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Best Digital Camera Brands on YouTube

Digital camera brands use YouTube to win over customers and photography communities with educational material, product news as well as the latest photo and video trends. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Aug '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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GoPro
by
GoPro
United States
10600000
+
0.0
%
(
0
)
Views (Aug '22)
5391908
+
0.2
%

Channel Name: GoPro

Country: United States

Subscribers: 10600000

Views: 0.17

Content Score: 144

0
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GoPro World
by
GoPro
United States
563000
+
0.4
%
(
2000
)
Views (Aug '22)
1750267
+
0.8
%

Channel Name: GoPro World

Country: United States

Subscribers: 563000

Views: 0.81

Content Score: 72

0
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CanonUSA
by
Canon Inc.
United States
448000
+
0.2
%
(
1000
)
Views (Aug '22)
762017
+
1.2
%

Channel Name: CanonUSA

Country: United States

Subscribers: 448000

Views: 1.18

Content Score: 81

0
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GoPro Motorsports
by
GoPro
United States
403000
+
0.3
%
(
1000
)
Views (Aug '22)
984769
+
0.9
%

Channel Name: GoPro Motorsports

Country: United States

Subscribers: 403000

Views: 0.87

Content Score: 108

0
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Sony | Camera Channel
by
Sony Group
Japan
285000
+
0.7
%
(
2000
)
Views (Aug '22)
377976
+
0.6
%

Channel Name: Sony | Camera Channel

Country: Japan

Subscribers: 285000

Views: 0.61

Content Score: 144

0
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GoPro Tips
by
GoPro
United States
281000
+
0.4
%
(
1000
)
Views (Aug '22)
154137
+
0.3
%

Channel Name: GoPro Tips

Country: United States

Subscribers: 281000

Views: 0.34

Content Score: 72

0
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Nikon Europe
by
Nikon
Netherlands
218000
+
0.9
%
(
2000
)
Views (Aug '22)
1465704
+
3.1
%

Channel Name: Nikon Europe

Country: Netherlands

Subscribers: 218000

Views: 3.11

Content Score: 81

0
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Canon Australia
by
Canon Inc.
Australia
206000
+
0.5
%
(
1000
)
Views (Aug '22)
183904
+
0.4
%

Channel Name: Canon Australia

Country: Australia

Subscribers: 206000

Views: 0.41

Content Score: 108

0
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Canon India
by
Canon Inc.
India
145000
+
0.0
%
(
0
)
Views (Aug '22)
3958405
+
6.3
%

Channel Name: Canon India

Country: India

Subscribers: 145000

Views: 6.29

Content Score: 12

0
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Canon Europe
by
Canon Inc.
Netherlands
119000
+
0.8
%
(
1000
)
Views (Aug '22)
417730
+
1.6
%

Channel Name: Canon Europe

Country: Netherlands

Subscribers: 119000

Views: 1.63

Content Score: 81

0
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Fuji Guys Channel
by
Fujifilm
Canada
117000
+
0.0
%
(
0
)
Views (Aug '22)
98436
+
0.4
%

Channel Name: Fuji Guys Channel

Country: Canada

Subscribers: 117000

Views: 0.39

Content Score: 81

0
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Canon Brasil
by
Canon Inc.
Brazil
101000
+
0.0
%
(
0
)
Views (Aug '22)
195473
+
1.8
%

Channel Name: Canon Brasil

Country: Brazil

Subscribers: 101000

Views: 1.79

Content Score: 48

0
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Sony | Action Cam
by
Sony Group
Japan
97700
+
-0.1
%
(
100
)
Views (Aug '22)
5758
+
0.1
%

Channel Name: Sony | Action Cam

Country: Japan

Subscribers: 97700

Views: 0.11

Content Score: 64

0
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Canon Imaging Plaza
by
Canon Inc.
Japan
97500
+
0.0
%
(
0
)
Views (Aug '22)
271009
+
-6.0
%

Channel Name: Canon Imaging Plaza

Country: Japan

Subscribers: 97500

Views: -5.98

Content Score: 36

0
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Leica Camera
by
Leica
Germany
93900
+
1.4
%
(
1300
)
Views (Aug '22)
199393
+
1.4
%

Channel Name: Leica Camera

Country: Germany

Subscribers: 93900

Views: 1.42

Content Score: 108

0
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FUJIFILM X Series
by
Fujifilm
Japan
89100
+
5.6
%
(
4700
)
Views (Aug '22)
1592741
+
8.0
%

Channel Name: FUJIFILM X Series

Country: Japan

Subscribers: 89100

Views: 7.95

Content Score: 81

0
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Channel Panasonic - Official
by
Panasonic Corporation
Canada
82500
+
0.6
%
(
500
)
Views (Aug '22)
7152536
+
4.7
%

Channel Name: Channel Panasonic - Official

Country: Canada

Subscribers: 82500

Views: 4.74

Content Score: 12

0
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Canon Camera Assist
by
Canon Inc.
Netherlands
72100
+
1.0
%
(
700
)
Views (Aug '22)
109240
+
1.5
%

Channel Name: Canon Camera Assist

Country: Netherlands

Subscribers: 72100

Views: 1.48

Content Score: 144

0
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FUJIFILMglobal
by
Fujifilm
Japan
63900
+
0.0
%
(
0
)
Views (Aug '22)
1148104
+
-5.4
%

