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Currently, YouTube is the essential platform for those who want to get known quickly. Indeed, being at the beginning a simple meeting site that was mainly based on the use of video, YouTube has become over time a video hosting site of great magnitude which welcomes millions of visitors every day. Moreover, it is also considered a quality social media that offers a huge audience and that's why it has been increasingly appreciated by professionals, especially companies that want to promote themselves. Therefore, having a YouTube channel has become in a few years an essential element for any company that wants to stand out.
For a National Tourist Board that wants to evolve on the web, having a website is a prerequisite and is especially essential to its development. However, to take advantage of this tool, it is important for the company to be able to make its website known. The possibilities for this are numerous, but among the most effective, we can certainly mention here the fact of using a social media like YouTube which allows taking advantage of a large audience and an important number of visitors. One of the most important points regarding the use of YouTube for the promotion and communication of your National Tourist Board is certainly the fact that it is totally free. In fact, creating an account and a YouTube channel does not require any financial investment, which reduces the costs that can be reserved for an advertising campaign for your National Tourist Board.
There are plenty of National Tourist boards out there that have already implemented a successful marketing strategy on YouTube. They have researched what their audience wants to see, and they have given them just that. Marca Perú, for example, knows how to entice people by publishing incredible videos that depict what it is like to visit and live in Peru. They also know that the viewers are interested in local delicacies, that is why they have created the playlist Café Peru. Amazing Thailand’s YouTube channel has more than 100k followers! They decided on a different format of videos, and have created a mini-series that their audience loves to follow, and where they can learn more about the country. Visit Rwanda has teamed up with the Arsenal football club to promote their National Tourist Board and get people interested in visiting the place. DEUTSCHLAND.de has also asked influencers for collaborations as one of their main marketing strategies.
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