Best Museums on YouTube

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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The British Museum
by
United Kingdom
516000
+
0.2
%
(
1000
)
April (2022)
296755
+
0.6
%
0
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The Museum of Modern Art
by
United States
465000
+
0.4
%
(
2000
)
April (2022)
181901
+
0.4
%
0
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The Met
by
United States
320000
+
1.3
%
(
4000
)
April (2022)
2505649
+
3.1
%
0
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Tate
by
United Kingdom
299000
+
0.7
%
(
2000
)
April (2022)
223198
+
0.6
%
0
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Victoria and Albert Museum
by
United Kingdom
246000
+
0.4
%
(
1000
)
April (2022)
202678
+
0.6
%
0
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The National Gallery
by
United Kingdom
225000
+
16.0
%
(
31000
)
April (2022)
1900188
+
11.4
%
0
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Louisiana Channel
by
Denmark
212000
+
0.9
%
(
2000
)
April (2022)
375995
+
1.0
%
0
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Imperial War Museums
by
United Kingdom
210000
+
6.6
%
(
13000
)
April (2022)
2389980
+
8.0
%
0
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Третьяковская галерея
by
Russian Federation
210000
+
0.5
%
(
1000
)
April (2022)
61202
+
0.5
%
0
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The Museum of Contemporary Art
by
United States
201000
+
0.5
%
(
1000
)
April (2022)
38439
+
0.2
%
0
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Corning Museum of Glass
by
United States
194000
+
0.5
%
(
1000
)
April (2022)
209305
+
0.3
%
0
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Natural History Museum
by
United Kingdom
167000
+
0.6
%
(
1000
)
April (2022)
370541
+
0.9
%
0
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Museo Nacional del Prado
by
Spain
144000
+
0.7
%
(
1000
)
April (2022)
135112
+
0.6
%
0
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Getty Museum
by
Getty
United States
123000
+
0.8
%
(
1000
)
April (2022)
158702
+
0.5
%
0
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Petersen Automotive Museum
by
United States
115000
+
1.8
%
(
2000
)
April (2022)
448237
+
2.0
%
0
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Musée du Louvre
by
France
95200
+
0.7
%
(
700
)
April (2022)
55311
+
0.6
%
0
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Yad Vashem
by
Yad Vashem
Israel
88900
+
0.9
%
(
800
)
April (2022)
360159
+
0.8
%
0
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The State Hermitage Museum
by
Russian Federation
86400
+
2.1
%
(
1800
)
April (2022)
171681
+
1.8
%
0
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Smithsonian National Air and Space Museum
by
United States
67100
+
2.0
%
(
1300
)
April (2022)
674963
+
3.4
%
0
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Museum of New Zealand Te Papa Tongarewa
by
New Zealand
51300
+
0.8
%
(
400
)
April (2022)
141669
+
0.5
%
0
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ГМИИ им. А.С. Пушкина
by
Russian Federation
50400
+
0.4
%
(
200
)
April (2022)
23474
+
0.8
%
0
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Van Gogh Museum
by
Netherlands
42100
+
0.5
%
(
200
)
April (2022)
31052
+
0.5
%
0
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Guggenheim Museum
by
United States
40400
+
0.8
%
(
300
)
April (2022)
58891
+
0.8
%
0
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Science Museum
by
United Kingdom
40100
+
1.0
%
(
400
)
April (2022)
71594
+
1.1
%
0
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The National WWII Museum
by
United States
37300
+
0.8
%
(
300
)
April (2022)
95398
+
1.1
%
0
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Smithsonian
by
United States
37200
+
0.3
%
(
100
)
April (2022)
25185
+
0.3
%
0
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The Frick Collection
by
United States
35600
+
0.6
%
(
200
)
April (2022)
32908
+
0.7
%
0
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Acropolis Museum - Μουσείο Ακρόπολης
by
Greece
34500
+
0.6
%
(
200
)
April (2022)
40395
+
0.5
%
0
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Musée d'Orsay
by
France
34500
+
0.6
%
(
200
)
April (2022)
40395
+
0.5
%
0
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Walker Art Center
by
United States
32800
+
0.3
%
(
100
)
April (2022)
22711
+
0.3
%
0
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San Francisco Museum of Modern Art
by
United States
29900
+
1.0
%
(
300
)
April (2022)
36926
+
0.9
%
0
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Museo Nacional de Antropología
by
Mexico
28800
+
0.7
%
(
200
)
April (2022)
14620
+
0.6
%
0
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National Museum of American History
by
United States
26500
+
0.8
%
(
200
)
April (2022)
118116
+
1.2
%
0
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Deutsches Museum
by
Germany
24700
+
0.8
%
(
200
)
April (2022)
97353
+
1.6
%
0
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George Eastman Museum
by
United States
23000
+
0.9
%
(
200
)
April (2022)
24093
+
0.7
%
0
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nationalgalleries
by
United Kingdom
20800
+
1.5
%
(
300
)
April (2022)
43508
+
1.4
%
0
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Whitney Museum of American Art
by
United States
20700
+
1.5
%
(
300
)
April (2022)
34459
+
0.8
%
0
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Muséum national d'Histoire naturelle
by
France
17800
+
1.1
%
(
200
)
April (2022)
49458
+
0.9
%
0
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Art Gallery of NSW
by
Australia
16600
+
0.6
%
(
100
)
April (2022)
25302
+
0.4
%
0
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Los Angeles County Museum of Art
by
United States
16200
+
0.6
%
(
100
)
April (2022)
