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Best Museums on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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The British Museum
by
United Kingdom
586000
+
0.5
%
(
3000
)
Views (Sep '22)
374034
+
0.6
%

Channel Name: The British Museum

Country: United Kingdom

Subscribers: 586000

Views: 0.58

Content Score: 192

0
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The Museum of Modern Art
by
United States
518000
+
0.6
%
(
3000
)
Views (Sep '22)
233297
+
0.5
%

Channel Name: The Museum of Modern Art

Country: United States

Subscribers: 518000

Views: 0.48

Content Score: 144

0
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Imperial War Museums
by
United Kingdom
414000
+
1.5
%
(
6000
)
Views (Sep '22)
2082458
+
2.4
%

Channel Name: Imperial War Museums

Country: United Kingdom

Subscribers: 414000

Views: 2.41

Content Score: 192

0
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The Met
by
United States
380000
+
1.1
%
(
4000
)
Views (Sep '22)
479643
+
0.5
%

Channel Name: The Met

Country: United States

Subscribers: 380000

Views: 0.49

Content Score: 72

0
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Tate
by
United Kingdom
350000
+
0.3
%
(
1000
)
Views (Sep '22)
197861
+
0.5
%

Channel Name: Tate

Country: United Kingdom

Subscribers: 350000

Views: 0.47

Content Score: 108

0
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Victoria and Albert Museum
by
United Kingdom
321000
+
0.9
%
(
3000
)
Views (Sep '22)
382806
+
0.9
%

Channel Name: Victoria and Albert Museum

Country: United Kingdom

Subscribers: 321000

Views: 0.93

Content Score: 144

0
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Louisiana Channel
by
Denmark
276000
+
0.7
%
(
2000
)
Views (Sep '22)
338628
+
0.7
%

Channel Name: Louisiana Channel

Country: Denmark

Subscribers: 276000

Views: 0.72

Content Score: 108

0
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The National Gallery
by
United Kingdom
271000
+
0.7
%
(
2000
)
Views (Sep '22)
256422
+
1.1
%

Channel Name: The National Gallery

Country: United Kingdom

Subscribers: 271000

Views: 1.07

Content Score: 144

0
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Третьяковская галерея
by
Russian Federation
243000
+
0.0
%
(
0
)
Views (Sep '22)
92262
+
0.6
%

Channel Name: Третьяковская галерея

Country: Russian Federation

Subscribers: 243000

Views: 0.62

Content Score: 192

0
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Corning Museum of Glass
by
United States
209000
+
0.5
%
(
1000
)
Views (Sep '22)
206362
+
0.3
%

Channel Name: Corning Museum of Glass

Country: United States

Subscribers: 209000

Views: 0.29

Content Score: 108

0
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The Museum of Contemporary Art
by
United States
206000
+
0.0
%
(
0
)
Views (Sep '22)
34398
+
0.2
%

Channel Name: The Museum of Contemporary Art

Country: United States

Subscribers: 206000

Views: 0.2

Content Score: 144

0
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Natural History Museum
by
United Kingdom
180000
+
0.6
%
(
1000
)
Views (Sep '22)
289697
+
0.7
%

Channel Name: Natural History Museum

Country: United Kingdom

Subscribers: 180000

Views: 0.67

Content Score: 108

0
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Museo Nacional del Prado
by
Spain
163000
+
0.6
%
(
1000
)
Views (Sep '22)
150073
+
0.6
%

Channel Name: Museo Nacional del Prado

Country: Spain

Subscribers: 163000

Views: 0.59

Content Score: 108

0
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Petersen Automotive Museum
by
United States
138000
+
0.7
%
(
1000
)
Views (Sep '22)
356688
+
1.2
%

Channel Name: Petersen Automotive Museum

Country: United States

Subscribers: 138000

Views: 1.17

Content Score: 192

0
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Getty Museum
by
Getty
United States
132000
+
0.8
%
(
1000
)
Views (Sep '22)
172090
+
0.5
%

Channel Name: Getty Museum

Country: United States

Subscribers: 132000

Views: 0.53

Content Score: 96

0
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Yad Vashem
by
Yad Vashem
Israel
115000
+
0.9
%
(
1000
)
Views (Sep '22)
550230
+
0.9
%

Channel Name: Yad Vashem

Country: Israel

Subscribers: 115000

Views: 0.91

Content Score: 36

0
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The State Hermitage Museum
by
Russian Federation
112000
+
0.9
%
(
1000
)
Views (Sep '22)
141049
+
1.1
%

Channel Name: The State Hermitage Museum

Country: Russian Federation

Subscribers: 112000

Views: 1.12

Content Score: 144

0
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Musée du Louvre
by
France
106000
+
0.9
%
(
1000
)
Views (Sep '22)
52035
+
0.5
%

