Car buyers now rely on video and social media to inform their purchase decisions. 87 percent of people who were recently surveyed stated they research their car purchases using social media before they make a decision. The biggest search engines Google and YouTube are key to this. Modern car brands use YouTube to win over customers or increase brand loyalty with educational material as well as the latest updates on new models.
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Be sure to reach car-mad people all around the world with a YouTube channel for your car brand. Today, YouTube is no longer just a video hosting site, but a real industry with potential in the professional field, as well as the second-biggest search engine in the world. Every day, Internet users watch a billion hours of videos on YouTube and generate several billion views! At a time when video content is increasingly popular, such a large audience is a real asset for the communication strategy of your car brand. At the heart of your content strategy, your car brand channel is a real advantage for your communication. Therefore, establishing an editorial line ensures that you are always consistent in order to obtain the best possible results. And to help you do this, there is tubics!
Car brands around the world are using YouTube as one of their main marketing channels. Nowadays, a good website is not enough anymore. People have moved to video watching as a way to check out a product, hear testimonials and reviews about products and car brands, and see products in action before they decide to buy. This is why the most successful car brands around are trusting YouTube to help them grow their image. YouTube allows you to have precise targeting for your car business. Your customers become an audience: they don't only buy your products, but are interested and entertained by your car brand. Creating your YouTube channel is a long-term process that will allow you to have a community. Therefore, your main communication goal is to build a loyal audience.
Car brands are creating incredible videos that they post on their YouTube channel to impress their audience and make them dream. Tesla for example, with its 2.16 million followers, is one of the biggest YouTube channels for a car brand. Tesla regularly publishes videos promoting their latest car models, demonstrating the performance of their cars, and showing the car's design. They also use their YouTube channel to promote events that their audience can attend to see the cars in real life and maybe even try one! The car brand Chrysler tries to promote clean and environmentally friendly cars by publishing videos in their playlist called ‘Owner Stories’. They interview people who own hybrid cars and who want to tell the world about them. Finally, Land Rover always publishes amazing videos which show off the design of their cars in the best way possible.
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