Best Football Clubs on YouTube

Football clubs become media businesses in their own right. The way they make money is changing from a typical sponsorship model towards one more focused on content creation and distribution. YouTube provides football clubs access to 95% of the world's population. That way it is the go-to platform to reach fans across the globe and offer sponsors video marketing packages that help clubs to monetize.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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FC Barcelona
by
Spain
13400000
+
0.8
%
(
100000
)
April (2022)
10888454
+
0.5
%
0
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Real Madrid
by
Spain
7610000
+
2.6
%
(
190000
)
April (2022)
18756548
+
2.1
%
0
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Liverpool FC
by
United Kingdom
7180000
+
3.2
%
(
220000
)
April (2022)
48514424
+
3.3
%
0
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PSG - Paris Saint-Germain
by
France
6100000
+
0.7
%
(
40000
)
April (2022)
5918684
+
0.9
%
0
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Manchester United
by
United Kingdom
5990000
+
3.1
%
(
180000
)
April (2022)
31810247
+
3.0
%
0
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Man City
by
United Kingdom
4180000
+
2.5
%
(
100000
)
April (2022)
23113093
+
2.3
%
0
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Chelsea Football Club
by
United Kingdom
3700000
+
1.4
%
(
50000
)
April (2022)
15037542
+
1.9
%
0
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Juventus
by
Italy
3560000
+
0.0
%
(
0
)
April (2022)
5810195
+
0.9
%
0
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Arsenal
by
United Kingdom
2710000
+
1.9
%
(
50000
)
April (2022)
15031464
+
2.2
%
0
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FC Bayern Munich
by
Germany
2510000
+
0.8
%
(
20000
)
April (2022)
5634901
+
0.8
%
0
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Fenerbahçe SK
by
Turkey
2190000
+
0.9
%
(
20000
)
April (2022)
1737371
+
1.0
%
0
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Tottenham Hotspur
by
United Kingdom
2160000
+
1.4
%
(
30000
)
April (2022)
13586845
+
2.3
%
0
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AC Milan
by
Italy
1060000
+
1.9
%
(
20000
)
April (2022)
4325638
+
1.5
%
0
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Borussia Dortmund
by
Germany
1010000
+
1.0
%
(
10000
)
April (2022)
1622839
+
0.6
%
0
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Inter
by
Italy
913000
+
0.8
%
(
7000
)
April (2022)
3411352
+
1.3
%
0
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AJAX Amsterdam
by
Netherlands
889000
+
1.4
%
(
12000
)
April (2022)
3620153
+
0.8
%
0
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Wolves
by
United Kingdom
626000
+
0.0
%
(
0
)
April (2022)
405728
+
0.3
%
0
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Everton Football Club
by
United Kingdom
613000
+
1.0
%
(
6000
)
April (2022)
2630502
+
1.5
%
0
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Zenit Football Club
by
Russian Federation
554000
+
0.2
%
(
1000
)
April (2022)
897684
+
0.5
%
0
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AS Roma
by
Italy
552000
+
0.9
%
(
5000
)
April (2022)
3588468
+
3.2
%
0
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OM
by
France
493000
+
1.9
%
(
9000
)
April (2022)
1956794
+
2.1
%
0
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Real Betis Balompié
by
Spain
431000
+
0.5
%
(
2000
)
April (2022)
988478
+
0.6
%
0
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FC Dynamo Kyiv
by
Ukraine
338000
+
1.2
%
(
4000
)
April (2022)
1405664
+
1.4
%
0
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Atlético de Madrid
by
Spain
326000
+
0.3
%
(
1000
)
April (2022)
250057
+
0.7
%
0
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West Ham United FC
by
United Kingdom
321000
+
0.6
%
(
2000
)
April (2022)
755984
+
1.0
%
0
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Leeds United Official
by
United Kingdom
305000
+
0.7
%
(
2000
)
April (2022)
835036
+
1.2
%
0
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FC Spartak Moscow
by
Russian Federation
300000
+
0.3
%
(
1000
)
April (2022)
399607
+
0.5
%
0
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Aston Villa FC
by
United Kingdom
287000
+
1.1
%
(
3000
)
April (2022)
616176
+
1.0
%
0
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PSV
by
Netherlands
227000
+
0.9
%
(
2000
)
April (2022)
704255
+
0.6
%
0
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Southampton FC
by
United Kingdom
218000
+
0.9
%
(
2000
)
April (2022)
867214
+
1.4
%
0
