Leading Insurance Brands on YouTube

Most mature insurance companies have already been using YouTube technologies for several years as part of video hosting, customer service and content marketing. The most successful insurance companies now use video in their marketing strategy to provide customers with the information they need and what benefits come with signing up.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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GEICO Insurance
by
Berkshire Hathaway
United States
1910000
+
0.0
%
(
0
)
April (2022)
3471
+
0.0
%
0
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Bradesco Seguros
by
Brazil
243000
+
0.0
%
(
0
)
April (2022)
369651853
+
-85.9
%
0
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State Farm Insurance
by
State Farm Insurance
United States
189000
+
0.5
%
(
1000
)
April (2022)
576704
+
0.3
%
0
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Die Techniker
by
Federal Ministry of Health (Germany)
Germany
171000
+
0.6
%
(
1000
)
April (2022)
959135
+
1.0
%
0
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AOK - Der Gesundheitskanal
by
AOK
Germany
153000
+
1.3
%
(
2000
)
April (2022)
675334
+
1.5
%
0
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Progressive Insurance
by
Progressive Corporation
United States
68600
+
1.9
%
(
1300
)
April (2022)
4968344
+
82.5
%
0
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Seguros SURA Colombia
by
Colombia
41300
+
1.2
%
(
500
)
April (2022)
142840
+
0.4
%
0
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Travelers
by
United States
31700
+
1.6
%
(
500
)
April (2022)
246116
+
2.2
%
0
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Gesund durchs Leben – DAK-Gesundheit
by
DAK
Germany
26700
+
10.3
%
(
2500
)
April (2022)
405835
+
6.5
%
0
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Allianz
by
Allianz Group
Germany
22900
+
0.4
%
(
100
)
April (2022)
7988
+
0.1
%
0
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DAK-Gesundheit
by
DAK
Germany
21100
+
1.4
%
(
300
)
April (2022)
268035
+
1.3
%
0
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AXA손해보험
by
Axa S.A
Korea South
17500
+
-1.7
%
(
300
)
April (2022)
67344
+
0.3
%
0
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AllianzFrance
by
Allianz Group
France
17300
+
0.0
%
(
0
)
April (2022)
4577
+
0.0
%
0
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New York Life Insurance Company
by
New York Life Insurance Company
United States
16900
+
0.0
%
(
0
)
April (2022)
2888
+
0.1
%
0
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Allianz Deutschland
by
Allianz Group
Germany
16800
+
0.0
%
(
0
)
April (2022)
363792
+
2.5
%
0
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MAPFRE España
by
Mapfre, S.A.
Spain
15300
+
1.3
%
(
200
)
April (2022)
37806
+
0.0
%
0
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AIG
by
AIG
United States
14100
+
0.0
%
(
0
)
April (2022)
2196
+
0.4
%
0
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Rimac Seguros
by
Peru
13000
+
0.8
%
(
100
)
April (2022)
69709
+
0.1
%
0
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AXA France
by
Axa S.A
France
12600
+
0.8
%
(
100
)
April (2022)
15522
+
-0.1
%
0
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Allianz Turkiye
by
Allianz Group
Turkey
12000
+
0.0
%
(
0
)
April (2022)
491790
+
2.0
%
0
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Allianz Malaysia
by
Allianz Group
Malaysia
11100
+
0.0
%
(
0
)
April (2022)
341685
+
0.5
%
0
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American Family Insurance
by
United States
10800
+
0.0
%
(
0
)
April (2022)
11855
+
-1.4
%
0
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DKV Seguros
by
Munich Re
Spain
10500
+
1.0
%
(
100
)
April (2022)
225838
+
1.7
%
0
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#gesundesmiteinander – DAK-Gesundheit
by
DAK
Germany
9970
+
0.9
%
(
90
)
April (2022)
83410
+
0.4
%
0
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HUK Coburg
by
HUK-COBURG
Germany
9960
+
0.3
%
(
30
)
April (2022)
373526
+
1.1
%
0
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Allianz España
by
Allianz Group
Spain
9380
+
6.6
%
(
580
)
April (2022)
407500
+
1.9
%
0
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AXA Seguros México
by
Axa S.A
Mexico
9180
+
2.2
%
(
200
)
April (2022)
193853
+
0.2
%
0
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Mercury Insurance
by
United States
9170
+
0.0
%
(
0
)
April (2022)
4259
+
0.0
%
0
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HDFC ERGO General Insurance
by
Munich Re
India
9150
+
0.8
%
(
70
)
April (2022)
261260
+
1.1
%
0
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Trivial Genial – DAK-Gesundheit
by
DAK
Germany
