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Political Leaders on YouTube

YouTube just makes it easier for political leaders to find, listen to, and engage with citizens. That’s why a good YouTube strategy is crucial to the success of any president or prime minister.

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Narendra Modi
by
India
11200000
+
2.8
%
(
300000
)
Views (May 2022)
108893331
+
5.8
%

Channel Name: Narendra Modi

Country: India

Subscribers: 11200000

Views: 5.79

Content Score: 256

0
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Jair Bolsonaro
by
Brazil
3690000
+
0.8
%
(
30000
)
Views (May 2022)
2572999
+
1.0
%

Channel Name: Jair Bolsonaro

Country: Brazil

Subscribers: 3690000

Views: 0.97

Content Score: 256

0
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Зе!Президент
by
Volodymyr Zelenskyy
Ukraine
706000
+
0.9
%
(
6000
)
Views (May 2022)
2165760
+
2.4
%

Channel Name: Зе!Президент

Country: Ukraine

Subscribers: 706000

Views: 2.44

Content Score: 192

0
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Emmanuel Macron
by
France
266000
+
5.1
%
(
13000
)
Views (May 2022)
1103954
+
6.1
%

Channel Name: Emmanuel Macron

Country: France

Subscribers: 266000

Views: 6.11

Content Score: 256

0
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Reccep Tayip Erdogan
by
Turkey
224000
+
0.9
%
(
2000
)
Views (May 2022)
384808
+
2.5
%

Channel Name: Reccep Tayip Erdogan

Country: Turkey

Subscribers: 224000

Views: 2.52

Content Score: 192

0
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Alberto Fernández
by
Argentina
77900
+
0.4
%
(
300
)
Views (May 2022)
133929
+
0.6
%

Channel Name: Alberto Fernández

Country: Argentina

Subscribers: 77900

Views: 0.59

Content Score: 54

0
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Justin Trudeau – Prime Minister of Canada
by
Canada
60200
+
0.5
%
(
300
)
Views (May 2022)
49861
+
1.1
%

Channel Name: Justin Trudeau – Prime Minister of Canada

Country: Canada

Subscribers: 60200

Views: 1.06

Content Score: 48

0
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Yoga With Modi
by
India
56000
+
1.8
%
(
1000
)
Views (May 2022)
17770
+
1.1
%

Channel Name: Yoga With Modi

Country: India

Subscribers: 56000

Views: 1.14

Content Score: 48

0
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נפתלי בנט | Naftali Bennett
by
Israel
45100
+
0.9
%
(
400
)
Views (May 2022)
303511
+
1.1
%

Channel Name: נפתלי בנט | Naftali Bennett

Country: Israel

Subscribers: 45100

Views: 1.12

Content Score: 96

0
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Mauricio Macri
by
Argentina
39700
+
0.0
%
(
0
)
Views (May 2022)
11165
+
0.1
%

Channel Name: Mauricio Macri

Country: Argentina

Subscribers: 39700

Views: 0.05

Content Score: 108

0
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Andrzej Duda
by
Poland
19700
+
0.0
%
(
0
)
Views (May 2022)
7627
+
0.1
%

Channel Name: Andrzej Duda

Country: Poland

Subscribers: 19700

Views: 0.09

Content Score: 36

0
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Aleksandar Vučić
by
Serbia
6380
+
0.3
%
(
20
)
Views (May 2022)
8575
+
0.3
%

Channel Name: Aleksandar Vučić

Country: Serbia

Subscribers: 6380

Views: 0.29

Content Score: 24

0
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Minister-president Mark Rutte
by
Netherlands
5490
+
2.0
%
(
110
)
Views (May 2022)
30175
+
2.3
%

Channel Name: Minister-president Mark Rutte

Country: Netherlands

Subscribers: 5490

Views: 2.32

Content Score: 18

0
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Alexander van der Bellen
by
Austria
3450
+
1.2
%
(
40
)
Views (May 2022)
5892
+
0.8
%

Channel Name: Alexander van der Bellen

Country: Austria

Subscribers: 3450

Views: 0.77

Content Score: 144

0
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Viktor Orbán
by
Hungary
1760
+
-0.6
%
(
10
)
Views (May 2022)
4709
+
0.4
%

Channel Name: Viktor Orbán

Country: Hungary

Subscribers: 1760

Views: 0.37

Content Score: 48

0
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Charles Michel
by
Belgium
1700
+
0.6
%
(
10
)
Views (May 2022)
885
+
0.2
%

Channel Name: Charles Michel

Country: Belgium

Subscribers: 1700

Views: 0.21

Content Score: 36

0
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Robert Abela
by
Malta
1090
+
0.0
%
(
0
)
Views (May 2022)
31320
+
-1.4
%

Channel Name: Robert Abela

Country: Malta

Subscribers: 1090

Views: -1.41

Content Score: 24

0
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Olaf Scholz
by
Germany
357
+
1.7
%
(
6
)
Views (May 2022)
54
+
0.8
%

Channel Name: Olaf Scholz

Country: Germany

Subscribers: 357

Views: 0.83

Content Score: 64

0
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Boris Johnson Official
by
United Kingdom
4
+
0.0
%
(
0
)
Views (May 2022)
0
+
0.0
%

Channel Name: Boris Johnson Official

Country: United Kingdom

Subscribers: 4

Views: 0

Content Score: 64

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Presidents/Prime Ministers on YouTube

Are you planning a new law, an election, or you have a message to give to your country? You can communicate and release your information via a video that you will upload on your President/Prime Minister’s YouTube channel. Integrated into an advertising launch strategy, you can challenge the Internet user and surprise your audience. These short films, if they are aesthetic, playful or humorous, depending on the goal, can be shared by Internet users, create or not a buzz, if not an expectation. You can gain some new followers with a YouTube channel and differentiate yourself from your competitors who do not use this social media! To do so, Tubics will help you build a clear, elegant presentation that uses your President/Prime Minister’s branding and highlights the latest news. Your titles will be short and relevant. Your videos will include descriptions with keywords that allow for optimal referencing.

YouTube Marketing by Presidents/Prime Ministers

Billions of requests and searches are made every day on YouTube, so it is essential that you, as a President/Prime Minister, have a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising, but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, as a President/Prime Minister, you must create content that will captivate your audience and make them think about what is important to them: their families, their children, their economy, their country and their health - everything that a President/Prime Minister takes care of!

Trends in YouTube Marketing for Presidents/Prime Ministers

So what are the marketing teams of Presidents and Prime Ministers posting on their YouTube channel ? France’s president Emmanuel Macron has just been reelected for a second mandate and has recently posted videos of his best memories from the past five years. He also talks about his work in France as well as abroad. Jair Bolsonaro is using his YouTube channel to broadcast his latest interviews as well as news about the country. The Prime Minister of India, Narendra Modi has posted a series of playlists where he posts videos of his latest travels. He also uses his YouTube channel to introduce the people with the members of his government in interview videos. Recep Tayyip Erdoğan also uses his channel to broadcast his public appearances, and finally, Joe Biden likes to share with his speeches, explain his plans and his policies to his 700K followers.



Top YouTube Channels Across Industries

Featured Video

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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