Bike brands use YouTube to win over customers and bike communities with educational material as well as the latest MTB or road bike news. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
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Be sure to reach sporty people all around the world with a YouTube channel for your bike brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your bike brand. At the heart of your content strategy, your bike brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is Tubics!
Bike brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and bike brands, and see products in action before they decide to buy. This is why the most successful bike brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your bike business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your bike brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.
Bike brands on YouTube are becoming more and more creative with their YouTube marketing videos. Indeed, you just have to look for ‘bike brands’ on YouTube to feel the energy of the brands and be excited by the products that you see. Orbea for example, a bike brand with over 116 000 followers regularly posts enduro videos and promotional videos for their e-bikes. They also created a playlist called ‘trail tales’ where people discuss their passion for riding bikes. Specialized is another successful bike brand YouTube channel that regularly posts videos about recent products and innovations. Bike Brands such as Radon and GT have also understood the importance of running a successful YouTube channel, posting regular videos, and showing their audience that their love of bikes is shared.
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