Top 100 YouTube Brand Channels in Switzerland

by Anna Martynova | | Category: Top 100 Brand YouTube channels | YouTube for Brands | YouTube Marketing

What are the Top 100 YouTube Brand channels in Switzerland? Here is our list of the most successful Swiss Business Channels.

Thanks to Socialblade, it’s not hard to get top lists of any country’s most popular YouTube channels. However, we did not find rankings of YouTube brand channels.

Since at tubics, our mission is to make YouTube work for business purposes, we wondered: why not create these lists ourselves? We have expertise in the field and all the data available to not only sort channels by views (how it’s usually done) but to adjust the rank by additional factors.

We decided to go for the Top 100 YouTube brand channels in Switzerland for the first list. If you want to know the criteria and how the list was created, scroll down to find a detailed explanation.

Top 100 YouTube Brand Channels in Switzerland

Ranktubics ScoreCompanyTotal ViewsIndustry
1100.00FIFA3,464,735,334Sports
299.00UEFA834,736,700Sports
388.35Liebherr89,552,390Industrial Engineering
487.00UNHCR45,170,056International Affairs
581.00ICRC36,308,229Nonprofit Organization Management
680.75HUG43,637,232Hospital & Health Care
773.15ROLEX34,283,626Luxury Goods & Jewelry
872.80World Economic Forum75,333,091Nonprofit Organization Management
972.33Logitech102,144,178Consumer Electronics
1067.45Swiss International Air Lines27,867,789Airlines/Aviation
1162.86EF Education First267,020,268Education Management
1260.80International Labour Organization33,855,982International Affairs
1360.52BERNINA International AG22,982,532Consumer Goods
1458.80Nobel Biocare32,442,935Medical Devices
1556.79MSC Cruises19,079,886Leisure, Travel & Tourism
1655.73TAG Heuer44,918,692Luxury Goods & Jewelry
1755.30Credit Suisse23,269,061Banking
1855.04Manor AG35,882,556Retail
1953.14Audemars Piguet37,235,131Luxury Goods & Jewelry
2052.00WWF16,268,174Nonprofit Organization Management
2151.00Holcim Schweiz 15,820,995Building Materials
2250.40Patek Philippe27,739,511Luxury Goods & Jewelry
2350.27Swisscom42,098,463Information Technology & Services
2449.39Nestlé Nespresso SA783,667,036Food & Beverages
2548.38OMEGA SA214,396,653Luxury Goods & Jewelry
2647.95Geberit29,863,528Building Materials
2747.88BREITLING127,928,718Luxury Goods & Jewelry
2847.20IFRC18,861,035Nonprofit Organization Management
2946.37Swatch Ltd.77,284,776Luxury Goods & Jewelry
3045.36WIPO21,835,262International Affairs
3145.36On54,628,834Sports
3244.86Piaget47,605,049Luxury Goods & Jewelry
3344.35PostFinance46,281,535Financial Services
3444.06Victorinox AG24,444,658Consumer Goods
3543.42Roche23,384,426Biotechnology
3641.90EPFL13,779,524Higher Education
3741.83Migros Genève40,835,792Retail
3840.85Endress+Hauser Group13,342,713Industrial Automation
3940.32Longines Watch Co. Francillon Ltd.36,301,535Luxury Goods & Jewelry
4040.18Leica Geosystems 21,518,172Information Technology & Services
4139.82SBB CFF FFS36,104,661Transportation/Trucking/Railroad
4239.00NZZ Neue Zürcher Zeitung12,411,009Newspapers
4336.79Sunrise Communications AG29,455,097Telecommunications
4436.29UBS29,189,020Financial Services
4536.00Pilatus Aircraft Ltd11,757,261Aviation & Aerospace
4635.91Digitec Galaxus AG18,988,201Retail
4734.78Capri Sun Group27,544,391Food & Beverages
4834.57Suva14,613,720Insurance
4934.45MAMMUT Sports Group AG12,120,437Sporting Goods
5032.26Bank Cler21,973,985Banking
5131.00CERN9,318,712Research
5229.23Emmi Gruppe18,757,545Dairy
5328.73TE Connectivity18,624,387Electronic Manufacturing
5428.22Movado Group 18,265,054Luxury Goods & Jewelry
5527.72Tetra Pak18,166,205Packaging & Containers
5627.22Die Mobiliar18,028,712Insurance
5727.00Jaeger-LeCoultre9,231,299Luxury Goods & Jewelry
5826.71Bally16,731,912Apparel & Fashion
5926.07ABB8,788,794Electronic Manufacturing
6025.87Novartis9,635,760Pharmaceuticals
6125.20Officine Panerai15,750,161Luxury Goods & Jewelry
6224.19Chopard14,588,535Luxury Goods & Jewelry
6323.69SEAT Switzerland14,457,595Automotive
6423.18ALDI SUISSE AG14,026,865Retail
6522.74Coop12,284,351Retail
6622.18Dipl. Ing. Fust AG13,393,851Retail
6721.17Migros Bank13,200,835Banking
6820.95Julius Baer11,750,212Banking
6920.95Viking Cruises7,920,984Leisure, Travel & Tourism
7020.66UPC Schweiz GmbH13,052,117Telecommunications
7120.38Tudor Watch8,187,258Luxury Goods & Jewelry
7220.16Swissquote12,497,643Banking
7319.44Veeam Software8,444,535Information Technology & Services
7417.14Vaudoise Assurances11,409,464Insurance
7517.10STMicroelectronics6,991,382Semiconductors
7616.66IOM6,234,862International Affairs
7716.13JURA Elektroapparate AG9,329,025Electronic Manufacturing
7815.39Straumann Group6,551,806Medical Devices
7915.12localsearch9,275,021Marketing and Advertising
8012.83Acronis6,142,978Computer Software
8112.10Denner7,899,512Retail
8211.59Lidl Schweiz7,526,755Retail
8311.09Groupe Mutuel7,409,675Insurance
8410.58Intersport7,205,309Sporting Goods
8510.37Lindt & Sprüngli6,146,486Consumer Goods
8610.26Médecins Sans Frontières 5,754,723Nonprofit Organization Management
879.58Helsana Versicherungen AG6,762,936Insurance
889.36BOBST5,813,001Machinery
897.92Sika5,493,630Chemicals
907.20Vacheron Constantin4,978,297Luxury Goods & Jewelry
917.06TALLY WEiJL6,131,738Apparel & Fashion
926.93Hirslanden4,928,756Hospital & Health Care
935.99ETH Zürich4,580,697Higher Education
944.32Montres Breguet SA4,538,445Luxury Goods & Jewelry
954.03Aduno Gruppe4,831,648Financial Services
963.24Medela4,492,707Medical Devices
972.57Bühler Group4,418,291Industrial Engineering
982.02KPT 4,450,840Insurance
991.30Blancpain4,081,972Luxury Goods & Jewelry
1000.50BKW AG4,062,589Utilities

