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Tourism Marketing | Best Cities on YouTube

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Visit Dubai
by
United Arab Emirates
434000
+
0.9
%
(
4000
)
Views (May 2022)
7056316
+
2.1
%

Channel Name: Visit Dubai

Country: United Arab Emirates

Subscribers: 434000

Views: 2.14

Content Score: 8

0
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Visit Abu Dhabi
by
United Arab Emirates
77100
+
0.1
%
(
100
)
Views (May 2022)
9495444
+
2.6
%

Channel Name: Visit Abu Dhabi

Country: United Arab Emirates

Subscribers: 77100

Views: 2.59

Content Score: 4

0
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Vienna
by
Austria
36000
+
1.1
%
(
400
)
Views (May 2022)
38792
+
0.1
%

Channel Name: Vienna

Country: Austria

Subscribers: 36000

Views: 0.08

Content Score: 8

0
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Visit London
by
United Kingdom
31200
+
0.3
%
(
100
)
Views (May 2022)
768379
+
5.2
%

Channel Name: Visit London

Country: United Kingdom

Subscribers: 31200

Views: 5.19

Content Score: 48

0
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visit.brussels
by
Belgium
18500
+
0.0
%
(
0
)
Views (May 2022)
5622
+
0.0
%

Channel Name: visit.brussels

Country: Belgium

Subscribers: 18500

Views: 0.02

Content Score: 4

0
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Visit Detroit
by
United States
14200
+
0.0
%
(
0
)
Views (May 2022)
9919
+
0.4
%

Channel Name: Visit Detroit

Country: United States

Subscribers: 14200

Views: 0.4

Content Score: 144

0
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Tourisme Montréal
by
Canada
12800
+
1.6
%
(
200
)
Views (May 2022)
9209707
+
1061.2
%

Channel Name: Tourisme Montréal

Country: Canada

Subscribers: 12800

Views: 1061.18

Content Score: 8

0
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Venezia Unica
by
Italy
11000
+
0.0
%
(
0
)
Views (May 2022)
21105
+
0.8
%

Channel Name: Venezia Unica

Country: Italy

Subscribers: 11000

Views: 0.76

Content Score: 72

0
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Visit Orlando
by
United States
7890
+
5.9
%
(
440
)
Views (May 2022)
3640147
+
43.4
%

Channel Name: Visit Orlando

Country: United States

Subscribers: 7890

Views: 43.37

Content Score: 36

0
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Wellington NZ
by
New Zealand
7800
+
0.9
%
(
70
)
Views (May 2022)
14859
+
0.3
%

Channel Name: Wellington NZ

Country: New Zealand

Subscribers: 7800

Views: 0.25

Content Score: 81

0
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Paris je t'aime
by
France
6010
+
0.5
%
(
30
)
Views (May 2022)
14437
+
0.6
%

Channel Name: Paris je t'aime

Country: France

Subscribers: 6010

Views: 0.61

Content Score: 36

0
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Visit OSLO
by
Finland
4870
+
0.8
%
(
40
)
Views (May 2022)
57329
+
1.7
%

Channel Name: Visit OSLO

Country: Finland

Subscribers: 4870

Views: 1.68

Content Score: 24

0
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Berlin
by
Germany
4670
+
0.4
%
(
20
)
Views (May 2022)
4574
+
0.3
%

Channel Name: Berlin

Country: Germany

Subscribers: 4670

Views: 0.3

Content Score: 54

0
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VisitCopenhagen
by
Denmark
4170
+
1.2
%
(
50
)
Views (May 2022)
12500
+
0.1
%

Channel Name: VisitCopenhagen

Country: Denmark

Subscribers: 4170

Views: 0.06

Content Score: 36

0
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Visit Auckland
by
New Zealand
3740
+
0.0
%
(
0
)
Views (May 2022)
1680
+
0.0
%

Channel Name: Visit Auckland

Country: New Zealand

Subscribers: 3740

Views: 0.04

Content Score: 24

0
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I LOVE NY
by
United States
3530
+
0.6
%
(
20
)
Views (May 2022)
7563
+
2.3
%

Channel Name: I LOVE NY

Country: United States

Subscribers: 3530

Views: 2.3

Content Score: 72

0
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Visit Dresden
by
Germany
2430
+
0.8
%
(
20
)
Views (May 2022)
5377
+
0.5
%

