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Best Museums on YouTube

Channel Name

Country

Dez '22
The Content Score is a proprietary tubics metric, indicating how our professional agents have rated a channel's video content.
Content Score
tubics metric
0
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The British Museum
by
United Kingdom
600000
Views (Sep '22)
461265

Channel Name: The British Museum

Country: United Kingdom

Subscribers: 600000

Views: 0.7

Content Score: 192

0
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The Museum of Modern Art
by
United States
533000
Views (Sep '22)
487622

Channel Name: The Museum of Modern Art

Country: United States

Subscribers: 533000

Views: 0.97

Content Score: 144

0
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Imperial War Museums
by
United Kingdom
462000
Views (Sep '22)
2285578

Channel Name: Imperial War Museums

Country: United Kingdom

Subscribers: 462000

Views: 2.26

Content Score: 192

0
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The Met
by
United States
406000
Views (Sep '22)
450086

Channel Name: The Met

Country: United States

Subscribers: 406000

Views: 0.44

Content Score: 72

0
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Tate
by
United Kingdom
362000
Views (Sep '22)
260046

Channel Name: Tate

Country: United Kingdom

Subscribers: 362000

Views: 0.59

Content Score: 108

0
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Victoria and Albert Museum
by
United Kingdom
347000
Views (Sep '22)
482173

Channel Name: Victoria and Albert Museum

Country: United Kingdom

Subscribers: 347000

Views: 1.1

Content Score: 144

0
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The National Gallery
by
United Kingdom
298000
Views (Sep '22)
774099

Channel Name: The National Gallery

Country: United Kingdom

Subscribers: 298000

Views: 2.94

Content Score: 144

0
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Louisiana Channel
by
Denmark
295000
Views (Sep '22)
573486

Channel Name: Louisiana Channel

Country: Denmark

Subscribers: 295000

Views: 1.14

Content Score: 108

0
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Третьяковская галерея
by
Russian Federation
253000
Views (Sep '22)
133092

Channel Name: Третьяковская галерея

Country: Russian Federation

Subscribers: 253000

Views: 0.85

Content Score: 192

0
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Corning Museum of Glass
by
United States
213000
Views (Sep '22)
260277

Channel Name: Corning Museum of Glass

Country: United States

Subscribers: 213000

Views: 0.36

Content Score: 108

0
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The Museum of Contemporary Art
by
United States
207000
Views (Sep '22)
36573

Channel Name: The Museum of Contemporary Art

Country: United States

Subscribers: 207000

Views: 0.21

Content Score: 144

0
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Natural History Museum
by
United Kingdom
188000
Views (Sep '22)
587444

Channel Name: Natural History Museum

Country: United Kingdom

Subscribers: 188000

Views: 1.29

Content Score: 108

0
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Museo Nacional del Prado
by
Spain
169000
Views (Sep '22)
233253

Channel Name: Museo Nacional del Prado

Country: Spain

Subscribers: 169000

Views: 0.87

Content Score: 108

0
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Petersen Automotive Museum
by
United States
150000
Views (Sep '22)
321662

Channel Name: Petersen Automotive Museum

Country: United States

Subscribers: 150000

Views: 0.98

Content Score: 192

0
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Getty Museum
by
Getty
United States
135000
Views (Sep '22)
118146

Channel Name: Getty Museum

Country: United States

Subscribers: 135000

Views: 0.35

Content Score: 96

0
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The State Hermitage Museum
by
Russian Federation
121000
Views (Sep '22)
365382

Channel Name: The State Hermitage Museum

Country: Russian Federation

Subscribers: 121000

Views: 2.67

Content Score: 144

0
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Yad Vashem
by
Yad Vashem
Israel
121000
Views (Sep '22)
481640

Channel Name: Yad Vashem

Country: Israel

Subscribers: 121000

Views: 0.76

Content Score: 36

0
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Musée du Louvre
by
France
111000
Views (Sep '22)
97148

Channel Name: Musée du Louvre

Country: France

Subscribers: 111000

Views: 0.87

Content Score: 144

0
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nationalgalleries
by
United Kingdom
95800
Views (Sep '22)
147841