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SSCNapoli
by
Italy
209000
+
0.5
%
(
1000
)
April (2022)
118613
+
0.3
%
0
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LaCopa
by
Spain
207000
+
0.0
%
(
0
)
April (2022)
67001
+
0.1
%
0
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Newcastle United
by
United Kingdom
203000
+
5.2
%
(
10000
)
April (2022)
2110872
+
7.3
%
0
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Norwich City Football Club
by
United Kingdom
187000
+
6.3
%
(
11000
)
April (2022)
3010305
+
5.6
%
0
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Celtic FC
by
United Kingdom
184000
+
0.0
%
(
0
)
April (2022)
627502
+
1.0
%
0
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Crystal Palace FC
by
United Kingdom
184000
+
1.1
%
(
2000
)
April (2022)
467896
+
1.0
%
0
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Watford FC
by
United Kingdom
178000
+
0.6
%
(
1000
)
April (2022)
332383
+
0.9
%
0
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Rangers F.C.
by
United Kingdom
171000
+
0.6
%
(
1000
)
April (2022)
941428
+
1.1
%
0
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Sevilla FC
by
Spain
170000
+
1.8
%
(
3000
)
April (2022)
453987
+
0.9
%
0
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FC Schalke 04
by
Germany
170000
+
0.6
%
(
1000
)
April (2022)
555747
+
0.9
%
0
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AS MONACO
by
Monaco
167000
+
0.0
%
(
0
)
April (2022)
137724
+
0.3
%
0
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Feyenoord
by
Netherlands
148000
+
1.4
%
(
2000
)
April (2022)
832800
+
1.0
%
0
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Olympique Lyonnais
by
France
129000
+
0.0
%
(
0
)
April (2022)
162865
+
0.7
%
0
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Valencia CF
by
Spain
112000
+
0.9
%
(
1000
)
April (2022)
249947
+
0.8
%
0
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OGC Nice
by
France
102000
+
1.0
%
(
1000
)
April (2022)
162464
+
0.5
%
0
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Officialsslazio
by
Italy
101000
+
0.0
%
(
0
)
April (2022)
101833
+
0.3
%
0
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Official Brighton & Hove Albion FC
by
United Kingdom
100000
+
2.3
%
(
2200
)
April (2022)
1235578
+
4.7
%
0
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Burnley Football Club
by
United Kingdom
100000
+
2.3
%
(
2200
)
April (2022)
1235578
+
4.7
%
0
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Brentford Football Club
by
United Kingdom
94600
+
3.5
%
(
3200
)
April (2022)
931221
+
4.1
%
0
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Athletic Club
by
Spain
94000
+
0.4
%
(
400
)
April (2022)
205951
+
0.6
%
0
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Real Sociedad TV
by
Spain
78400
+
0.6
%
(
500
)
April (2022)
281303
+
1.0
%
0
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Atalanta Bergamasca Calcio
by
Italy
72800
+
0.3
%
(
200
)
April (2022)
85488
+
0.4
%
0
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ASSE Officiel
by
France
65900
+
0.1
%
(
100
)
April (2022)
37954
+
0.2
%
0
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AC Sparta Praha
by
Czech Republic
63100
+
0.2
%
(
100
)
April (2022)
103387
+
0.3
%
0
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Bologna Fc 1909
by
Italy
61500
+
1.1
%
(
700
)
April (2022)
231973
+
1.1
%
0
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ACF Fiorentina
by
Italy
59200
+
1.4
%
(
800
)
April (2022)
272394
+
2.4
%
0
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Villarreal CF
by
Spain
57700
+
1.4
%
(
800
)
April (2022)
86776
+
0.6
%
0
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scHeerenveen
by
Netherlands
54600
+
0.2
%
(
100
)
April (2022)
57337
+
0.2
%
0
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LOSC
by
France
53200
+
0.2
%
(
100
)
April (2022)
46191
+
0.5
%
0
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Bursaspor
by
Turkey
51800
+
0.6
%
(
300
)
April (2022)
65631
+
0.8
%
0
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RB Leipzig
by
Germany
51400
+
1.8
%
(
900
)
April (2022)
242030
+
2.1
%
0
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Málaga CF
by
Spain
50900
+
0.2
%
(
100
)
April (2022)
53165
+
0.3
%
0
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U.C. Sampdoria
by
Italy
50500
+
0.8
%
(
400
)
April (2022)
191429
+
0.8
%
0
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RCD Mallorca
by
Spain
46100
+
0.4
%
(
200
)
April (2022)
267164
+
1.4
%
0
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RSC Anderlecht
by
Belgium
44100
+
0.7
%
(
300
)
April (2022)
144342
+
0.8
%
0
