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Best Bike Brands on YouTube

Bike brands use YouTube to win over customers and bike communities with educational material as well as the latest MTB or road bike news. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Specialized Bicycles
by
United States
357000
+
0.3
%
(
1000
)
Views (May 2022)
790374
+
-0.8
%

Channel Name: Specialized Bicycles

Country: United States

Subscribers: 357000

Views: -0.77

Content Score: 108

0
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Santa Cruz Bicycles
by
United States
261000
+
0.4
%
(
1000
)
Views (May 2022)
241652
+
0.4
%

Channel Name: Santa Cruz Bicycles

Country: United States

Subscribers: 261000

Views: 0.44

Content Score: 72

0
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Trek Bicycle
by
Trek Bicycle Corporation
United States
204000
+
1.5
%
(
3000
)
Views (May 2022)
702023
+
1.8
%

Channel Name: Trek Bicycle

Country: United States

Subscribers: 204000

Views: 1.75

Content Score: 108

0
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Canyon Bicycles
by
Germany
149000
+
1.4
%
(
2000
)
Views (May 2022)
484174
+
1.8
%

Channel Name: Canyon Bicycles

Country: Germany

Subscribers: 149000

Views: 1.76

Content Score: 108

0
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Orbea
by
Spain
116000
+
0.0
%
(
0
)
Views (May 2022)
203722
+
0.8
%

Channel Name: Orbea

Country: Spain

Subscribers: 116000

Views: 0.84

Content Score: 144

0
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Cannondale Bicycles
by
United States
81400
+
0.6
%
(
500
)
Views (May 2022)
156326
+
0.9
%

Channel Name: Cannondale Bicycles

Country: United States

Subscribers: 81400

Views: 0.86

Content Score: 81

0
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Giant Bicycles
by
United States
74400
+
0.5
%
(
400
)
Views (May 2022)
174213
+
0.7
%

Channel Name: Giant Bicycles

Country: United States

Subscribers: 74400

Views: 0.69

Content Score: 54

0
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GT Bicycles
by
United States
51500
+
1.4
%
(
700
)
Views (May 2022)
142397
+
1.5
%

Channel Name: GT Bicycles

Country: United States

Subscribers: 51500

Views: 1.48

Content Score: 108

0
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Rad Power Bikes
by
United States
32000
+
1.9
%
(
600
)
Views (May 2022)
775043
+
3.7
%

Channel Name: Rad Power Bikes

Country: United States

Subscribers: 32000

Views: 3.67

Content Score: 48

0
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CUBE Bikes
by
Germany
29600
+
1.4
%
(
400
)
Views (May 2022)
130203
+
2.3
%

Channel Name: CUBE Bikes

Country: Germany

Subscribers: 29600

Views: 2.25

Content Score: 81

0
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Diamondback Bicycles
by
United States
22500
+
0.5
%
(
100
)
Views (May 2022)
83317
+
1.2
%

Channel Name: Diamondback Bicycles

Country: United States

Subscribers: 22500

Views: 1.21

Content Score: 81

0
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Nukeproof Bikes
by
Ireland (Republic)
21500
+
3.4
%
(
700
)
Views (May 2022)
38399
+
0.9
%

Channel Name: Nukeproof Bikes

Country: Ireland (Republic)

Subscribers: 21500

Views: 0.89

Content Score: 108

0
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Bosch eBike Systems
by
Robert Bosch GmbH
Germany
18300
+
1.7
%
(
300
)
Views (May 2022)
636288
+
1.7
%

Channel Name: Bosch eBike Systems

Country: Germany

Subscribers: 18300

Views: 1.66

Content Score: 4

0
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FOCUS Bikes
by
Germany
17200
+
2.4
%
(
400
)
Views (May 2022)
37534
+
0.5
%

Channel Name: FOCUS Bikes

Country: Germany

Subscribers: 17200

Views: 0.5

Content Score: 81

0
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MERIDA BIKES
by
Germany
16800
+
0.6
%
(
100
)
Views (May 2022)
22429
+
0.9
%

Channel Name: MERIDA BIKES

Country: Germany

Subscribers: 16800

Views: 0.95

Content Score: 81

0
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Norco Bicycles
by
Canada
15300
+
0.7
%
(
100
)
Views (May 2022)
36062
+
3.0
%

Channel Name: Norco Bicycles

Country: Canada

Subscribers: 15300

Views: 3.03

Content Score: 192

0
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Polygon Bikes
by
Germany
13500
+
1.5
%
(
200
)
Views (May 2022)
15076
+
0.9
%

