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Best Bike Brands on YouTube

Bike brands use YouTube to win over customers and bike communities with educational material as well as the latest MTB or road bike news. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Specialized Bicycles
by
United States
360000
+
0.0
%
(
0
)
Views (Sep '22)
188030
+
0.2
%

Channel Name: Specialized Bicycles

Country: United States

Subscribers: 360000

Views: 0.18

Content Score: 108

0
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Santa Cruz Bicycles
by
United States
267000
+
0.0
%
(
0
)
Views (Sep '22)
144094
+
0.3
%

Channel Name: Santa Cruz Bicycles

Country: United States

Subscribers: 267000

Views: 0.25

Content Score: 72

0
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Trek Bicycle
by
Trek Bicycle Corporation
United States
211000
+
0.0
%
(
0
)
Views (Sep '22)
202838
+
0.5
%

Channel Name: Trek Bicycle

Country: United States

Subscribers: 211000

Views: 0.46

Content Score: 108

0
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Canyon Bicycles
by
Germany
169000
+
5.0
%
(
8000
)
Views (Sep '22)
558112
+
1.8
%

Channel Name: Canyon Bicycles

Country: Germany

Subscribers: 169000

Views: 1.81

Content Score: 108

0
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Orbea
by
Spain
116000
+
0.0
%
(
0
)
Views (Sep '22)
350182
+
1.4
%

Channel Name: Orbea

Country: Spain

Subscribers: 116000

Views: 1.35

Content Score: 144

0
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Cannondale Bicycles
by
United States
82800
+
0.1
%
(
100
)
Views (Sep '22)
203822
+
1.1
%

Channel Name: Cannondale Bicycles

Country: United States

Subscribers: 82800

Views: 1.06

Content Score: 81

0
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Giant Bicycles
by
United States
75900
+
0.3
%
(
200
)
Views (Sep '22)
61179
+
0.2
%

Channel Name: Giant Bicycles

Country: United States

Subscribers: 75900

Views: 0.24

Content Score: 81

0
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GT Bicycles
by
United States
54000
+
0.0
%
(
0
)
Views (Sep '22)
12880
+
0.1
%

Channel Name: GT Bicycles

Country: United States

Subscribers: 54000

Views: 0.12

Content Score: 144

0
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Rad Power Bikes
by
United States
35100
+
0.6
%
(
200
)
Views (Sep '22)
134876
+
0.5
%

Channel Name: Rad Power Bikes

Country: United States

Subscribers: 35100

Views: 0.49

Content Score: 48

0
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CUBE Bikes
by
Germany
31000
+
0.3
%
(
100
)
Views (Sep '22)
37881
+
0.6
%

Channel Name: CUBE Bikes

Country: Germany

Subscribers: 31000

Views: 0.6

Content Score: 81

0
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Diamondback Bicycles
by
United States
23000
+
0.0
%
(
0
)
Views (Sep '22)
26402
+
0.4
%

Channel Name: Diamondback Bicycles

Country: United States

Subscribers: 23000

Views: 0.36

Content Score: 81

0
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Nukeproof Bikes
by
Ireland (Republic)
22100
+
0.5
%
(
100
)
Views (Sep '22)
12794
+
0.3
%

Channel Name: Nukeproof Bikes

Country: Ireland (Republic)

Subscribers: 22100

Views: 0.29

Content Score: 108

0
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FOCUS Bikes
by
Germany
20500
+
2.5
%
(
500
)
Views (Sep '22)
895935
+
11.1
%

Channel Name: FOCUS Bikes

Country: Germany

Subscribers: 20500

Views: 11.13

Content Score: 81

0
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Bosch eBike Systems
by
Robert Bosch GmbH
Germany
20000
+
0.5
%
(
100
)
Views (Sep '22)
898705
+
1.8
%

Channel Name: Bosch eBike Systems

Country: Germany

Subscribers: 20000

Views: 1.75

Content Score: 4

0
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MERIDA BIKES
by
Germany
17700
+
0.0
%
(
0
)
Views (Sep '22)
13310
+
0.5
%

Channel Name: MERIDA BIKES

Country: Germany

Subscribers: 17700

Views: 0.52

Content Score: 81

0
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Norco Bicycles
by
Canada
15900
+
0.0
%
(
0
)
Views (Sep '22)
5149
+
0.4
%

Channel Name: Norco Bicycles

Country: Canada

Subscribers: 15900

Views: 0.38

Content Score: 192

0
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Polygon Bikes
by
Germany
13900
+
1.5
%
(
200
)
Views (Sep '22)
18011
+
1.1
%

