Supermarkets and food retailers make over 90% of their profits from the 10% of shoppers who visit weekly. Video content marketing on YouTube is a great tool to build trust with customers and grow that 10%. Studies by Google show that 75 % of shoppers agree that YouTube enhances the traditional shopping journey by delivering unexpected inspiration.
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Leading food retailers work tirelessly to fill their supermarket shelves all over the world. But finding the right food retailer for you is like everything else : it is not straightforward! This is why leading food retailers can benefit from a YouTube channel in order to advertise their products and services to millions of monthly YouTube users. Since the first video was uploaded in 2005, Youtube has become a truly universal phenomenon. Now, more than 1.3 billion users upload 300 hours of video per minute! Creating a Youtube account as a food retailer is completely free. Like most social networks, Youtube is a great way to get known. In fact, it's a bit like advertising, completely free. A Youtube account allows you to reach a larger target audience. With its millions of users, it is not unusual to discover new products on this platform. More and more companies use it not only to promote their services and products, but also to reduce the number of requests for support, especially by adding tutorial videos or to answer frequent questions.
How do Food Retailers use YouTube, grow their channels, and attract thousands of new subscribers? By taking advantage of the fact that since the pandemic started, people tend to browse the web more and will look for videos of products and product reviews every time they want to make a purchase. Marketing videos and social media advertising campaigns are now the number one way for social media marketers to reach potential new customers. Creating fun, entertaining and unforgettable YouTube videos allows Food retailers to create content that will be shared across the world! Some people may be new to your business and brand, of you may be a rather young company, but with a successful YouTube channel, it shouldn't take long for people to know you and the services you provide.
Many Food retailers have started to grow their YouTube audience and therefore their customer base by posting videos that will entertain their followers and encourage them to shop in their supermarkets. Walmart for example, has accumulated more than 500K followers. They do not hesitate to ask celebrities and influencers to appear in their videos and promote their brand and products. Their customers also like to see cooking videos, make-up reviews, and beauty challenges. Lidl Cuisine has turned their YouTube channel in a very successful cooking channel where viewers can come to find the inspiration to create delicious desserts, main meals and even snacks. Kroger is asking real-life customers to review their products and to show how to cook delicious meals with what they can find in their supermarkets. Finally, Yamtamtam has understood that their viewers enjoyed colorful videos, with entertaining presenters and delicious recipes.
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