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Top Energy Companies on YouTube

Consumers need to trust the energy company they choose. Videos can help buyers make purchase decisions or increase brand loyalty with educational content, updates on latest trends in renewable energy or electric cars plus tips for saving energy. 2/3 of buyers say online video has given them ideas and inspiration for their purchase decision.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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ACCIONA
by
Spain
126000
+
0.0
%
(
0
)
Views (Sep '22)
2444416
+
0.7
%

Channel Name: ACCIONA

Country: Spain

Subscribers: 126000

Views: 0.72

Content Score: 8

0
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Vattenfall Deutschland
by
Vattenfall Group
Germany
89100
+
1.7
%
(
1500
)
Views (Sep '22)
620339
+
2.6
%

Channel Name: Vattenfall Deutschland

Country: Germany

Subscribers: 89100

Views: 2.6

Content Score: 72

0
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TotalEnergies
by
TotalEnergies SE
France
70700
+
0.6
%
(
400
)
Views (Sep '22)
922409
+
1.7
%

Channel Name: TotalEnergies

Country: France

Subscribers: 70700

Views: 1.68

Content Score: 36

0
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State Grid
by
Brazil
40400
+
-0.3
%
(
100
)
Views (Sep '22)
339
+
0.3
%

Channel Name: State Grid

Country: Brazil

Subscribers: 40400

Views: 0.3

Content Score: 64

0
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EDF
by
Électricité de France
France
40200
+
0.5
%
(
200
)
Views (Sep '22)
94507
+
0.4
%

Channel Name: EDF

Country: France

Subscribers: 40200

Views: 0.39

Content Score: 36

0
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E.ON Energie Deutschland
by
E.ON
Germany
24100
+
0.8
%
(
200
)
Views (Sep '22)
1138585
+
-3.3
%

Channel Name: E.ON Energie Deutschland

Country: Germany

Subscribers: 24100

Views: -3.26

Content Score: 4

0
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enelvideo
by
Enel S.p.A.
Italy
21300
+
1.9
%
(
400
)
Views (Sep '22)
797411
+
4.3
%

Channel Name: enelvideo

Country: Italy

Subscribers: 21300

Views: 4.3

Content Score: 24

0
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Ørsted - World’s most sustainable energy company
by
Denmark
20500
+
0.0
%
(
0
)
Views (Sep '22)
824691
+
1.3
%

Channel Name: Ørsted - World’s most sustainable energy company

Country: Denmark

Subscribers: 20500

Views: 1.33

Content Score: 4

0
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EDF 🇬🇧
by
Électricité de France
United Kingdom
18900
+
1.1
%
(
200
)
Views (Sep '22)
844225
+
3.6
%

Channel Name: EDF 🇬🇧

Country: United Kingdom

Subscribers: 18900

Views: 3.62

Content Score: 16

0
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Sterlite Power
by
India
17900
+
1.1
%
(
200
)
Views (Sep '22)
51566
+
2.2
%

Channel Name: Sterlite Power

Country: India

Subscribers: 17900

Views: 2.19

Content Score: 108

0
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Газпром
by
Gazprom
Russian Federation
16500
+
10.0
%
(
1500
)
Views (Sep '22)
357529
+
14.3
%

Channel Name: Газпром

Country: Russian Federation

Subscribers: 16500

Views: 14.34

Content Score: 144

0
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Tata Power
by
India
15200
+
0.7
%
(
100
)
Views (Sep '22)
13933
+
0.0
%

Channel Name: Tata Power

Country: India

Subscribers: 15200

Views: 0.02

Content Score: 96

0
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Iberdrola
by
Iberdrola
Spain
14400
+
1.4
%
(
200
)
Views (Sep '22)
7199696
+
7.1
%

Channel Name: Iberdrola

Country: Spain

Subscribers: 14400

Views: 7.13

Content Score: 3

0
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E.ON SE
by
E.ON
Germany
12000
+
0.0
%
(
0
)
Views (Sep '22)
6396
+
0.0
%

Channel Name: E.ON SE

Country: Germany

Subscribers: 12000

Views: 0.01

Content Score: 4

0
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FPL
by
United States
11100
+
1.8
%
(
200
)
Views (Sep '22)
1683522
+
4.1
%

Channel Name: FPL

Country: United States

Subscribers: 11100

Views: 4.1

Content Score: 9

0
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Dominion Energy
by
United States
10000
+
0.6
%
(
60
)
Views (Sep '22)
830579
+
18.6
%

Channel Name: Dominion Energy

Country: United States

Subscribers: 10000

Views: 18.62

Content Score: 81

0
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Duke Energy
by
United States
9910
+
0.8
%
(
80
)
Views (Sep '22)
51271
+
0.5
%

Channel Name: Duke Energy

Country: United States

Subscribers: 9910

Views: 0.53

Content Score: 8

0
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Scottish Power
by
United Kingdom
9240
+
2.7
%
(
240
)
Views (Sep '22)
132448
+
1.8
%

Channel Name: Scottish Power

Country: United Kingdom

Subscribers: 9240

Views: 1.82

Content Score: 18

0
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E.ON Energy UK
by
E.ON
United Kingdom
8030
+
0.8
%
(
60
)
Views (Sep '22)
60697
+
0.2
%