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RC Celta
by
Spain
41800
+
0.2
%
(
100
)
April (2022)
46213
+
0.7
%
0
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Girondins de Bordeaux
by
France
40700
+
0.7
%
(
300
)
April (2022)
69757
+
0.7
%
0
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Torino FC
by
Italy
39600
+
0.5
%
(
200
)
April (2022)
16629
+
0.1
%
0
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AZ Alkmaar
by
Netherlands
38400
+
0.5
%
(
200
)
April (2022)
87680
+
0.4
%
0
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FC Utrecht
by
Netherlands
38100
+
0.0
%
(
0
)
April (2022)
45285
+
0.4
%
0
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Cagliari Calcio
by
Italy
37900
+
5.9
%
(
2100
)
April (2022)
288284
+
4.6
%
0
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Standard de Liège
by
Belgium
37800
+
0.3
%
(
100
)
April (2022)
41642
+
0.3
%
0
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Real Valladolid C.F.
by
Spain
35500
+
6.9
%
(
2300
)
April (2022)
58570
+
4.8
%
0
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Real Club Deportivo de La Coruña
by
Spain
35300
+
0.3
%
(
100
)
April (2022)
44833
+
0.4
%
0
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Genoa Cfc - Official
by
Italy
34000
+
0.9
%
(
300
)
April (2022)
62733
+
1.4
%
0
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RCD Espanyol de Barcelona
by
Spain
30500
+
1.3
%
(
400
)
April (2022)
99451
+
1.0
%
0
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Levante UD
by
Spain
30500
+
0.3
%
(
100
)
April (2022)
26072
+
0.3
%
0
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Cádiz Club de Fútbol
by
Spain
30100
+
0.7
%
(
200
)
April (2022)
68317
+
0.9
%
0
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Maccabi Tel Aviv FC Official
by
Israel
29700
+
0.7
%
(
200
)
April (2022)
88809
+
0.8
%
0
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FC Twente
by
Netherlands
27300
+
0.4
%
(
100
)
April (2022)
82902
+
0.6
%
0
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Inter Miami
by
United States
25900
+
0.4
%
(
100
)
April (2022)
11280
+
0.8
%
0
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Udinese TV
by
Italy
24900
+
0.4
%
(
100
)
April (2022)
93355
+
0.9
%
0
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Real Zaragoza SAD
by
Spain
23900
+
0.0
%
(
0
)
April (2022)
33154
+
0.4
%
0
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FC Viktoria Plzeň
by
Czech Republic
22200
+
0.5
%
(
100
)
April (2022)
33217
+
0.5
%
0
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FC Groningen
by
Netherlands
21800
+
0.5
%
(
100
)
April (2022)
78976
+
0.5
%
0
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Hellas Verona Channel
by
Italy
21600
+
0.5
%
(
100
)
April (2022)
58477
+
0.6
%
0
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Rayo Vallecano de Madrid
by
Spain
21500
+
0.5
%
(
100
)
April (2022)
21634
+
0.5
%
0
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Club Atlético Osasuna
by
Spain
21400
+
0.9
%
(
200
)
April (2022)
64202
+
1.0
%
0
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New York Red Bulls
by
United States
21200
+
0.5
%
(
100
)
April (2022)
29813
+
0.4
%
0
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RealOviedo
by
Spain
19300
+
2.1
%
(
400
)
April (2022)
138728
+
2.8
%
0
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Real Sporting de Gijón
by
Spain
18800
+
1.1
%
(
200
)
April (2022)
123576
+
-2.3
%
0
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Granada CF
by
Spain
18600
+
1.1
%
(
200
)
April (2022)
48040
+
1.9
%
0
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Visakha FC - Pride of Cambodia
by
Cambodia
16800
+
0.6
%
(
100
)
April (2022)
9896
+
1.2
%
0
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Vitesse
by
Netherlands
16400
+
0.6
%
(
100
)
April (2022)
10911
+
0.1
%
0
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Chicago Fire FC
by
United States
14200
+
0.7
%
(
100
)
April (2022)
17830
+
0.5
%
0
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Deportivo Alavés
by
Spain
13900
+
0.7
%
(
100
)
April (2022)
20025
+
0.5
%
0
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C.D. Leganés
by
Spain
13700
+
0.7
%
(
100
)
April (2022)
12335
+
0.4
%
0
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Getafe C.F.
by
Spain
13300
+
0.8
%
(
100
)
April (2022)
18846
+
1.0
%
0
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Unión Deportiva Las Palmas
by
Spain
12400
+
0.8
%
(
100
)
April (2022)
21285
+
0.8
%
0
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PEC Zwolle
by
Netherlands
11000
+
0.0
%
(
0
)
April (2022)
20117
+
0.4
%

