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With its 24 million unique visitors each month in France, YouTube is a relevant lever for your communication. At a time when visual content is increasingly popular, creating a YouTube channel will enable you to boost your company's communication. Your success on YouTube will depend directly on your ability to establish a close relationship between you, your company, and your audience. To do this, you need to address your customers and prospects on YouTube as if they were in front of you. YouTube, the leading video hosting platform and second-largest search engine after Google, is no longer reserved for music clips or cat videos! Companies have long been aware of the opportunities that YouTube can offer them, in terms of communication, prospecting, and even recruitment.
Video is the hot new format. There are many opportunities in this field, but the most important is undoubtedly its capacity to attract the attention of Internet users: in this ocean of information that is the Internet, it is becoming increasingly difficult to stand out. A fun, visual, and impactful format, video offers new ways of disseminating information and helps your food brand make its mark on the eyes of Internet users. Fast, video can now be viewed from any type of screen, including smartphones. The use of subtitles means that it can even be watched without sound, in a waiting room, on transport, etc. Easily, Videos generate engagement and have a strong viral potential for your Food Brand. Finally, it is easily memorable and very effective in making a mark on the mind: 99% of the information recorded and retained by the human brain is visual!
Food Brands on YouTube who run successful channels all have a clear view of what their channel should look like and what their main marketing goals are. Let’s take the example of Cornetto; this particular brand is using YouTube to reach more potential customers by posting its advertising videos on the platform. Dr Oetker has hired a famous face to play the role of a chef in all their videos, which is a way for customers and viewers to identify with the brand and create a habit. People will be waiting for the next video and the next recipe. In the same way, La Vache Qui Rit Cuisine posts regular recipe videos that will delight home cooks who lack inspiration at dinner time! Grace Foods has decided to make their videos personal with a playlist where all videos contain the hashtag #ChillinWithGrace which contains videos of people cooking at home.
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