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Best Food Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Nestlé Philippines
by
Nestlé S.A.
Philippines
588000
+
0.2
%
(
1000
)
Views (Sep '22)
1239391
+
0.1
%

Channel Name: Nestlé Philippines

Country: Philippines

Subscribers: 588000

Views: 0.08

Content Score: 32

0
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MERI MAGGI
by
Nestlé S.A.
India
580000
+
0.0
%
(
0
)
Views (Sep '22)
232712
+
0.1
%

Channel Name: MERI MAGGI

Country: India

Subscribers: 580000

Views: 0.05

Content Score: 24

0
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Recetas Nestlé
by
Nestlé S.A.
Mexico
484000
+
0.4
%
(
2000
)
Views (Sep '22)
66558
+
0.1
%

Channel Name: Recetas Nestlé

Country: Mexico

Subscribers: 484000

Views: 0.07

Content Score: 144

0
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Nestlé Cocina
by
Nestlé S.A.
Spain
389000
+
0.0
%
(
0
)
Views (Sep '22)
2775152
+
3.1
%

Channel Name: Nestlé Cocina

Country: Spain

Subscribers: 389000

Views: 3.1

Content Score: 36

0
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Cornetto Türkiye
by
Unilever plc
Turkey
327000
+
0.3
%
(
1000
)
Views (Sep '22)
585602
+
0.1
%

Channel Name: Cornetto Türkiye

Country: Turkey

Subscribers: 327000

Views: 0.14

Content Score: 16

0
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Dr. Oetker Russia
by
Dr. Oetker GmbH
Russian Federation
293000
+
0.0
%
(
0
)
Views (Sep '22)
306937
+
0.7
%

Channel Name: Dr. Oetker Russia

Country: Russian Federation

Subscribers: 293000

Views: 0.73

Content Score: 144

0
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Nestle ICE CREAM Thailand
by
Nestlé S.A.
Thailand
242000
+
3.0
%
(
7000
)
Views (Sep '22)
117082238
+
4.3
%

Channel Name: Nestle ICE CREAM Thailand

Country: Thailand

Subscribers: 242000

Views: 4.3

Content Score: 4

0
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MAGGI Philippines
by
Nestlé S.A.
Philippines
220000
+
0.5
%
(
1000
)
Views (Sep '22)
2789236
+
1.0
%

Channel Name: MAGGI Philippines

Country: Philippines

Subscribers: 220000

Views: 0.97

Content Score: 48

0
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Cornetto Pakistan
by
Unilever plc
Pakistan
171000
+
0.0
%
(
0
)
Views (Sep '22)
172892
+
0.1
%

Channel Name: Cornetto Pakistan

Country: Pakistan

Subscribers: 171000

Views: 0.11

Content Score: 48

0
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CJ제일제당 (CJ Cheiljedang)
by
CJ Cheiljedang
Korea South
161000
+
3.9
%
(
6000
)
Views (Sep '22)
1159901
+
0.6
%

Channel Name: CJ제일제당 (CJ Cheiljedang)

Country: Korea South

Subscribers: 161000

Views: 0.6

Content Score: 72

0
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MAGGI VIETNAM
by
Nestlé S.A.
Vietnam
161000
+
0.0
%
(
0
)
Views (Sep '22)
7342247
+
3.0
%

Channel Name: MAGGI VIETNAM

Country: Vietnam

Subscribers: 161000

Views: 3

Content Score: 24

0
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MAGGI Malaysia
by
Nestlé S.A.
Malaysia
145000
+
0.7
%
(
1000
)
Views (Sep '22)
8634450
+
1.8
%

Channel Name: MAGGI Malaysia

Country: Malaysia

Subscribers: 145000

Views: 1.82

Content Score: 8

0
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Knorr Noodles
by
Unilever plc
Pakistan
140000
+
0.0
%
(
0
)
Views (Sep '22)
2485023
+
2.0
%

Channel Name: Knorr Noodles

Country: Pakistan

Subscribers: 140000

Views: 2.02

Content Score: 24

0
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pringles
by
Kellogg Company
United States
129000
+
0.0
%
(
0
)
Views (Sep '22)
514491
+
1.4
%

Channel Name: pringles

Country: United States

Subscribers: 129000

Views: 1.45

Content Score: 144

0
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Knorr Philippines
by
Unilever plc
Philippines
121000
+
0.0
%
(
0
)
Views (Sep '22)
51614
+
0.0
%

Channel Name: Knorr Philippines

Country: Philippines

Subscribers: 121000

Views: 0.03

Content Score: 8

0
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MAGGI Arabia وصفات ماجي
by
Nestlé S.A.
Saudi Arabia
116000
+
0.0
%
(
0
)
Views (Sep '22)
11173
+
0.0
%

Channel Name: MAGGI Arabia وصفات ماجي

Country: Saudi Arabia

Subscribers: 116000

Views: 0.01

Content Score: 8

0
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McCormick Spice
by
McCormick & Company
United States
116000
+
0.0
%
(
0
)
Views (Sep '22)
327123
+
0.3
%

Channel Name: McCormick Spice

Country: United States

Subscribers: 116000

Views: 0.28

Content Score: 8

0
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bibigo 비비고
by
CJ Cheiljedang
Korea South
111000
+
2.8
%
(
3000
)
Views (Sep '22)
29594639
+
22.3
%

Channel Name: bibigo 비비고

Country: Korea South

Subscribers: 111000

Views: 22.31

Content Score: 16

0
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Ask Nestlé
by
Nestlé S.A.
India
99700
+
0.0
%
(
0
)
Views (Sep '22)
13320
+
0.0
%

