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Top Hair Care Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Dabur Amla Arabia
by
Dabur Ltd
United Arab Emirates
508000
+
0.0
%
(
0
)
Views (Sep '22)
429736
+
0.1
%

Channel Name: Dabur Amla Arabia

Country: United Arab Emirates

Subscribers: 508000

Views: 0.11

Content Score: 24

0
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All Things Hair - Thailand
by
Unilever plc
Thailand
434000
+
0.0
%
(
0
)
Views (Sep '22)
64231
+
0.1
%

Channel Name: All Things Hair - Thailand

Country: Thailand

Subscribers: 434000

Views: 0.05

Content Score: 48

0
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Tudo Pra Cabelo
by
Unilever plc
Brazil
274000
+
0.0
%
(
0
)
Views (Sep '22)
9741
+
0.0
%

Channel Name: Tudo Pra Cabelo

Country: Brazil

Subscribers: 274000

Views: 0.04

Content Score: 144

0
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TresemmeIndia
by
Unilever plc
India
135000
+
0.0
%
(
0
)
Views (Sep '22)
17808
+
0.0
%

Channel Name: TresemmeIndia

Country: India

Subscribers: 135000

Views: 0

Content Score: 8

0
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All Things Hair - Russia
by
Unilever plc
Russian Federation
134000
+
0.0
%
(
0
)
Views (Sep '22)
8869
+
0.0
%

Channel Name: All Things Hair - Russia

Country: Russian Federation

Subscribers: 134000

Views: 0.01

Content Score: 48

0
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Seda
by
Unilever plc
Brazil
128000
+
0.8
%
(
1000
)
Views (Sep '22)
6337475
+
4.3
%

Channel Name: Seda

Country: Brazil

Subscribers: 128000

Views: 4.26

Content Score: 24

0
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TRESemmé Brasil
by
Unilever plc
Brazil
119000
+
0.0
%
(
0
)
Views (Sep '22)
111
+
0.0
%

Channel Name: TRESemmé Brasil

Country: Brazil

Subscribers: 119000

Views: 0

Content Score: 12

0
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All Things Hair - Indonesia
by
Unilever plc
Indonesia
108000
+
0.0
%
(
0
)
Views (Sep '22)
52946
+
0.1
%

Channel Name: All Things Hair - Indonesia

Country: Indonesia

Subscribers: 108000

Views: 0.1

Content Score: 24

0
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Wella Professionals
by
Coty
Germany
91000
+
0.4
%
(
400
)
Views (Sep '22)
98412
+
1.0
%

Channel Name: Wella Professionals

Country: Germany

Subscribers: 91000

Views: 0.97

Content Score: 108

0
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All Things Hair – US (A Unilever Channel)
by
Unilever plc
United States
84100
+
-0.1
%
(
100
)
Views (Sep '22)
2097
+
0.3
%

Channel Name: All Things Hair – US (A Unilever Channel)

Country: United States

Subscribers: 84100

Views: 0.25

Content Score: 108

0
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資生堂 Shiseido Co., Ltd.
by
Shiseido
Japan
83900
+
0.8
%
(
700
)
Views (Sep '22)
10922082
+
4.4
%

Channel Name: 資生堂 Shiseido Co., Ltd.

Country: Japan

Subscribers: 83900

Views: 4.4

Content Score: 9

0
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Head & Shoulders
by
The Procter & Gamble Company
United States
78200
+
0.0
%
(
0
)
Views (Sep '22)
84215
+
-0.6
%

Channel Name: Head & Shoulders

Country: United States

Subscribers: 78200

Views: -0.55

Content Score: 108

0
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Head & Shoulders Latinoamérica
by
The Procter & Gamble Company
Panama
68000
+
0.0
%
(
0
)
Views (Sep '22)
9562760
+
3.8
%

Channel Name: Head & Shoulders Latinoamérica

Country: Panama

Subscribers: 68000

Views: 3.84

Content Score: 12

0
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Clairol
by
Coty
United States
66500
+
0.8
%
(
500
)
Views (Sep '22)
2511334
+
-7.8
%

Channel Name: Clairol

Country: United States

Subscribers: 66500

Views: -7.75

Content Score: 48

0
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All Things Hair Español
by
Unilever plc
Argentina
65500
+
0.0
%
(
0
)
Views (Sep '22)
30091
+
0.2
%

