
%
0
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Leroy Merlin Cyprus
by
Adeo S.A.
Cyprus
2440
+
1.2
%
(
30
)
April (2022)
63459
+
2.3
%
0
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Castorama Russia
by
Castorama
Russian Federation
2060
+
-0.5
%
(
10
)
April (2022)
239
+
0.0
%
0
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Clas Ohlson Norge
by
Clas Ohlson
Norway
1830
+
0.6
%
(
10
)
April (2022)
4844
+
0.0
%
0
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Leroy Merlin South Africa
by
Adeo S.A.
South Africa
1820
+
1.7
%
(
30
)
April (2022)
6894
+
0.6
%
0
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MERKUR trgovina d.o.o.
by
Slovenia
1750
+
0.6
%
(
10
)
April (2022)
33916
+
1.8
%
0
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Zodio
by
Adeo S.A.
France
1600
+
1.3
%
(
20
)
April (2022)
2353
+
0.2
%
0
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D&M Tools
by
United Kingdom
1570
+
0.6
%
(
10
)
April (2022)
3245
+
0.3
%
0
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Biltema Sverige
by
Biltema
Sweden
1430
+
0.7
%
(
10
)
April (2022)
7744
+
0.0
%
0
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BRICOFLOR France
by
BRICOFLOR
France
1400
+
1.4
%
(
20
)
April (2022)
11888
+
1.0
%
0
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TradePoint
by
Kingfisher
United Kingdom
1390
+
0.0
%
(
0
)
April (2022)
208
+
0.0
%
0
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Leroy Merlin - Publicités
by
Adeo S.A.
France
1380
+
0.7
%
(
10
)
April (2022)
871
+
0.0
%
0
This is some text inside of a div block.
Biltema Norge
by
Biltema
Norway
1380
+
0.7
%
(
10
)
April (2022)
9588
+
0.1
%
0
This is some text inside of a div block.
Clas Ohlson Suomi
by
Clas Ohlson
Finland
1370
+
0.0
%
(
0
)
April (2022)
2886
+
0.1
%
0
This is some text inside of a div block.
Brico Cash
by
Les Mousquetaires
France
1340
+
2.3
%
(
30
)
April (2022)
5680
+
3.0
%
0
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Make it Leroy Merlin
by
Adeo S.A.
France
1100
+
10.0
%
(
100
)
April (2022)
18303
+
9.8
%
0
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Kbane
by
Adeo S.A.
France
942
+
0.3
%
(
3
)
April (2022)
4672
+
0.4
%
0
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Globus Baumarkt
by
Germany
907
+
2.0
%
(
18
)
April (2022)
6679
+
1.8
%
0
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BRICOMAN
by
Adeo S.A.
France
888
+
2.3
%
(
20
)
April (2022)
5748
+
0.5
%
0
This is some text inside of a div block.
LightOnline
by
Adeo S.A.
France
621
+
3.2
%
(
19
)
April (2022)
6770
+
2.0
%
0
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Coop Bau und Hobby
by
Coop
Switzerland
431
+
2.4
%
(
10
)
April (2022)
9720
+
0.4
%
0
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Biltema Danmark
by
Biltema
Denmark
419
+
1.0
%
(
4
)
April (2022)
188088
+
2.3
%
0
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wwwSANPROde
by
Germany
367
+
1.1
%
(
4
)
April (2022)
3884
+
0.3
%
0
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decoclico
by
Adeo S.A.
France
346
+
0.6
%
(
2
)
April (2022)
145
+
0.3
%
0
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Biltema Suomi
by
Biltema
Finland
315
+
0.3
%
(
1
)
April (2022)
2147
+
0.1
%
0
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Leroy Merlin Reunion
by
Adeo S.A.
France
302
+
0.3
%
(
1
)
April (2022)
208
+
0.0
%
0
This is some text inside of a div block.
BRICOFLOR Deutschland
by
BRICOFLOR
Germany
298
+
1.4
%
(
4
)
April (2022)
1514
+
0.8
%
0
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leroy merlin udine
by
Adeo S.A.
Italy
264
+
0.0
%
(
0
)
April (2022)
923
+
0.5
%
0
This is some text inside of a div block.
BRICOFLOR Italia
by
BRICOFLOR
Italy
239
+
0.0
%
(
0
)
April (2022)
1206
+
0.6
%
0
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IT Leroy Merlin
by
Adeo S.A.
Russian Federation
232
+
-0.4
%
(
1
)
April (2022)
140
+
1.1
%
0
This is some text inside of a div block.
celloinfo
by
Kesko
Finland
124
+
0.0
%
(
0
)
April (2022)
844
+
0.3
%
0
This is some text inside of a div block.
ZGONC Handel GmbH
by
Austria
119
+
0.8
%
(
1
)
April (2022)
1683
+
1.5
%
0
This is some text inside of a div block.
LEROY MERLIN REUNION
by
Adeo S.A.
France
118
+
0.0
%
(
0
)
April (2022)
6
+
0.0
%
0
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Leroy Merlin Neuville-en-Ferrain
by
Adeo S.A.
France
88
+
6.0
%
(
5
)
April (2022)
658
+
9.0
%
0
This is some text inside of a div block.
leroy merlin sud est
by
Adeo S.A.
Brunei
69
+
1.5
%
(
1
)
April (2022)
139
+
0.8
%
0
This is some text inside of a div block.
BRICOFLOR UK
by
BRICOFLOR
United Kingdom
67
+
6.3
%
(
4
)
April (2022)
336
+
0.7
%
0
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Leroy Merlin Arras
by
Adeo S.A.
France
63
+
1.6
%
(
1
)
April (2022)
352
+
5.0
%
0
This is some text inside of a div block.
Leroy Merlin Massy
by
Adeo S.A.
France
41
+
0.0
%
(
0
)
April (2022)
217
+
5.0
%
0
This is some text inside of a div block.
Toolmart
by
Iraq
25
+
13.6
%
(
3
)
April (2022)
24163
+
724.5
%
0
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Leroy Merlin Aubagne
by
Adeo S.A.
France
24
+
0.0
%
(
0
)
April (2022)
29
+
1.3
%
0
This is some text inside of a div block.
BRICONEO
by
BRICOFLOR
Spain
17
+
0.0
%
(
0
)
April (2022)
69
+
3.2
%
0
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Leroy Merlin Avignon Le Pontet
by
Adeo S.A.
France
14
+
0.0
%
(
0
)
April (2022)
31
+
1.2
%

