Check out these blog posts:
YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
YouTube’s ‘Hero, Hub, Help’ Content Planning Framework for Brands: What exactly is video content strategy? On YouTube, it involves the research, development, planning, creation, delivery, and management of your video content.
With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.