Best Car Brands on YouTube

Car buyers now rely on video and social media to inform their purchase decisions. 87 percent of people who were recently surveyed stated they research their car purchases using social media before they make a decision. The biggest search engines Google and YouTube are key to this. Modern car brands use YouTube to win over customers or increase brand loyalty with educational material as well as the latest updates on new models.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Tesla
by
Tesla, Inc..
United States
2220000
+
0.9
%
(
20000
)
April (2022)
2634198
+
1.3
%
0
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Ford Motor Company
by
Ford Motor Company
United States
2180000
+
0.5
%
(
10000
)
April (2022)
32051
+
-0.0
%
0
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Lamborghini
by
Volkswagen Group
Italy
1880000
+
0.5
%
(
10000
)
April (2022)
1708221
+
0.9
%
0
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Mercedes-Benz
by
Mercedes-Benz Group
Germany
1710000
+
0.0
%
(
0
)
April (2022)
179134
+
-0.1
%
0
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BMW
by
BMW Group
Germany
1270000
+
0.8
%
(
10000
)
April (2022)
1264059
+
0.6
%
0
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Porsche
by
Volkswagen Group
Germany
1100000
+
0.9
%
(
10000
)
April (2022)
1210571
+
0.3
%
0
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Bugatti
by
Volkswagen Group
France
964000
+
0.3
%
(
3000
)
April (2022)
571377
+
0.5
%
0
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Hyundai India
by
Hyundai Motor Group
India
934000
+
0.7
%
(
6000
)
April (2022)
24186746
+
1.3
%
0
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Fiat Automóveis Brasil
by
Stellantis
Brazil
796000
+
0.1
%
(
1000
)
April (2022)
2817851
+
0.9
%
0
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Land Rover
by
Tata Group
United Kingdom
789000
+
0.4
%
(
3000
)
April (2022)
991918
+
0.6
%
0
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Chevrolet
by
GM
United States
700000
+
0.4
%
(
3000
)
April (2022)
9335044
+
22.1
%
0
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Mercedes-Benz USA
by
Mercedes-Benz Group
United States
666000
+
0.1
%
(
1000
)
April (2022)
546197
+
0.4
%
0
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ToyotaIndonesia
by
Toyota Motor Corporation
Indonesia
651000
+
0.0
%
(
0
)
April (2022)
167398
+
0.0
%
0
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Toyota USA
by
Toyota Motor Corporation
United States
577000
+
0.5
%
(
3000
)
April (2022)
2194656
+
1.5
%
0
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Audi Germany
by
Volkswagen Group
Germany
574000
+
-0.2
%
(
1000
)
April (2022)
193678
+
0.3
%
0
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Honda
by
Honda Motor Company
United States
507000
+
0.2
%
(
1000
)
April (2022)
823929
+
1.1
%
0
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Tata Motors
by
Tata Group
India
504000
+
0.6
%
(
3000
)
April (2022)
2997461
+
0.4
%
0
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Audi USA
by
Volkswagen Group
United States
481000
+
-0.2
%
(
1000
)
April (2022)
62803
+
0.1
%
0
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Subaru
by
Subaru Corporation
United States
437000
+
0.2
%
(
1000
)
April (2022)
1034497
+
1.0
%
0
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Mercedes-Benz Deutschland
by
Mercedes-Benz Group
Germany
432000
+
0.0
%
(
0
)
April (2022)
195972
+
0.2
%
0
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Hyundai Motor Brasil
by
Hyundai Motor Group
Brazil
421000
+
0.0
%
(
0
)
April (2022)
34945
+
0.0
%
0
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Morris Garages India
by
SAIC Motor
India
410000
+
0.0
%
(
0
)
April (2022)
651009
+
0.1
%
0
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Rolls-Royce Motor Cars
by
United Kingdom
397000
+
0.5
%
(
2000
)
April (2022)
120280
+
0.4
%
0
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Mazda USA
by
Mazda
United States
395000
+
0.0
%
(
0
)
April (2022)
36191
+
0.0
%
0
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Ford Performance
by
Ford Motor Company
United States
387000
+
0.3
%
(
1000
)
April (2022)
118949
+
0.2
%
0
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Mercedes-AMG
by
Mercedes-Benz Group