Channel Name: Visit Dresden

Country: Germany

Subscribers: 2430

Views: 0.48

Content Score: 81

0
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Visit Porto and North of Portugal
by
Portugal
2200
+
1.4
%
(
30
)
Views (May 2022)
4454
+
0.4
%

Channel Name: Visit Porto and North of Portugal

Country: Portugal

Subscribers: 2200

Views: 0.42

Content Score: 36

0
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Innsbruck Tourism Official Channel
by
Austria
2150
+
0.5
%
(
10
)
Views (May 2022)
81346
+
2.2
%

Channel Name: Innsbruck Tourism Official Channel

Country: Austria

Subscribers: 2150

Views: 2.17

Content Score: 12

0
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Visit Bratislava
by
Slovakia
2110
+
1.4
%
(
30
)
Views (May 2022)
4452
+
0.1
%

Channel Name: Visit Bratislava

Country: Slovakia

Subscribers: 2110

Views: 0.11

Content Score: 3

0
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VisitTallinn - Medieval city by the sea!
by
Estonia
1350
+
0.0
%
(
0
)
Views (May 2022)
2768
+
0.5
%

Channel Name: VisitTallinn - Medieval city by the sea!

Country: Estonia

Subscribers: 1350

Views: 0.49

Content Score: 18

0
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Hamburg Ahoi - Travel
by
Germany
1240
+
1.6
%
(
20
)
Views (May 2022)
27313
+
1.2
%

Channel Name: Hamburg Ahoi - Travel

Country: Germany

Subscribers: 1240

Views: 1.2

Content Score: 12

0
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Geneva Tourism
by
Switzerland
1230
+
2.5
%
(
30
)
Views (May 2022)
825
+
0.1
%

Channel Name: Geneva Tourism

Country: Switzerland

Subscribers: 1230

Views: 0.11

Content Score: 24

0
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Visit Baltimore
by
United States
1150
+
0.9
%
(
10
)
Views (May 2022)
1203
+
0.1
%

Channel Name: Visit Baltimore

Country: United States

Subscribers: 1150

Views: 0.15

Content Score: 48

0
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Visit Ljubljana
by
Slovenia
1120
+
0.9
%
(
10
)
Views (May 2022)
31568
+
1.0
%

Channel Name: Visit Ljubljana

Country: Slovenia

Subscribers: 1120

Views: 1.02

Content Score: 12

0
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Hamburg Ahoi - Stories
by
Germany
1100
+
-0.9
%
(
10
)
Views (May 2022)
640
+
0.4
%

Channel Name: Hamburg Ahoi - Stories

Country: Germany

Subscribers: 1100

Views: 0.44

Content Score: 54

0
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visitBerlin
by
Germany
962
+
0.6
%
(
6
)
Views (May 2022)
1354
+
0.4
%

Channel Name: visitBerlin

Country: Germany

Subscribers: 962

Views: 0.39

Content Score: 24

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National Tourist Boards on YouTube

Having a YouTube channel for your city means communicating with your audience on the biggest online video platform in the world, as well as the second-biggest search engine. Many cities around the world  use YouTube to promote their tourism activities and to reach new and existing followers. Think about it : Every minute, 300 hours of videos are uploaded on Youtube. In 2019, there were five billion videos published, on the platform, since its creation! The video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredibly vast audience that you should take advantage of by creating a YouTube channel which will allow you to showcase your touristic attractions and services to the world.

YouTube Marketing by Tourism / City Marketing

And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your country, city or tourist attraction has to offer can be a great way to reassure customers that your city is human and to break the ice. This can be essential if your city is a growing place, and you want to reach a bigger audience to convince more people to visit or even move. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your city should invest time and effort in creating the best YouTube Channel.

Trends in YouTube Marketing for Tourism / City Marketing

You just need to browse YouTube to realize that cities such as Detroit, Dresden or Montréal have clearly understood how to use the platform to promote themselves. Visit Detroit is a YouTube channel that showcases the best restaurants, touristic attractions and people from Detroit! Dresden might not be the biggest city in the world, but its YouTube channel, Visit Dresden, is certainly living up to the beauty of the place. Have a look at the playlist Dresden like a local, to see what it is like to live in this gorgeous city.

Tourisme Montréal is a great YouTube channel with numerous videos that show off the best things this city has to offer. Finally, I love NY makes you want to pack your bag and visit New York state.

Top YouTube Channels Across Industries

Featured Video

Goodbye rain. Hello sun. | Getaway to Abu Dhabi

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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