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Best Car Brands on YouTube

Car buyers now rely on video and social media to inform their purchase decisions. 87 percent of people who were recently surveyed stated they research their car purchases using social media before they make a decision. The biggest search engines Google and YouTube are key to this. Modern car brands use YouTube to win over customers or increase brand loyalty with educational material as well as the latest updates on new models.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Tesla
by
Tesla, Inc.
United States
2300000
+
0.4
%
(
10000
)
Views (Sep '22)
1939382
+
0.9
%

Channel Name: Tesla

Country: United States

Subscribers: 2300000

Views: 0.86

Content Score: 256

0
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Ford Motor Company
by
Ford Motor Company
United States
2230000
+
0.0
%
(
0
)
Views (Sep '22)
2905587
+
2.6
%

Channel Name: Ford Motor Company

Country: United States

Subscribers: 2230000

Views: 2.62

Content Score: 96

0
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Lamborghini
by
Volkswagen Group
Italy
1930000
+
0.5
%
(
10000
)
Views (Sep '22)
1221723
+
0.6
%

Channel Name: Lamborghini

Country: Italy

Subscribers: 1930000

Views: 0.61

Content Score: 192

0
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Mercedes-Benz
by
Mercedes-Benz Group
Germany
1760000
+
0.0
%
(
0
)
Views (Sep '22)
260998
+
-0.1
%

Channel Name: Mercedes-Benz

Country: Germany

Subscribers: 1760000

Views: -0.09

Content Score: 144

0
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BMW
by
BMW Group
Germany
1320000
+
0.0
%
(
0
)
Views (Sep '22)
936212
+
0.5
%

Channel Name: BMW

Country: Germany

Subscribers: 1320000

Views: 0.45

Content Score: 108

0
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Porsche
by
Volkswagen Group
Germany
1150000
+
0.0
%
(
0
)
Views (Sep '22)
13627378
+
2.8
%

Channel Name: Porsche

Country: Germany

Subscribers: 1150000

Views: 2.8

Content Score: 108

0
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Bugatti
by
Volkswagen Group
France
1040000
+
1.0
%
(
10000
)
Views (Sep '22)
704710
+
0.5
%

Channel Name: Bugatti

Country: France

Subscribers: 1040000

Views: 0.53

Content Score: 144

0
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Hyundai India
by
Hyundai Motor Group
India
967000
+
0.1
%
(
1000
)
Views (Sep '22)
14645193
+
0.7
%

Channel Name: Hyundai India

Country: India

Subscribers: 967000

Views: 0.69

Content Score: 4

0
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Land Rover
by
Tata Group
United Kingdom
844000
+
0.1
%
(
1000
)
Views (Sep '22)
682822
+
0.4
%

Channel Name: Land Rover

Country: United Kingdom

Subscribers: 844000

Views: 0.37

Content Score: 144

0
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Fiat Automóveis Brasil
by
Stellantis
Brazil
806000
+
0.0
%
(
0
)
Views (Sep '22)
26028670
+
6.3
%

Channel Name: Fiat Automóveis Brasil

Country: Brazil

Subscribers: 806000

Views: 6.31

Content Score: 24

0
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Chevrolet
by
GM
United States
712000
+
0.0
%
(
0
)
Views (Sep '22)
4724832
+
11.5
%

Channel Name: Chevrolet

Country: United States

Subscribers: 712000

Views: 11.52

Content Score: 256

0
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Mercedes-Benz USA
by
Mercedes-Benz Group
United States
680000
+
0.3
%
(
2000
)
Views (Sep '22)
1612252
+
-1.0
%

Channel Name: Mercedes-Benz USA

Country: United States

Subscribers: 680000

Views: -1.03

Content Score: 72

0
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ToyotaIndonesia
by
Toyota Motor Corporation
Indonesia
664000
+
1.7
%
(
11000
)
Views (Sep '22)
16347398
+
2.3
%

Channel Name: ToyotaIndonesia

Country: Indonesia

Subscribers: 664000

Views: 2.34

Content Score: 32

0
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Toyota USA
by
Toyota Motor Corporation
United States
631000
+
0.5
%
(
3000
)
Views (Sep '22)
1700084
+
1.1
%

Channel Name: Toyota USA

Country: United States

Subscribers: 631000

Views: 1.05

Content Score: 108

0
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Audi Germany
by
Volkswagen Group
Germany
574000
+
0.0
%
(
0
)
Views (Sep '22)
64862
+
0.1
%

Channel Name: Audi Germany

Country: Germany

Subscribers: 574000

Views: 0.11

Content Score: 144

0
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Honda
by
Honda Motor Company
United States
548000
+
0.7
%
(
4000
)
Views (Sep '22)
8053982
+
7.0
%

Channel Name: Honda

Country: United States

Subscribers: 548000

Views: 7.01

Content Score: 108

0
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Tata Motors
by
Tata Group
India
538000
+
0.2
%
(
1000
)
Views (Sep '22)
2928710
+
0.3
%

