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Best National Tourist Boards on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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VisitSingapore
by
Singapore
232000
+
1.8
%
(
4000
)
Views (July 2022)
910693
+
0.6
%

Channel Name: VisitSingapore

Country: Singapore

Subscribers: 232000

Views: 0.64

Content Score: 8

0
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Experience Egypt
by
Egypt
154000
+
0.7
%
(
1000
)
Views (July 2022)
5862269
+
2.0
%

Channel Name: Experience Egypt

Country: Egypt

Subscribers: 154000

Views: 2

Content Score: 8

0
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Indonesia.Travel
by
Indonesia
134000
+
0.8
%
(
1000
)
Views (July 2022)
4206789
+
-3.4
%

Channel Name: Indonesia.Travel

Country: Indonesia

Subscribers: 134000

Views: -3.39

Content Score: 72

0
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Marca Perú
by
Peru
Peru
109000
+
0.9
%
(
1000
)
Views (July 2022)
130729
+
0.3
%

Channel Name: Marca Perú

Country: Peru

Subscribers: 109000

Views: 0.27

Content Score: 108

0
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Amazing Thailand
by
Thailand
106000
+
0.0
%
(
0
)
Views (July 2022)
581547
+
1.1
%

Channel Name: Amazing Thailand

Country: Thailand

Subscribers: 106000

Views: 1.13

Content Score: 81

0
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Visit Peru
by
Peru
93200
+
0.3
%
(
300
)
Views (July 2022)
78960
+
0.1
%

Channel Name: Visit Peru

Country: Peru

Subscribers: 93200

Views: 0.06

Content Score: 54

0
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visitjapan
by
Japan
89600
+
0.1
%
(
100
)
Views (July 2022)
56579
+
0.0
%

Channel Name: visitjapan

Country: Japan

Subscribers: 89600

Views: 0.03

Content Score: 4

0
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Go Türkiye
by
Turkey
84500
+
1.4
%
(
1200
)
Views (July 2022)
18894830
+
1.7
%

Channel Name: Go Türkiye

Country: Turkey

Subscribers: 84500

Views: 1.66

Content Score: 4

0
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Tourism Philippines
by
Philippines
65500
+
0.9
%
(
600
)
Views (July 2022)
69093
+
0.0
%

Channel Name: Tourism Philippines

Country: Philippines

Subscribers: 65500

Views: 0.03

Content Score: 4

0
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Inspired by Iceland
by
Iceland
63900
+
0.2
%
(
100
)
Views (July 2022)
89284
+
0.1
%

Channel Name: Inspired by Iceland

Country: Iceland

Subscribers: 63900

Views: 0.13

Content Score: 96

0
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Australia
by
Australia
62600
+
0.3
%
(
200
)
Views (July 2022)
2724676
+
1.7
%

Channel Name: Australia

Country: Australia

Subscribers: 62600

Views: 1.67

Content Score: 8

0
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Visit Israel
by
National Tourism Board of Israel
Israel
57500
+
1.6
%
(
900
)
Views (July 2022)
73023993
+
14.0
%

Channel Name: Visit Israel

Country: Israel

Subscribers: 57500

Views: 13.99

Content Score: 4

0
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VISITKOREA
by
Korea South
56400
+
0.4
%
(
200
)
Views (July 2022)
76410
+
0.3
%

Channel Name: VISITKOREA

Country: Korea South

Subscribers: 56400

Views: 0.32

Content Score: 72

0
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Visit The USA
by
United States
55300
+
1.3
%
(
700
)
Views (July 2022)
19228253
+
16.7
%

Channel Name: Visit The USA

Country: United States

Subscribers: 55300

Views: 16.74

Content Score: 4

0
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Discover Ireland
by
Ireland (Republic)
53000
+
0.4
%
(
200
)
Views (July 2022)
67505
+
0.1
%

Channel Name: Discover Ireland

Country: Ireland (Republic)

Subscribers: 53000

Views: 0.07

Content Score: 32

0
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MySwitzerland
by
Switzerland
51700
+
0.8
%
(
400
)
Views (July 2022)
1340700
+
0.5
%

Channel Name: MySwitzerland

Country: Switzerland

Subscribers: 51700

Views: 0.48

Content Score: 4

0
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Visitmex
by
Mexico
46700
+
0.2
%
(
100
)
Views (July 2022)
25221
+
0.1
%

Channel Name: Visitmex

Country: Mexico

Subscribers: 46700

Views: 0.05

Content Score: 32

0
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100% Pure New Zealand
by
New Zealand
44700
+
0.2
%
(
100
)
Views (July 2022)
1077747
+
1.4
%