8560
+
1.4
%
(
120
)
April (2022)
56712
+
1.6
%
0
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AXA
by
Axa S.A
United States
8360
+
0.4
%
(
30
)
April (2022)
5849
+
0.9
%
0
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MAG Seguros
by
Brazil
8250
+
0.6
%
(
50
)
April (2022)
3103
+
0.5
%
0
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HDFC ERGO Health
by
Munich Re
India
8030
+
-0.1
%
(
10
)
April (2022)
670
+
0.0
%
0
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AIG Israel
by
AIG
Israel
7870
+
0.3
%
(
20
)
April (2022)
81218
+
0.1
%
0
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AXA Seguros España
by
Axa S.A
Spain
7660
+
0.1
%
(
10
)
April (2022)
9909
+
0.0
%
0
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Munich Re, US
by
Munich Re
Germany
6970
+
3.0
%
(
200
)
April (2022)
87285
+
2.9
%
0
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Aviva UK
by
Aviva
United Kingdom
6210
+
0.7
%
(
40
)
April (2022)
8146
+
0.1
%
0
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Aviva
by
Aviva
United Kingdom
6040
+
0.0
%
(
0
)
April (2022)
1902
+
1.0
%
0
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Swiss Re
by
Swiss Re Group
Switzerland
5700
+
0.9
%
(
50
)
April (2022)
7528
+
0.7
%
0
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AXA Indonesia
by
Axa S.A
Indonesia
5480
+
0.0
%
(
0
)
April (2022)
944
+
0.0
%
0
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AXA Deutschland
by
Axa S.A
Germany
5410
+
1.1
%
(
60
)
April (2022)
776823
+
3.8
%
0
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Allianz Egypt
by
Allianz Group
Egypt
5380
+
0.2
%
(
10
)
April (2022)
4944
+
0.0
%
0
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Allianz Italia
by
Allianz Group
Italy
5310
+
0.0
%
(
0
)
April (2022)
6588
+
0.1
%
0
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National Life Group
by
National Life Group
United States
5300
+
0.9
%
(
50
)
April (2022)
3264
+
1.1
%
0
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AmericanModernIns
by
Munich Re
United States
4890
+
0.6
%
(
30
)
April (2022)
11337
+
0.6
%
0
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AXA Switzerland
by
Axa S.A
Switzerland
4870
+
0.2
%
(
10
)
April (2022)
247780
+
1.0
%
0
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Aon
by
Aon PLC
United Kingdom
4480
+
0.5
%
(
20
)
April (2022)
7459
+
1.6
%
0
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Zurich Versicherung Deutschland
by
Zurich Insurance Group
Germany
4200
+
0.2
%
(
10
)
April (2022)
724807
+
6.9
%
0
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DFV Deutsche Familienversicherung AG
by
Germany
4020
+
1.8
%
(
70
)
April (2022)
100702
+
0.6
%
0
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ERGO Hestia
by
Munich Re
Poland
4010
+
0.3
%
(
10
)
April (2022)
2612
+
0.1
%
0
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Allianz Insurance Ireland
by
Allianz Group
Ireland (Republic)
3410
+
0.3
%
(
10
)
April (2022)
2693
+
0.0
%
0
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AXA ResearchFundLive
by
Axa S.A
United States
3370
+
0.0
%
(
0
)
April (2022)
1964
+
0.0
%
0
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AXA Italia
by
Axa S.A
Italy
3280
+
0.3
%
(
10
)
April (2022)
695
+
0.0
%
0
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Der Gesundheits-Guide
by
AOK
Germany
2960
+
0.3
%
(
10
)
April (2022)
60880
+
2.4
%
0
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ERGO Group AG
by
Munich Re
Germany
2770
+
0.0
%
(
0
)
April (2022)
2119
+
0.5
%
0
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Gjensidige Försäkring Sverige
by
Sweden
2750
+
7.4
%
(
190
)
April (2022)
79755
+
8.9
%
0
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Unfallkasse Hessen
by
Unfallkasse Hessen (UKH)
Germany
2590
+
0.0
%
(
0
)
April (2022)
4235
+
0.2
%
0
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Länsförsäkringar
by
Sweden
2390
+
1.7
%
(
40
)
April (2022)
737292
+
4.2
%
0
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Allianz Australia
by
Allianz Group
Australia
2250
+
0.0
%
(
0
)
April (2022)
561
+
1.9
%
0
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Trygg-Hansa
by
Sweden
2240
+
0.9
%
(
20
)
April (2022)
586291
+
1.8
%
0
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AMI Insurance
by
New Zealand
2110
+
0.5
%
(
10
)
April (2022)
8972
+
0.1
%
0
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AXA Health
by
Axa S.A
United Kingdom
2030
+
0.0
%
(
0
)
April (2022)
157
+
0.7
%
0
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1Life Insurance
by
Telesure Investment Holdings
South Africa
1830
+
0.0
%
(
0
)
April (2022)
990
+
0.1
%
0
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AXAinBelgium
by
Axa S.A
