Farmers need to trust the agricultural machinery brands they choose. Videos can help buyers make purchase decisions or increase brand loyalty with educational content, updates on latest machines as well as agricultural news. YouTube marketing is crucial as 2/3 of buyers say online video has given them ideas and inspiration for their purchase.
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Finding the right Agricultural Machinery business for you is like everything else : it is not straightforward! This is why leading Agricultural Machinery businesses can benefit from a YouTube channel in order to adversize their products and services to millions of monthly YouTube users. Since the first video was uploaded in 2005, Youtube has become a truly universal phenomenon. Now, more than 1.3 billion users upload 300 hours of video per minute! Creating a Youtube account for your Agricultural Machinery business is completely free. Like most social networks, Youtube is a great way to get known. In fact, it's a bit like advertising, completely free. A Youtube account allows you to reach a larger target audience. With its millions of users, it is not unusual to discover new products on this platform. More and more companies use it not only to promote their services and products, but also to reduce the number of requests for technical support, especially by adding tutorial videos or to answer frequent questions.
Billions of requests and searches are made every day on YouTube, so it is essential that you, as a Agricultural Machinery business, have a YouTube channel that is SEO optimized. That's also why implementing a marketing strategy for YouTube means focusing on organic content. Users don't come to YouTube for advertising, but are sensitive to the messages shared on video. The video format is very well adapted to build storytelling and appeal to the viewers' sensibility. In that sense, as an Agricultural Machinery business, you must create content that will captivate your audience and make them think about what is important to them.
The Best Agricultural Machinery businesses out there are using YouTube to market their products and grow their brand awareness. Case IH Brasil is using its YouTube channel to promote agricultural events that are about to happen in which they will showcase their products. They also show off their latest machines with short but powerful videos and mean much more than words. KRONE TV, a market leader in commercial vehicles and agricultural engineering has nearly reached 20000 followers! Fendt TV has decided to publish videos in different languages, which is a great marketing strategy and their content can reach many more people this way. Using English on YouTube is a must these days. Finally, John Deere, one of the leading agricultural machinery business, has accumulated over 270k followers thanks to interesting solutions and powerful videos to promote their machinery.
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