About tubics

Learn more about the tubics team, our values, and current job offers.

Our mission is to make YouTube work for business

tubics is a Viennese startup founded in 2017 by Claudia Eder, Matthias Funk, and Matthias Posch. When Matthias and Claudia worked as consultants, they realized that the ROI for YouTube videos is mostly very poor – without paid media. Brands and agencies lack the know-how on YouTube’s algorithm and features.

They started to optimize their clients’ YouTube channels manually but soon realized that most of the work could be automated and done more efficiently with a 100% data-driven workflow.

After the first successful tests, they saw that this could be developed into a self-service software platform. And this is how tubics was created!

The values that drive everything we do


We are passionate about the company and its success. We are committed to our customers, our teams, and each other.


We think deeply, question conventions, and strive never to stop learning.


We take a logical and data-driven approach to decision-making and measure our effectiveness using quantifiable outcomes and metrics.

Team work

tubics is made up of amazing individuals, but it’s only through teamwork that we achieve greatness. We’re committed to helping our customers by working together with equal parts humility and ambition.

The amazing team behind tubics