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Best Food Retail Markets on YouTube

Supermarkets and food retailers make over 90% of their profits from the 10% of shoppers who visit weekly. Video content marketing on YouTube is a great tool to build trust with customers and grow that 10%. Studies by Google show that 75 % of shoppers agree that YouTube enhances the traditional shopping journey by delivering unexpected inspiration.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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CU official
by
Korea South
824000
+
0.1
%
(
1000
)
Views (Sep '22)
4528614
+
3.3
%

Channel Name: CU official

Country: Korea South

Subscribers: 824000

Views: 3.3

Content Score: 144

0
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Target
by
United States
618000
+
0.8
%
(
5000
)
Views (Sep '22)
1410466
+
2.2
%

Channel Name: Target

Country: United States

Subscribers: 618000

Views: 2.19

Content Score: 96

0
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Walmart
by
Walmart
United States
524000
+
1.4
%
(
7000
)
Views (Sep '22)
1811920
+
4.4
%

Channel Name: Walmart

Country: United States

Subscribers: 524000

Views: 4.36

Content Score: 96

0
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yumtamtam
by
The Edeka Group
Germany
401000
+
0.0
%
(
0
)
Views (Sep '22)
625742
+
0.3
%

Channel Name: yumtamtam

Country: Germany

Subscribers: 401000

Views: 0.31

Content Score: 128

0
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Lidl Cuisine
by
Lidl Stiftung & Co. KG
France
313000
+
1.0
%
(
3000
)
Views (Sep '22)
1046214
+
1.1
%

Channel Name: Lidl Cuisine

Country: France

Subscribers: 313000

Views: 1.06

Content Score: 108

0
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LidlRomania
by
Lidl Stiftung & Co. KG
Romania
282000
+
0.7
%
(
2000
)
Views (Sep '22)
17154471
+
2.7
%

Channel Name: LidlRomania

Country: Romania

Subscribers: 282000

Views: 2.68

Content Score: 16

0
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LIDLEspana
by
Lidl Stiftung & Co. KG
Spain
274000
+
1.1
%
(
3000
)
Views (Sep '22)
333057
+
0.1
%

Channel Name: LIDLEspana

Country: Spain

Subscribers: 274000

Views: 0.14

Content Score: 32

0
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A101
by
Turkey
224000
+
0.9
%
(
2000
)
Views (Sep '22)
12590951
+
1.8
%

Channel Name: A101

Country: Turkey

Subscribers: 224000

Views: 1.83

Content Score: 24

0
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Lidl France
by
Lidl Stiftung & Co. KG
France
221000
+
0.5
%
(
1000
)
Views (Sep '22)
2050385
+
0.5
%

Channel Name: Lidl France

Country: France

Subscribers: 221000

Views: 0.54

Content Score: 8

0
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EDEKA
by
The Edeka Group
Germany
220000
+
0.9
%
(
2000
)
Views (Sep '22)
3709075
+
1.4
%

Channel Name: EDEKA

Country: Germany

Subscribers: 220000

Views: 1.42

Content Score: 48

0
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Lidl Portugal
by
Lidl Stiftung & Co. KG
Portugal
182000
+
1.7
%
(
3000
)
Views (Sep '22)
7956974
+
-5.1
%

Channel Name: Lidl Portugal

Country: Portugal

Subscribers: 182000

Views: -5.13

Content Score: 16

0
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Tesco
by
Tesco
United Kingdom
152000
+
0.0
%
(
0
)
Views (Sep '22)
166273
+
0.3
%

Channel Name: Tesco

Country: United Kingdom

Subscribers: 152000

Views: 0.25

Content Score: 48

0
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Kuchyňa Lidla
by
Lidl Stiftung & Co. KG
Slovakia
150000
+
1.4
%
(
2000
)
Views (Sep '22)
780360
+
0.8
%

Channel Name: Kuchyňa Lidla

Country: Slovakia

Subscribers: 150000

Views: 0.83

Content Score: 81

0
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Carrefour Brasil
by
Groupe Carrefour
Brazil
149000
+
0.0
%
(
0
)
Views (Sep '22)
24363
+
0.0
%

Channel Name: Carrefour Brasil

Country: Brazil

Subscribers: 149000

Views: 0.01

Content Score: 4

0
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Coles
by
Australia
131000
+
0.0
%
(
0
)
Views (Sep '22)
110013
+
0.5
%

Channel Name: Coles

Country: Australia

Subscribers: 131000

Views: 0.53

Content Score: 54

0
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Sainsbury's
by
United Kingdom
126000
+
0.0
%
(
0
)
Views (Sep '22)
474648
+
0.2
%

Channel Name: Sainsbury's

Country: United Kingdom

Subscribers: 126000

Views: 0.24

Content Score: 24

0
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Lidl
by
Lidl Stiftung & Co. KG
Germany
119000
+
2.6
%
(
3000
)
Views (Sep '22)
3031659
+
1.9
%

Channel Name: Lidl

Country: Germany

Subscribers: 119000

Views: 1.95

Content Score: 32

0
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Netto Marken-Discount
by
Germany
105000
+
1.0
%
(
1000
)
Views (Sep '22)
4058686
+
2.0
%

Channel Name: Netto Marken-Discount

Country: Germany

Subscribers: 105000

Views: 2.02

Content Score: 8

0
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M&S
by
M&S
United Kingdom
93900
+
0.5
%
(
500
)
Views (Sep '22)
1107753
+
0.8
%

