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Best Digital Camera Brands on YouTube

Digital camera brands use YouTube to win over customers and photography communities with educational material, product news as well as the latest photo and video trends. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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GoPro
by
GoPro
United States
10600000
+
0.0
%
(
0
)
Views (May 2022)
5426973
+
0.2
%

Channel Name: GoPro

Country: United States

Subscribers: 10600000

Views: 0.17

Content Score: 144

0
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GoPro World
by
GoPro
United States
546000
+
0.2
%
(
1000
)
Views (May 2022)
300605
+
-0.1
%

Channel Name: GoPro World

Country: United States

Subscribers: 546000

Views: -0.14

Content Score: 72

0
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CanonUSA
by
Canon Inc.
United States
441000
+
0.2
%
(
1000
)
Views (May 2022)
477651
+
0.8
%

Channel Name: CanonUSA

Country: United States

Subscribers: 441000

Views: 0.78

Content Score: 81

0
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GoPro Motorsports
by
GoPro
United States
397000
+
0.5
%
(
2000
)
Views (May 2022)
1153895
+
1.0
%

Channel Name: GoPro Motorsports

Country: United States

Subscribers: 397000

Views: 1.04

Content Score: 108

0
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Sony | Camera Channel
by
Sony Group
Japan
279000
+
0.4
%
(
1000
)
Views (May 2022)
422769
+
0.7
%

Channel Name: Sony | Camera Channel

Country: Japan

Subscribers: 279000

Views: 0.7

Content Score: 144

0
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GoPro Tips
by
GoPro
United States
279000
+
0.4
%
(
1000
)
Views (May 2022)
128311
+
0.3
%

Channel Name: GoPro Tips

Country: United States

Subscribers: 279000

Views: 0.29

Content Score: 72

0
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Nikon Europe
by
Nikon
Netherlands
216000
+
0.9
%
(
2000
)
Views (May 2022)
178726
+
0.4
%

Channel Name: Nikon Europe

Country: Netherlands

Subscribers: 216000

Views: 0.38

Content Score: 81

0
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Canon Australia
by
Canon Inc.
Australia
205000
+
0.5
%
(
1000
)
Views (May 2022)
227577
+
0.5
%

Channel Name: Canon Australia

Country: Australia

Subscribers: 205000

Views: 0.51

Content Score: 108

0
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Canon India
by
Canon Inc.
India
144000
+
0.0
%
(
0
)
Views (May 2022)
30243
+
0.1
%

Channel Name: Canon India

Country: India

Subscribers: 144000

Views: 0.05

Content Score: 12

0
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Canon Europe
by
Canon Inc.
Netherlands
117000
+
1.7
%
(
2000
)
Views (May 2022)
1346663
+
6.5
%

Channel Name: Canon Europe

Country: Netherlands

Subscribers: 117000

Views: 6.55

Content Score: 81

0
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Fuji Guys Channel
by
Fujifilm
Canada
116000
+
0.9
%
(
1000
)
Views (May 2022)
123528
+
0.5
%

Channel Name: Fuji Guys Channel

Country: Canada

Subscribers: 116000

Views: 0.5

Content Score: 81

0
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Canon Brasil
by
Canon Inc.
Brazil
101000
+
0.0
%
(
0
)
Views (May 2022)
34511
+
0.3
%

Channel Name: Canon Brasil

Country: Brazil

Subscribers: 101000

Views: 0.32

Content Score: 48

0
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Sony | Action Cam
by
Sony Group
Japan
98000
+
0.0
%
(
0
)
Views (May 2022)
4209
+
0.1
%

Channel Name: Sony | Action Cam

Country: Japan

Subscribers: 98000

Views: 0.08

Content Score: 64

0
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Canon Imaging Plaza
by
Canon Inc.
Japan
97300
+
0.3
%
(
300
)
Views (May 2022)
87958
+
2.0
%

Channel Name: Canon Imaging Plaza

Country: Japan

Subscribers: 97300

Views: 1.99

Content Score: 48

0
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Leica Camera
by
Leica
Germany
90100
+
0.8
%
(
700
)
Views (May 2022)
104099
+
0.8
%

