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Having a YouTube channel for your city means communicating with your audience on the biggest online video platform in the world, as well as the second-biggest search engine. Many cities around the world use YouTube to promote their tourism activities and to reach new and existing followers. Think about it : Every minute, 300 hours of videos are uploaded on Youtube. In 2019, there were five billion videos published, on the platform, since its creation! The video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredibly vast audience that you should take advantage of by creating a YouTube channel which will allow you to showcase your touristic attractions and services to the world.
And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing off what your country, city or tourist attraction has to offer can be a great way to reassure customers that your city is human and to break the ice. This can be essential if your city is a growing place, and you want to reach a bigger audience to convince more people to visit or even move. A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your city should invest time and effort in creating the best YouTube Channel.
You just need to browse YouTube to realize that cities such as Detroit, Dresden or Montréal have clearly understood how to use the platform to promote themselves. Visit Detroit is a YouTube channel that showcases the best restaurants, touristic attractions and people from Detroit! Dresden might not be the biggest city in the world, but its YouTube channel, Visit Dresden, is certainly living up to the beauty of the place. Have a look at the playlist Dresden like a local, to see what it is like to live in this gorgeous city.
Tourisme Montréal is a great YouTube channel with numerous videos that show off the best things this city has to offer. Finally, I love NY makes you want to pack your bag and visit New York state.
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