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Home Improvement Retailers on YouTube

People are using YouTube to learn about home renovation, with watch time increasing every year. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Lowe's Home Improvement
by
United States
1160000
+
0.0
%
(
0
)
Views (Sep '22)
2432283
+
0.6
%

Channel Name: Lowe's Home Improvement

Country: United States

Subscribers: 1160000

Views: 0.63

Content Score: 108

0
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The Home Depot
by
United States
508000
+
0.4
%
(
2000
)
Views (Sep '22)
2550674
+
1.1
%

Channel Name: The Home Depot

Country: United States

Subscribers: 508000

Views: 1.05

Content Score: 48

0
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Bunnings Warehouse
by
Australia
366000
+
0.6
%
(
2000
)
Views (Sep '22)
901455
+
0.7
%

Channel Name: Bunnings Warehouse

Country: Australia

Subscribers: 366000

Views: 0.66

Content Score: 24

0
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Leroy Merlin España
by
Adeo S.A.
Spain
352000
+
0.3
%
(
1000
)
Views (Sep '22)
921109
+
-0.3
%

Channel Name: Leroy Merlin España

Country: Spain

Subscribers: 352000

Views: -0.34

Content Score: 48

0
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Castorama Polska
by
Kingfisher
Poland
341000
+
0.0
%
(
0
)
Views (Sep '22)
209564
+
0.2
%

Channel Name: Castorama Polska

Country: Poland

Subscribers: 341000

Views: 0.18

Content Score: 144

0
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Leroy Merlin
by
Adeo S.A.
France
294000
+
1.4
%
(
4000
)
Views (Sep '22)
1952148
+
1.2
%

Channel Name: Leroy Merlin

Country: France

Subscribers: 294000

Views: 1.19

Content Score: 32

0
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Koçtaş
by
Kingfisher
Turkey
267000
+
8.5
%
(
21000
)
Views (Sep '22)
5351150
+
6.8
%

Channel Name: Koçtaş

Country: Turkey

Subscribers: 267000

Views: 6.77

Content Score: 96

0
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HORNBACH
by
Hornbach Holding
Germany
263000
+
0.0
%
(
0
)
Views (Sep '22)
671507
+
0.6
%

Channel Name: HORNBACH

Country: Germany

Subscribers: 263000

Views: 0.6

Content Score: 48

0
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ВсеИнструменты.ру
by
Haverburg Enterprises
Russian Federation
251000
+
1.6
%
(
4000
)
Views (Sep '22)
432054
+
1.9
%

Channel Name: ВсеИнструменты.ру

Country: Russian Federation

Subscribers: 251000

Views: 1.93

Content Score: 256

0
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Spareka
by
France
231000
+
1.3
%
(
3000
)
Views (Sep '22)
770023
+
1.1
%

Channel Name: Spareka

Country: France

Subscribers: 231000

Views: 1.12

Content Score: 108

0
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B&Q
by
Kingfisher
United Kingdom
220000
+
0.0
%
(
0
)
Views (Sep '22)
320733
+
0.3
%

Channel Name: B&Q

Country: United Kingdom

Subscribers: 220000

Views: 0.33

Content Score: 48

0
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MACH MAL mit OBI
by
Tengelmann Group
Germany
208000
+
4.0
%
(
8000
)
Views (Sep '22)
3042060
+
8.8
%

Channel Name: MACH MAL mit OBI

Country: Germany

Subscribers: 208000

Views: 8.76

Content Score: 192

0
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Leroy Merlin Brasil
by
Adeo S.A.
Brazil
202000
+
0.5
%
(
1000
)
Views (Sep '22)
1211899
+
1.6
%

Channel Name: Leroy Merlin Brasil

Country: Brazil

Subscribers: 202000

Views: 1.64

Content Score: 108

0
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Castorama
by
Kingfisher
France
174000
+
0.0
%
(
0
)
Views (Sep '22)
383831
+
0.6
%

Channel Name: Castorama

Country: France

Subscribers: 174000

Views: 0.56

Content Score: 24

0
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eReplacementParts.com
by
United States
169000
+
0.0
%
(
0
)
Views (Sep '22)
298108
+
0.4
%

Channel Name: eReplacementParts.com

Country: United States

Subscribers: 169000

Views: 0.36

Content Score: 54

0
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leroymerlinitalia
by
Adeo S.A.
Italy
166000
+
1.2
%
(
2000
)
Views (Sep '22)
1135135
+
1.5
%

Channel Name: leroymerlinitalia

Country: Italy

Subscribers: 166000

Views: 1.53

Content Score: 48

0
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220 Вольт
by
Volt
Russian Federation
112000
+
0.9
%
(
1000
)
Views (Sep '22)
258521
+
0.4
%

Channel Name: 220 Вольт

Country: Russian Federation

Subscribers: 112000

Views: 0.41

Content Score: 81

0
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Ace Hardware
by
United States
106000
+
0.9
%
(
1000
)
Views (Sep '22)
1391625
+
1.5
%