12122
+
0.7
%
0
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Rijksmuseum
by
Netherlands
15500
+
1.3
%
(
200
)
April (2022)
9869
+
0.4
%
0
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Faberge Museum
by
Russian Federation
14900
+
0.0
%
(
0
)
April (2022)
6812
+
0.1
%
0
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Royal Tyrrell Museum of Palaeontology
by
Canada
14700
+
3.5
%
(
500
)
April (2022)
85786
+
4.4
%
0
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Музеи Московского Кремля
by
Russian Federation
14600
+
0.7
%
(
100
)
April (2022)
10978
+
0.6
%
0
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National Railway Museum
by
United Kingdom
14100
+
0.0
%
(
0
)
April (2022)
4945
+
0.4
%
0
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Brooklyn Museum
by
United States
13200
+
0.8
%
(
100
)
April (2022)
10485
+
0.4
%
0
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Tate Kids
by
Tate
United Kingdom
12200
+
0.8
%
(
100
)
April (2022)
26802
+
1.3
%
0
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YadVashem יד ושם
by
Yad Vashem
Israel
11400
+
7.5
%
(
800
)
April (2022)
395981
+
5.9
%
0
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Museo Nacional Centro de Arte Reina Sofía
by
Spain
10000
+
0.4
%
(
40
)
April (2022)
5968
+
0.7
%
0
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Tate Talks
by
Tate
Korea North
10000
+
0.0
%
(
0
)
April (2022)
4937
+
1.4
%
0
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Museum of London
by
United Kingdom
9990
+
0.6
%
(
60
)
April (2022)
12806
+
0.5
%
0
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Museo Nacional Thyssen-Bornemisza
by
Spain
8880
+
1.5
%
(
130
)
April (2022)
71639
+
11.1
%
0
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Canadian Museum of Nature
by
Canada
8630
+
0.3
%
(
30
)
April (2022)
17699
+
0.3
%
0
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Yad Vashem Español
by
Yad Vashem
Israel
8230
+
1.0
%
(
80
)
April (2022)
8797
+
0.3
%
0
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Richard Nixon Presidential Library
by
US National Archives
United States
7670
+
1.2
%
(
90
)
April (2022)
22907
+
1.4
%
0
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Staatliche Museen zu Berlin
by
Germany
7150
+
0.8
%
(
60
)
April (2022)
10520
+
0.5
%
0
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Städel Museum
by
Germany
7010
+
0.7
%
(
50
)
April (2022)
19665
+
0.8
%
0
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Royal Ontario Museum
by
Canada
6680
+
0.6
%
(
40
)
April (2022)
6508
+
0.3
%
0
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Stedelijk Museum
by
Netherlands
6280
+
1.0
%
(
60
)
April (2022)
5901
+
0.2
%
0
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New-York Historical Society
by
New York Historical Society
United States
5820
+
1.2
%
(
70
)
April (2022)
28030
+
1.7
%
0
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Norsk Folkemuseum
by
Norway
5480
+
0.4
%
(
20
)
April (2022)
2182
+
0.2
%
0
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Paris Musées
by
France
5450
+
1.3
%
(
70
)
April (2022)
6126
+
0.9
%
0
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El Museo Soumaya
by
Mexico
5410
+
0.9
%
(
50
)
April (2022)
6057
+
1.5
%
0
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Uffizi TV
by
Italy
5250
+
0.6
%
(
30
)
April (2022)
3265
+
0.8
%
0
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Albertina Museum
by
Austria
5060
+
1.4
%
(
70
)
April (2022)
49452
+
4.1
%
0
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yadvashemrussian
by
Yad Vashem
Israel
4740
+
1.9
%
(
90
)
April (2022)
13668
+
0.5
%
0
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The Andy Warhol Museum
by
United States
4690
+
2.0
%
(
90
)
April (2022)
7138
+
1.9
%
0
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Munchmuseet
by
Norway
4490
+
0.9
%
(
40
)
April (2022)
6883
+
1.1
%
0
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yadvashemarabic
by
Yad Vashem
Israel
3780
+
0.3
%
(
10
)
April (2022)
3712
+
0.2
%
0
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Museum Boijmans Van Beuningen
by
Netherlands
3570
+
0.0
%
(
0
)
April (2022)
1251
+
0.1
%
0
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Staatliche Kunstsammlungen Dresden
by
Germany
3490
+
1.2
%
(
40
)
April (2022)
7998
+
0.8
%
0
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Royal BC Museum
by
Canada
3140
+
0.6
%
(
20
)
April (2022)
7022
+
0.6
%
0
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Dallas Museum of Art
by
United States
2810
+
1.1
%
(
30
)
April (2022)
3526
+
1.0
%
0
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The Israel Museum, Jerusalem
by
Israel
2680
+
0.8
%
(
20
)
April (2022)
3581
+
0.6
%
0
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Yad Vashem Deutsch
by
Yad Vashem
Israel
2600
+
1.2
%
(
30
)
April (2022)
8698
+
0.6
%
0
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Singapore Art Museum
by
Singapore
2480
+
0.4
%
(
10
)
April (2022)
6359
+
0.8
%
0
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Leopold Museum Wien
by
Austria
2280
+
0.4
%
(
10
)
April (2022)
3530
+
0.4
%
0
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Yad Vashem Français
by
Yad Vashem
Israel
849
+
3.7
%
(
30
)
April (2022)
3912
+
1.6
%
0
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Musea Brugge
by
Belgium
678
+
1.8
%
(
12
)
April (2022)
4653
+
1.4
%
0
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Musée Yves Saint Laurent Paris
by
Groupe Artémis S.A., Kering
France
676
+
0.3
%
(
2
)
April (2022)
302
+
0.3
%
0
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KMSKA
by
Belgium
312
+
1.3
%
(
4
)
April (2022)
813
+
4.7
%
0
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Museum of the National Bank of Belgium
by
Belgium
192
+
3.2
%
(
6
)
April (2022)
1105
+
1.9
%

