Consumers of feminine hygiene products need to trust the brands they choose. If they are convinced they are highly loyal. A sound YouTube marketing strategy can help big time to drive brand awareness and consideration. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
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Are you launching a new feminine hygiene product or service on the market? You can communicate its release via a video that you will upload on your Feminine Hygiene Brand’s YouTube channel. Integrated into an advertising launch strategy, you can challenge the Internet user and surprise him. These short films, if they are aesthetic, playful, or humorous, depending on the goal, can be shared by Internet users, create or not a buzz, if not an expectation. You can gain some market share with a YouTube channel for your Feminine Hygiene Brand and differentiate yourself from your competitors who do not use this social media! To do so, Tubics will help you build a clear, elegant presentation that uses your company's colors and highlights the latest news. Your titles will be short and relevant. Your videos will include descriptions with keywords that allow for optimal referencing of your Feminine Hygiene Brand.
And why not start with the basics? A YouTube channel allows you to set up the introductions. More casual, but not less professional, having a YouTube channel and showing yourself or your team can be a great way to reassure customers that your Feminine Hygiene Brand is ‘human’ and break the ice. This can be essential if your company's reputation is not what you want it to be, and you want to be more "popular". A video is 53 times more likely to appear on the first page of Google results than a traditional piece of content! So this is why your Feminine Hygiene Brand should invest time and effort in creating the best YouTube Channel.
Nowadays, children and teenagers are some of the biggest internet users, especially when it comes to spending time on YouTube watching videos. And this is what many Feminine Hygiene Brand have understood. For example, BecomingateenUK and Девчат are designed with a young audience in mind. Teenagers will find all the information they need to deal with their first period online, thanks to YouTube. Most Feminine Hygiene Brands are working hard to break the taboo of periods. In order to do so, some brands have created videos and content where women will openly talk about their period, which will, again, be an invaluable help to young girls. The Female Company is even going further with their playlist called MENstruation, where they post videos of men answering questions about periods!
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