Channel Name: 100% Pure New Zealand

Country: New Zealand

Subscribers: 44700

Views: 1.42

Content Score: 32

0
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Malaysia Truly Asia
by
Malaysia
42000
+
0.2
%
(
100
)
Views (July 2022)
42431
+
0.1
%

Channel Name: Malaysia Truly Asia

Country: Malaysia

Subscribers: 42000

Views: 0.09

Content Score: 48

0
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Deutschland.de
by
Germany
39400
+
0.3
%
(
100
)
Views (July 2022)
19846
+
0.3
%

Channel Name: Deutschland.de

Country: Germany

Subscribers: 39400

Views: 0.27

Content Score: 54

0
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Visit Portugal
by
Portugal
39000
+
0.3
%
(
100
)
Views (July 2022)
852333
+
0.8
%

Channel Name: Visit Portugal

Country: Portugal

Subscribers: 39000

Views: 0.8

Content Score: 8

0
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CANADA Explore | Explorez
by
Canada
39000
+
0.0
%
(
0
)
Views (July 2022)
101545
+
0.1
%

Channel Name: CANADA Explore | Explorez

Country: Canada

Subscribers: 39000

Views: 0.07

Content Score: 4

0
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Visit Saudi – روح السعودية
by
Saudi Arabia
38800
+
0.0
%
(
0
)
Views (July 2022)
105731
+
0.1
%

Channel Name: Visit Saudi – روح السعودية

Country: Saudi Arabia

Subscribers: 38800

Views: 0.05

Content Score: 4

0
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Visit Greece
by
Greece
36100
+
0.8
%
(
300
)
Views (July 2022)
106538
+
0.2
%

Channel Name: Visit Greece

Country: Greece

Subscribers: 36100

Views: 0.24

Content Score: 48

0
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Visit Norway
by
Norway
22700
+
1.3
%
(
300
)
Views (July 2022)
116894
+
0.1
%

Channel Name: Visit Norway

Country: Norway

Subscribers: 22700

Views: 0.14

Content Score: 4

0
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Visit Brasil
by
Brazil
21800
+
0.5
%
(
100
)
Views (July 2022)
9789
+
0.1
%

Channel Name: Visit Brasil

Country: Brazil

Subscribers: 21800

Views: 0.06

Content Score: 36

0
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Croatia Full Of life
by
National Tourism Board of Croatia
Croatia
20500
+
0.0
%
(
0
)
Views (July 2022)
815304
+
0.2
%

Channel Name: Croatia Full Of life

Country: Croatia

Subscribers: 20500

Views: 0.22

Content Score: 16

0
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Spain
by
Spain
20400
+
0.5
%
(
100
)
Views (July 2022)
39666210
+
-76.5
%

Channel Name: Spain

Country: Spain

Subscribers: 20400

Views: -76.52

Content Score: 54

0
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Visit The USA: Spanish
by
Go USA
United States
20300
+
0.5
%
(
100
)
Views (July 2022)
5512559
+
8.2
%

Channel Name: Visit The USA: Spanish

Country: United States

Subscribers: 20300

Views: 8.24

Content Score: 4

0
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Italia.it
by
Italy
20100
+
0.5
%
(
100
)
Views (July 2022)
24358
+
0.1
%

Channel Name: Italia.it

Country: Italy

Subscribers: 20100

Views: 0.07

Content Score: 24

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National Tourist Boards on YouTube

Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple meeting site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves. Therefore, having a YouTube channel has become in a few years an essential element for any company that wants to stand out.

YouTube Marketing by National Tourist Boards

For a National Tourist Board that wants to evolve on the web, having a website is a prerequisite and is especially essential to its development. However, to take advantage of this tool, it is important for the company to be able to make its website known. The possibilities for this are numerous, but among the most effective, we can certainly mention here the fact of using a social media like YouTube which allows taking advantage of a large audience and an important number of visitors. One of the most important points regarding the use of YouTube for the promotion and communication of your National Tourist Board is certainly the fact that it is totally free. In fact, creating an account and a YouTube channel does not require any financial investment, which reduces the costs that can be reserved for an advertising campaign for your National Tourist Board.

Trends in YouTube Marketing for National Tourist Boards

There are plenty of National Tourist boards out there that have already implemented a successful marketing strategy on YouTube. They have researched what their audience wants to see, and they have given them just that. Marca Perú, for example, knows how to entice people by publishing incredible videos that depict what it is like to visit and live in Peru. They also know that the viewers are interested in local delicacies, that is why they have created the playlist Café Peru. Amazing Thailand’s YouTube channel has more than 100k followers! They decided on a different format of videos, and have created a mini-series that their audience loves to follow, and where they can learn more about the country. Visit Rwanda has teamed up with the Arsenal football club to promote their National Tourist Board and get people interested in visiting the place. DEUTSCHLAND.de has also asked influencers for collaborations as one of their main marketing strategies.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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