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Best Football Clubs on YouTube

Football clubs become media businesses in their own right. The way they make money is changing from a typical sponsorship model towards one more focused on content creation and distribution. YouTube provides football clubs access to 95% of the world's population. That way it is the go-to platform to reach fans across the globe and offer sponsors video marketing packages that help clubs to monetize.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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FC Barcelona
by
Spain
13800000
+
2.2
%
(
300000
)
Views (July 2022)
66272324
+
3.1
%

Channel Name: FC Barcelona

Country: Spain

Subscribers: 13800000

Views: 3.1

Content Score: 192

0
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Real Madrid
by
Spain
8340000
+
2.2
%
(
180000
)
Views (July 2022)
36791081
+
3.7
%

Channel Name: Real Madrid

Country: Spain

Subscribers: 8340000

Views: 3.73

Content Score: 192

0
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Liverpool FC
by
United Kingdom
7540000
+
1.6
%
(
120000
)
Views (July 2022)
42833027
+
2.6
%

Channel Name: Liverpool FC

Country: United Kingdom

Subscribers: 7540000

Views: 2.65

Content Score: 144

0
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Manchester United
by
United Kingdom
6380000
+
4.1
%
(
250000
)
Views (July 2022)
50499781
+
4.5
%

Channel Name: Manchester United

Country: United Kingdom

Subscribers: 6380000

Views: 4.5

Content Score: 192

0
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PSG - Paris Saint-Germain
by
France
6270000
+
1.3
%
(
80000
)
Views (July 2022)
16551362
+
2.4
%

Channel Name: PSG - Paris Saint-Germain

Country: France

Subscribers: 6270000

Views: 2.35

Content Score: 144

0
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Man City
by
United Kingdom
4590000
+
3.4
%
(
150000
)
Views (July 2022)
38228541
+
3.5
%

Channel Name: Man City

Country: United Kingdom

Subscribers: 4590000

Views: 3.46

Content Score: 192

0
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Chelsea Football Club
by
United Kingdom
3840000
+
2.4
%
(
90000
)
Views (July 2022)
25742323
+
3.0
%

Channel Name: Chelsea Football Club

Country: United Kingdom

Subscribers: 3840000

Views: 3.03

Content Score: 192

0
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Juventus
by
Italy
3660000
+
2.2
%
(
80000
)
Views (July 2022)
21316995
+
3.3
%

Channel Name: Juventus

Country: Italy

Subscribers: 3660000

Views: 3.25

Content Score: 144

0
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Arsenal
by
United Kingdom
2850000
+
3.6
%
(
100000
)
Views (July 2022)
27726736
+
3.9
%

Channel Name: Arsenal

Country: United Kingdom

Subscribers: 2850000

Views: 3.94

Content Score: 192

0
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FC Bayern Munich
by
Germany
2830000
+
8.0
%
(
210000
)
Views (July 2022)
74781145
+
10.5
%

Channel Name: FC Bayern Munich

Country: Germany

Subscribers: 2830000

Views: 10.5

Content Score: 144

0
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Tottenham Hotspur
by
United Kingdom
2320000
+
3.1
%
(
70000
)
Views (July 2022)
31738234
+
4.8
%

Channel Name: Tottenham Hotspur

Country: United Kingdom

Subscribers: 2320000

Views: 4.79

Content Score: 192

0
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Fenerbahçe SK
by
Turkey
2290000
+
0.4
%
(
10000
)
Views (July 2022)
4764321
+
2.6
%

Channel Name: Fenerbahçe SK

Country: Turkey

Subscribers: 2290000

Views: 2.56

Content Score: 256

0
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AC Milan
by
Italy
1150000
+
1.8
%
(
20000
)
Views (July 2022)
8957076
+
2.8
%

Channel Name: AC Milan

Country: Italy

Subscribers: 1150000

Views: 2.79

Content Score: 192

0
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Borussia Dortmund
by
Germany
1040000
+
2.0
%
(
20000
)
Views (July 2022)
8953762
+
3.3
%

Channel Name: Borussia Dortmund

Country: Germany

Subscribers: 1040000

Views: 3.29

Content Score: 192

0
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Inter
by
Italy
949000
+
1.8
%
(
17000
)
Views (July 2022)
8497322
+
3.1
%

Channel Name: Inter

Country: Italy

Subscribers: 949000

Views: 3.07

Content Score: 192

0
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AJAX Amsterdam
by
Netherlands
924000
+
1.4
%
(
13000
)
Views (July 2022)
6034114
+
1.2
%

Channel Name: AJAX Amsterdam

Country: Netherlands

Subscribers: 924000

Views: 1.24

Content Score: 192

0
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Everton Football Club
by
United Kingdom
640000
+
0.8
%
(
5000
)
Views (July 2022)
3625162
+
2.0
%

Channel Name: Everton Football Club

Country: United Kingdom

Subscribers: 640000

Views: 1.98

Content Score: 144

0
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Wolves
by
United Kingdom
633000
+
0.6
%
(
4000
)
Views (July 2022)
891310
+
0.6
%

