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Best Food Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MERI MAGGI
by
Nestlé S.A.
India
607000
+
0.0
%
(
0
)
Views (Sep '22)
573502
+
0.1
%

Channel Name: MERI MAGGI

Country: India

Subscribers: 607000

Views: 0.12

Content Score: 24

0
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Nestlé Philippines
by
Nestlé S.A.
Philippines
604000
+
1.0
%
(
6000
)
Views (Sep '22)
36367053
+
2.2
%

Channel Name: Nestlé Philippines

Country: Philippines

Subscribers: 604000

Views: 2.16

Content Score: 32

0
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Recetas Nestlé
by
Nestlé S.A.
Mexico
521000
+
0.4
%
(
2000
)
Views (Sep '22)
411042
+
0.4
%

Channel Name: Recetas Nestlé

Country: Mexico

Subscribers: 521000

Views: 0.43

Content Score: 144

0
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Nestlé Cocina
by
Nestlé S.A.
Spain
396000
+
0.3
%
(
1000
)
Views (Sep '22)
399786
+
0.4
%

Channel Name: Nestlé Cocina

Country: Spain

Subscribers: 396000

Views: 0.44

Content Score: 36

0
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Cornetto Türkiye
by
Unilever plc
Turkey
355000
+
0.3
%
(
1000
)
Views (Sep '22)
5090905
+
1.1
%

Channel Name: Cornetto Türkiye

Country: Turkey

Subscribers: 355000

Views: 1.1

Content Score: 16

0
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Deliciously Ella
by
United Kingdom
303000
+
0.0
%
(
0
)
Views (Sep '22)
34622
+
0.3
%

Channel Name: Deliciously Ella

Country: United Kingdom

Subscribers: 303000

Views: 0.25

Content Score: 192

0
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Dr. Oetker Russia
by
Dr. Oetker GmbH
Russian Federation
291000
+
0.0
%
(
0
)
Views (Sep '22)
70741
+
0.2
%

Channel Name: Dr. Oetker Russia

Country: Russian Federation

Subscribers: 291000

Views: 0.16

Content Score: 144

0
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MAGGI Philippines
by
Nestlé S.A.
Philippines
268000
+
1.9
%
(
5000
)
Views (Sep '22)
1955404
+
0.6
%

Channel Name: MAGGI Philippines

Country: Philippines

Subscribers: 268000

Views: 0.57

Content Score: 24

0
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CJ제일제당 (CJ Cheiljedang)
by
CJ Cheiljedang
Korea South
259000
+
4.9
%
(
12000
)
Views (Sep '22)
10332434
+
4.6
%

Channel Name: CJ제일제당 (CJ Cheiljedang)

Country: Korea South

Subscribers: 259000

Views: 4.6

Content Score: 72

0
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Nestle ICE CREAM Thailand
by
Nestlé S.A.
Thailand
253000
+
0.0
%
(
0
)
Views (Sep '22)
54756767
+
1.6
%

Channel Name: Nestle ICE CREAM Thailand

Country: Thailand

Subscribers: 253000

Views: 1.6

Content Score: 4

0
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日清食品グループ公式チャンネル
by
Nissin Foods
Japan
237000
+
0.8
%
(
2000
)
Views (Sep '22)
4656731
+
14.7
%

Channel Name: 日清食品グループ公式チャンネル

Country: Japan

Subscribers: 237000

Views: 14.7

Content Score: 16

0
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Original Wagner
by
Nestlé S.A.
Germany
178000
+
5.3
%
(
9000
)
Views (Sep '22)
9340615
+
6.1
%

Channel Name: Original Wagner

Country: Germany

Subscribers: 178000

Views: 6.1

Content Score: 192

0
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Cornetto Pakistan
by
Unilever plc
Pakistan
175000
+
0.0
%
(
0
)
Views (Sep '22)
65692
+
0.0
%

Channel Name: Cornetto Pakistan

Country: Pakistan

Subscribers: 175000

Views: 0.04

Content Score: 48

0
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MAGGI VIETNAM
by
Nestlé S.A.
Vietnam
166000
+
0.6
%
(
1000
)
Views (Sep '22)
2396252
+
0.8
%

Channel Name: MAGGI VIETNAM

Country: Vietnam

Subscribers: 166000

Views: 0.78

Content Score: 24

0
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MAGGI Malaysia
by
Nestlé S.A.
Malaysia
158000
+
0.6
%
(
1000
)
Views (Sep '22)
6349407
+
1.1
%

Channel Name: MAGGI Malaysia

Country: Malaysia

Subscribers: 158000

Views: 1.1

Content Score: 8

0
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Knorr Noodles
by
Unilever plc
Pakistan
145000
+
0.0
%
(
0
)
Views (Sep '22)
301054
+
0.2
%

Channel Name: Knorr Noodles

Country: Pakistan

Subscribers: 145000

Views: 0.19

Content Score: 24

0
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Knorr Philippines
by
Unilever plc
Philippines
133000
+
0.0
%
(
0
)
Views (Sep '22)
7214925
+
3.1
%

Channel Name: Knorr Philippines

Country: Philippines

Subscribers: 133000

Views: 3.14

Content Score: 8

0
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McCormick Spice
by
McCormick & Company
United States
130000
+
1.6
%
(
2000
)
Views (Sep '22)
43550
+
0.0
%

Channel Name: McCormick Spice

Country: United States

Subscribers: 130000

Views: 0.04

Content Score: 8

0
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pringles
by
Kellogg Company
United States
129000
+
0.0
%
(
0
)
Views (Sep '22)
48144
+
0.1
%

