Purchasing decisions on all levels and in all verticals are heavily influenced by the most relevant video content.
Today video content can be distributed to almost anyone and can be produced by almost anyone because of digital.
Never before was video so dominant.
of a message gets remembered through video – compared to 10% with text.
of people got convinced to buy a product/service by watching a brand’s video.
of people watched a video to learn about a product or service.
Most video content produced is simply based either on expert opinion or gut feeling. It is near impossible to accurately tell which video will be a success.
That leads to wasted production and media budgets because of little reach, as well as disappointed audiences and hurt brand reputation, as companies have to resort to paid views to reach their audience.