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Home Improvement Stores on YouTube

Well known Home Improvement Stores run successful YouTube channels that they use to reach their customers in an era where online shopping has never been more important. YouTube channels help successful social media managers, marketing managers, sales and advertising departments reach millions of potential customers through entertaining and fun videos. One of the major advantages of YouTube is that it is a powerful search engine, which will help you by making sure that your brand is being noticed online. Many majorHome Improvement Stores and businesses use YouTube to reach new and existing customers all around the world. Think MACH MAL, Castorama Polska, Leroy Merlin Brasil or Spareka: they all have one thing in common, their media marketers have understood how to successfully use YouTube to grow stronger brands.

YouTube Marketing by Home Improvement Stores

YouTube is the second largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Home Improvement Stores is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Home Improvement Stores use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how or their commitments, for example. By offering original and entertaining content, especially as everyone will need your services on day! By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.

Trends in YouTube Marketing for Home Improvement Stores

Successful home improvement stores on YouTube have all found out what people are actually searching for : how-to videos, tutorial videos and product recommendations videos. Spareka is helping their customers repair their appliances on their own by showing them detailed videos of the work that needs to be done. In the same way, Leroy Merlin Brazil understands that not everyone has the knowledge and experience required to renovate their house : that is what they are creating popular videos to teach their audience how to lay flooring or tiling, for example. Castorama Polska goes even further by showing their viewers how to actually build a house!

Top YouTube Channels Across Industries

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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