National Tourist Boards on YouTube

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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VisitSingapore
by
Singapore
218000
+
1.9
%
(
4000
)
April (2022)
5649523
+
4.6
%
0
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Experience Egypt
by
Egypt
152000
+
0.0
%
(
0
)
April (2022)
1938153
+
0.7
%
0
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Indonesia.Travel
by
Indonesia
131000
+
0.8
%
(
1000
)
April (2022)
993595
+
0.8
%
0
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Marca Perú
by
Peru
Peru
108000
+
0.9
%
(
1000
)
April (2022)
131767
+
0.3
%
0
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Amazing Thailand
by
Thailand
105000
+
1.0
%
(
1000
)
April (2022)
68657
+
0.1
%
0
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Visit Peru
by
Peru
92600
+
0.2
%
(
200
)
April (2022)
44562
+
0.0
%
0
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visitjapan
by
Japan
89100
+
0.1
%
(
100
)
April (2022)
4358796
+
-2.1
%
0
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Go Türkiye
by
Turkey
81100
+
1.0
%
(
800
)
April (2022)
10936914
+
1.0
%
0
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Inspired by Iceland
by
Iceland
63000
+
0.2
%
(
100
)
April (2022)
3674363
+
5.9
%
0
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Australia
by
Australia
62000
+
0.2
%
(
100
)
April (2022)
3368380
+
2.2
%
0
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Tourism Philippines
by
Philippines
60700
+
1.0
%
(
600
)
April (2022)
566691
+
0.3
%
0
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Visit The USA
by
United States
53900
+
0.4
%
(
200
)
April (2022)
20122
+
0.0
%
0
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VISITKOREA
by
Korea South
53600
+
0.0
%
(
0
)
April (2022)
9873
+
0.0
%
0
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Visit Israel
by
National Tourism Board of Israel
Israel
53300
+
1.5
%
(
800
)
April (2022)
33462159
+
12.9
%
0
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Discover Ireland
by
Ireland (Republic)
52400
+
0.6
%
(
300
)
April (2022)
175170
+
0.2
%
0
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MySwitzerland
by
Switzerland
49400
+
23.8
%
(
9500
)
April (2022)
80354368
+
44.4
%
0
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Visitmex
by
Mexico
46500
+
0.2
%
(
100
)
April (2022)
18679
+
0.0
%
0
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100% Pure New Zealand
by
New Zealand
44400
+
0.2
%
(
100
)
April (2022)
23631
+
0.0
%
0
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Malaysia Truly Asia
by
Malaysia
41400
+
0.2
%
(
100
)
April (2022)
32396
+
0.1
%
0
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Deutschland.de
by
Germany
38900
+
0.5
%
(
200
)
April (2022)
22270
+
0.3
%
0
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CANADA Explore | Explorez
by
Canada
38800
+
0.3
%
(
100
)
April (2022)
587887
+
0.4
%
0
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Visit Saudi – روح السعودية
by
Saudi Arabia
38700
+
0.8
%
(
300
)
April (2022)
1174554
+
0.6
%
0
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Visit Portugal
by
Portugal
38600
+
0.0
%
(
0
)
April (2022)
27518
+
0.0
%
0
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Visit Greece
by
Greece
35000
+
0.3
%
(
100
)
April (2022)
26637
+
0.1
%
0
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Visit Norway
by
Norway
21700
+
1.4
%
(
300
)
April (2022)
6164628
+
8.7
%
0
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Croatia Full Of life
by
National Tourism Board of Croatia
Croatia
20300
+
0.0
%
(
0
)
April (2022)
164776
+
0.1
%
0
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Spain
by
Spain
20200
+
0.0
%
(
0
)
April (2022)
13505
+
0.0
%
0
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Visit The USA: Spanish
by
Go USA
United States
20200
+
0.0
%
(
0
)
April (2022)
21312
+
-0.0
%
0
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Italia.it
by
Italy
19700
+
0.0
%
(
0
)
April (2022)
21449
+
0.1
%
0
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Visit Brasil
by
Brazil
19200
+
0.0
%
(
0
)
April (2022)
6901
+
0.0
%
0
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Love GREAT Britain
by
British Government
United Kingdom
18500
+
0.0
%
(
0
)
April (2022)
3922
+
0.8
%
0
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VisitFinland
by
Finland
18200
+
0.6
%
(
100
)
April (2022)
9312
+
0.1
%
0
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germanytourism
by
Germany
17800
+
0.0
%
(
0
)
April (2022)
14751
+
0.0
%
0
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WOW Hungary
by
Hungary
17000
+
1.2
%
(
200
)
April (2022)
36302
+
0.1
%
0
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Visit Cyprus
by
Cyprus
16800
+
0.0
%
(
0
)
April (2022)
6938247
+
6.9
%
0
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Visit Qatar
by
Qatar
15900
+
0.6
%
(
100
)
April (2022)
5571232
+
2.7
%
0
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VisitMalta
by
Malta
15600
+
0.0
%
(
0
)
April (2022)
31832
+
0.2
%
0
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Sri Lanka Tourism
by
Sri Lanka
15500
+
0.0
%
(
0
)
April (2022)
8409
+
0.0
%
0
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Visit Jordan
by
Jordan
14900
+
0.7
%
(
100
)
April (2022)
6902
+
0.0
%
0
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Holidays in Austria
by
Austria
13700
+
0.0
%
(
0
)
April (2022)
2515170
+
35.8
%
0
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France.fr
by
France
13200
+
0.0
%
(
0
)
April (2022)
1660130
+
4.1
%
0
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China Culture
by
China
12800
+
2.4
%
(
300
)
April (2022)
39507
+
2.5
%
0
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National Tourism Organisation of Serbia
by
Serbia
10000
+
0.0
%
(
0
)
April (2022)