Channel Name: Leica Camera

Country: Germany

Subscribers: 90100

Views: 0.76

Content Score: 108

0
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Channel Panasonic - Official
by
Panasonic Corporation
Canada
80000
+
1.1
%
(
900
)
Views (May 2022)
5031642
+
3.3
%

Channel Name: Channel Panasonic - Official

Country: Canada

Subscribers: 80000

Views: 3.34

Content Score: 12

0
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FUJIFILM X Series
by
Fujifilm
Japan
72600
+
2.0
%
(
1400
)
Views (May 2022)
372129
+
2.4
%

Channel Name: FUJIFILM X Series

Country: Japan

Subscribers: 72600

Views: 2.38

Content Score: 81

0
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Canon Camera Assist
by
Canon Inc.
Netherlands
70400
+
1.0
%
(
700
)
Views (May 2022)
113294
+
1.6
%

Channel Name: Canon Camera Assist

Country: Netherlands

Subscribers: 70400

Views: 1.6

Content Score: 144

0
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FUJIFILMglobal
by
Fujifilm
Japan
64100
+
0.0
%
(
0
)
Views (May 2022)
291971
+
-1.4
%

Channel Name: FUJIFILMglobal

Country: Japan

Subscribers: 64100

Views: -1.36

Content Score: 9

0
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CanonAsia
by
Canon Inc.
Singapore
58100
+
0.9
%
(
500
)
Views (May 2022)
1656330
+
2.7
%

Channel Name: CanonAsia

Country: Singapore

Subscribers: 58100

Views: 2.74

Content Score: 48

0
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Nikon Россия
by
Nikon
Russian Federation
57900
+
0.0
%
(
0
)
Views (May 2022)
12713
+
0.2
%

Channel Name: Nikon Россия

Country: Russian Federation

Subscribers: 57900

Views: 0.17

Content Score: 108

0
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キヤノンマーケティングジャパン / Canon Marketing Japan
by
Canon Inc.
Japan
51600
+
1.4
%
(
700
)
Views (May 2022)
687912
+
3.6
%

Channel Name: キヤノンマーケティングジャパン / Canon Marketing Japan

Country: Japan

Subscribers: 51600

Views: 3.63

Content Score: 18

0
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PanasonicUK
by
Panasonic Corporation
United Kingdom
49900
+
0.4
%
(
200
)
Views (May 2022)
21723
+
-0.1
%

Channel Name: PanasonicUK

Country: United Kingdom

Subscribers: 49900

Views: -0.06

Content Score: 24

0
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PanasonicLumixVideo
by
Panasonic Corporation
Japan
47700
+
1.1
%
(
500
)
Views (May 2022)
94497
+
0.4
%

Channel Name: PanasonicLumixVideo

Country: Japan

Subscribers: 47700

Views: 0.4

Content Score: 27

0
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OMSYSTEM.Cameras
by
Olympus Cameras
United States
41700
+
1.7
%
(
700
)
Views (May 2022)
95663
+
1.1
%

Channel Name: OMSYSTEM.Cameras

Country: United States

Subscribers: 41700

Views: 1.11

Content Score: 81

0
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FUJIFILMjapan
by
Fujifilm
Japan
28600
+
1.1
%
(
300
)
Views (May 2022)
2879339
+
9.2
%

Channel Name: FUJIFILMjapan

Country: Japan

Subscribers: 28600

Views: 9.19

Content Score: 9

0
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Canon Mexicana
by
Canon Inc.
Mexico
28100
+
1.8
%
(
500
)
Views (May 2022)
601247
+
5.2
%

Channel Name: Canon Mexicana

Country: Mexico

Subscribers: 28100

Views: 5.18

Content Score: 54

0
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Canon USA Support
by
Canon Inc.
United States
26900
+
1.5
%
(
400
)
Views (May 2022)
213997
+
2.0
%

Channel Name: Canon USA Support

Country: United States

Subscribers: 26900

Views: 2.02

Content Score: 54

0
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Nikon Italia
by
Nikon
Italy
25300
+
0.0
%
(
0
)
Views (May 2022)
967
+
0.1
%

