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Business Schools on YouTube

Students choosing where to pursue their higher education is a process that requires much thought and a lot of research. Most students nowadays use YouTube as their main source of media so establishing a strong presence on this platform can quickly result in an invaluable asset.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Stanford Graduate School of Business
by
Stanford University
United States
1430000
+
0.7
%
(
10000
)
Views (Sep '22)
775074
+
0.7
%

Channel Name: Stanford Graduate School of Business

Country: United States

Subscribers: 1430000

Views: 0.67

Content Score: 96

0
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Harvard Business School
by
Harvard University
United States
538000
+
0.8
%
(
4000
)
Views (Sep '22)
218918
+
0.9
%

Channel Name: Harvard Business School

Country: United States

Subscribers: 538000

Views: 0.92

Content Score: 144

0
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London Business School
by
United Kingdom
219000
+
0.5
%
(
1000
)
Views (Sep '22)
38311
+
0.3
%

Channel Name: London Business School

Country: United Kingdom

Subscribers: 219000

Views: 0.35

Content Score: 96

0
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LSE
by
United Kingdom
216000
+
0.5
%
(
1000
)
Views (Sep '22)
177728
+
0.9
%

Channel Name: LSE

Country: United Kingdom

Subscribers: 216000

Views: 0.92

Content Score: 192

0
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Wharton School
by
Wharton
United States
130000
+
0.8
%
(
1000
)
Views (Sep '22)
85087
+
1.1
%

Channel Name: Wharton School

Country: United States

Subscribers: 130000

Views: 1.06

Content Score: 144

0
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ESSEC Business School
by
France
76700
+
0.5
%
(
400
)
Views (Sep '22)
59717
+
0.6
%

Channel Name: ESSEC Business School

Country: France

Subscribers: 76700

Views: 0.6

Content Score: 36

0
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HEC Paris
by
France
73300
+
0.4
%
(
300
)
Views (Sep '22)
163228
+
0.9
%

Channel Name: HEC Paris

Country: France

Subscribers: 73300

Views: 0.89

Content Score: 81

0
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Columbia Business School
by
Columbia University
United States
71000
+
0.6
%
(
400
)
Views (Sep '22)
42417
+
0.6
%

Channel Name: Columbia Business School

Country: United States

Subscribers: 71000

Views: 0.57

Content Score: 72

0
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Saïd Business School, University of Oxford
by
University of Oxford
United Kingdom
63500
+
0.3
%
(
200
)
Views (Sep '22)
23212
+
0.4
%

Channel Name: Saïd Business School, University of Oxford

Country: United Kingdom

Subscribers: 63500

Views: 0.43

Content Score: 108

0
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KnowledgeAtWharton
by
Wharton
United States
56100
+
1.8
%
(
1000
)
Views (Sep '22)
59199
+
0.7
%

Channel Name: KnowledgeAtWharton

Country: United States

Subscribers: 56100

Views: 0.74

Content Score: 81

0
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INSEAD
by
France
53800
+
0.6
%
(
300
)
Views (Sep '22)
31962
+
0.1
%

Channel Name: INSEAD

Country: France

Subscribers: 53800

Views: 0.09

Content Score: 36

0
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Berkeley Haas
by
Berkeley
United States
46700
+
0.2
%
(
100
)
Views (Sep '22)
28402
+
0.6
%

Channel Name: Berkeley Haas

Country: United States

Subscribers: 46700

Views: 0.58

Content Score: 81

0
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Duke University - The Fuqua School of Business
by
Duke University
United States
26300
+
0.4
%
(
100
)
Views (Sep '22)
21333
+
0.5
%

Channel Name: Duke University - The Fuqua School of Business

Country: United States

Subscribers: 26300

Views: 0.45

Content Score: 54

0
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UniBocconi
by
Italy
26300
+
0.4
%
(
100
)
Views (Sep '22)
26596
+
0.3
%

Channel Name: UniBocconi

Country: Italy

Subscribers: 26300

Views: 0.27

Content Score: 54

0
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IESE Business School
by
Spain
26000
+
0.4
%
(
100
)
Views (Sep '22)
56455
+
0.7
%

Channel Name: IESE Business School

Country: Spain

Subscribers: 26000

Views: 0.72

Content Score: 54

0
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IESE Business School
by
Spain
26000
+
0.4
%
(
100
)
Views (Sep '22)
56455
+
0.7
%

Channel Name: IESE Business School

Country: Spain

Subscribers: 26000

Views: 0.72

Content Score: 54

0
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ESCP Business School
by
France
25600
+
0.4
%
(
100
)
Views (Sep '22)
12993
+
0.1
%

Channel Name: ESCP Business School

Country: France

Subscribers: 25600

Views: 0.07

Content Score: 12

0
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Institute for Management Development IMD
by
Switzerland
24400
+
0.4
%
(
100
)
Views (Sep '22)
8112
+
0.3
%

Channel Name: Institute for Management Development IMD

Country: Switzerland

Subscribers: 24400

Views: 0.33

Content Score: 72

0
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Ross School of Business
by
University of Michigan
United States
19600
+
0.5
%
(
100
)
Views (Sep '22)
69648
+
3.3
%