Channel Name: nationalgalleries

Country: United Kingdom

Subscribers: 95800

Views: 2.5

Content Score: 144

0
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Smithsonian National Air and Space Museum
by
United States
85200
Views (Sep '22)
443169

Channel Name: Smithsonian National Air and Space Museum

Country: United States

Subscribers: 85200

Views: 1.56

Content Score: 81

0
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ГМИИ им. А.С. Пушкина
by
Russian Federation
81800
Views (Sep '22)
178244

Channel Name: ГМИИ им. А.С. Пушкина

Country: Russian Federation

Subscribers: 81800

Views: 3.09

Content Score: 128

0
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Museum of New Zealand Te Papa Tongarewa
by
New Zealand
59900
Views (Sep '22)
72082

Channel Name: Museum of New Zealand Te Papa Tongarewa

Country: New Zealand

Subscribers: 59900

Views: 0.23

Content Score: 96

0
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The National WWII Museum
by
United States
57500
Views (Sep '22)
330356

Channel Name: The National WWII Museum

Country: United States

Subscribers: 57500

Views: 2.72

Content Score: 108

0
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Science Museum
by
United Kingdom
52300
Views (Sep '22)
114941

Channel Name: Science Museum

Country: United Kingdom

Subscribers: 52300

Views: 1.28

Content Score: 108

0
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Van Gogh Museum
by
Netherlands
50200
Views (Sep '22)
78287

Channel Name: Van Gogh Museum

Country: Netherlands

Subscribers: 50200

Views: 1.08

Content Score: 108

0
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Guggenheim Museum
by
United States
50000
Views (Sep '22)
71912

Channel Name: Guggenheim Museum

Country: United States

Subscribers: 50000

Views: 0.82

Content Score: 81

0
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Acropolis Museum - Μουσείο Ακρόπολης
by
Greece
41900
Views (Sep '22)
78057

Channel Name: Acropolis Museum - Μουσείο Ακρόπολης

Country: Greece

Subscribers: 41900

Views: 0.84

Content Score: 18

0
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Musée d'Orsay
by
France
41900
Views (Sep '22)
78057

Channel Name: Musée d'Orsay

Country: France

Subscribers: 41900

Views: 0.84

Content Score: 18

0
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The Frick Collection
by
United States
40500
Views (Sep '22)
32104

Channel Name: The Frick Collection

Country: United States

Subscribers: 40500

Views: 0.57

Content Score: 144

0
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Smithsonian
by
United States
39800
Views (Sep '22)
448023

Channel Name: Smithsonian

Country: United States

Subscribers: 39800

Views: 4.67

Content Score: 81

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Museums on YouTube

One of the biggest advantages of opting for a YouTube channel for your Museum is the fact that the video format has become the must-have type of content of the moment. Yes, today's Internet users prefer videos to other content, which allows professionals who want to stand out to use, for example, corporate videos in order to maximize their chances of being more visible on the web. Moreover, videos are also among the most shared content, which increases the chances of reaching new leads. Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple dating site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves.

YouTube Marketing by Museums

And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your Museum has to offer can be a great way to reassure customers that your Museum is ‘human’ and to break the ice. This can be essential if your Tourism Association is still in its infancy, and you want to reach a bigger audience to convince more people to visit your site. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your Museum should invest time and effort in creating the best YouTube Channel.

Trends in YouTube Marketing for Museums

Museums all around the world are using YouTube as one of their main marketing strategies. The Museo Nacional de Antropología is a great example of a successful YouTube channel. Not only do they use their channel to promote their content and their latest collections, but they also bring their expositions and their work to people that may not be familiar with the Museum, or able to visit it. The British Museum, with more than 500k followers, is another prime example of how successful a YouTube channel can be for your museum. Since COVID hit the world, museums have started giving virtual tours of their expositions and collections. The Imperial War Museum is giving its history-loving audience a series of videos retracing Second World War stories, or Adventures in History.  

Featured Video

Jacques Louis David: Radical Draftsman Virtual Opening | Met Exhibitions

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