Channel Name: Tata Motors

Country: India

Subscribers: 538000

Views: 0.33

Content Score: 32

0
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Audi USA
by
Volkswagen Group
United States
481000
+
0.2
%
(
1000
)
Views (Sep '22)
934195
+
1.6
%

Channel Name: Audi USA

Country: United States

Subscribers: 481000

Views: 1.56

Content Score: 108

0
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Subaru
by
Subaru Corporation
United States
454000
+
0.2
%
(
1000
)
Views (Sep '22)
3106094
+
2.7
%

Channel Name: Subaru

Country: United States

Subscribers: 454000

Views: 2.68

Content Score: 144

0
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Mercedes-Benz Deutschland
by
Mercedes-Benz Group
Germany
432000
+
0.0
%
(
0
)
Views (Sep '22)
697969
+
0.8
%

Channel Name: Mercedes-Benz Deutschland

Country: Germany

Subscribers: 432000

Views: 0.77

Content Score: 144

0
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Rolls-Royce Motor Cars
by
United Kingdom
430000
+
0.2
%
(
1000
)
Views (Sep '22)
155988
+
0.5
%

Channel Name: Rolls-Royce Motor Cars

Country: United Kingdom

Subscribers: 430000

Views: 0.46

Content Score: 192

0
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Hyundai Motor Brasil
by
Hyundai Motor Group
Brazil
430000
+
1.6
%
(
7000
)
Views (Sep '22)
15036416
+
2.9
%

Channel Name: Hyundai Motor Brasil

Country: Brazil

Subscribers: 430000

Views: 2.87

Content Score: 8

0
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Morris Garages India
by
SAIC Motor
India
415000
+
0.0
%
(
0
)
Views (Sep '22)
1142354
+
0.2
%

Channel Name: Morris Garages India

Country: India

Subscribers: 415000

Views: 0.24

Content Score: 48

0
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Mazda USA
by
Mazda
United States
398000
+
0.3
%
(
1000
)
Views (Sep '22)
38488
+
0.0
%

Channel Name: Mazda USA

Country: United States

Subscribers: 398000

Views: 0.01

Content Score: 72

0
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Mercedes-AMG
by
Mercedes-Benz Group
Germany
398000
+
0.3
%
(
1000
)
Views (Sep '22)
269366
+
-0.4
%

Channel Name: Mercedes-AMG

Country: Germany

Subscribers: 398000

Views: -0.42

Content Score: 144

0
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Ford Performance
by
Ford Motor Company
United States
388000
+
0.0
%
(
0
)
Views (Sep '22)
76810
+
0.1
%

Channel Name: Ford Performance

Country: United States

Subscribers: 388000

Views: 0.15

Content Score: 144

0
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BMW M
by
BMW Group
Germany
359000
+
1.1
%
(
4000
)
Views (Sep '22)
3346068
+
2.7
%

Channel Name: BMW M

Country: Germany

Subscribers: 359000

Views: 2.7

Content Score: 108

0
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Dodge
by
Stellantis
United States
350000
+
0.0
%
(
0
)
Views (Sep '22)
106066
+
-0.2
%

Channel Name: Dodge

Country: United States

Subscribers: 350000

Views: -0.22

Content Score: 256

0
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Chevrolet FC
by
GM
United States
342000
+
0.0
%
(
0
)
Views (Sep '22)
8766
+
0.0
%

Channel Name: Chevrolet FC

Country: United States

Subscribers: 342000

Views: 0.01

Content Score: 72

0
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Toyota Motor Thailand
by
Toyota Motor Corporation
Thailand
321000
+
0.3
%
(
1000
)
Views (Sep '22)
20752008
+
1.0
%

Channel Name: Toyota Motor Thailand

Country: Thailand

Subscribers: 321000

Views: 1.02

Content Score: 4

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Car Brands on YouTube

Be sure to reach car-mad people all around the world with a YouTube channel for your car brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your car brand. At the heart of your content strategy, your car brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is tubics!

YouTube Marketing by Car Brands

Car brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and car brands, and see products in action before they decide to buy. This is why the most successful car brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your car business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your car brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.

Trends in YouTube Marketing for Car Brands

Car brands are creating incredible videos that they post on their YouTube channel to impress their audience and make them dream. Tesla for example, with its 2.16 million followers, is one of the biggest YouTube channels for a car brand. Tesla regularly publishes videos promoting their latest car models, demonstrating the performance of their cars, and showing the car's design. They also use their YouTube channel to promote events that their audience can attend to see the cars in real life and maybe even try one! The car brand Chrysler tries to promote clean and environmentally friendly cars by publishing videos in their playlist called ‘Owner Stories’. They interview people who own hybrid cars and who want to tell the world about them. Finally, Land Rover always publishes amazing videos which show off the design of their cars in the best way possible.

Top YouTube Channels Across Industries

Featured Video

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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