Channel Name: M&S

Country: United Kingdom

Subscribers: 93900

Views: 0.77

Content Score: 32

0
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WholeFoodsMarket
by
United States
92900
+
0.3
%
(
300
)
Views (Sep '22)
1568534
+
1.9
%

Channel Name: WholeFoodsMarket

Country: United States

Subscribers: 92900

Views: 1.87

Content Score: 54

0
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Carrefour Argentina
by
Groupe Carrefour
Argentina
82400
+
0.2
%
(
200
)
Views (Sep '22)
2863077
+
-6.0
%

Channel Name: Carrefour Argentina

Country: Argentina

Subscribers: 82400

Views: -5.99

Content Score: 12

0
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Lidl Italia
by
Lidl Stiftung & Co. KG
Italy
80900
+
1.6
%
(
1300
)
Views (Sep '22)
1093974
+
5.3
%

Channel Name: Lidl Italia

Country: Italy

Subscribers: 80900

Views: 5.28

Content Score: 72

0
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Kroger
by
United States
76300
+
0.5
%
(
400
)
Views (Sep '22)
180105
+
1.1
%

Channel Name: Kroger

Country: United States

Subscribers: 76300

Views: 1.07

Content Score: 108

0
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Lidl Magyarország
by
Lidl Stiftung & Co. KG
Hungary
75500
+
1.5
%
(
1100
)
Views (Sep '22)
856102
+
1.2
%

Channel Name: Lidl Magyarország

Country: Hungary

Subscribers: 75500

Views: 1.17

Content Score: 48

0
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REWE Deine Küche
by
REWE Group
Germany
73000
+
0.6
%
(
400
)
Views (Sep '22)
425126
+
0.6
%

Channel Name: REWE Deine Küche

Country: Germany

Subscribers: 73000

Views: 0.63

Content Score: 48

0
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Şok Marketler
by
Turkey
72900
+
1.0
%
(
700
)
Views (Sep '22)
5507059
+
2.2
%

Channel Name: Şok Marketler

Country: Turkey

Subscribers: 72900

Views: 2.19

Content Score: 18

0
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Kaufland
by
Germany
71500
+
1.7
%
(
1200
)
Views (Sep '22)
4353902
+
3.9
%

Channel Name: Kaufland

Country: Germany

Subscribers: 71500

Views: 3.91

Content Score: 72

0
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BİM Türkiye
by
Turkey
68900
+
0.7
%
(
500
)
Views (Sep '22)
5390754
+
1.5
%

Channel Name: BİM Türkiye

Country: Turkey

Subscribers: 68900

Views: 1.47

Content Score: 8

0
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Woolworths
by
Australia
67500
+
0.1
%
(
100
)
Views (Sep '22)
50110
+
0.2
%

Channel Name: Woolworths

Country: Australia

Subscribers: 67500

Views: 0.22

Content Score: 81

0
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Lidl Hellas
by
Lidl Stiftung & Co. KG
Greece
65400
+
0.3
%
(
200
)
Views (Sep '22)
3467672
+
7.3
%

Channel Name: Lidl Hellas

Country: Greece

Subscribers: 65400

Views: 7.33

Content Score: 48

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Food Retailers on YouTube

Food Retailers on YouTube

Leading food retailers work tirelessly to fill their supermarket shelves all over the world. But finding the right food retailer for you is like everything else : it is not straightforward! This is why leading food retailers can benefit from a YouTube channel in order to advertise their products and services to millions of monthly YouTube users. Since the first video was uploaded in 2005, Youtube has become a truly universal phenomenon. Now, more than 1.3 billion users upload 300 hours of video per minute! Creating a Youtube account as a food retailer is completely free. Like most social networks, Youtube is a great way to get known. In fact, it's a bit like advertising, completely free. A Youtube account allows you to reach a larger target audience. With its millions of users, it is not unusual to discover new products on this platform. More and more companies use it not only to promote their services and products, but also to reduce the number of requests for support, especially by adding tutorial videos or to answer frequent questions.

YouTube Marketing by Food Retailers

How do Food Retailers use YouTube, grow their channels, and attract thousands of new subscribers? By taking advantage of the fact that since the pandemic started, people tend to browse the web more and will look for videos of products and product reviews every time they want to make a purchase. Marketing videos and social media advertising campaigns are now the number one way for social media marketers to reach potential new customers. Creating fun, entertaining and unforgettable YouTube videos allows Food retailers to create content that will be shared across the world! Some people may be new to your business and brand, of you may be a rather young company, but with a successful YouTube channel, it shouldn't take long for people to know you and the services you provide.

Trends in YouTube Marketing for Food Retailers

Many Food retailers have started to grow their YouTube audience and therefore their customer base by posting videos that will entertain their followers and encourage them to shop in their supermarkets. Walmart for example, has accumulated more than 500K followers. They do not hesitate to ask celebrities and influencers to appear in their videos and promote their brand and products. Their customers also like to see cooking videos, make-up reviews, and beauty challenges. Lidl Cuisine has turned their YouTube channel in a very successful cooking channel where viewers can come to find the inspiration to create delicious desserts, main meals and even snacks. Kroger is asking real-life customers to review their products and to show how to cook delicious meals with what they can find in their supermarkets. Finally, Yamtamtam has understood that their viewers enjoyed colorful videos, with entertaining presenters and delicious recipes.

Featured Video

Let’s Prep: Work Week Lunch with Hannah Hart

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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