Purchasing decisions on all levels and in all verticals are heavily influenced by the most relevant video content.
Today video content can be distributed to almost anyone and can be produced by almost anyone because of digital.
Never before was video so dominant.
of a message gets remembered through video – compared to 10% with text.
of people got convinced to buy a product/service by watching a brand’s video.
of people watched a video to learn about a product or service.