6749
+
0.0
%
0
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Bulgaria Travel
by
Bulgaria
9660
+
0.4
%
(
40
)
April (2022)
7762
+
0.3
%
0
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VisitDenmark
by
Denmark
9180
+
0.3
%
(
30
)
April (2022)
2822589
+
13.8
%
0
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Nepal Tourism Board
by
Nepal
8910
+
0.3
%
(
30
)
April (2022)
4372
+
0.6
%
0
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Visit Netherlands
by
Netherlands
7720
+
0.1
%
(
10
)
April (2022)
3833
+
0.1
%
0
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Visit Jamaica
by
Jamaica
7690
+
0.4
%
(
30
)
April (2022)
3662
+
0.0
%
0
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Singapore Tourism Board
by
Singapore
7140
+
0.3
%
(
20
)
April (2022)
5663
+
0.0
%
0
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Visit Czech Republic
by
Czech Republic
6630
+
0.5
%
(
30
)
April (2022)
8840
+
0.0
%
0
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Tanzania Tourism
by
Tanzania
6170
+
0.5
%
(
30
)
April (2022)
3138
+
0.6
%
0
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The Bahamas
by
Bahamas
6120
+
0.3
%
(
20
)
April (2022)
7392
+
0.2
%
0
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Feel Slovenia
by
Slovenia
6090
+
0.8
%
(
50
)
April (2022)
12540
+
0.1
%
0
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Visit the USA: Portuguese
by
United States
5920
+
0.3
%
(
20
)
April (2022)
1116
+
0.0
%
0
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Visit Rwanda
by
Rwanda
5280
+
6.5
%
(
320
)
April (2022)
17854
+
6.4
%
0
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Travel_Belize
by
Belize
4550
+
0.4
%
(
20
)
April (2022)
2965
+
0.1
%
0
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Lithuania. Real is beautiful
by
Lithuania
4460
+
1.4
%
(
60
)
April (2022)
698013
+
-12.0
%
0
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Visit Barbados
by
Barbados
4370
+
0.7
%
(
30
)
April (2022)
4705
+
0.4
%
0
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Cook Islands Tourism
by
Cook Islands
4330
+
0.2
%
(
10
)
April (2022)
5995
+
0.1
%
0
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Mauritius Tourism
by
Mauritius
4290
+
0.0
%
(
0
)
April (2022)
4725
+
0.1
%
0
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Visit Sweden
by
Sweden
4020
+
3.9
%
(
150
)
April (2022)
5744
+
0.4
%
0
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Poland Travel
by
Poland
4000
+
0.5
%
(
20
)
April (2022)
7330
+
0.2
%
0
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Tourism Fiji
by
Fiji
3960
+
0.8
%
(
30
)
April (2022)
5394
+
0.1
%
0
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visitestonia
by
Estonia
3660
+
0.3
%
(
10
)
April (2022)
76726
+
1.2
%
0
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Slovakia.travel
by
Slovakia
3440
+
0.3
%
(
10
)
April (2022)
4770
+
0.0
%
0
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Visit Monaco
by
Monaco
3410
+
0.0
%
(
0
)
April (2022)
536
+
0.0
%
0
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Visit The USA: German
by
Go USA
United States
3060
+
0.0
%
(
0
)
April (2022)
745
+
0.0
%
0
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Bermuda Tourism Authority
by
Bermuda
2860
+
0.3
%
(
10
)
April (2022)
3943
+
0.1
%
0
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Montenegro
by
Montenegro
2630
+
0.4
%
(
10
)
April (2022)
868331
+
-20.6
%
0
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Visit Europe
by
Belgium
2390
+
0.4
%
(
10
)
April (2022)
1525
+
0.2
%
0
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TourismTodayBahamas
by
Bahamas
2060
+
1.0
%
(
20
)
April (2022)
2749
+
0.2
%
0
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Visit Japan AU
by
Japan
1800
+
0.0
%
(
0
)
April (2022)
857
+
0.1
%
0
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Luxembourg for Tourism - Visit Luxembourg
by
Luxembourg
1770
+
0.0
%
(
0
)
April (2022)
48943
+
0.8
%
0
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Caribbean Tourism Organization
by
Caribbean
1320
+
0.8
%
(
10
)
April (2022)
424
+
0.1
%
0
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Visit The USA: French
by
United States
1230
+
0.8
%
(
10
)
April (2022)
833
+
0.0
%
0
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Visit Maldives
by
Maldives
1190
+
1.7
%
(
20
)
April (2022)
2159
+
0.3
%
0
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Brunei Tourism
by
Brunei
966
+
0.9
%
(
9
)
April (2022)
2627
+
0.0
%
0
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Go USA: Japanese
by
Go USA
United States
878
+
0.3
%
(
3
)
April (2022)
682
+
0.0
%
0
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Uganda Tourism Board
by
Uganda
806
+
1.0
%
(
8
)
April (2022)
620
+
0.7
%
0
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Visit Lebanon
by
Lebanon
663
+
0.3
%
(
2
)
April (2022)
112
+
0.1
%
0
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Namibia Tourism Board
by
Namibia
654
+
1.1
%
(
7
)
April (2022)
764
+
1.0
%
0
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Go USA: Korean
by
Go USA
United States
598
+
0.3
%
(
2
)
April (2022)
389
+
0.0
%
0
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Visit Iran - Official Travel Guide of Iran
by
Iran
407
+
1.5
%
(
6
)
April (2022)
924
+
1.8
%
0
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Go USA: India
by
Go USA
United States
395
+
-0.3
%
(
1
)
April (2022)
4
+
0.0
%
0
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Tourism Zimbabwe
by
Zimbabwe
353
+
3.8
%
(
13
)
April (2022)
4094
+
8.0
%
0
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Kyrgyz Tourism
by
Kyrgyzstan
329
+
0.9
%
(
3
)
April (2022)
5337
+
12.2
%
0
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Tourism of Cambodia
by
Cambodia
50
+
0.0
%
(
0
)
April (2022)
13
+
0.4
%