Channel Name: Nikon Italia

Country: Italy

Subscribers: 25300

Views: 0.07

Content Score: 48

0
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Nikon Canada
by
Nikon
Canada
25100
+
0.8
%
(
200
)
Views (May 2022)
28367
+
0.6
%

Channel Name: Nikon Canada

Country: Canada

Subscribers: 25100

Views: 0.62

Content Score: 81

0
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Fujifilm Türkiye
by
Fujifilm
Turkey
24300
+
4.7
%
(
1100
)
Views (May 2022)
67949
+
4.2
%

Channel Name: Fujifilm Türkiye

Country: Turkey

Subscribers: 24300

Views: 4.17

Content Score: 128

0
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CONTOUR
by
United States
22400
+
0.0
%
(
0
)
Views (May 2022)
1558
+
0.0
%

Channel Name: CONTOUR

Country: United States

Subscribers: 22400

Views: 0.02

Content Score: 54

0
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Nikon France
by
Nikon
France
20800
+
0.5
%
(
100
)
Views (May 2022)
25274
+
0.3
%

Channel Name: Nikon France

Country: France

Subscribers: 20800

Views: 0.3

Content Score: 81

0
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LUMIX Cameras
by
Panasonic Corporation
United States
19500
+
1.0
%
(
200
)
Views (May 2022)
33451
+
1.3
%

Channel Name: LUMIX Cameras

Country: United States

Subscribers: 19500

Views: 1.27

Content Score: 108

0
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Panasonic North America
by
Panasonic Corporation
United States
17700
+
0.0
%
(
0
)
Views (May 2022)
22230
+
-0.5
%

Channel Name: Panasonic North America

Country: United States

Subscribers: 17700

Views: -0.52

Content Score: 81

0
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Panasonic Deutschland
by
Panasonic Corporation
Germany
17100
+
0.6
%
(
100
)
Views (May 2022)
105170
+
0.7
%

Channel Name: Panasonic Deutschland

Country: Germany

Subscribers: 17100

Views: 0.65

Content Score: 24

0
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Nikon DACH
by
Nikon
Netherlands
17000
+
0.6
%
(
100
)
Views (May 2022)
64083
+
1.1
%

Channel Name: Nikon DACH

Country: Netherlands

Subscribers: 17000

Views: 1.15

Content Score: 81

0
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Fujifilm X India
by
Fujifilm
India
16600
+
2.5
%
(
400
)
Views (May 2022)
34531
+
1.0
%

Channel Name: Fujifilm X India

Country: India

Subscribers: 16600

Views: 1.02

Content Score: 108

0
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Panasonic Australia
by
Panasonic Corporation
Australia
16500
+
1.2
%
(
200
)
Views (May 2022)
85753
+
1.3
%

Channel Name: Panasonic Australia

Country: Australia

Subscribers: 16500

Views: 1.28

Content Score: 18

0
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FUJIFILM UK
by
Fujifilm
United Kingdom
13000
+
0.0
%
(
0
)
Views (May 2022)
2281
+
0.1
%

Channel Name: FUJIFILM UK

Country: United Kingdom

Subscribers: 13000

Views: 0.1

Content Score: 36

0
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Olympus Cameras Europe
by
Olympus Cameras
Germany
10900
+
0.0
%
(
0
)
Views (May 2022)
15756
+
0.5
%

Channel Name: Olympus Cameras Europe

Country: Germany

Subscribers: 10900

Views: 0.53

Content Score: 81

0
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Fujifilm USA
by
Fujifilm
United States
9430
+
3.1
%
(
280
)
Views (May 2022)
27034
+
0.7
%

Channel Name: Fujifilm USA

Country: United States

Subscribers: 9430

Views: 0.67

Content Score: 54

0
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Panasonic Europe
by
Panasonic Corporation
Netherlands
8530
+
1.6
%
(
130
)
Views (May 2022)
104587
+
1.9
%

Channel Name: Panasonic Europe

Country: Netherlands

Subscribers: 8530

Views: 1.93

Content Score: 36

0
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Fujifilm MX
by
Fujifilm
Mexico
7710
+
1.6
%
(
120
)
Views (May 2022)
26131
+
0.8
%

