Most mature insurance companies have already been using YouTube technologies for several years as part of video hosting, customer service and content marketing. The most successful insurance companies now use video in their marketing strategy to provide customers with the information they need and what benefits come with signing up.
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You just need to browse YouTube to understand how leading insurance brands are using the platform to communicate with their audience and their customers. Marketing on YouTube allows leading insurance brands to benefit from the power of the platform's network aspect. Content can be easily shared. But YouTube is not only a social network, it is also the second-largest search engine in the world. Just think about how your leading insurance brand could grow on YouTube! One-third of all online activity is devoted to watching videos, and YouTube has over one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. It is therefore essential that all leading insurance brands invest time in their YouTube channel.
Billions of requests are made every day on YouTube, so it is essential that your leading insurance brand has a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, leading insurance brands must create content that will captivate their audience and make them think about what is important to them: their families, their children, and their health - everything that a leading insurance brand takes care of!
Successful leading insurance brands bet on video content that is full of emotion and that resembles their customers’ lives and experiences. YouTube is a great platform for insurance brands to broadcast their advertisements. One of the video formats that leading insurance brands love is the interview of a customer or a celebrity who explains why this particular insurance is essential to their lives. Using influencers is a great way to get people on board. Insurance companies such as State Farm insurance produce small episodes in which people act out all sorts of scenes in which they require the insurance’s services. This particular trend is great as customers will enjoy watching the episodes, they will relate with the characters and will want to watch more! Others interview their own employees, who explain what they do and how they can help customers. This makes people feel closer to their insurance company as they can put a face on a name.
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