Channel Name: FUJIFILMglobal

Country: Japan

Subscribers: 63900

Views: -5.41

Content Score: 9

0
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CanonAsia
by
Canon Inc.
Singapore
61000
+
0.7
%
(
400
)
Views (Aug '22)
88464
+
0.1
%

Channel Name: CanonAsia

Country: Singapore

Subscribers: 61000

Views: 0.14

Content Score: 48

0
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Nikon Россия
by
Nikon
Russian Federation
58200
+
0.2
%
(
100
)
Views (Aug '22)
26784
+
0.4
%

Channel Name: Nikon Россия

Country: Russian Federation

Subscribers: 58200

Views: 0.36

Content Score: 108

0
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キヤノンマーケティングジャパン / Canon Marketing Japan
by
Canon Inc.
Japan
52400
+
0.6
%
(
300
)
Views (Aug '22)
360238
+
1.8
%

Channel Name: キヤノンマーケティングジャパン / Canon Marketing Japan

Country: Japan

Subscribers: 52400

Views: 1.75

Content Score: 18

0
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PanasonicUK
by
Panasonic Corporation
United Kingdom
50200
+
0.2
%
(
100
)
Views (Aug '22)
91622
+
-0.3
%

Channel Name: PanasonicUK

Country: United Kingdom

Subscribers: 50200

Views: -0.28

Content Score: 24

0
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PanasonicLumixVideo
by
Panasonic Corporation
Japan
49000
+
0.8
%
(
400
)
Views (Aug '22)
850951
+
4.4
%

Channel Name: PanasonicLumixVideo

Country: Japan

Subscribers: 49000

Views: 4.42

Content Score: 18

0
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OMSYSTEM.Cameras
by
Olympus Cameras
United States
43800
+
1.9
%
(
800
)
Views (Aug '22)
106737
+
1.2
%

Channel Name: OMSYSTEM.Cameras

Country: United States

Subscribers: 43800

Views: 1.2

Content Score: 81

0
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Canon Mexicana
by
Canon Inc.
Mexico
29400
+
1.7
%
(
500
)
Views (Aug '22)
150046
+
1.2
%

Channel Name: Canon Mexicana

Country: Mexico

Subscribers: 29400

Views: 1.22

Content Score: 54

0
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FUJIFILMjapan
by
Fujifilm
Japan
29100
+
0.7
%
(
200
)
Views (Aug '22)
1995378
+
-5.2
%

Channel Name: FUJIFILMjapan

Country: Japan

Subscribers: 29100

Views: -5.22

Content Score: 9

0
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Canon USA Support
by
Canon Inc.
United States
28100
+
1.8
%
(
500
)
Views (Aug '22)
105020
+
0.9
%

Channel Name: Canon USA Support

Country: United States

Subscribers: 28100

Views: 0.94

Content Score: 54

0
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Fujifilm Türkiye
by
Fujifilm
Turkey
26900
+
5.9
%
(
1500
)
Views (Aug '22)
58530
+
3.3
%

Channel Name: Fujifilm Türkiye

Country: Turkey

Subscribers: 26900

Views: 3.26

Content Score: 128

0
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Nikon Canada
by
Nikon
Canada
25800
+
0.8
%
(
200
)
Views (Aug '22)
39749
+
0.8
%

Channel Name: Nikon Canada

Country: Canada

Subscribers: 25800

Views: 0.85

Content Score: 81

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Best Digital Camera Brands on YouTube

Camera Brands are creating incredible YouTube channels to reach their customers all over the world. So, why do camera brands think that YouTube is the best platform for them to promote their products? Maybe it is because, through YouTube, they are able to reach an audience of millions of customers in many countries all over the world. And guess what? Photography and films have no boundaries. That is why, social media managers and marketers who work for large camera brands such as GoPro, Nikon, Canon, or Sony know exactly why they should focus on their YouTube marketing: in addition to being the number one video hosting website in the world, YouTube is also an easy-to-use, powerful search engine, which will create direct links between your videos and your website to boost traffic.

YouTube Marketing by Camera Brands

Camera brands are at the top of the new technology trend because photography and video are what they do best. It is therefore important that they are represented on every platform online, and YouTube is surely the most important. YouTube brand channels can help camera brands and businesses find and reach their existing and new customers easily. Growing a YouTube channel and gaining new followers is a great way to ensure that your brand is being seen. By creating and sharing clever, fun, and engaging videos, camera brands are making sure that their audience is being mesmerized by their incredible products, and that they are being redirected to their website where the magic happens.

Trends in YouTube Marketing for Camera Brands

Successful camera brands do not only have some of the biggest, most influential YouTube channels in the world, but they literally CREATE YouTube. Think about it. What do most people use to film the millions of videos that are uploaded on YouTube every year? Products and materials from the biggest camera brands out there, such as GoPro, Canon, Nikon, and Sony. Videos that are currently trending on YouTube’s best camera brands’ channels are mainly sports and real-life videos, documentaries, and influencer interviews or reactions, as well as product reviews and comparisons. There are also many camera brands that are publishing educational videos, in which they teach their audience how to produce a great video for social media or how to film a music video or a motorbike race, for example. Nowadays, if a customer wishes to buy a camera from a well-known camera brand, they are sure to end up on YouTube, looking for reviews of the product in question, hoping to see a video of the camera in action.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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