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Top Insurance Brands on YouTube

Most mature insurance companies have already been using YouTube technologies for several years as part of video hosting, customer service and content marketing. The most successful insurance companies now use video in their marketing strategy to provide customers with the information they need and what benefits come with signing up.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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GEICO Insurance
by
Berkshire Hathaway
United States
1900000
+
0.0
%
(
0
)
Views (Sep '22)
204683
+
1.5
%

Channel Name: GEICO Insurance

Country: United States

Subscribers: 1900000

Views: 1.54

Content Score: 48

0
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Bradesco Seguros
by
Brazil
246000
+
0.0
%
(
0
)
Views (Sep '22)
1903
+
0.0
%

Channel Name: Bradesco Seguros

Country: Brazil

Subscribers: 246000

Views: 0

Content Score: 16

0
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State Farm Insurance
by
State Farm Insurance
United States
200000
+
1.0
%
(
2000
)
Views (Sep '22)
16816254
+
5.4
%

Channel Name: State Farm Insurance

Country: United States

Subscribers: 200000

Views: 5.44

Content Score: 72

0
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AOK - Der Gesundheitskanal
by
AOK
Germany
184000
+
1.7
%
(
3000
)
Views (Sep '22)
773230
+
1.5
%

Channel Name: AOK - Der Gesundheitskanal

Country: Germany

Subscribers: 184000

Views: 1.48

Content Score: 108

0
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Die Techniker
by
Federal Ministry of Health (Germany)
Germany
181000
+
0.6
%
(
1000
)
Views (Sep '22)
1157594
+
1.2
%

Channel Name: Die Techniker

Country: Germany

Subscribers: 181000

Views: 1.16

Content Score: 72

0
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Progressive Insurance
by
Progressive Corporation
United States
74200
+
0.1
%
(
100
)
Views (Sep '22)
300222
+
0.8
%

Channel Name: Progressive Insurance

Country: United States

Subscribers: 74200

Views: 0.83

Content Score: 64

0
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Seguros SURA Colombia
by
Colombia
46600
+
1.1
%
(
500
)
Views (Sep '22)
1371774
+
4.2
%

Channel Name: Seguros SURA Colombia

Country: Colombia

Subscribers: 46600

Views: 4.16

Content Score: 54

0
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Gesund durchs Leben – DAK-Gesundheit
by
DAK
Germany
42500
+
2.9
%
(
1200
)
Views (Sep '22)
215324
+
2.4
%

Channel Name: Gesund durchs Leben – DAK-Gesundheit

Country: Germany

Subscribers: 42500

Views: 2.37

Content Score: 81

0
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Travelers
by
United States
37000
+
1.4
%
(
500
)
Views (Sep '22)
202089
+
1.8
%

Channel Name: Travelers

Country: United States

Subscribers: 37000

Views: 1.75

Content Score: 18

0
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DAK-Gesundheit
by
DAK
Germany
25600
+
1.6
%
(
400
)
Views (Sep '22)
107287
+
0.5
%

Channel Name: DAK-Gesundheit

Country: Germany

Subscribers: 25600

Views: 0.48

Content Score: 36

0
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Allianz
by
Allianz Group
Germany
23800
+
0.0
%
(
0
)
Views (Sep '22)
14547
+
0.2
%

Channel Name: Allianz

Country: Germany

Subscribers: 23800

Views: 0.16

Content Score: 18

0
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AXA손해보험
by
Axa S.A
Korea South
20200
+
-1.0
%
(
200
)
Views (Sep '22)
83274
+
0.3
%

Channel Name: AXA손해보험

Country: Korea South

Subscribers: 20200

Views: 0.3

Content Score: 72

0
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MAPFRE España
by
Mapfre, S.A.
Spain
19500
+
2.1
%
(
400
)
Views (Sep '22)
3051077
+
3.6
%

Channel Name: MAPFRE España

Country: Spain

Subscribers: 19500

Views: 3.61

Content Score: 12

0
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AllianzFrance
by
Allianz Group
France
18100
+
0.0
%
(
0
)
Views (Sep '22)
13257
+
0.0
%

Channel Name: AllianzFrance

Country: France

Subscribers: 18100

Views: 0.04

Content Score: 6

0
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New York Life Insurance Company
by
New York Life Insurance Company
United States
17400
+
0.0
%
(
0
)
Views (Sep '22)
3559
+
0.1
%

Channel Name: New York Life Insurance Company

Country: United States

Subscribers: 17400

Views: 0.1

Content Score: 18

0
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Allianz Deutschland
by
Allianz Group
Germany
17300
+
0.6
%
(
100
)
Views (Sep '22)
2115106
+
10.5
%

Channel Name: Allianz Deutschland

Country: Germany

Subscribers: 17300

Views: 10.46

Content Score: 36

0
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Allianz España
by
Allianz Group
Spain
15700
+
12.9
%
(
1800
)
Views (Sep '22)
164981
+
1.2
%

Channel Name: Allianz España

Country: Spain

Subscribers: 15700

Views: 1.18

Content Score: 18

0
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AIG
by
AIG
United States
14100
+
0.0
%
(
0
)
Views (Sep '22)
3830
+
0.7
%