Channel Name: Fujifilm MX

Country: Mexico

Subscribers: 7710

Views: 0.79

Content Score: 108

0
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Canon Canada
by
Canon Inc.
Canada
7360
+
0.7
%
(
50
)
Views (May 2022)
10236
+
0.2
%

Channel Name: Canon Canada

Country: Canada

Subscribers: 7360

Views: 0.16

Content Score: 36

0
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Canon Chile
by
Canon Inc.
Chile
7110
+
0.1
%
(
10
)
Views (May 2022)
10246
+
0.3
%

Channel Name: Canon Chile

Country: Chile

Subscribers: 7110

Views: 0.35

Content Score: 54

0
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Canon Colombia
by
Canon Inc.
Colombia
6820
+
0.1
%
(
10
)
Views (May 2022)
5160
+
0.3
%

Channel Name: Canon Colombia

Country: Colombia

Subscribers: 6820

Views: 0.31

Content Score: 54

0
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Panasonic Latin America
by
Panasonic Corporation
Americas
6700
+
0.3
%
(
20
)
Views (May 2022)
10012
+
0.2
%

Channel Name: Panasonic Latin America

Country: Americas

Subscribers: 6700

Views: 0.2

Content Score: 9

0
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Fujifilm Middle East
by
Fujifilm
United Arab Emirates
6480
+
-0.1
%
(
10
)
Views (May 2022)
987
+
0.1
%

Channel Name: Fujifilm Middle East

Country: United Arab Emirates

Subscribers: 6480

Views: 0.08

Content Score: 81

0
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Canon Panamá
by
Canon Inc.
Panama
6100
+
0.5
%
(
30
)
Views (May 2022)
7536
+
0.4
%

Channel Name: Canon Panamá

Country: Panama

Subscribers: 6100

Views: 0.44

Content Score: 81

0
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Fujifilm X GFX Australia
by
Fujifilm
Australia
5970
+
0.5
%
(
30
)
Views (May 2022)
6061
+
0.6
%

Channel Name: Fujifilm X GFX Australia

Country: Australia

Subscribers: 5970

Views: 0.62

Content Score: 54

0
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Canon Perú
by
Canon Inc.
Peru
5960
+
0.5
%
(
30
)
Views (May 2022)
5355
+
0.2
%

Channel Name: Canon Perú

Country: Peru

Subscribers: 5960

Views: 0.18

Content Score: 81

0
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Fujifilm Indonesia
by
Fujifilm
Indonesia
5400
+
16.4
%
(
760
)
Views (May 2022)
100688
+
0.6
%

Channel Name: Fujifilm Indonesia

Country: Indonesia

Subscribers: 5400

Views: 0.56

Content Score: 4

0
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FUJIFILM PHILIPPINES
by
Fujifilm
Philippines
4930
+
0.6
%
(
30
)
Views (May 2022)
3348
+
0.3
%

Channel Name: FUJIFILM PHILIPPINES

Country: Philippines

Subscribers: 4930

Views: 0.34

Content Score: 72

0
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Fujifilm India
by
Fujifilm
India
3680
+
0.0
%
(
0
)
Views (May 2022)
655
+
0.0
%

Channel Name: Fujifilm India

Country: India

Subscribers: 3680

Views: 0

Content Score: 4

0
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Canon Philippines
by
Canon Inc.
Philippines
3180
+
2.3
%
(
70
)
Views (May 2022)
4327
+
6.0
%

Channel Name: Canon Philippines

Country: Philippines

Subscribers: 3180

Views: 6.03

Content Score: 48

0
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Fujifilm North America
by
Fujifilm
United States
3110
+
0.0
%
(
0
)
Views (May 2022)
2738
+
0.0
%

Channel Name: Fujifilm North America

Country: United States

Subscribers: 3110

Views: 0.02

Content Score: 48

0
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Nikon Czech Republic
by
Nikon
Russian Federation
3090
+
2.0
%
(
60
)
Views (May 2022)
8005
+
0.8
%

Channel Name: Nikon Czech Republic

Country: Russian Federation

Subscribers: 3090

Views: 0.78

Content Score: 72

0
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Canon Singapore
by
Canon Inc.
Singapore
2970
+
0.3
%
(
10
)
Views (May 2022)
3132
+
0.0
%