Channel Name: Polygon Bikes

Country: Germany

Subscribers: 13900

Views: 1.1

Content Score: 108

0
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Rockrider Decathlon
by
France
13800
+
0.7
%
(
100
)
Views (Sep '22)
31147
+
1.0
%

Channel Name: Rockrider Decathlon

Country: France

Subscribers: 13800

Views: 1.04

Content Score: 81

0
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Tern Bicycles
by
United States
12800
+
0.0
%
(
0
)
Views (Sep '22)
15463
+
0.6
%

Channel Name: Tern Bicycles

Country: United States

Subscribers: 12800

Views: 0.61

Content Score: 54

0
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Fuji Bikes
by
United States
10000
+
0.0
%
(
0
)
Views (Sep '22)
5998
+
0.4
%

Channel Name: Fuji Bikes

Country: United States

Subscribers: 10000

Views: 0.36

Content Score: 81

0
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RADON BIKES
by
Germany
9630
+
0.2
%
(
20
)
Views (Sep '22)
3458
+
0.1
%

Channel Name: RADON BIKES

Country: Germany

Subscribers: 9630

Views: 0.15

Content Score: 108

0
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Bianchi Official
by
Italy
9000
+
0.6
%
(
50
)
Views (Sep '22)
7760
+
0.8
%

Channel Name: Bianchi Official

Country: Italy

Subscribers: 9000

Views: 0.78

Content Score: 108

0
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Lapierre Bikes
by
France
8970
+
0.6
%
(
50
)
Views (Sep '22)
20600
+
0.7
%

Channel Name: Lapierre Bikes

Country: France

Subscribers: 8970

Views: 0.67

Content Score: 48

0
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CUBE Bikes France
by
France
8670
+
1.4
%
(
120
)
Views (Sep '22)
19261
+
1.1
%

Channel Name: CUBE Bikes France

Country: France

Subscribers: 8670

Views: 1.05

Content Score: 81

0
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Specialized France
by
France
7330
+
1.0
%
(
70
)
Views (Sep '22)
24916
+
2.3
%

Channel Name: Specialized France

Country: France

Subscribers: 7330

Views: 2.3

Content Score: 108

0
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Specialized Brazil
by
Brazil
4650
+
0.2
%
(
10
)
Views (Sep '22)
1927
+
0.6
%

Channel Name: Specialized Brazil

Country: Brazil

Subscribers: 4650

Views: 0.6

Content Score: 128

0
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Yuba Bicycles
by
United States
3330
+
0.0
%
(
0
)
Views (Sep '22)
3525
+
0.3
%

Channel Name: Yuba Bicycles

Country: United States

Subscribers: 3330

Views: 0.3

Content Score: 54

0
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Kalkhoff Bikes
by
Germany
2590
+
0.4
%
(
10
)
Views (Sep '22)
4469
+
0.2
%

Channel Name: Kalkhoff Bikes

Country: Germany

Subscribers: 2590

Views: 0.19

Content Score: 54

0
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Trek Travel Bike Tours
by
Trek Bicycle Corporation
United States
2580
+
0.4
%
(
10
)
Views (Sep '22)
4951
+
0.7
%

Channel Name: Trek Travel Bike Tours

Country: United States

Subscribers: 2580

Views: 0.69

Content Score: 36

0
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Raleigh Bicycles
by
United States
2410
+
0.0
%
(
0
)
Views (Sep '22)
1743
+
0.3
%

Channel Name: Raleigh Bicycles

Country: United States

Subscribers: 2410

Views: 0.32

Content Score: 54

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Bike Brands on YouTube

Be sure to reach sporty people all around the world with a YouTube channel for your bike brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your bike brand. At the heart of your content strategy, your bike brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is Tubics!

YouTube Marketing by Bike Brands

Bike brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and bike brands, and see products in action before they decide to buy. This is why the most successful bike brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your bike business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your bike brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.

Trends in YouTube Marketing for Bike Brands

Bike brands on YouTube are becoming more and more creative with their YouTube marketing videos. Indeed, you just have to look for ‘bike brands’ on YouTube to feel the energy of the brands and be excited by the products that you see. Orbea for example, a bike brand with over 116 000 followers regularly posts enduro videos and promotional videos for their e-bikes. They also created a playlist called ‘trail tales’ where people discuss their passion for riding bikes. Specialized is another successful bike brand YouTube channel that regularly posts videos about recent products and innovations. Bike Brands such as Radon and GT have also understood the importance of running a successful YouTube channel, posting regular videos, and showing their audience that their love of bikes is shared.

Featured Video

Meet the Specialized USA Enduro Team

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Youtub Markething for business

The 6-Step Guide to YouTube Content Strategy

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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