Channel Name: Wolves

Country: United Kingdom

Subscribers: 633000

Views: 0.59

Content Score: 192

0
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AS Roma
by
Italy
605000
+
6.1
%
(
35000
)
Views (July 2022)
8609185
+
7.0
%

Channel Name: AS Roma

Country: Italy

Subscribers: 605000

Views: 6.95

Content Score: 192

0
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Zenit Football Club
by
Russian Federation
559000
+
0.2
%
(
1000
)
Views (July 2022)
2056112
+
1.0
%

Channel Name: Zenit Football Club

Country: Russian Federation

Subscribers: 559000

Views: 1.01

Content Score: 144

0
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OM
by
France
515000
+
1.8
%
(
9000
)
Views (July 2022)
2981499
+
3.1
%

Channel Name: OM

Country: France

Subscribers: 515000

Views: 3.08

Content Score: 192

0
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Real Betis Balompié
by
Spain
441000
+
1.4
%
(
6000
)
Views (July 2022)
2153152
+
1.3
%

Channel Name: Real Betis Balompié

Country: Spain

Subscribers: 441000

Views: 1.33

Content Score: 108

0
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FC Dynamo Kyiv
by
Ukraine
348000
+
2.4
%
(
8000
)
Views (July 2022)
2896936
+
2.8
%

Channel Name: FC Dynamo Kyiv

Country: Ukraine

Subscribers: 348000

Views: 2.76

Content Score: 108

0
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West Ham United FC
by
United Kingdom
337000
+
3.1
%
(
10000
)
Views (July 2022)
1334699
+
1.7
%

Channel Name: West Ham United FC

Country: United Kingdom

Subscribers: 337000

Views: 1.71

Content Score: 144

0
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Atlético de Madrid
by
Spain
334000
+
0.9
%
(
3000
)
Views (July 2022)
421533
+
1.2
%

Channel Name: Atlético de Madrid

Country: Spain

Subscribers: 334000

Views: 1.17

Content Score: 192

0
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Leeds United Official
by
United Kingdom
318000
+
1.9
%
(
6000
)
Views (July 2022)
2258676
+
3.2
%

Channel Name: Leeds United Official

Country: United Kingdom

Subscribers: 318000

Views: 3.16

Content Score: 144

0
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FC Spartak Moscow
by
Russian Federation
308000
+
0.7
%
(
2000
)
Views (July 2022)
829637
+
1.0
%

Channel Name: FC Spartak Moscow

Country: Russian Federation

Subscribers: 308000

Views: 0.99

Content Score: 144

0
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Aston Villa FC
by
United Kingdom
298000
+
0.7
%
(
2000
)
Views (July 2022)
360673
+
0.6
%

Channel Name: Aston Villa FC

Country: United Kingdom

Subscribers: 298000

Views: 0.58

Content Score: 144

0
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PSV
by
Netherlands
240000
+
3.5
%
(
8000
)
Views (July 2022)
2146461
+
1.7
%

Channel Name: PSV

Country: Netherlands

Subscribers: 240000

Views: 1.67

Content Score: 144

0
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Newcastle United
by
United Kingdom
234000
+
6.4
%
(
14000
)
Views (July 2022)
1370878
+
3.8
%

Channel Name: Newcastle United

Country: United Kingdom

Subscribers: 234000

Views: 3.8

Content Score: 192

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Football Clubs on YouTube

YouTube is a very popular broadcasting channel that people can spend a lot of time on these days. Nonetheless, this nearly unlimited source of entertaining content is becoming more and more indispensable for social media marketers working for football clubs. According to studies, 48% of them plan to add YouTube to their marketing strategy in the next 12 months. While some football clubs think their audience isn't on YouTube, the numbers proving otherwise speak for themselves: one-third of online activity is spent watching videos and YouTube has more than 1 billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. Football clubs all around the world can reach their fans and provide them with hours of entertaining content.

YouTube Marketing by Football Clubs

With Youtube, your natural referencing will improve. The first good reason to launch yourself on the platform is that it can boost your SEO. Indeed, search engines prefer, when relevant, the display of videos in the search results of Internet users. On social media, there's nothing worse than inconsistency. To create an effective YouTube channel for your football club, you'll need to ensure that you're posting at an optimal pace. To do this, nothing better than to work on an editorial line that will allow you to organize the posting of your YouTube videos according to the events of the year (match day, world cup…) and your possibilities. Your success on YouTube will depend directly on your ability to create a close relationship between you, your football club, and your audience. To do this, you must address your fans on YouTube as if they were in front of you.


Trends in YouTube Marketing for Football Clubs

Pre-match conferences are amongst the biggest football clubs' videos trends on YouTube. Manchester United football club does that well. They also have a successful playlist with videos showing their first team highlights. Arsenal football club is also thinking about their feminine team with a playlist dedicated to them. Other football clubs such as PSG have a playlist called break time in which they post videos of interviews with their players, coaches, and other football club personalities. Another format that works really well is compilations videos. For example, the FC Bayern Munich football club has a compilation playlist of the best goals. Atlético Madrid Football Club also uses its YouTube channel to broadcast advertisement spots in order to reach new fans and to provide its

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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