Vienna Tourism Board

Find out how Vienna Tourist Board increased watch time via YouTube suggestions by 5x.

Customer Profile

The Vienna Tourism Board is the official organization responsible for promoting tourism in Vienna, Austria. It serves as a valuable resource for travelers looking to explore the rich cultural heritage and attractions that Vienna has to offer.
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Objective

Vienna Tourism Board aimed to get more views on their videos by optimizing them for search without the use of any paid media. The goal was to organically reach target audiences through both YouTube and Google and to rank better with their videos.

Key Results

*within first 3 months

Vienna Tourism Board analyzed their YouTube channel with the help of the tubics software and identified 11 videos with high potential for initial optimization.Within the first three months of the project, video metadata of the respective content was successfully optimized with tubics.The development and growth were measured, tracked, and analyzed in the tubics dashboard weekly. The set of videos got improved regarding video titles, description, tags, subtitles, and thumbnails.

+447%

Watch time via Suggested Videos

+114%

Organic watch time via Google

+235%

Organic views via YouTube search

+192%

Organic views via YouTube suggestions
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