Channel Name: Ross School of Business

Country: United States

Subscribers: 19600

Views: 3.28

Content Score: 81

0
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NYU Stern
by
NYU
United States
18400
+
1.1
%
(
200
)
Views (Sep '22)
16209
+
0.8
%

Channel Name: NYU Stern

Country: United States

Subscribers: 18400

Views: 0.85

Content Score: 72

0
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Frankfurt School of Finance & Management
by
Germany
18200
+
0.6
%
(
100
)
Views (Sep '22)
19105
+
0.6
%

Channel Name: Frankfurt School of Finance & Management

Country: Germany

Subscribers: 18200

Views: 0.62

Content Score: 81

0
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Singapore Management University
by
Singapore
15700
+
15.4
%
(
2100
)
Views (Sep '22)
776428
+
6.8
%

Channel Name: Singapore Management University

Country: Singapore

Subscribers: 15700

Views: 6.78

Content Score: 24

0
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EAE Business School
by
Spain
14900
+
1.4
%
(
200
)
Views (Sep '22)
6836
+
0.4
%

Channel Name: EAE Business School

Country: Spain

Subscribers: 14900

Views: 0.36

Content Score: 48

0
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The University of Chicago Booth School of Business
by
The University of Chicago
United States
14800
+
0.7
%
(
100
)
Views (Sep '22)
3491
+
0.3
%

Channel Name: The University of Chicago Booth School of Business

Country: United States

Subscribers: 14800

Views: 0.29

Content Score: 72

0
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Fisher College of Business
by
Ohio State University
United States
14700
+
0.0
%
(
0
)
Views (Sep '22)
9051
+
0.1
%

Channel Name: Fisher College of Business

Country: United States

Subscribers: 14700

Views: 0.15

Content Score: 18

0
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Paris School of Economics
by
France
14300
+
0.7
%
(
100
)
Views (Sep '22)
2989
+
0.5
%

Channel Name: Paris School of Economics

Country: France

Subscribers: 14300

Views: 0.54

Content Score: 8

0
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London School of Business and Finance (LSBF)
by
United Kingdom
11400
+
0.9
%
(
100
)
Views (Sep '22)
25362
+
4.3
%

Channel Name: London School of Business and Finance (LSBF)

Country: United Kingdom

Subscribers: 11400

Views: 4.27

Content Score: 48

0
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Toronto School of Management
by
Canada
9790
+
0.9
%
(
90
)
Views (Sep '22)
52844
+
1.4
%

Channel Name: Toronto School of Management

Country: Canada

Subscribers: 9790

Views: 1.41

Content Score: 54

0
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Imperial College Business School
by
United Kingdom
8870
+
0.8
%
(
70
)
Views (Sep '22)
5791
+
0.7
%

Channel Name: Imperial College Business School

Country: United Kingdom

Subscribers: 8870

Views: 0.65

Content Score: 72

0
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Bayes Business School - formerly Cass
by
United Kingdom
8510
+
0.2
%
(
20
)
Views (Sep '22)
5231
+
0.2
%

Channel Name: Bayes Business School - formerly Cass

Country: United Kingdom

Subscribers: 8510

Views: 0.18

Content Score: 12

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Business Schools on YouTube

Over the past decade YouTube has risen to over a billion users and has become the 2nd largest search engine in the world. A lot of Business schools have established themselves on YouTube already so it is necessary to build a strong subscriber base to be able to stick out amongst the competition. If taken seriously YouTube can quickly develop into one of the strongest recruitment sources and marketing platforms for your school with no cost at all to have a channel and upload. However, with YouTube having such a large user base it is often difficult to be able to reach your intended audience and if you want to grow your channel rapidly its best not to tackle YouTube alone and turn to some professionals. That's why Tubics exist, with YouTube’s number 1 search engine optimization tool we here at Tubics can help ensure that your school is optimizing its reach, views, and view time.

Business School Marketing on YouTube

There are more business schools in the world than you can even think of so standing out amongst all of them is an extremely difficult barrier to break down. That's why YouTube has become such a huge opportunity that schools are jumping on. YouTube allows schools to display their achievements that students have accomplished throughout history to better showcase their reputation and success. Every student is different when it comes to what they're looking for out of a school so having a large set of diverse content is pivotal to the success of your channel. It is also important to have a good mix of educational videos along with them being very entertaining and fun to watch to capture the audience. YouTube allows schools to put on full display what experiences, achievements, and facilities that their university brings to the table.

Trends in Business School Marketing on YouTube

Business schools all across the globe have made their presence on YouTube well known, displaying a wide variety of content that their school offers their students. Stanford Graduate School of Business has a channel that is almost 1.5M in subscribers and posts numerous times throughout the day. Stanford has posted videos showing students the once in a lifetime opportunities their university offers such as attracting speakers amongst the likes of Oprah Winfrey to come speak at their school. Harvard Business School has also brought in a subscriber base of over 500k through posting videos that give students an inside look into what their classes are like.

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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