Channel Name: Polygon Bikes

Country: Germany

Subscribers: 13500

Views: 0.95

Content Score: 108

0
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Rockrider Decathlon
by
France
12400
+
3.3
%
(
400
)
Views (May 2022)
99253
+
4.0
%

Channel Name: Rockrider Decathlon

Country: France

Subscribers: 12400

Views: 3.96

Content Score: 108

0
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Tern Bicycles
by
United States
12100
+
1.7
%
(
200
)
Views (May 2022)
52317
+
1.5
%

Channel Name: Tern Bicycles

Country: United States

Subscribers: 12100

Views: 1.49

Content Score: 54

0
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Fuji Bikes
by
United States
9810
+
0.7
%
(
70
)
Views (May 2022)
17345
+
1.1
%

Channel Name: Fuji Bikes

Country: United States

Subscribers: 9810

Views: 1.1

Content Score: 81

0
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RADON BIKES
by
Germany
9440
+
0.6
%
(
60
)
Views (May 2022)
12065
+
0.6
%

Channel Name: RADON BIKES

Country: Germany

Subscribers: 9440

Views: 0.55

Content Score: 108

0
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Lapierre Bikes
by
France
8390
+
2.4
%
(
200
)
Views (May 2022)
52229
+
1.8
%

Channel Name: Lapierre Bikes

Country: France

Subscribers: 8390

Views: 1.82

Content Score: 48

0
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Bianchi Official
by
Italy
7630
+
5.4
%
(
390
)
Views (May 2022)
74015
+
10.6
%

Channel Name: Bianchi Official

Country: Italy

Subscribers: 7630

Views: 10.56

Content Score: 108

0
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CUBE Bikes France
by
France
7430
+
2.3
%
(
170
)
Views (May 2022)
33441
+
2.1
%

Channel Name: CUBE Bikes France

Country: France

Subscribers: 7430

Views: 2.1

Content Score: 81

0
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Specialized France
by
France
5610
+
2.9
%
(
160
)
Views (May 2022)
37852
+
4.8
%

Channel Name: Specialized France

Country: France

Subscribers: 5610

Views: 4.85

Content Score: 108

0
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Specialized Brazil
by
Brazil
4230
+
1.9
%
(
80
)
Views (May 2022)
4047
+
1.4
%

Channel Name: Specialized Brazil

Country: Brazil

Subscribers: 4230

Views: 1.41

Content Score: 128

0
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Yuba Bicycles
by
United States
3190
+
1.3
%
(
40
)
Views (May 2022)
19194
+
1.8
%

Channel Name: Yuba Bicycles

Country: United States

Subscribers: 3190

Views: 1.77

Content Score: 36

0
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Trek Travel Bike Tours
by
Trek Bicycle Corporation
United States
2360
+
1.3
%
(
30
)
Views (May 2022)
25160
+
5.2
%

Channel Name: Trek Travel Bike Tours

Country: United States

Subscribers: 2360

Views: 5.15

Content Score: 36

0
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Raleigh Bicycles
by
United States
2350
+
0.4
%
(
10
)
Views (May 2022)
3543
+
0.7
%

Channel Name: Raleigh Bicycles

Country: United States

Subscribers: 2350

Views: 0.67

Content Score: 54

0
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Raleigh Bicycles
by
United States
2350
+
0.4
%
(
10
)
Views (May 2022)
3543
+
0.7
%

Channel Name: Raleigh Bicycles

Country: United States

Subscribers: 2350

Views: 0.67

Content Score: 54

0
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Kalkhoff Bikes
by
Germany
2290
+
2.7
%
(
60
)
Views (May 2022)
19206
+
0.8
%

Channel Name: Kalkhoff Bikes

Country: Germany

Subscribers: 2290

Views: 0.84

Content Score: 54

0
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Specialized Bicycles Africa
by
Central African Rep
1870
+
0.0
%
(
0
)
Views (May 2022)
605
+
0.1
%

Channel Name: Specialized Bicycles Africa

Country: Central African Rep

Subscribers: 1870

Views: 0.14

Content Score: 54

0
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Specialized Japan
by
Japan
1430
+
2.9
%
(
40
)
Views (May 2022)
14218
+
4.2
%