Germany
377000
+
0.0
%
(
0
)
April (2022)
133640
+
-0.2
%
0
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Chevrolet FC
by
GM
United States
344000
+
0.0
%
(
0
)
April (2022)
80966
+
0.1
%
0
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Dodge
by
Stellantis
United States
327000
+
0.6
%
(
2000
)
April (2022)
45973
+
0.1
%
0
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BMW M
by
BMW Group
Germany
319000
+
0.9
%
(
3000
)
April (2022)
492343
+
0.5
%
0
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Toyota Motor Thailand
by
Toyota Motor Corporation
Thailand
313000
+
0.0
%
(
0
)
April (2022)
21798037
+
1.3
%
0
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Volkswagen
by
Volkswagen Group
Germany
283000
+
0.0
%
(
0
)
April (2022)
228917
+
0.3
%
0
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McLaren Automotive
by
United Kingdom
272000
+
0.0
%
(
0
)
April (2022)
83517
+
0.2
%
0
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Volkswagen de México
by
Volkswagen Group
Mexico
269000
+
0.0
%
(
0
)
April (2022)
41428914
+
-7.9
%
0
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Honda Cars India
by
Honda Motor Company
India
268000
+
0.4
%
(
1000
)
April (2022)
2648650
+
22.2
%
0
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BMW USA
by
BMW Group
United States
267000
+
0.4
%
(
1000
)
April (2022)
367541
+
0.5
%
0
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Volkswagen USA
by
Volkswagen Group
United States
259000
+
0.4
%
(
1000
)
April (2022)
128470
+
1.0
%
0
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Jaguar
by
Tata Group
United Kingdom
258000
+
-0.4
%
(
1000
)
April (2022)
21638085
+
-63.6
%
0
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HyundaiUSA
by
Hyundai Motor Group
United States
248000
+
0.4
%
(
1000
)
April (2022)
4460824
+
-1.8
%
0
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Volkswagen do Brasil
by
Volkswagen Group
Brazil
229000
+
0.4
%
(
1000
)
April (2022)
55737
+
0.0
%
0
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Jeep
by
Stellantis
United States
228000
+
0.0
%
(
0
)
April (2022)
6327291
+
-21.0
%
0
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Kia Worldwide
by
Hyundai Motor Group
Korea South
220000
+
0.0
%
(
0
)
April (2022)
311905
+
0.7
%
0
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Toyota Global
by
Toyota Motor Corporation
Japan
209000
+
0.0
%
(
0
)
April (2022)
63848
+
0.1
%
0
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Lexus
by
Toyota Motor Corporation
Japan
209000
+
0.5
%
(
1000
)
April (2022)
243220
+
1.0
%
0
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FordCanada
by
Ford Motor Company
Canada
208000
+
0.0
%
(
0
)
April (2022)
1128829
+
-8.6
%
0
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ŠKODA India
by
Volkswagen Group
India
194000
+
0.0
%
(
0
)
April (2022)
823080
+
0.3
%
0
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Audi
by
Volkswagen Group
Germany
187000
+
2.2
%
(
4000
)
April (2022)
5744099
+
8.8
%
0
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Volvo Cars
by
Geely Group
Sweden
186000
+
0.5
%
(
1000
)
April (2022)
1087490
+
1.4
%
0
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Cadillac
by
GM
United States
175000
+
0.6
%
(
1000
)
April (2022)
437976
+
0.6
%
0
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Ford Europe
by
Ford Motor Company
Netherlands
173000
+
0.0
%
(
0
)
April (2022)
282537
+
0.3
%
0
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Toyota Saudi Arabia
by
Toyota Motor Corporation
Saudi Arabia
163000
+
0.0
%
(
0
)
April (2022)
744517
+
0.3
%
0
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Bentley Motors
by
Volkswagen Group
United Kingdom
150000
+
0.0
%
(
0
)
April (2022)
82006
+
0.4
%
0
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GMC
by
GM
United States
147000
+
0.0
%
(
0
)
April (2022)
133982
+
0.1
%
0
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Maserati
by
Stellantis
Italy
147000
+
0.7
%
(
1000
)
April (2022)
50897
+
0.1
%
0
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Kia America
by
Hyundai Motor Group
United States
145000
+
0.0
%
(
0
)
April (2022)
9764653
+
28.0
%
0
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Volkswagen India
by
Volkswagen Group
India
138000
+
0.7
%
(
1000
)