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Museums on YouTube

One of the biggest advantages of opting for a YouTube channel for your Museum is the fact that the video format has become the must-have type of content of the moment. Yes, today's Internet users prefer videos to other content, which allows professionals who want to stand out to use, for example, corporate videos in order to maximize their chances of being more visible on the web. Moreover, videos are also among the most shared content, which increases the chances of reaching new leads. Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple dating site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves.

YouTube Marketing by Museums

And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your Museum has to offer can be a great way to reassure customers that your Museum is ‘human’ and to break the ice. This can be essential if your Tourism Association is still in its infancy, and you want to reach a bigger audience to convince more people to visit your site. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your Museum should invest time and effort in creating the best YouTube Channel.

Trends in YouTube Marketing for Museums

Museums all around the world are using YouTube as one of their main marketing strategies. The Museo Nacional de Antropología is a great example of a successful YouTube channel. Not only do they use their channel to promote their content and their latest collections, but they also bring their expositions and their work to people that may not be familiar with the Museum, or able to visit it. The British Museum, with more than 500k followers, is another prime example of how successful a YouTube channel can be for your museum. Since COVID hit the world, museums have started giving virtual tours of their expositions and collections. The Imperial War Museum is giving its history-loving audience a series of videos retracing Second World War stories, or Adventures in History.  

Top YouTube Channels Across Industries

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