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Best Museums on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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The British Museum
by
United Kingdom
525000
+
0.8
%
(
4000
)
Views (July 2022)
679055
+
1.2
%

Channel Name: The British Museum

Country: United Kingdom

Subscribers: 525000

Views: 1.22

Content Score: 192

0
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The Museum of Modern Art
by
United States
477000
+
0.8
%
(
4000
)
Views (July 2022)
322910
+
0.7
%

Channel Name: The Museum of Modern Art

Country: United States

Subscribers: 477000

Views: 0.69

Content Score: 144

0
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The Met
by
United States
330000
+
0.9
%
(
3000
)
Views (July 2022)
613600
+
0.7
%

Channel Name: The Met

Country: United States

Subscribers: 330000

Views: 0.69

Content Score: 72

0
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Tate
by
United Kingdom
320000
+
1.9
%
(
6000
)
Views (July 2022)
440703
+
1.2
%

Channel Name: Tate

Country: United Kingdom

Subscribers: 320000

Views: 1.2

Content Score: 108

0
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Imperial War Museums
by
United Kingdom
265000
+
6.4
%
(
16000
)
Views (July 2022)
3865224
+
9.5
%

Channel Name: Imperial War Museums

Country: United Kingdom

Subscribers: 265000

Views: 9.48

Content Score: 192

0
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Victoria and Albert Museum
by
United Kingdom
252000
+
1.2
%
(
3000
)
Views (July 2022)
67580
+
0.2
%

Channel Name: Victoria and Albert Museum

Country: United Kingdom

Subscribers: 252000

Views: 0.2

Content Score: 108

0
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The National Gallery
by
United Kingdom
251000
+
5.9
%
(
14000
)
Views (July 2022)
908521
+
4.6
%

Channel Name: The National Gallery

Country: United Kingdom

Subscribers: 251000

Views: 4.6

Content Score: 144

0
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Louisiana Channel
by
Denmark
219000
+
0.9
%
(
2000
)
Views (July 2022)
391055
+
1.0
%

Channel Name: Louisiana Channel

Country: Denmark

Subscribers: 219000

Views: 1

Content Score: 108

0
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Третьяковская галерея
by
Russian Federation
216000
+
1.4
%
(
3000
)
Views (July 2022)
151239
+
1.2
%

Channel Name: Третьяковская галерея

Country: Russian Federation

Subscribers: 216000

Views: 1.22

Content Score: 192

0
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The Museum of Contemporary Art
by
United States
202000
+
0.5
%
(
1000
)
Views (July 2022)
41441
+
0.2
%

Channel Name: The Museum of Contemporary Art

Country: United States

Subscribers: 202000

Views: 0.24

Content Score: 144

0
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Corning Museum of Glass
by
United States
200000
+
1.0
%
(
2000
)
Views (July 2022)
514120
+
0.8
%

Channel Name: Corning Museum of Glass

Country: United States

Subscribers: 200000

Views: 0.77

Content Score: 72

0
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Natural History Museum
by
United Kingdom
169000
+
0.6
%
(
1000
)
Views (July 2022)
308407
+
0.8
%

Channel Name: Natural History Museum

Country: United Kingdom

Subscribers: 169000

Views: 0.77

Content Score: 108

0
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Museo Nacional del Prado
by
Spain
149000
+
1.4
%
(
2000
)
Views (July 2022)
240326
+
1.1
%

Channel Name: Museo Nacional del Prado

Country: Spain

Subscribers: 149000

Views: 1.05

Content Score: 108

0
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Getty Museum
by
Getty
United States
125000
+
0.8
%
(
1000
)
Views (July 2022)
290839
+
1.0
%

Channel Name: Getty Museum

Country: United States

Subscribers: 125000

Views: 0.96

Content Score: 96

0
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Petersen Automotive Museum
by
United States
122000
+
2.5
%
(
3000
)
Views (July 2022)
642580
+
2.7
%

Channel Name: Petersen Automotive Museum

Country: United States

Subscribers: 122000

Views: 2.68

Content Score: 192

0
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Musée du Louvre
by
France
97300
+
0.6
%
(
600
)
Views (July 2022)
67506
+
0.7
%

Channel Name: Musée du Louvre

Country: France

Subscribers: 97300

Views: 0.69

Content Score: 144

0
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Yad Vashem
by
Yad Vashem
Israel
91400
+
1.1
%
(
1000
)
Views (July 2022)
476651
+
1.0
%

Channel Name: Yad Vashem

Country: Israel

Subscribers: 91400

Views: 1

Content Score: 36

0
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The State Hermitage Museum
by
Russian Federation
90300
+
1.6
%
(
1400
)
Views (July 2022)
176754
+
1.8
%

