YouTube just makes it easier for political leaders to find, listen to, and engage with citizens. That’s why a good YouTube strategy is crucial to the success of any president or prime minister.
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Are you planning a new law, an election, or you have a message to give to your country? You can communicate and release your information via a video that you will upload on your President/Prime Minister’s YouTube channel. Integrated into an advertising launch strategy, you can challenge the Internet user and surprise your audience. These short films, if they are aesthetic, playful or humorous, depending on the goal, can be shared by Internet users, create or not a buzz, if not an expectation. You can gain some new followers with a YouTube channel and differentiate yourself from your competitors who do not use this social media! To do so, Tubics will help you build a clear, elegant presentation that uses your President/Prime Minister’s branding and highlights the latest news. Your titles will be short and relevant. Your videos will include descriptions with keywords that allow for optimal referencing.
Billions of requests and searches are made every day on YouTube, so it is essential that you, as a President/Prime Minister, have a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising, but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, as a President/Prime Minister, you must create content that will captivate your audience and make them think about what is important to them: their families, their children, their economy, their country and their health - everything that a President/Prime Minister takes care of!
So what are the marketing teams of Presidents and Prime Ministers posting on their YouTube channel ? France’s president Emmanuel Macron has just been reelected for a second mandate and has recently posted videos of his best memories from the past five years. He also talks about his work in France as well as abroad. Jair Bolsonaro is using his YouTube channel to broadcast his latest interviews as well as news about the country. The Prime Minister of India, Narendra Modi has posted a series of playlists where he posts videos of his latest travels. He also uses his YouTube channel to introduce the people with the members of his government in interview videos. Recep Tayyip Erdoğan also uses his channel to broadcast his public appearances, and finally, Joe Biden likes to share with his speeches, explain his plans and his policies to his 700K followers.
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