Channel Name: Canon Singapore

Country: Singapore

Subscribers: 2970

Views: 0.04

Content Score: 12

0
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Canon Malaysia
by
Canon Inc.
Malaysia
2650
+
0.4
%
(
10
)
Views (May 2022)
1354
+
0.7
%

Channel Name: Canon Malaysia

Country: Malaysia

Subscribers: 2650

Views: 0.66

Content Score: 32

0
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Fujifilm Malaysia Official
by
Fujifilm
Malaysia
2130
+
0.0
%
(
0
)
Views (May 2022)
4208
+
0.1
%

Channel Name: Fujifilm Malaysia Official

Country: Malaysia

Subscribers: 2130

Views: 0.1

Content Score: 54

0
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Canon
by
Canon Inc.
Japan
1930
+
0.5
%
(
10
)
Views (May 2022)
510
+
0.2
%

Channel Name: Canon

Country: Japan

Subscribers: 1930

Views: 0.24

Content Score: 54

0
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FUJIFILM X/GFX - NORDIC
by
Fujifilm
Sweden
1440
+
0.0
%
(
0
)
Views (May 2022)
844
+
0.4
%

Channel Name: FUJIFILM X/GFX - NORDIC

Country: Sweden

Subscribers: 1440

Views: 0.4

Content Score: 36

0
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Canon Pakistan
by
Canon Inc.
Pakistan
1270
+
18.7
%
(
200
)
Views (May 2022)
42724
+
27.5
%

Channel Name: Canon Pakistan

Country: Pakistan

Subscribers: 1270

Views: 27.49

Content Score: 54

0
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Panasonic LUMIX Nordic
by
Panasonic Corporation
Sweden
1240
+
2.5
%
(
30
)
Views (May 2022)
5432
+
5.1
%

Channel Name: Panasonic LUMIX Nordic

Country: Sweden

Subscribers: 1240

Views: 5.1

Content Score: 128

0
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FUJIFILM HK
by
Fujifilm
Hong Kong
1170
+
0.0
%
(
0
)
Views (May 2022)
289
+
0.3
%

Channel Name: FUJIFILM HK

Country: Hong Kong

Subscribers: 1170

Views: 0.33

Content Score: 48

0
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LUMIX Academy
by
Panasonic Corporation
Japan
897
+
12.1
%
(
97
)
Views (May 2022)
2603
+
9.7
%

Channel Name: LUMIX Academy

Country: Japan

Subscribers: 897

Views: 9.67

Content Score: 128

0
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FUJIFILM Belgium NV
by
Fujifilm
Belgium
468
+
2.2
%
(
10
)
Views (May 2022)
3651
+
0.5
%

Channel Name: FUJIFILM Belgium NV

Country: Belgium

Subscribers: 468

Views: 0.48

Content Score: 8

0
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Panasonic Cambodia
by
Panasonic Corporation
Cambodia
424
+
25.8
%
(
87
)
Views (May 2022)
5564
+
9.9
%

Channel Name: Panasonic Cambodia

Country: Cambodia

Subscribers: 424

Views: 9.95

Content Score: 12

0
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Fujifilm X & GFX South Africa
by
Fujifilm
South Africa
421
+
0.7
%
(
3
)
Views (May 2022)
499
+
1.1
%

Channel Name: Fujifilm X & GFX South Africa

Country: South Africa

Subscribers: 421

Views: 1.05

Content Score: 48

0
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Nikon Magyarorszag
by
Nikon
Hungary
368
+
0.0
%
(
0
)
Views (May 2022)
136
+
0.0
%

Channel Name: Nikon Magyarorszag

Country: Hungary

Subscribers: 368

Views: 0

Content Score: 18

0
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Panasonic Suomi
by
Panasonic Corporation
Finland
316
+
-0.6
%
(
2
)
Views (May 2022)
723
+
0.6
%

Channel Name: Panasonic Suomi

Country: Finland

Subscribers: 316

Views: 0.56

Content Score: 18

0
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Panasonic Action Camera
by
Panasonic Corporation
United States
289
+
1.4
%
(
4
)
Views (May 2022)
29
+
0.0
%