Channel Name: Ask Nestlé

Country: India

Subscribers: 99700

Views: 0.03

Content Score: 36

0
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Grace Foods
by
GraceKennedy
Jamaica
92300
+
0.1
%
(
100
)
Views (Sep '22)
21379
+
0.2
%

Channel Name: Grace Foods

Country: Jamaica

Subscribers: 92300

Views: 0.2

Content Score: 144

0
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MILO Philippines
by
Nestlé S.A.
Philippines
80200
+
0.1
%
(
100
)
Views (Sep '22)
5454536
+
8.2
%

Channel Name: MILO Philippines

Country: Philippines

Subscribers: 80200

Views: 8.22

Content Score: 24

0
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CornettoThailand
by
Unilever plc
Thailand
77900
+
0.0
%
(
0
)
Views (Sep '22)
22163
+
0.0
%

Channel Name: CornettoThailand

Country: Thailand

Subscribers: 77900

Views: 0.01

Content Score: 16

0
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Nestlé Breakfast Cereals India
by
Nestlé S.A.
India
74800
+
0.0
%
(
0
)
Views (Sep '22)
6661
+
0.5
%

Channel Name: Nestlé Breakfast Cereals India

Country: India

Subscribers: 74800

Views: 0.46

Content Score: 4

0
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Recetas Nestlé Centroamérica
by
Nestlé S.A.
Mexico
72200
+
0.1
%
(
100
)
Views (Sep '22)
24348
+
0.0
%

Channel Name: Recetas Nestlé Centroamérica

Country: Mexico

Subscribers: 72200

Views: 0.03

Content Score: 24

0
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KnorrRecipes
by
Unilever plc
United Kingdom
71600
+
0.0
%
(
0
)
Views (Sep '22)
2888
+
0.1
%

Channel Name: KnorrRecipes

Country: United Kingdom

Subscribers: 71600

Views: 0.05

Content Score: 48

0
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Dr. Oetker Türkiye
by
Dr. Oetker GmbH
Turkey
69400
+
0.1
%
(
100
)
Views (Sep '22)
71178
+
0.1
%

Channel Name: Dr. Oetker Türkiye

Country: Turkey

Subscribers: 69400

Views: 0.08

Content Score: 24

0
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NestleRussia
by
Nestlé S.A.
Russian Federation
67600
+
-0.1
%
(
100
)
Views (Sep '22)
313
+
0.0
%

Channel Name: NestleRussia

Country: Russian Federation

Subscribers: 67600

Views: 0

Content Score: 72

0
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Knorr® México
by
Unilever plc
Mexico
64900
+
0.3
%
(
200
)
Views (Sep '22)
559689
+
0.4
%

Channel Name: Knorr® México

Country: Mexico

Subscribers: 64900

Views: 0.43

Content Score: 12

0
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Dr. Oetker Brasil
by
Dr. Oetker GmbH
Brazil
64800
+
2.5
%
(
1600
)
Views (Sep '22)
58991
+
0.1
%

Channel Name: Dr. Oetker Brasil

Country: Brazil

Subscribers: 64800

Views: 0.1

Content Score: 36

0
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Nestle DessertsArabia
by
Nestlé S.A.
United Arab Emirates
61800
+
0.0
%
(
0
)
Views (Sep '22)
1563792
+
4.2
%

Channel Name: Nestle DessertsArabia

Country: United Arab Emirates

Subscribers: 61800

Views: 4.21

Content Score: 48

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Food Brands on YouTube

With its 24 million unique visitors each month in France, YouTube is a relevant lever for your communication. At a time when visual content is increasingly popular, creating a YouTube channel will enable you to boost your company's communication. Your success on YouTube will depend directly on your ability to establish a close relationship between you, your company, and your audience. To do this, you need to address your customers and prospects on YouTube as if they were in front of you. YouTube, the leading video hosting platform and second-largest search engine after Google, is no longer reserved for music clips or cat videos! Companies have long been aware of the opportunities that YouTube can offer them, in terms of communication, prospecting, and even recruitment.

YouTube Marketing by Food Brands

Video is the hot new format. There are many opportunities in this field, but the most important is undoubtedly its capacity to attract the attention of Internet users: in this ocean of information that is the Internet, it is becoming increasingly difficult to stand out. A fun, visual, and impactful format, video offers new ways of disseminating information and helps your food brand make its mark on the eyes of Internet users. Fast, video can now be viewed from any type of screen, including smartphones. The use of subtitles means that it can even be watched without sound, in a waiting room, on transport, etc. Easily, Videos generate engagement and have a strong viral potential for your Food Brand. Finally, it is easily memorable and very effective in making a mark on the mind: 99% of the information recorded and retained by the human brain is visual!


Trends in YouTube Marketing for Food Brands

Food Brands on YouTube who run successful channels all have a clear view of what their channel should look like and what their main marketing goals are. Let’s take the example of Cornetto; this particular brand is using YouTube to reach more potential customers by posting its advertising videos on the platform. Dr Oetker has hired a famous face to play the role of a chef in all their videos, which is a way for customers and viewers to identify with the brand and create a habit. People will be waiting for the next video and the next recipe. In the same way, La Vache Qui Rit Cuisine posts regular recipe videos that will delight home cooks who lack inspiration at dinner time!  Grace Foods has decided to make their videos personal with a playlist where all videos contain the hashtag #ChillinWithGrace which contains videos of people cooking at home.

Top YouTube Channels Across Industries

Featured Video

HOT CAKES RED VELVET

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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