Channel Name: Ace Hardware

Country: United States

Subscribers: 106000

Views: 1.54

Content Score: 81

0
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Menards
by
United States
82100
+
0.1
%
(
100
)
Views (Sep '22)
58276
+
0.1
%

Channel Name: Menards

Country: United States

Subscribers: 82100

Views: 0.05

Content Score: 4

0
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Axminster Tools
by
United Kingdom
75400
+
0.9
%
(
700
)
Views (Sep '22)
139659
+
0.6
%

Channel Name: Axminster Tools

Country: United Kingdom

Subscribers: 75400

Views: 0.56

Content Score: 81

0
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Wickes
by
United Kingdom
74400
+
0.3
%
(
200
)
Views (Sep '22)
167410
+
0.5
%

Channel Name: Wickes

Country: United Kingdom

Subscribers: 74400

Views: 0.53

Content Score: 48

0
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Toolstop
by
United Kingdom
74300
+
0.1
%
(
100
)
Views (Sep '22)
149989
+
0.2
%

Channel Name: Toolstop

Country: United Kingdom

Subscribers: 74300

Views: 0.22

Content Score: 24

0
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BAUHAUS
by
Bauhaus
Germany
68600
+
0.1
%
(
100
)
Views (Sep '22)
112734
+
0.2
%

Channel Name: BAUHAUS

Country: Germany

Subscribers: 68600

Views: 0.22

Content Score: 32

0
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Leroy Merlin Portugal
by
Adeo S.A.
Portugal
67200
+
0.5
%
(
300
)
Views (Sep '22)
186852
+
0.6
%

Channel Name: Leroy Merlin Portugal

Country: Portugal

Subscribers: 67200

Views: 0.6

Content Score: 36

0
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Obi Baumarkt
by
Tengelmann Group
Germany
55100
+
0.6
%
(
300
)
Views (Sep '22)
548406
+
1.3
%

Channel Name: Obi Baumarkt

Country: Germany

Subscribers: 55100

Views: 1.32

Content Score: 72

0
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Leroy Merlin Polska
by
Adeo S.A.
Poland
43600
+
0.0
%
(
0
)
Views (Sep '22)
33621
+
0.1
%

Channel Name: Leroy Merlin Polska

Country: Poland

Subscribers: 43600

Views: 0.07

Content Score: 16

0
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Leroy Merlin România
by
Adeo S.A.
Romania
43000
+
0.2
%
(
100
)
Views (Sep '22)
195189
+
0.9
%

Channel Name: Leroy Merlin România

Country: Romania

Subscribers: 43000

Views: 0.86

Content Score: 32

0
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Leroy Merlin Russia
by
Adeo S.A.
Russian Federation
41600
+
0.2
%
(
100
)
Views (Sep '22)
10676
+
0.0
%

Channel Name: Leroy Merlin Russia

Country: Russian Federation

Subscribers: 41600

Views: 0.04

Content Score: 12

0
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Brico Dépôt
by
Kingfisher
France
40300
+
0.3
%
(
100
)
Views (Sep '22)
57708
+
0.4
%

Channel Name: Brico Dépôt

Country: France

Subscribers: 40300

Views: 0.38

Content Score: 36

0
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weldomtv
by
Adeo S.A.
France
34300
+
0.6
%
(
200
)
Views (Sep '22)
96624
+
0.5
%

Channel Name: weldomtv

Country: France

Subscribers: 34300

Views: 0.45

Content Score: 32

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Home Improvement Stores on YouTube

Well known Home Improvement Stores run successful YouTube channels that they use to reach their customers in an era where online shopping has never been more important. YouTube channels help successful social media managers, marketing managers, sales and advertising departments reach millions of potential customers through entertaining and fun videos. One of the major advantages of YouTube is that it is a powerful search engine, which will help you by making sure that your brand is being noticed online. Many majorHome Improvement Stores and businesses use YouTube to reach new and existing customers all around the world. Think MACH MAL, Castorama Polska, Leroy Merlin Brasil or Spareka: they all have one thing in common, their media marketers have understood how to successfully use YouTube to grow stronger brands.

YouTube Marketing by Home Improvement Stores

YouTube is the second largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Home Improvement Stores is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Home Improvement Stores use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how or their commitments, for example. By offering original and entertaining content, especially as everyone will need your services on day! By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.

Trends in YouTube Marketing for Home Improvement Stores

Successful home improvement stores on YouTube have all found out what people are actually searching for : how-to videos, tutorial videos and product recommendations videos. Spareka is helping their customers repair their appliances on their own by showing them detailed videos of the work that needs to be done. In the same way, Leroy Merlin Brazil understands that not everyone has the knowledge and experience required to renovate their house : that is what they are creating popular videos to teach their audience how to lay flooring or tiling, for example. Castorama Polska goes even further by showing their viewers how to actually build a house!

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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