Belgium
1700
+
1.2
%
(
20
)
April (2022)
3288
+
0.0
%
0
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MSIG Insurance (Singapore) Pte. Ltd.
by
Mitsui Sumitomo Insurance Group
Singapore
1640
+
0.0
%
(
0
)
April (2022)
262
+
0.0
%
0
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a.s.r. verzekeringen
by
ASR Nederland
Netherlands
1550
+
0.0
%
(
0
)
April (2022)
110978
+
0.9
%
0
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Barmenia
by
Barmenia Versicherungen
Germany
1530
+
0.0
%
(
0
)
April (2022)
60863
+
-1.2
%
0
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Zurich Seguros
by
Spain
1490
+
2.0
%
(
30
)
April (2022)
63251
+
0.7
%
0
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Munich Re (Group)
by
Munich Re
Germany
1420
+
1.4
%
(
20
)
April (2022)
1771
+
0.9
%
0
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AIG Ireland
by
AIG
Ireland (Republic)
1400
+
0.0
%
(
0
)
April (2022)
156042
+
9.2
%
0
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Human Insurance
by
Dominican Republic
1370
+
0.7
%
(
10
)
April (2022)
885
+
0.1
%
0
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Afa Försäkring
by
Sweden
1310
+
0.0
%
(
0
)
April (2022)
1704
+
0.1
%
0
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allianzus
by
Allianz Group
United States
1290
+
0.8
%
(
10
)
April (2022)
429
+
1.2
%
0
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Allianz Suisse
by
Allianz Group
Switzerland
1260
+
0.0
%
(
0
)
April (2022)
560
+
0.0
%
0
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Liberty Seguros
by
Brazil
1160
+
0.0
%
(
0
)
April (2022)
971
+
0.0
%
0
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AXASingapore
by
Axa S.A
Singapore
1130
+
0.9
%
(
10
)
April (2022)
2471
+
0.0
%
0
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Allianz Hrvatska
by
Allianz Group
Croatia
1110
+
0.0
%
(
0
)
April (2022)
1885
+
0.0
%
0
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Aviva Singapore
by
Aviva
Singapore
1070
+
0.0
%
(
0
)
April (2022)
171
+
0.0
%
0
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MSIG Malaysia
by
Mitsui Sumitomo Insurance Group
Malaysia
1020
+
0.0
%
(
0
)
April (2022)
100
+
0.0
%
0
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ERGO Deutschland
by
Munich Re
Germany
994
+
1.3
%
(
13
)
April (2022)
4193
+
1.3
%
0
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Allianz Travel
by
Allianz Group
Brazil
851
+
0.0
%
(
0
)
April (2022)
183
+
0.0
%
0
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Allianz Österreich
by
Allianz Group
Austria
748
+
0.7
%
(
5
)
April (2022)
110085
+
32.8
%
0
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AllianzCare
by
Allianz Group
United States
651
+
0.1
%
(
1
)
April (2022)
691
+
0.2
%
0
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Allianz Insurance Lanka Limited
by
Allianz Group
United States
617
+
0.7
%
(
4
)
April (2022)
245
+
0.4
%
0
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Allianz Global Corporate & Specialty
by
Allianz Group
United States
492
+
1.4
%
(
7
)
April (2022)
1172
+
1.4
%
0
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DKV Deutsche Krankenversicherung AG
by
Munich Re
Germany
466
+
1.5
%
(
7
)
April (2022)
385
+
2.4
%
0
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Allianz UK
by
Allianz Group
United Kingdom
438
+
0.0
%
(
0
)
April (2022)
315
+
0.0
%
0
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Allianz Ghana
by
Allianz Group
Ghana
338
+
0.0
%
(
0
)
April (2022)
32
+
0.1
%
0
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Württembergische Versicherung
by
w&w
Germany
305
+
0.7
%
(
2
)
April (2022)
19621
+
46.3
%
0
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AXA Luxembourg
by
Axa S.A
Luxembourg
243
+
1.3
%
(
3
)
April (2022)
26451
+
0.7
%
0
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Allianz Slovenija
by
Allianz Group
Slovenia
135
+
-0.7
%
(
1
)
April (2022)
138
+
0.0
%
0
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Allianz Assistance India
by
Allianz Group
India
114
+
0.0
%
(
0
)
April (2022)
71
+
0.0
%
0
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AXAMALAYSIA
by
Axa S.A
Malaysia
97
+
0.0
%
(
0
)
April (2022)
7
+
0.0
%
0
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AXAUbezpieczenia
by
Axa S.A
Poland
44
+
0.0
%
(
0
)
April (2022)
100
+
0.2
%
0
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mexicoaxa
by
Axa S.A
Mexico
35
+
0.0
%
(
0
)
April (2022)
5
+
0.1
%
0
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AXABankCZ
by
Axa S.A
Czech Republic
26
+
0.0
%
(
0
)
April (2022)
10
+
0.1
%
0
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Allianz Madagascar
by
Allianz Group
Madagascar
21
+
10.5
%
(
2
)
April (2022)
193
+
8.8
%

