Consumers need to trust the energy company they choose. Videos can help buyers make purchase decisions or increase brand loyalty with educational content, updates on latest trends in renewable energy or electric cars plus tips for saving energy. 2/3 of buyers say online video has given them ideas and inspiration for their purchase decision.
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Among the different types of results proposed by search engines, videos occupy the most important part, ahead of images, maps, commercial links, natural links, etc. It is therefore very important for Top Energy Providers to run successful video channels on YouTube, the number one video platform in the world. Think about it: Who does YouTube belong to? Google! So what will Google prioritize in its search results? YouTube! On Google search results, 8 out of 10 videos proposed are hosted on YouTube! So if you want to boost your Energy Provider’s SEO and therefore your visibility on the internet, turn to the YouTube solution. Do you feel lost? Tubics can help you create a successful channel by optimizing your videos to the maximum, making sure your playlists are up to speed, and encouraging new subscribers to follow your Energy provider’s channel.
Video is the number one priority of digital marketing experts, especially since the pandemic hit. People have used the internet more than ever, and billions of videos have been posted and watched on YouTube in the past couple of years. 57% of digital marketing experts or social media managers use video in their social media strategy, while 72% of them say they want to integrate it fully into their strategy or at least give it a more important role! Top Energy Providers’ digital media marketers use the video format to create tutorials, testimonials, interviews, humorous sequences, and product demos. It has become a habit of every consumer out there: people now tend to check videos and reviews of products and services before buying, which is why, as an energy provider, you should invest your time in a YouTube channel.
The top trends in YouTube marketing for energy providers and utility companies are currently all about saving the planet, making savings on energy bills, and reviews of new types of energy. Total Energies for example has more than 62000 subscribers. Their marketing strategy is to create different playlists about different energy solutions for their audience. For example, they feature a solutions for Home playlist, Solutions for Transportation playlist, and Solutions for Mobility playlist. E-ON energy UK regularly publishes their change Maker stories: they are film series that tell a number of powerful stories of how very different places or businesses tackled their energy challenges, driven by ambitious change-makers. Finally, Acciona regularly posts content about sustainability, to try to spread awareness about climate change to their audience.
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