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Top Insurance Brands on YouTube

Most mature insurance companies have already been using YouTube technologies for several years as part of video hosting, customer service and content marketing. The most successful insurance companies now use video in their marketing strategy to provide customers with the information they need and what benefits come with signing up.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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GEICO Insurance
by
Berkshire Hathaway
United States
1910000
+
0.0
%
(
0
)
Views (July 2022)
593737
+
-4.0
%

Channel Name: GEICO Insurance

Country: United States

Subscribers: 1910000

Views: -3.95

Content Score: 48

0
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Bradesco Seguros
by
Brazil
244000
+
0.0
%
(
0
)
Views (July 2022)
2172309
+
3.4
%

Channel Name: Bradesco Seguros

Country: Brazil

Subscribers: 244000

Views: 3.39

Content Score: 16

0
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State Farm Insurance
by
State Farm Insurance
United States
193000
+
1.1
%
(
2000
)
Views (July 2022)
14210991
+
5.7
%

Channel Name: State Farm Insurance

Country: United States

Subscribers: 193000

Views: 5.66

Content Score: 72

0
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Die Techniker
by
Federal Ministry of Health (Germany)
Germany
175000
+
0.6
%
(
1000
)
Views (July 2022)
1150207
+
1.2
%

Channel Name: Die Techniker

Country: Germany

Subscribers: 175000

Views: 1.19

Content Score: 72

0
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AOK - Der Gesundheitskanal
by
AOK
Germany
165000
+
2.5
%
(
4000
)
Views (July 2022)
1033029
+
2.2
%

Channel Name: AOK - Der Gesundheitskanal

Country: Germany

Subscribers: 165000

Views: 2.19

Content Score: 108

0
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Progressive Insurance
by
Progressive Corporation
United States
71800
+
0.8
%
(
600
)
Views (July 2022)
5239772
+
23.0
%

Channel Name: Progressive Insurance

Country: United States

Subscribers: 71800

Views: 23.02

Content Score: 96

0
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Seguros SURA Colombia
by
Colombia
42900
+
0.9
%
(
400
)
Views (July 2022)
258072
+
0.9
%

Channel Name: Seguros SURA Colombia

Country: Colombia

Subscribers: 42900

Views: 0.87

Content Score: 54

0
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Gesund durchs Leben – DAK-Gesundheit
by
DAK
Germany
34600
+
7.5
%
(
2400
)
Views (July 2022)
380977
+
5.2
%

Channel Name: Gesund durchs Leben – DAK-Gesundheit

Country: Germany

Subscribers: 34600

Views: 5.16

Content Score: 81

0
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Travelers
by
United States
34200
+
2.4
%
(
800
)
Views (July 2022)
694172
+
7.7
%

Channel Name: Travelers

Country: United States

Subscribers: 34200

Views: 7.65

Content Score: 18

0
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Allianz
by
Allianz Group
Germany
23400
+
0.4
%
(
100
)
Views (July 2022)
16998
+
0.2
%

Channel Name: Allianz

Country: Germany

Subscribers: 23400

Views: 0.19

Content Score: 18

0
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DAK-Gesundheit
by
DAK
Germany
22700
+
2.7
%
(
600
)
Views (July 2022)
146686
+
0.7
%

Channel Name: DAK-Gesundheit

Country: Germany

Subscribers: 22700

Views: 0.69

Content Score: 36

0
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AXA손해보험
by
Axa S.A
Korea South
20800
+
-0.9
%
(
200
)
Views (July 2022)
127625
+
0.5
%

Channel Name: AXA손해보험

Country: Korea South

Subscribers: 20800

Views: 0.47

Content Score: 144

0
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AllianzFrance
by
Allianz Group
France
18100
+
2.8
%
(
500
)
Views (July 2022)
13927
+
0.1
%

Channel Name: AllianzFrance

Country: France

Subscribers: 18100

Views: 0.05

Content Score: 6

0
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New York Life Insurance Company
by
New York Life Insurance Company
United States
17400
+
-1.1
%
(
200
)
Views (July 2022)
2715
+
-0.1
%

Channel Name: New York Life Insurance Company

Country: United States

Subscribers: 17400

Views: -0.08

Content Score: 18

0
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MAPFRE España
by
Mapfre, S.A.
Spain
17100
+
8.2
%
(
1300
)
Views (July 2022)
25037251
+
22.0
%

Channel Name: MAPFRE España

Country: Spain

Subscribers: 17100

Views: 22.03

Content Score: 12

0
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Allianz Deutschland
by
Allianz Group
Germany
16900
+
0.0
%
(
0
)
Views (July 2022)
647837
+
-3.6
%

Channel Name: Allianz Deutschland

Country: Germany

Subscribers: 16900

Views: -3.56

Content Score: 36

0
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AIG
by
AIG
United States
14100
+
0.0
%
(
0
)
Views (July 2022)
6875
+
1.1
%

Channel Name: AIG

Country: United States

Subscribers: 14100

Views: 1.13

Content Score: 8

0
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Rimac Seguros
by
Peru
13200
+
0.8
%
(
100
)
Views (July 2022)
2225604
+
3.8
%