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National Tourist Boards on YouTube

Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple meeting site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves. Therefore, having a YouTube channel has become in a few years an essential element for any company that wants to stand out.

YouTube Marketing by National Tourist Boards

For a National Tourist Board that wants to evolve on the web, having a website is a prerequisite and is especially essential to its development. However, to take advantage of this tool, it is important for the company to be able to make its website known. The possibilities for this are numerous, but among the most effective, we can certainly mention here the fact of using a social media like YouTube which allows taking advantage of a large audience and an important number of visitors. One of the most important points regarding the use of YouTube for the promotion and communication of your National Tourist Board is certainly the fact that it is totally free. In fact, creating an account and a YouTube channel does not require any financial investment, which reduces the costs that can be reserved for an advertising campaign for your National Tourist Board.

Trends in YouTube Marketing for National Tourist Boards

There are plenty of National Tourist boards out there that have already implemented a successful marketing strategy on YouTube. They have researched what their audience wants to see, and they have given them just that. Marca Perú, for example, knows how to entice people by publishing incredible videos that depict what it is like to visit and live in Peru. They also know that the viewers are interested in local delicacies, that is why they have created the playlist Café Peru. Amazing Thailand’s YouTube channel has more than 100k followers! They decided on a different format of videos, and have created a mini-series that their audience loves to follow, and where they can learn more about the country. Visit Rwanda has teamed up with the Arsenal football club to promote their National Tourist Board and get people interested in visiting the place. DEUTSCHLAND.de has also asked influencers for collaborations as one of their main marketing strategies.

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