Channel Name: The State Hermitage Museum

Country: Russian Federation

Subscribers: 90300

Views: 1.77

Content Score: 144

0
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Smithsonian National Air and Space Museum
by
United States
69200
+
0.9
%
(
600
)
Views (July 2022)
177406
+
0.8
%

Channel Name: Smithsonian National Air and Space Museum

Country: United States

Subscribers: 69200

Views: 0.85

Content Score: 81

0
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Museum of New Zealand Te Papa Tongarewa
by
New Zealand
52900
+
0.4
%
(
200
)
Views (July 2022)
131875
+
0.5
%

Channel Name: Museum of New Zealand Te Papa Tongarewa

Country: New Zealand

Subscribers: 52900

Views: 0.49

Content Score: 96

0
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ГМИИ им. А.С. Пушкина
by
Russian Federation
51700
+
1.0
%
(
500
)
Views (July 2022)
36194
+
1.1
%

Channel Name: ГМИИ им. А.С. Пушкина

Country: Russian Federation

Subscribers: 51700

Views: 1.15

Content Score: 128

0
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Van Gogh Museum
by
Netherlands
43000
+
0.7
%
(
300
)
Views (July 2022)
40467
+
0.7
%

Channel Name: Van Gogh Museum

Country: Netherlands

Subscribers: 43000

Views: 0.69

Content Score: 108

0
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Science Museum
by
United Kingdom
42100
+
1.9
%
(
800
)
Views (July 2022)
148941
+
2.2
%

Channel Name: Science Museum

Country: United Kingdom

Subscribers: 42100

Views: 2.19

Content Score: 108

0
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Guggenheim Museum
by
United States
41500
+
1.2
%
(
500
)
Views (July 2022)
75614
+
1.1
%

Channel Name: Guggenheim Museum

Country: United States

Subscribers: 41500

Views: 1.06

Content Score: 81

0
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The National WWII Museum
by
United States
38600
+
1.1
%
(
400
)
Views (July 2022)
102975
+
1.2
%

Channel Name: The National WWII Museum

Country: United States

Subscribers: 38600

Views: 1.18

Content Score: 108

0
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Smithsonian
by
United States
37600
+
0.3
%
(
100
)
Views (July 2022)
32619
+
0.4
%

Channel Name: Smithsonian

Country: United States

Subscribers: 37600

Views: 0.36

Content Score: 81

0
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The Frick Collection
by
United States
36200
+
0.6
%
(
200
)
Views (July 2022)
34181
+
0.7
%

Channel Name: The Frick Collection

Country: United States

Subscribers: 36200

Views: 0.71

Content Score: 144

0
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Acropolis Museum - Μουσείο Ακρόπολης
by
Greece
36000
+
1.1
%
(
400
)
Views (July 2022)
61732
+
0.8
%

Channel Name: Acropolis Museum - Μουσείο Ακρόπολης

Country: Greece

Subscribers: 36000

Views: 0.75

Content Score: 18

0
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Musée d'Orsay
by
France
36000
+
1.1
%
(
400
)
Views (July 2022)
61732
+
0.8
%

Channel Name: Musée d'Orsay

Country: France

Subscribers: 36000

Views: 0.75

Content Score: 18

0
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Walker Art Center
by
United States
33400
+
0.6
%
(
200
)
Views (July 2022)
29807
+
0.4
%

Channel Name: Walker Art Center

Country: United States

Subscribers: 33400

Views: 0.37

Content Score: 81

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Museums on YouTube

One of the biggest advantages of opting for a YouTube channel for your Museum is the fact that the video format has become the must-have type of content of the moment. Yes, today's Internet users prefer videos to other content, which allows professionals who want to stand out to use, for example, corporate videos in order to maximize their chances of being more visible on the web. Moreover, videos are also among the most shared content, which increases the chances of reaching new leads. Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple dating site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves.

YouTube Marketing by Museums

And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your Museum has to offer can be a great way to reassure customers that your Museum is ‘human’ and to break the ice. This can be essential if your Tourism Association is still in its infancy, and you want to reach a bigger audience to convince more people to visit your site. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your Museum should invest time and effort in creating the best YouTube Channel.

Trends in YouTube Marketing for Museums

Museums all around the world are using YouTube as one of their main marketing strategies. The Museo Nacional de Antropología is a great example of a successful YouTube channel. Not only do they use their channel to promote their content and their latest collections, but they also bring their expositions and their work to people that may not be familiar with the Museum, or able to visit it. The British Museum, with more than 500k followers, is another prime example of how successful a YouTube channel can be for your museum. Since COVID hit the world, museums have started giving virtual tours of their expositions and collections. The Imperial War Museum is giving its history-loving audience a series of videos retracing Second World War stories, or Adventures in History.  

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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