Channel Name: Specialized Japan

Country: Japan

Subscribers: 1430

Views: 4.22

Content Score: 24

0
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Specialized UK
by
Specialized
United Kingdom
1380
+
0.7
%
(
10
)
Views (May 2022)
1531
+
0.1
%

Channel Name: Specialized UK

Country: United Kingdom

Subscribers: 1380

Views: 0.1

Content Score: 12

0
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Specialized España
by
Spain
1250
+
0.8
%
(
10
)
Views (May 2022)
1744
+
0.6
%

Channel Name: Specialized España

Country: Spain

Subscribers: 1250

Views: 0.61

Content Score: 81

0
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Specialized Canada
by
Canada
1130
+
2.7
%
(
30
)
Views (May 2022)
6549
+
3.1
%

Channel Name: Specialized Canada

Country: Canada

Subscribers: 1130

Views: 3.1

Content Score: 96

0
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Lightspeed Electric Bicycles
by
India
1090
+
0.0
%
(
0
)
Views (May 2022)
204
+
0.0
%

Channel Name: Lightspeed Electric Bicycles

Country: India

Subscribers: 1090

Views: 0.03

Content Score: 48

0
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Yamaha Power Assist Bicycles
by
Yamaha Corporation
United States
939
+
0.6
%
(
6
)
Views (May 2022)
2019
+
1.4
%

Channel Name: Yamaha Power Assist Bicycles

Country: United States

Subscribers: 939

Views: 1.38

Content Score: 108

0
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TernBicyclesJapan
by
Japan
778
+
2.1
%
(
16
)
Views (May 2022)
2943
+
1.2
%

Channel Name: TernBicyclesJapan

Country: Japan

Subscribers: 778

Views: 1.22

Content Score: 18

0
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QWIC - High performance e-bikes
by
Netherlands
479
+
2.1
%
(
10
)
Views (May 2022)
3436
+
1.1
%

Channel Name: QWIC - High performance e-bikes

Country: Netherlands

Subscribers: 479

Views: 1.08

Content Score: 36

0
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Tern Bicycles North America
by
United States
376
+
3.3
%
(
12
)
Views (May 2022)
1776
+
5.0
%

Channel Name: Tern Bicycles North America

Country: United States

Subscribers: 376

Views: 5.01

Content Score: 128

0
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Specialized Bicycles Argentina
by
Argentina
295
+
1.4
%
(
4
)
Views (May 2022)
461
+
0.1
%

Channel Name: Specialized Bicycles Argentina

Country: Argentina

Subscribers: 295

Views: 0.06

Content Score: 3

0
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Spartan Bicycles
by
United Arab Emirates
240
+
118.2
%
(
130
)
Views (May 2022)
55236
+
20.6
%

Channel Name: Spartan Bicycles

Country: United Arab Emirates

Subscribers: 240

Views: 20.62

Content Score: 128

0
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Tern Hungary
by
Hungary
92
+
2.2
%
(
2
)
Views (May 2022)
269
+
0.7
%

Channel Name: Tern Hungary

Country: Hungary

Subscribers: 92

Views: 0.7

Content Score: 12

0
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Raleigh Bikes
by
Germany
68
+
7.9
%
(
5
)
Views (May 2022)
1513
+
5.3
%

Channel Name: Raleigh Bikes

Country: Germany

Subscribers: 68

Views: 5.29

Content Score: 36

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Bike Brands on YouTube

Be sure to reach sporty people all around the world with a YouTube channel for your bike brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your bike brand. At the heart of your content strategy, your bike brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is Tubics!

YouTube Marketing by Bike Brands

Bike brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and bike brands, and see products in action before they decide to buy. This is why the most successful bike brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your bike business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your bike brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.

Trends in YouTube Marketing for Bike Brands

Bike brands on YouTube are becoming more and more creative with their YouTube marketing videos. Indeed, you just have to look for ‘bike brands’ on YouTube to feel the energy of the brands and be excited by the products that you see. Orbea for example, a bike brand with over 116 000 followers regularly posts enduro videos and promotional videos for their e-bikes. They also created a playlist called ‘trail tales’ where people discuss their passion for riding bikes. Specialized is another successful bike brand YouTube channel that regularly posts videos about recent products and innovations. Bike Brands such as Radon and GT have also understood the importance of running a successful YouTube channel, posting regular videos, and showing their audience that their love of bikes is shared.

Top YouTube Channels Across Industries

Featured Video

Meet the Specialized USA Enduro Team

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Youtub Markething for business

The Essential Guide to YouTube Marketing

Free Download

Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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