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Football Clubs on YouTube

YouTube is a very popular broadcasting channel that people can spend a lot of time on these days. Nonetheless, this nearly unlimited source of entertaining content is becoming more and more indispensable for social media marketers working for football clubs. According to studies, 48% of them plan to add YouTube to their marketing strategy in the next 12 months. While some football clubs think their audience isn't on YouTube, the numbers proving otherwise speak for themselves: one-third of online activity is spent watching videos and YouTube has more than 1 billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. Football clubs all around the world can reach their fans and provide them with hours of entertaining content.

YouTube Marketing by Football Clubs

With Youtube, your natural referencing will improve. The first good reason to launch yourself on the platform is that it can boost your SEO. Indeed, search engines prefer, when relevant, the display of videos in the search results of Internet users. On social media, there's nothing worse than inconsistency. To create an effective YouTube channel for your football club, you'll need to ensure that you're posting at an optimal pace. To do this, nothing better than to work on an editorial line that will allow you to organize the posting of your YouTube videos according to the events of the year (match day, world cup…) and your possibilities. Your success on YouTube will depend directly on your ability to create a close relationship between you, your football club, and your audience. To do this, you must address your fans on YouTube as if they were in front of you.


Trends in YouTube Marketing for Football Clubs

Pre-match conferences are amongst the biggest football clubs' videos trends on YouTube. Manchester United football club does that well. They also have a successful playlist with videos showing their first team highlights. Arsenal football club is also thinking about their feminine team with a playlist dedicated to them. Other football clubs such as PSG have a playlist called break time in which they post videos of interviews with their players, coaches, and other football club personalities. Another format that works really well is compilations videos. For example, the FC Bayern Munich football club has a compilation playlist of the best goals. Atlético Madrid Football Club also uses its YouTube channel to broadcast advertisement spots in order to reach new fans and to provide its

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What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

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