April (2022)
9477334
+
4.1
%
0
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Land Rover Australia
by
Tata Group
Australia
136000
+
2.3
%
(
3000
)
April (2022)
1723329
+
5.1
%
0
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Toyota do Brasil
by
Toyota Motor Corporation
Brazil
135000
+
0.0
%
(
0
)
April (2022)
8805
+
0.0
%
0
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Alfa Romeo
by
Stellantis
Italy
133000
+
0.0
%
(
0
)
April (2022)
1532742
+
-12.9
%
0
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Acura
by
Honda Motor Company
United States
132000
+
0.0
%
(
0
)
April (2022)
85812
+
0.1
%
0
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Audi Spain
by
Volkswagen Group
Spain
129000
+
0.0
%
(
0
)
April (2022)
51366
+
0.1
%
0
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Hyundai Motors Indonesia
by
Hyundai Motor Group
Indonesia
129000
+
4.9
%
(
6000
)
April (2022)
6552480
+
2.6
%
0
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Volkswagen France
by
Volkswagen Group
France
127000
+
0.0
%
(
0
)
April (2022)
78089
+
0.1
%
0
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MINI
by
BMW Group
Germany
124000
+
0.0
%
(
0
)
April (2022)
70297
+
0.2
%
0
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Hyundai N Worldwide
by
Hyundai Motor Group
Korea South
119000
+
0.0
%
(
0
)
April (2022)
211062
+
0.1
%
0
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Ram Trucks
by
Stellantis
United States
116000
+
1.8
%
(
2000
)
April (2022)
370246
+
0.8
%
0
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Mercedes-Benz Türkiye
by
Mercedes-Benz Group
Turkey
116000
+
0.9
%
(
1000
)
April (2022)
9190132
+
5.4
%
0
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HondaVideo
by
Honda Motor Company
United Kingdom
113000
+
0.0
%
(
0
)
April (2022)
98080
+
0.2
%
0
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Kia México
by
Hyundai Motor Group
Mexico
112000
+
4.7
%
(
5000
)
April (2022)
1157465
+
0.3
%
0
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Audi India
by
Volkswagen Group
India
108000
+
0.0
%
(
0
)
April (2022)
11405
+
0.0
%
0
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Land Rover UK
by
Tata Group
United Kingdom
108000
+
0.0
%
(
0
)
April (2022)
153056
+
0.3
%
0
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Audi UK
by
Volkswagen Group
United Kingdom
107000
+
0.0
%
(
0
)
April (2022)
4510076
+
-7.0
%
0
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TOYOTA TW
by
Toyota Motor Corporation
Taiwan
107000
+
2.9
%
(
3000
)
April (2022)
991208
+
3.3
%
0
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Renault Clio Series
by
Groupe Renault
France
101000
+
0.0
%
(
0
)
April (2022)
51181
+
0.2
%
0
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Opel España
by
Stellantis
Spain
98200
+
-0.1
%
(
100
)
April (2022)
5620
+
0.1
%
0
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Volkswagen Italia
by
Volkswagen Group
Italy
95900
+
0.7
%
(
700
)
April (2022)
2334679
+
16.4
%
0
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Suzuki Global
by
Suzuki Corporation
Japan
94100
+
1.2
%
(
1100
)
April (2022)
202880
+
1.6
%
0
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ŠKODA
by
Volkswagen Group
Czech Republic
92900
+
0.4
%
(
400
)
April (2022)
226138
+
0.8
%
0
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Peugeot
by
Stellantis
France
92600
+
0.3
%
(
300
)
April (2022)
5447352
+
-9.0
%
0
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Discover Lexus
by
Toyota Motor Corporation
Japan
92100
+
0.3
%
(
300
)
April (2022)
131514
+
0.7
%
0
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Lucid Motors
by
United States
90200
+
1.0
%
(
900
)
April (2022)
298698
+
3.4
%
0
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Volkswagen Russia
by
Volkswagen Group
Russian Federation
89200
+
-0.1
%
(
100
)
April (2022)
4337
+
0.0
%
0
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Volkswagen España
by
Volkswagen Group
Spain
88400
+
0.0
%
(
0
)
April (2022)
1405385
+
-13.8
%
0
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Land Rover USA
by
Tata Group
United States
85900
+
0.1
%
(
100
)
April (2022)
24182
+
0.1
%
0
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Mercedes-Benz France
by
Mercedes-Benz Group
France
85200
+
-0.1
%
(