Channel Name: pringles

Country: United States

Subscribers: 129000

Views: 0.15

Content Score: 144

0
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MAGGI Arabia وصفات ماجي
by
Nestlé S.A.
Saudi Arabia
119000
+
0.0
%
(
0
)
Views (Sep '22)
11636
+
0.0
%

Channel Name: MAGGI Arabia وصفات ماجي

Country: Saudi Arabia

Subscribers: 119000

Views: 0.01

Content Score: 12

0
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bibigo 비비고
by
CJ Cheiljedang
Korea South
101000
+
-1.0
%
(
1000
)
Views (Sep '22)
10507939
+
4.7
%

Channel Name: bibigo 비비고

Country: Korea South

Subscribers: 101000

Views: 4.71

Content Score: 8

0
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Ask Nestlé
by
Nestlé S.A.
India
99800
+
0.0
%
(
0
)
Views (Sep '22)
16136
+
0.0
%

Channel Name: Ask Nestlé

Country: India

Subscribers: 99800

Views: 0.04

Content Score: 36

0
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Grace Foods
by
GraceKennedy
Jamaica
93900
+
0.0
%
(
0
)
Views (Sep '22)
547015
+
4.8
%

Channel Name: Grace Foods

Country: Jamaica

Subscribers: 93900

Views: 4.77

Content Score: 144

0
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MILO Philippines
by
Nestlé S.A.
Philippines
86100
+
1.3
%
(
1100
)
Views (Sep '22)
14295442
+
9.2
%

Channel Name: MILO Philippines

Country: Philippines

Subscribers: 86100

Views: 9.19

Content Score: 24

0
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pulmuone
by
Pulmuone Co., Ltd.
Korea South
80900
+
11.7
%
(
8500
)
Views (Sep '22)
1822838
+
2.0
%

Channel Name: pulmuone

Country: Korea South

Subscribers: 80900

Views: 1.96

Content Score: 72

0
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CornettoThailand
by
Unilever plc
Thailand
78700
+
0.0
%
(
0
)
Views (Sep '22)
57234
+
0.0
%

Channel Name: CornettoThailand

Country: Thailand

Subscribers: 78700

Views: 0.02

Content Score: 16

0
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Nestlé Breakfast Cereals India
by
Nestlé S.A.
India
74200
+
-0.1
%
(
100
)
Views (Sep '22)
8589
+
0.2
%

Channel Name: Nestlé Breakfast Cereals India

Country: India

Subscribers: 74200

Views: 0.2

Content Score: 4

0
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Recetas Nestlé Centroamérica
by
Nestlé S.A.
Mexico
73700
+
0.1
%
(
100
)
Views (Sep '22)
150036
+
0.2
%

Channel Name: Recetas Nestlé Centroamérica

Country: Mexico

Subscribers: 73700

Views: 0.18

Content Score: 24

0
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Dr. Oetker Türkiye
by
Dr. Oetker GmbH
Turkey
71400
+
0.6
%
(
400
)
Views (Sep '22)
4893292
+
4.9
%

Channel Name: Dr. Oetker Türkiye

Country: Turkey

Subscribers: 71400

Views: 4.94

Content Score: 24

0
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KnorrRecipes
by
Unilever plc
United Kingdom
71000
+
0.0
%
(
0
)
Views (Sep '22)
2815
+
0.0
%

Channel Name: KnorrRecipes

Country: United Kingdom

Subscribers: 71000

Views: 0.04

Content Score: 48

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Food Brands on YouTube

With its 24 million unique visitors each month in France, YouTube is a relevant lever for your communication. At a time when visual content is increasingly popular, creating a YouTube channel will enable you to boost your company's communication. Your success on YouTube will depend directly on your ability to establish a close relationship between you, your company, and your audience. To do this, you need to address your customers and prospects on YouTube as if they were in front of you. YouTube, the leading video hosting platform and second-largest search engine after Google, is no longer reserved for music clips or cat videos! Companies have long been aware of the opportunities that YouTube can offer them, in terms of communication, prospecting, and even recruitment.

YouTube Marketing by Food Brands

Video is the hot new format. There are many opportunities in this field, but the most important is undoubtedly its capacity to attract the attention of Internet users: in this ocean of information that is the Internet, it is becoming increasingly difficult to stand out. A fun, visual, and impactful format, video offers new ways of disseminating information and helps your food brand make its mark on the eyes of Internet users. Fast, video can now be viewed from any type of screen, including smartphones. The use of subtitles means that it can even be watched without sound, in a waiting room, on transport, etc. Easily, Videos generate engagement and have a strong viral potential for your Food Brand. Finally, it is easily memorable and very effective in making a mark on the mind: 99% of the information recorded and retained by the human brain is visual!


Trends in YouTube Marketing for Food Brands

Food Brands on YouTube who run successful channels all have a clear view of what their channel should look like and what their main marketing goals are. Let’s take the example of Cornetto; this particular brand is using YouTube to reach more potential customers by posting its advertising videos on the platform. Dr Oetker has hired a famous face to play the role of a chef in all their videos, which is a way for customers and viewers to identify with the brand and create a habit. People will be waiting for the next video and the next recipe. In the same way, La Vache Qui Rit Cuisine posts regular recipe videos that will delight home cooks who lack inspiration at dinner time!  Grace Foods has decided to make their videos personal with a playlist where all videos contain the hashtag #ChillinWithGrace which contains videos of people cooking at home.

Featured Video

HOT CAKES RED VELVET

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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