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You just need to browse YouTube to understand how leading insurance brands are using the platform to communicate with their audience and their customers. Marketing on YouTube allows leading insurance brands to benefit from the power of the platform's network aspect. Content can be easily shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your leading insurance brand could grow on YouTube! One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading insurance brands invest time in their YouTube channel.

YouTube Marketing for Insurance Companies

Billions of requests are made every day on YouTube, so it is essential that your leading insurance brand has a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, leading insurance brands must create content that will captivate their audience and make them think about what is important to them: their families, their children, and their health - everything that a leading insurance brand takes care of!


Video Marketing Trends in the Insurance Industry

Successful leading insurance brands bet on video content that is full of emotion and that resembles their customers’ lives and experiences. YouTube is a great platform for insurance brands to broadcast their advertisements. One of the video formats that leading insurance brands love is the interview of a customer or a celebrity who explains why this particular insurance is essential to their lives. Using influencers is a great way to get people on board. Insurance companies such as State Farm insurance produce small episodes in which people act out all sorts of scenes in which they require the insurance’s services. This particular trend is great as customers will enjoy watching the episodes, they will relate with the characters and will want to watch more! Others interview their own employees, who explain what they do and how they can help customers. This makes people feel closer to their insurance company as they can put a face on a name.

Top YouTube Channels Across Industries

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Drive Safe & Save™ Mobile Setup | State Farm®

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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