Channel Name: Musée du Louvre

Country: France

Subscribers: 106000

Views: 0.49

Content Score: 144

0
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Smithsonian National Air and Space Museum
by
United States
79600
+
1.0
%
(
800
)
Views (Sep '22)
408223
+
1.6
%

Channel Name: Smithsonian National Air and Space Museum

Country: United States

Subscribers: 79600

Views: 1.6

Content Score: 81

0
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ГМИИ им. А.С. Пушкина
by
Russian Federation
72100
+
7.8
%
(
5200
)
Views (Sep '22)
192809
+
4.4
%

Channel Name: ГМИИ им. А.С. Пушкина

Country: Russian Federation

Subscribers: 72100

Views: 4.41

Content Score: 128

0
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Museum of New Zealand Te Papa Tongarewa
by
New Zealand
58500
+
0.7
%
(
400
)
Views (Sep '22)
145252
+
0.5
%

Channel Name: Museum of New Zealand Te Papa Tongarewa

Country: New Zealand

Subscribers: 58500

Views: 0.48

Content Score: 96

0
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Science Museum
by
United Kingdom
50100
+
1.2
%
(
600
)
Views (Sep '22)
168617
+
2.0
%

Channel Name: Science Museum

Country: United Kingdom

Subscribers: 50100

Views: 2

Content Score: 108

0
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Guggenheim Museum
by
United States
48200
+
0.6
%
(
300
)
Views (Sep '22)
63979
+
0.8
%

Channel Name: Guggenheim Museum

Country: United States

Subscribers: 48200

Views: 0.77

Content Score: 81

0
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Van Gogh Museum
by
Netherlands
47600
+
0.6
%
(
300
)
Views (Sep '22)
43634
+
0.7
%

Channel Name: Van Gogh Museum

Country: Netherlands

Subscribers: 47600

Views: 0.65

Content Score: 108

0
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The National WWII Museum
by
United States
47600
+
2.1
%
(
1000
)
Views (Sep '22)
214973
+
2.0
%

Channel Name: The National WWII Museum

Country: United States

Subscribers: 47600

Views: 1.97

Content Score: 108

0
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nationalgalleries
by
United Kingdom
42700
+
15.4
%
(
5700
)
Views (Sep '22)
54361
+
1.0
%

Channel Name: nationalgalleries

Country: United Kingdom

Subscribers: 42700

Views: 1.03

Content Score: 108

0
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Acropolis Museum - Μουσείο Ακρόπολης
by
Greece
40000
+
0.5
%
(
200
)
Views (Sep '22)
42216
+
0.5
%

Channel Name: Acropolis Museum - Μουσείο Ακρόπολης

Country: Greece

Subscribers: 40000

Views: 0.47

Content Score: 18

0
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Musée d'Orsay
by
France
40000
+
0.5
%
(
200
)
Views (Sep '22)
42216
+
0.5
%

Channel Name: Musée d'Orsay

Country: France

Subscribers: 40000

Views: 0.47

Content Score: 18

0
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The Frick Collection
by
United States
39400
+
0.5
%
(
200
)
Views (Sep '22)
40010
+
0.8
%

Channel Name: The Frick Collection

Country: United States

Subscribers: 39400

Views: 0.75

Content Score: 144

0
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Smithsonian
by
United States
39100
+
0.0
%
(
0
)
Views (Sep '22)
25972
+
0.3
%

Channel Name: Smithsonian

Country: United States

Subscribers: 39100

Views: 0.28

Content Score: 81

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Museums on YouTube

One of the biggest advantages of opting for a YouTube channel for your Museum is the fact that the video format has become the must-have type of content of the moment. Yes, today's Internet users prefer videos to other content, which allows professionals who want to stand out to use, for example, corporate videos in order to maximize their chances of being more visible on the web. Moreover, videos are also among the most shared content, which increases the chances of reaching new leads. Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple dating site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves.

YouTube Marketing by Museums

And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your Museum has to offer can be a great way to reassure customers that your Museum is ‘human’ and to break the ice. This can be essential if your Tourism Association is still in its infancy, and you want to reach a bigger audience to convince more people to visit your site. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your Museum should invest time and effort in creating the best YouTube Channel.

Trends in YouTube Marketing for Museums

Museums all around the world are using YouTube as one of their main marketing strategies. The Museo Nacional de Antropología is a great example of a successful YouTube channel. Not only do they use their channel to promote their content and their latest collections, but they also bring their expositions and their work to people that may not be familiar with the Museum, or able to visit it. The British Museum, with more than 500k followers, is another prime example of how successful a YouTube channel can be for your museum. Since COVID hit the world, museums have started giving virtual tours of their expositions and collections. The Imperial War Museum is giving its history-loving audience a series of videos retracing Second World War stories, or Adventures in History.  

Featured Video

Jacques Louis David: Radical Draftsman Virtual Opening | Met Exhibitions

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

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A channel's view count gets compared to subscribers, likes and comments.

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