Channel Name: E.ON Energy UK

Country: United Kingdom

Subscribers: 8030

Views: 0.18

Content Score: 4

0
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Axpo
by
Axpo
Switzerland
8020
+
0.0
%
(
0
)
Views (Sep '22)
10799
+
0.3
%

Channel Name: Axpo

Country: Switzerland

Subscribers: 8020

Views: 0.26

Content Score: 6

0
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EnBW Energie Baden-Württemberg
by
Germany
7900
+
0.5
%
(
40
)
Views (Sep '22)
3190868
+
19.3
%

Channel Name: EnBW Energie Baden-Württemberg

Country: Germany

Subscribers: 7900

Views: 19.29

Content Score: 12

0
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GAZPROM Football
by
Gazprom
Russian Federation
7900
+
0.8
%
(
60
)
Views (Sep '22)
52627
+
0.4
%

Channel Name: GAZPROM Football

Country: Russian Federation

Subscribers: 7900

Views: 0.36

Content Score: 8

0
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Electric Power Research Institute
by
United States
7390
+
0.5
%
(
40
)
Views (Sep '22)
6620
+
0.6
%

Channel Name: Electric Power Research Institute

Country: United States

Subscribers: 7390

Views: 0.57

Content Score: 54

0
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NationalGridUS
by
National Grid plc
United States
7040
+
0.9
%
(
60
)
Views (Sep '22)
157065
+
2.3
%

Channel Name: NationalGridUS

Country: United States

Subscribers: 7040

Views: 2.29

Content Score: 36

0
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VERBUND
by
Austria
6400
+
1.6
%
(
100
)
Views (Sep '22)
3243896
+
8.5
%

Channel Name: VERBUND

Country: Austria

Subscribers: 6400

Views: 8.53

Content Score: 24

0
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Salzburg AG
by
Austria
6010
+
0.0
%
(
0
)
Views (Sep '22)
18056
+
0.7
%

Channel Name: Salzburg AG

Country: Austria

Subscribers: 6010

Views: 0.72

Content Score: 54

0
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Vattenfall
by
Vattenfall Group
Sweden
5560
+
0.9
%
(
50
)
Views (Sep '22)
34880
+
0.7
%

Channel Name: Vattenfall

Country: Sweden

Subscribers: 5560

Views: 0.74

Content Score: 36

0
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E.ON Energie Romania
by
E.ON
Romania
5030
+
1.8
%
(
90
)
Views (Sep '22)
1053099
+
4.0
%

Channel Name: E.ON Energie Romania

Country: Romania

Subscribers: 5030

Views: 4

Content Score: 6

0
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Enel Green Power
by
Italy
4960
+
0.8
%
(
40
)
Views (Sep '22)
6568
+
0.6
%

Channel Name: Enel Green Power

Country: Italy

Subscribers: 4960

Views: 0.63

Content Score: 72

0
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GK PGE
by
PGE Polskiej Grupy Energetycznej S.A.
Poland
4940
+
0.6
%
(
30
)
Views (Sep '22)
374535
+
1.3
%

Channel Name: GK PGE

Country: Poland

Subscribers: 4940

Views: 1.27

Content Score: 3

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Top Energy Companies on YouTube

Among the different types of results proposed by search engines, videos occupy the most important part, ahead of images, maps, commercial links, natural links, etc. It is therefore very important for Top Energy Providers to run successful video channels on YouTube, the number one video platform in the world. Think about it: Who does YouTube belong to? Google! So what will Google prioritize in its search results? YouTube! On Google search results, 8 out of 10 videos proposed are hosted on YouTube! So if you want to boost your Energy Provider’s SEO and therefore your visibility on the internet, turn to the YouTube solution. Do you feel lost? Tubics can help you create a successful channel by optimizing your videos to the maximum, making sure your playlists are up to speed, and encouraging new subscribers to follow your Energy provider’s channel.

YouTube Marketing by Top Energy Providers

Video is the number one priority of digital marketing experts, especially since the pandemic hit. People have used the internet more than ever, and billions of videos have been posted and watched on YouTube in the past couple of years. 57% of digital marketing experts or social media managers use video in their social media strategy, while 72% of them say they want to integrate it fully into their strategy or at least give it a more important role! Top Energy Providers’ digital media marketers use the video format to create tutorials, testimonials, interviews, humorous sequences, and product demos. It has become a habit of every consumer out there: people now tend to check videos and reviews of products and services before buying, which is why, as an energy provider, you should invest your time in a YouTube channel.

Video Marketing Trends in the Energy Provider Industry

The top trends in YouTube marketing for energy providers and utility companies are currently all about saving the planet, making savings on energy bills, and reviews of new types of energy. Total Energies for example has more than 62000 subscribers. Their marketing strategy is to create different playlists about different energy solutions for their audience. For example, they feature a solutions for Home playlist, Solutions for Transportation playlist, and Solutions for Mobility playlist. E-ON energy UK regularly publishes their change Maker stories: they are film series that tell a number of powerful stories of how very different places or businesses tackled their energy challenges, driven by ambitious change-makers. Finally, Acciona regularly posts content about sustainability, to try to spread awareness about climate change to their audience.

Featured Video

Experts in designing a better planet | ACCIONA

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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