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Best Bike Brands on YouTube

Bike brands use YouTube to win over customers and bike communities with educational material as well as the latest MTB or road bike news. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Channel Name

Country

Dez '22
The Content Score is a proprietary tubics metric, indicating how our professional agents have rated a channel's video content.
Content Score
tubics metric
0
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Specialized Bicycles
by
United States
366000
Views (Sep '22)
198038

Channel Name: Specialized Bicycles

Country: United States

Subscribers: 366000

Views: 0.19

Content Score: 108

0
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Santa Cruz Bicycles
by
United States
282000
Views (Sep '22)
221312

Channel Name: Santa Cruz Bicycles

Country: United States

Subscribers: 282000

Views: 0.36

Content Score: 72

0
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Canyon Bicycles
by
Germany
264000
Views (Sep '22)
3182181

Channel Name: Canyon Bicycles

Country: Germany

Subscribers: 264000

Views: 6.36

Content Score: 108

0
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Trek Bicycle
by
Trek Bicycle Corporation
United States
224000
Views (Sep '22)
379349

Channel Name: Trek Bicycle

Country: United States

Subscribers: 224000

Views: 0.76

Content Score: 108

0
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Orbea
by
Spain
116000
Views (Sep '22)
613312

Channel Name: Orbea

Country: Spain

Subscribers: 116000

Views: 2.07

Content Score: 108

0
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Cannondale Bicycles
by
United States
85700
Views (Sep '22)
438073

Channel Name: Cannondale Bicycles

Country: United States

Subscribers: 85700

Views: 1.87

Content Score: 81

0
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Giant Bicycles
by
United States
80300
Views (Sep '22)
121040

Channel Name: Giant Bicycles

Country: United States

Subscribers: 80300

Views: 0.44

Content Score: 81

0
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GT Bicycles
by
United States
57500
Views (Sep '22)
43807

Channel Name: GT Bicycles

Country: United States

Subscribers: 57500

Views: 0.39

Content Score: 144

0
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Rad Power Bikes
by
United States
37200
Views (Sep '22)
345902

Channel Name: Rad Power Bikes

Country: United States

Subscribers: 37200

Views: 0.73

Content Score: 48

0
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CUBE Bikes
by
Germany
32700
Views (Sep '22)
75218

Channel Name: CUBE Bikes

Country: Germany

Subscribers: 32700

Views: 1.02

Content Score: 81

0
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Bosch eBike Systems
by
Robert Bosch GmbH
Germany
26900
Views (Sep '22)
158123

Channel Name: Bosch eBike Systems

Country: Germany

Subscribers: 26900

Views: 0.23

Content Score: 4

0
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Nukeproof Bikes
by
Ireland (Republic)
24900
Views (Sep '22)
27984

Channel Name: Nukeproof Bikes

Country: Ireland (Republic)

Subscribers: 24900

Views: 0.53

Content Score: 108

0
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Diamondback Bicycles
by
United States
23500
Views (Sep '22)
36501

Channel Name: Diamondback Bicycles

Country: United States

Subscribers: 23500

Views: 0.45

Content Score: 81

0
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FOCUS Bikes
by
Germany
22800
Views (Sep '22)
52226

Channel Name: FOCUS Bikes

Country: Germany

Subscribers: 22800

Views: 0.53

Content Score: 81

0
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MERIDA BIKES
by
Germany
19500
Views (Sep '22)
43837

Channel Name: MERIDA BIKES

Country: Germany

Subscribers: 19500

Views: 1.45

Content Score: 81

0
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Norco Bicycles
by
Canada
17600
Views (Sep '22)
160966

Channel Name: Norco Bicycles

Country: Canada

Subscribers: 17600

Views: 10.45

Content Score: 144

0
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Rockrider Decathlon
by
France
16700
Views (Sep '22)
58540

Channel Name: Rockrider Decathlon

Country: France

Subscribers: 16700

Views: 1.44

Content Score: 81

0
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Polygon Bikes
by
Germany
14400
Views (Sep '22)
8888

Channel Name: Polygon Bikes

Country: Germany

Subscribers: 14400

Views: 0.51

Content Score: 108

0
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Tern Bicycles
by
United States
14000
Views (Sep '22)
29649

Channel Name: Tern Bicycles

Country: United States

Subscribers: 14000

Views: 1

Content Score: 81

0
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Lapierre Bikes
by
France
11800
Views (Sep '22)
10803

Channel Name: Lapierre Bikes

Country: France

Subscribers: 11800

Views: 0.28

Content Score: 36

0
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CUBE Bikes France
by
France
11100
Views (Sep '22)
45888

Channel Name: CUBE Bikes France

Country: France

Subscribers: 11100

Views: 1.95

Content Score: 81

0
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Fuji Bikes
by
United States
10300
Views (Sep '22)
9331

Channel Name: Fuji Bikes

Country: United States

Subscribers: 10300

Views: 0.52

Content Score: 81

0
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RADON BIKES
by
Germany
10100
Views (Sep '22)
6374

Channel Name: RADON BIKES

Country: Germany

Subscribers: 10100

Views: 0.27

Content Score: 108

0
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Bianchi Official
by
Italy
10000
Views (Sep '22)
12604

Channel Name: Bianchi Official

Country: Italy

Subscribers: 10000

Views: 1.08

Content Score: 108

0
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Specialized France
by
France
8460
Views (Sep '22)
31685

Channel Name: Specialized France

Country: France

Subscribers: 8460

Views: 2.1

Content Score: 81

0
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Specialized Brazil
by
Brazil
5100
Views (Sep '22)
8476

Channel Name: Specialized Brazil

Country: Brazil

Subscribers: 5100

Views: 2.38

Content Score: 128

0
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Kalkhoff Bikes
by
Germany
3680
Views (Sep '22)
9829

Channel Name: Kalkhoff Bikes

Country: Germany

Subscribers: 3680

Views: 0.31

Content Score: 36

0
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Yuba Bicycles
by
United States
3520
Views (Sep '22)
8583

Channel Name: Yuba Bicycles

Country: United States

Subscribers: 3520

Views: 0.68

Content Score: 54

0
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Trek Travel Bike Tours
by
Trek Bicycle Corporation
United States
3070
Views (Sep '22)
77928

Channel Name: Trek Travel Bike Tours

Country: United States

Subscribers: 3070

Views: 5.01

Content Score: 6

0
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Raleigh Bicycles
by
United States
2540
Views (Sep '22)
2398

Channel Name: Raleigh Bicycles

Country: United States

Subscribers: 2540

Views: 0.41

Content Score: 54

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Bike Brands on YouTube

Be sure to reach sporty people all around the world with a YouTube channel for your bike brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your bike brand. At the heart of your content strategy, your bike brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is Tubics!

YouTube Marketing by Bike Brands

Bike brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and bike brands, and see products in action before they decide to buy. This is why the most successful bike brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your bike business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your bike brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.

Trends in YouTube Marketing for Bike Brands

Bike brands on YouTube are becoming more and more creative with their YouTube marketing videos. Indeed, you just have to look for ‘bike brands’ on YouTube to feel the energy of the brands and be excited by the products that you see. Orbea for example, a bike brand with over 116 000 followers regularly posts enduro videos and promotional videos for their e-bikes. They also created a playlist called ‘trail tales’ where people discuss their passion for riding bikes. Specialized is another successful bike brand YouTube channel that regularly posts videos about recent products and innovations. Bike Brands such as Radon and GT have also understood the importance of running a successful YouTube channel, posting regular videos, and showing their audience that their love of bikes is shared.

Featured Video

Meet the Specialized USA Enduro Team

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

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