Channel Name: Rimac Seguros

Country: Peru

Subscribers: 13200

Views: 3.82

Content Score: 8

0
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AXA France
by
Axa S.A
France
13100
+
1.6
%
(
200
)
Views (July 2022)
116443
+
0.5
%

Channel Name: AXA France

Country: France

Subscribers: 13100

Views: 0.52

Content Score: 18

0
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Allianz Turkiye
by
Allianz Group
Turkey
12400
+
0.0
%
(
0
)
Views (July 2022)
181000
+
0.7
%

Channel Name: Allianz Turkiye

Country: Turkey

Subscribers: 12400

Views: 0.66

Content Score: 8

0
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Allianz Malaysia
by
Allianz Group
Malaysia
11600
+
3.6
%
(
400
)
Views (July 2022)
604197
+
0.8
%

Channel Name: Allianz Malaysia

Country: Malaysia

Subscribers: 11600

Views: 0.85

Content Score: 4

0
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American Family Insurance
by
United States
11000
+
0.9
%
(
100
)
Views (July 2022)
10532
+
1.2
%

Channel Name: American Family Insurance

Country: United States

Subscribers: 11000

Views: 1.18

Content Score: 32

0
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Allianz España
by
Allianz Group
Spain
10900
+
5.8
%
(
600
)
Views (July 2022)
564702
+
2.5
%

Channel Name: Allianz España

Country: Spain

Subscribers: 10900

Views: 2.5

Content Score: 18

0
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DKV Seguros
by
Munich Re
Spain
10800
+
0.9
%
(
100
)
Views (July 2022)
124076
+
1.0
%

Channel Name: DKV Seguros

Country: Spain

Subscribers: 10800

Views: 0.98

Content Score: 54

0
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#gesundesmiteinander – DAK-Gesundheit
by
DAK
Germany
10200
+
1.0
%
(
100
)
Views (July 2022)
229131
+
1.0
%

Channel Name: #gesundesmiteinander – DAK-Gesundheit

Country: Germany

Subscribers: 10200

Views: 0.96

Content Score: 8

0
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HUK Coburg
by
HUK-COBURG
Germany
10000
+
0.0
%
(
0
)
Views (July 2022)
720649
+
2.0
%

Channel Name: HUK Coburg

Country: Germany

Subscribers: 10000

Views: 2.04

Content Score: 4

0
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AXA Seguros México
by
Axa S.A
Mexico
9400
+
0.4
%
(
40
)
Views (July 2022)
336754
+
0.4
%

Channel Name: AXA Seguros México

Country: Mexico

Subscribers: 9400

Views: 0.39

Content Score: 8

0
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Trivial Genial – DAK-Gesundheit
by
DAK
Germany
9380
+
2.4
%
(
220
)
Views (July 2022)
66497
+
1.7
%

Channel Name: Trivial Genial – DAK-Gesundheit

Country: Germany

Subscribers: 9380

Views: 1.73

Content Score: 81

0
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HDFC ERGO General Insurance
by
Munich Re
India
9370
+
1.0
%
(
90
)
Views (July 2022)
14038
+
0.1
%

Channel Name: HDFC ERGO General Insurance

Country: India

Subscribers: 9370

Views: 0.06

Content Score: 36

0
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Mercury Insurance
by
United States
9160
+
-0.1
%
(
10
)
Views (July 2022)
20160
+
0.1
%

Channel Name: Mercury Insurance

Country: United States

Subscribers: 9160

Views: 0.1

Content Score: 27

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Top Insurance Brands on YouTube

You just need to browse YouTube to understand how leading insurance brands are using the platform to communicate with their audience and their customers. Marketing on YouTube allows leading insurance brands to benefit from the power of the platform's network aspect. Content can be easily shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your leading insurance brand could grow on YouTube! One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading insurance brands invest time in their YouTube channel.

YouTube Marketing for Insurance Companies

Billions of requests are made every day on YouTube, so it is essential that your leading insurance brand has a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, leading insurance brands must create content that will captivate their audience and make them think about what is important to them: their families, their children, and their health - everything that a leading insurance brand takes care of!


Video Marketing Trends in the Insurance Industry

Successful leading insurance brands bet on video content that is full of emotion and that resembles their customers’ lives and experiences. YouTube is a great platform for insurance brands to broadcast their advertisements. One of the video formats that leading insurance brands love is the interview of a customer or a celebrity who explains why this particular insurance is essential to their lives. Using influencers is a great way to get people on board. Insurance companies such as State Farm insurance produce small episodes in which people act out all sorts of scenes in which they require the insurance’s services. This particular trend is great as customers will enjoy watching the episodes, they will relate with the characters and will want to watch more! Others interview their own employees, who explain what they do and how they can help customers. This makes people feel closer to their insurance company as they can put a face on a name.

Top YouTube Channels Across Industries

Featured Video

Drive Safe & Save™ Mobile Setup | State Farm®

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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