Channel Name: AIG

Country: United States

Subscribers: 14100

Views: 0.66

Content Score: 8

0
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AXA France
by
Axa S.A
France
14000
+
1.4
%
(
200
)
Views (Sep '22)
2732380
+
11.1
%

Channel Name: AXA France

Country: France

Subscribers: 14000

Views: 11.1

Content Score: 18

0
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Rimac Seguros
by
Peru
14000
+
0.7
%
(
100
)
Views (Sep '22)
929222
+
1.3
%

Channel Name: Rimac Seguros

Country: Peru

Subscribers: 14000

Views: 1.28

Content Score: 8

0
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Allianz Turkiye
by
Allianz Group
Turkey
12300
+
0.0
%
(
0
)
Views (Sep '22)
2861
+
0.0
%

Channel Name: Allianz Turkiye

Country: Turkey

Subscribers: 12300

Views: 0.01

Content Score: 8

0
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Allianz Malaysia
by
Allianz Group
Malaysia
11600
+
0.0
%
(
0
)
Views (Sep '22)
40999
+
0.1
%

Channel Name: Allianz Malaysia

Country: Malaysia

Subscribers: 11600

Views: 0.05

Content Score: 4

0
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American Family Insurance
by
United States
11300
+
0.9
%
(
100
)
Views (Sep '22)
1941589
+
12.1
%

Channel Name: American Family Insurance

Country: United States

Subscribers: 11300

Views: 12.1

Content Score: 32

0
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DKV Seguros
by
Munich Re
Spain
11100
+
0.9
%
(
100
)
Views (Sep '22)
217177
+
1.0
%

Channel Name: DKV Seguros

Country: Spain

Subscribers: 11100

Views: 1.03

Content Score: 54

0
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AXA Seguros México
by
Axa S.A
Mexico
10800
+
2.9
%
(
300
)
Views (Sep '22)
31089367
+
23.4
%

Channel Name: AXA Seguros México

Country: Mexico

Subscribers: 10800

Views: 23.41

Content Score: 4

0
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Trivial Genial – DAK-Gesundheit
by
DAK
Germany
10800
+
1.9
%
(
200
)
Views (Sep '22)
62423
+
1.4
%

Channel Name: Trivial Genial – DAK-Gesundheit

Country: Germany

Subscribers: 10800

Views: 1.44

Content Score: 81

0
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HUK Coburg
by
HUK-COBURG
Germany
10400
+
2.0
%
(
200
)
Views (Sep '22)
606007
+
1.6
%

Channel Name: HUK Coburg

Country: Germany

Subscribers: 10400

Views: 1.61

Content Score: 4

0
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#gesundesmiteinander – DAK-Gesundheit
by
DAK
Germany
10300
+
0.0
%
(
0
)
Views (Sep '22)
91497
+
0.4
%

Channel Name: #gesundesmiteinander – DAK-Gesundheit

Country: Germany

Subscribers: 10300

Views: 0.37

Content Score: 8

0
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HDFC ERGO General Insurance
by
Munich Re
India
9830
+
0.6
%
(
60
)
Views (Sep '22)
9895
+
0.0
%

Channel Name: HDFC ERGO General Insurance

Country: India

Subscribers: 9830

Views: 0.04

Content Score: 36

0
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Mercury Insurance
by
United States
9140
+
0.0
%
(
0
)
Views (Sep '22)
1986
+
0.0
%

Channel Name: Mercury Insurance

Country: United States

Subscribers: 9140

Views: 0.01

Content Score: 27

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Top Insurance Companies on YouTube

You just need to browse YouTube to understand how leading insurance brands are using the platform to communicate with their audience and their customers. Marketing on YouTube allows leading insurance brands to benefit from the power of the platform's network aspect. Content can be easily shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your leading insurance brand could grow on YouTube! One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading insurance brands invest time in their YouTube channel.

YouTube Marketing for Insurance Companies

Billions of requests are made every day on YouTube, so it is essential that your leading insurance brand has a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, leading insurance brands must create content that will captivate their audience and make them think about what is important to them: their families, their children, and their health - everything that a leading insurance brand takes care of!


Video Marketing Trends in the Insurance Industry

Successful leading insurance brands bet on video content that is full of emotion and that resembles their customers’ lives and experiences. YouTube is a great platform for insurance brands to broadcast their advertisements. One of the video formats that leading insurance brands love is the interview of a customer or a celebrity who explains why this particular insurance is essential to their lives. Using influencers is a great way to get people on board. Insurance companies such as State Farm insurance produce small episodes in which people act out all sorts of scenes in which they require the insurance’s services. This particular trend is great as customers will enjoy watching the episodes, they will relate with the characters and will want to watch more! Others interview their own employees, who explain what they do and how they can help customers. This makes people feel closer to their insurance company as they can put a face on a name.

Top YouTube Channels Across Industries

Featured Video

Drive Safe & Save™ Mobile Setup | State Farm®

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Youtub Markething for business

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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