100
)
April (2022)
8445
+
0.1
%
0
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Toyota India
by
Toyota Motor Corporation
India
78000
+
0.8
%
(
600
)
April (2022)
17670153
+
12.1
%
0
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FIAT Argentina
by
Stellantis
Argentina
76500
+
0.4
%
(
300
)
April (2022)
853721
+
1.2
%
0
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SEAT España
by
Volkswagen Group
Spain
75400
+
0.0
%
(
0
)
April (2022)
83471
+
0.7
%
0
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Kia Iraq
by
Hyundai Motor Group
Iraq
73300
+
0.6
%
(
400
)
April (2022)
139742
+
0.3
%
0
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Groupe Renault
by
Groupe Renault
France
71700
+
0.0
%
(
0
)
April (2022)
58784
+
0.2
%
0
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Hyundai España
by
Hyundai Motor Group
Spain
71400
+
0.0
%
(
0
)
April (2022)
401075
+
0.5
%
0
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Hyundai Canada
by
Hyundai Motor Group
Canada
71100
+
0.4
%
(
300
)
April (2022)
3567982
+
6.0
%
0
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Proton Cars Official
by
Geely Group
Malaysia
70400
+
0.1
%
(
100
)
April (2022)
34394
+
0.1
%
0
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volkswagenargoficial
by
Volkswagen Group
Argentina
70300
+
0.3
%
(
200
)
April (2022)
2236813
+
3.4
%
0
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Subaru Australia
by
Subaru Corporation
Australia
70300
+
0.4
%
(
300
)
April (2022)
1419708
+
3.1
%
0
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Ford Middle East
by
Ford Motor Company
United Arab Emirates
68600
+
0.1
%
(
100
)
April (2022)
4868
+
0.0
%
0
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Audi Italia
by
Volkswagen Group
Italy
68300
+
0.0
%
(
0
)
April (2022)
7723
+
0.1
%
0
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Fiat Italia
by
Stellantis
Italy
67900
+
0.0
%
(
0
)
April (2022)
8213
+
0.0
%
0
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BMW Middle East
by
BMW Group
United Arab Emirates
67000
+
0.0
%
(
0
)
April (2022)
7151
+
0.0
%
0
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ŠKODA Česká republika
by
Volkswagen Group
Czech Republic
66800
+
0.1
%
(
100
)
April (2022)
204589
+
0.2
%
0
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BMW Canada
by
BMW Group
Canada
66600
+
0.3
%
(
200
)
April (2022)
231252
+
0.5
%

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Car Brands on YouTube

Be sure to reach car-mad people all around the world with a YouTube channel for your car brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your car brand. At the heart of your content strategy, your car brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is tubics!

YouTube Marketing by Car Brands

Car brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and car brands, and see products in action before they decide to buy. This is why the most successful car brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your car business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your car brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.

Trends in YouTube Marketing for Car Brands

Car brands are creating incredible videos that they post on their YouTube channel to impress their audience and make them dream. Tesla for example, with its 2.16 million followers, is one of the biggest YouTube channels for a car brand. Tesla regularly publishes videos promoting their latest car models, demonstrating the performance of their cars, and showing the car's design. They also use their YouTube channel to promote events that their audience can attend to see the cars in real life and maybe even try one! The car brand Chrysler tries to promote clean and environmentally friendly cars by publishing videos in their playlist called ‘Owner Stories’. They interview people who own hybrid cars and who want to tell the world about them. Finally, Land Rover always publishes amazing videos which show off the design of their cars in the best way possible.

Top YouTube Channels Across Industries

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

tubics - The #1 Video Marketing Tool

The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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