Channel Name: Panasonic Action Camera

Country: United States

Subscribers: 289

Views: 0.01

Content Score: 6

0
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Canon Kuwait
by
Canon Inc.
Kuwait
135
+
1.5
%
(
2
)
Views (May 2022)
245
+
0.4
%

Channel Name: Canon Kuwait

Country: Kuwait

Subscribers: 135

Views: 0.43

Content Score: 24

0
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Fujifilm instax Australia
by
Fujifilm
Australia
90
+
9.8
%
(
8
)
Views (May 2022)
1681
+
3.6
%

Channel Name: Fujifilm instax Australia

Country: Australia

Subscribers: 90

Views: 3.61

Content Score: 24

0
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Canon Ecuador
by
Canon Inc.
Ecuador
74
+
2.8
%
(
2
)
Views (May 2022)
34
+
1.4
%

Channel Name: Canon Ecuador

Country: Ecuador

Subscribers: 74

Views: 1.43

Content Score: 64

0
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Fujifilm Middle East & Africa Endoscopy Division
by
Fujifilm
United Arab Emirates
40
+
2.6
%
(
1
)
Views (May 2022)
86
+
14.6
%

Channel Name: Fujifilm Middle East & Africa Endoscopy Division

Country: United Arab Emirates

Subscribers: 40

Views: 14.55

Content Score: 64

0
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Fujifilm Data Management Solutions
by
Fujifilm
Germany
9
+
0.0
%
(
0
)
Views (May 2022)
106
+
9.2
%

Channel Name: Fujifilm Data Management Solutions

Country: Germany

Subscribers: 9

Views: 9.2

Content Score: 9

0
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FUJIFiLM
by
Fujifilm
Japan
2
+
0.0
%
(
0
)
Views (May 2022)
0
+
0.0
%

Channel Name: FUJIFiLM

Country: Japan

Subscribers: 2

Views: 0

Content Score: 4

0
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FUJIFILM Imaging Products and Solutions
by
Fujifilm
Germany
2
+
0.0
%
(
0
)
Views (May 2022)
49
+
2.1
%

Channel Name: FUJIFILM Imaging Products and Solutions

Country: Germany

Subscribers: 2

Views: 2.07

Content Score: 12

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Best Digital Camera Brands on YouTube

Camera Brands are creating incredible YouTube channels to reach their customers all over the world. So, why do camera brands think that YouTube is the best platform for them to promote their products? Maybe it is because, through YouTube, they are able to reach an audience of millions of customers in many countries all over the world. And guess what? Photography and films have no boundaries. That is why, social media managers and marketers who work for large camera brands such as GoPro, Nikon, Canon, or Sony know exactly why they should focus on their YouTube marketing: in addition to being the number one video hosting website in the world, YouTube is also an easy-to-use, powerful search engine, which will create direct links between your videos and your website to boost traffic.

YouTube Marketing by Camera Brands

Camera brands are at the top of the new technology trend because photography and video are what they do best. It is therefore important that they are represented on every platform online, and YouTube is surely the most important. YouTube brand channels can help camera brands and businesses find and reach their existing and new customers easily. Growing a YouTube channel and gaining new followers is a great way to ensure that your brand is being seen. By creating and sharing clever, fun, and engaging videos, camera brands are making sure that their audience is being mesmerized by their incredible products, and that they are being redirected to their website where the magic happens.

Trends in YouTube Marketing for Camera Brands

Successful camera brands do not only have some of the biggest, most influential YouTube channels in the world, but they literally CREATE YouTube. Think about it. What do most people use to film the millions of videos that are uploaded on YouTube every year? Products and materials from the biggest camera brands out there, such as GoPro, Canon, Nikon, and Sony. Videos that are currently trending on YouTube’s best camera brands’ channels are mainly sports and real-life videos, documentaries, and influencer interviews or reactions, as well as product reviews and comparisons. There are also many camera brands that are publishing educational videos, in which they teach their audience how to produce a great video for social media or how to film a music video or a motorbike race, for example. Nowadays, if a customer wishes to buy a camera from a well-known camera brand, they are sure to end up on YouTube, looking for reviews of the product in question, hoping to see a video of the camera in action.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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