Top 100 YouTube Brand Channels in Austria

by Anna Martynova | | Category: Top 100 Brand YouTube channels | YouTube for Brands | YouTube Marketing

What are the Top 100 YouTube Brand channels in Austria? Here is our list of the most successful Austrian Business Channels.

Thanks to Socialblade, it’s not hard to get top lists of any country’s most popular YouTube channels. However, we did not find rankings of YouTube brand channels.

Since at tubics, our mission is to make YouTube work for business purposes, we wondered: why not create these lists ourselves? We have expertise in the field and all the data available to not only sort channels by views (how it’s usually done) but to adjust the rank by additional factors.

Here is our Top 100 YouTube brand channels in Austria. If you want to know the criteria and how the list was created, scroll down to find a detailed explanation.

Top 100 YouTube Brand Channels in Austria

Ranktubics ScoreCompanyTotal viewsIndustry
198.00KTM69,872,394Automotive
295.00Red Bull2,513,808,307Food & Beverages
394.05Erste Group92,507,464Banking
481.28Wiener Linien63,085,046Transportation
581.00ÖBB25,956,770Transportation
679.60bwin47,395,258Gambling & Casinos
778.76Tirol42,852,412Leisure, Travel & Tourism
872.06Atomic Skiing17,471,193Sporting Goods
971.82Hofer14,492,810Retail
1068.40Rosenbauer Group7,081,446Automotive
1166.50MED-EL6,817,387Medical Devices
1266.00SPAR Österreich6,350,684Retail
1365.36A1 Telekom Austria AG11,659,158Telecommunications
1464.29OMICRON electronics13,336,870Electronic Manufacturing
1563.31PÖTTINGER 6,419,077Machinery
1660.52Blum Group6,165,239Furniture
1760.26XXXLutz36,801,926Retail
1860.00Impact Hub Network4,435,976Civic & Social Organization
1954.63Infineon7,038,810Semiconductors
2054.00Diamond Aircraft2,897,074Aviation & Aerospace
2153.07Doka3,215,966Construction
2250.18PALFINGER AG5,754,492Mechanical Engineering
2349.40STRABAG2,301,459Construction
2449.34EGGER Group2,470,192Paper & Forest Products
2549.25HEAD9,119,639Sporting Goods
2648.48Swarovski Optik5,506,567Consumer Goods
2748.38Salzburger Land52,582,846Leisure, Travel & Tourism
2847.82ANDRITZ4,561,463Machinery
2947.30Holidays in Austria7,214,044Leisure, Travel & Tourism
3047.20International Atomic Energy Agency4,388,415International Affairs
3146.37Vienna35,976,600Leisure, Travel & Tourism
3245.86BILLA PLUS26,210,168Retail
3344.86OMV23,989,368Oil & Energy
3444.69Technische Universität Wien2,006,552Research
3544.35dm drogerie markt Österreich18,164,189Retail
3644.29Erste Bank und Sparkasse7,769,609Banking
3743.85Josef Manner & Comp. AG17,537,644Consumer Goods
3842.84HUMANIC14,876,075Consumer Goods
3942.83Bitpanda1,865,171Internet
4041.90Salzburg AG1,857,231Leisure, Travel & Tourism
4141.83NOVOMATIC13,393,491Gambling & Casinos
4240.82Magenta Telekom13,147,989Telecommunications
4340.32Wienerberger13,050,787Building Materials
4440.10Drei Osterreich6,361,272Telecommunications
4539.90ENGEL1,840,656Machinery
4639.82VERBUND12,916,995Utilities
4739.20B&R Industrial Automation2,050,818Industrial Automation
4838.81Lidl Österreich11,371,736Retail
4937.80voestalpine8,076,344Mining & Metals
5036.90Universität Graz1,779,918Research
5136.29pewag3,053,166Machinery
5236.00Universität Wien1,273,850Research
5334.78Wolford6,730,765Apparel & Fashion
5434.71ASFINAG3,596,593Transportation
5533.25OSCE1,224,001International Affairs
5633.05UniCredit Bank2,106,697Banking
5731.25Österreichische Post5,234,649Logistics and Supply Chain
5830.46AVL1,934,819Automotive
5929.24woom bikes1,478,554Sporting Goods
6029.01Mondi Group1,371,304Packaging and Containers
6128.86Anton Paar1,066,721Electronic Manufacturing
6228.22Zumtobel Lighting1,745,019Electronic Manufacturing
6327.72Raiffeisen Bankengruppe2,999,706Banking
6426.33Wien Energie1,851,522Utilities
6526.00Austrian Airlines887,572Airlines/Aviation
6625.14TÜV AUSTRIA1,027,820Public Safety
6725.09Meusburger Georg 1,080,771Mechanical Engineering
6824.70Neuroth2,007,683Medical Devices
6921.67Caritas Österreich1,845,498Individual & Family Services
7020.88PALFINGER MARINE989,578Machinery
7119.66ERGO Österreich1,567,760Insurance
7219.44LKW Walter902,050Transportation
7319.20FREYWILLE790,640Luxury Goods & Jewelry
7418.81Trodat Trotec779,255International Trade
7518.48WINTERSTEIGER AG1,127,108Machinery
7617.69ams AG745,792Semiconductors
7717.14Oberbank 1,212,472Banking
7816.76SOS-Kinderdorf 750,419Civic & Social Organization
7915.37KNAPP AG905,164Logistics and Supply Chain
8014.82Pipelife International776,138Plastics
8114.25PORR Group608,473Construction
8214.00TEUFELBERGER Group553,412Textiles
8313.33TYROLIT Group670,933Mechanical Engineering
8412.96ALPLA Group728,535Packaging and Containers
8512.60UNIQA Insurance Group AG813,477Insurance
8612.54Plansee - Strong Metals629,924Mining & Metals
8712.10BWT Holding GmbH534,438Food & Beverages
8811.59Gebrüder Weiss787,369Logistics and Supply Chain
8911.17KEBA Group498,816Industrial Automation
9010.24Lenzing Group491,341Chemicals
918.55BIOMIN413,573Biotechnology
927.00Johannes Kepler Universität Linz386,978Higher Education
935.76BAWAG P.S.K390,285Banking
945.04ACP Gruppe470,116Information Technology
955.00SOS Children's Villages358,264Nonprofit Organization Management
963.91Energie AG 366,156Telecommunications
973.72Österreich Werbung294,868Marketing & Advertising
982.79SKIDATA283,368Information Technology and Services
991.60VAMED279,490Hospital & Health Care
1000.50OÖ Gesundheitsholding 273,530Hospital & Health Care

