YouTube marketing for Zoos can help expose the unique animals and qualities of a zoo all over the world. YouTube marketing can help identify why your museum is unique. Videos and live streams can show the everyday life of animals, give updates on specific animals, or teach children about each animal. This brings new visitors and existing zoo fans visit more often.
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With a community estimated at more than 1.3 billion users, YouTube is the second most used search engine in the world. Being directly among the most frequented networks on the web, it puts forward a visibility that has largely proven itself. This increased visibility encourages companies to use YouTube in the interest of their business. If this new way of making a name for oneself in the public eye is constantly gaining in popularity, using it to position oneself is not necessarily within the reach of everyone. Indeed, for companies, the possibility to use video media directly addressed to their targets represents a small revolution. However, this cannot be approached without a few essential notions on how to adapt SEO techniques to video platforms.
More and more companies are relying on social platforms to get closer to their audience. If the so-called "classic" social networks bring together a good number of professionals, YouTube offers a format that is still little exploited. However, you can see that its potential is not negligible: the video platform offers a field to explore for merchants, craftsmen, stores needing to address their prospects directly and, why not, for zoos too!. In recent years, YouTube has gained the status of the "new television", more consulted by the new generations than the traditional TV programs. With a large list of influencers, the video site is currently more powerful and accessible than the media.
So what are successful Zoos marketing managers and social media managers using YouTube for? Australia Zoo uploads new videos every Thursday and Saturday to please its 458K followers. The channel likes to show videos about the Irwin family, talk about life in an Australian zoo, and show how they are working hard to save and protect the different species that can be found in their zoo. The Kansas City Zoo is another successful channel. Live videos are being broadcasted on this channel so that people from all over the world can have a look at the zoo, see the animals and follow what happens there. The Edinburgh Zoo like to use the channel to showcase the different animals that they keep. Their audience love to keep in touch with their furry friends and see how they live. The Toronto Zoo has taken a different approach and is using the channel to teach their audience about different subjects related to animals in Virtual Learning sessions.
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