Criteria & Method of Top 100 List Creation

In the following paragraphs, we will briefly explain how the companies and YouTube channels were chosen. Moreover, the tubics formula is broken down together with the whole research process.

Companies selection

There were two main criteria when it came to companies selection. A brand, enterprise, or organization would end up in the list if it:

  1. has a turnover of more than $200m/year
  2. has headquarters in Switzerland

YouTube channel selection

In some cases, international companies have channels that are run by different country divisions. If there were no other options available, we added them to the list since they still belong to a Swiss enterprise.

The tubics formula

The tubics formula was created to make the top 100 list fairer. Why? Many big brands heavily use ads on YouTube channels, which undoubtedly brings them to the top of the list. While ads create views and every video view counts, we wanted to give a bonus to brands that manage to upload very engaging videos.

We took the total number of views on a channel as the primary sorting criteria. Top 100 channels were then assigned points for the rank – 100 points for ranking 1st, 1 point for ranking last.

As mentioned earlier, total views don’t always represent well the organic success of a channel. That’s why points are deducted based on three factors:

  • subscribers (hardest),
  • comments (middle),
  • interactions: likes + dislikes (weakest)

The maximum achievable score is 100, where the channel is ranked #1 by total views, has 100 points, and all three factors don’t result in points deduction (subscribers, comments, and interactions’ ratio to views are above average).

List creation method

Now that you know how the selection was made, here is the step-by-step process that we followed:

  1. Research Swiss companies that meet the criteria stated above.
  2. Find corresponding YouTube channels.
  3. Gather data on subscribers, total channel views, total number of comments, likes, and dislikes.
  4. Calculate the tubics score for each channel.
  5. Get the final list by sorting channels by tubics score from highest to lowest.

Do you have any questions regarding the formula or the process itself? Or would you like to have your brand channel added to the list? Then let me know in the comments below or get in touch here. 👇🏼

If you want to learn more about video marketing strategy, make sure to download our free YouTube marketing guide for business.