Criteria & Method of Top 100 List Creation

In the following paragraphs, we will briefly explain how the companies and YouTube channels were chosen. Moreover, the tubics formula is broken down together with the whole research process.

Companies selection

There were two main criteria when it came to companies selection. A brand, enterprise, or organization would end up in the list if it:

  1. has a turnover of more than $200m/year
  2. has headquarters in Austria

YouTube channel selection

In some cases, international companies have channels that are run by different country divisions. If there were no other options available, we added them to the list since they still belong to an Austrian enterprise.

The tubics formula

The tubics formula was created to make the top 100 list fairer. Why? Many big brands heavily use ads on YouTube channels, which undoubtedly brings them to the top of the list. While ads create views and every video view counts, we wanted to give a bonus to brands that manage to upload very engaging videos.

We took the total number of views on a channel as the primary sorting criteria. Top 100 channels were then assigned points for the rank – 100 points for ranking 1st, 1 point for ranking last.

As mentioned earlier, total views don’t always represent well the organic success of a channel. That’s why points are deducted based on three factors:

  • subscribers (hardest),
  • comments (middle),
  • interactions: likes + dislikes (weakest)

The maximum achievable score is 100, where the channel is ranked #1 by total views, has 100 points, and all three factors don’t result in points deduction (subscribers, comments, and interactions’ ratio to views are above average).

List creation method

Now that you know how the selection was made, here is the step-by-step process that we followed:

  1. Research Austrian companies that meet the criteria stated above.
  2. Find corresponding YouTube channels.
  3. Gather data on subscribers, total channel views, total number of comments, likes, and dislikes.
  4. Calculate the tubics score for each channel.
  5. Get the final list by sorting channels by tubics score from highest to lowest.

Do you have any questions regarding the formula or the process itself? Or would you like to have your brand channel added to the list? Then let me know in the comments below or get in touch here. 👇🏼

If you want to learn more about video marketing strategy, make sure to download our free YouTube marketing guide for business.