Channel Name: All Things Hair Español

Country: Argentina

Subscribers: 65500

Views: 0.16

Content Score: 144

0
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Head & Shoulders Arabia
by
The Procter & Gamble Company
United Arab Emirates
64600
+
0.0
%
(
0
)
Views (Sep '22)
27431
+
0.0
%

Channel Name: Head & Shoulders Arabia

Country: United Arab Emirates

Subscribers: 64600

Views: 0.01

Content Score: 16

0
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Pantene
by
The Procter & Gamble Company
France
64500
+
0.0
%
(
0
)
Views (Sep '22)
320017
+
1.6
%

Channel Name: Pantene

Country: France

Subscribers: 64500

Views: 1.62

Content Score: 108

0
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Head & Shoulders Brasil
by
The Procter & Gamble Company
Brazil
55000
+
0.0
%
(
0
)
Views (Sep '22)
1631122
+
1.8
%

Channel Name: Head & Shoulders Brasil

Country: Brazil

Subscribers: 55000

Views: 1.77

Content Score: 4

0
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TRESemmé Việt Nam
by
Unilever plc
Vietnam
48400
+
0.2
%
(
100
)
Views (Sep '22)
1907009
+
1.2
%

Channel Name: TRESemmé Việt Nam

Country: Vietnam

Subscribers: 48400

Views: 1.16

Content Score: 24

0
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Clarins
by
Clarins Group
France
47400
+
0.6
%
(
300
)
Views (Sep '22)
349246
+
-2.9
%

Channel Name: Clarins

Country: France

Subscribers: 47400

Views: -2.94

Content Score: 72

0
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Head & Shoulders Indonesia
by
The Procter & Gamble Company
Indonesia
45900
+
0.0
%
(
0
)
Views (Sep '22)
36694
+
0.0
%

Channel Name: Head & Shoulders Indonesia

Country: Indonesia

Subscribers: 45900

Views: 0.01

Content Score: 4

0
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All Things Hair - Philippines
by
Unilever plc
Philippines
45500
+
0.0
%
(
0
)
Views (Sep '22)
1860
+
0.0
%

Channel Name: All Things Hair - Philippines

Country: Philippines

Subscribers: 45500

Views: 0

Content Score: 4

0
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TRESemmé
by
Unilever plc
United States
31400
+
0.0
%
(
0
)
Views (Sep '22)
8513
+
0.1
%

Channel Name: TRESemmé

Country: United States

Subscribers: 31400

Views: 0.05

Content Score: 36

0
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TRESemmé Indonesia
by
Unilever plc
Indonesia
27400
+
0.0
%
(
0
)
Views (Sep '22)
4199604
+
2.0
%

Channel Name: TRESemmé Indonesia

Country: Indonesia

Subscribers: 27400

Views: 2

Content Score: 8

0
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Kérastase Official
by
L'Oréal Groupe
United States
27200
+
0.4
%
(
100
)
Views (Sep '22)
75788
+
1.1
%

Channel Name: Kérastase Official

Country: United States

Subscribers: 27200

Views: 1.12

Content Score: 48

0
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All Things Hair South Africa
by
Unilever plc
South Africa
26200
+
0.0
%
(
0
)
Views (Sep '22)
1017
+
0.0
%

Channel Name: All Things Hair South Africa

Country: South Africa

Subscribers: 26200

Views: 0.01

Content Score: 36

0
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All Things Hair, UK – A Unilever Channel
by
Unilever plc
United Kingdom
25300
+
0.0
%
(
0
)
Views (Sep '22)
239
+
0.0
%

Channel Name: All Things Hair, UK – A Unilever Channel

Country: United Kingdom

Subscribers: 25300

Views: 0

Content Score: 48

0
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All Things Hair Canada - A Unilever Channel
by
Unilever plc
Canada
25300
+
0.0
%
(
0
)
Views (Sep '22)
239
+
0.0
%

Channel Name: All Things Hair Canada - A Unilever Channel

Country: Canada

Subscribers: 25300

Views: 0

Content Score: 48

0
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TRESemme Arabia
by
Unilever plc
United Arab Emirates
16500
+
0.0
%
(
0
)
Views (Sep '22)
3023
+
0.0
%

Channel Name: TRESemme Arabia

Country: United Arab Emirates

Subscribers: 16500

Views: 0

Content Score: 8

0
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Head & Shoulders Россия
by
The Procter & Gamble Company
Russian Federation
16200
+
0.0
%
(
0
)
Views (Sep '22)
6644
+
0.0
%

Channel Name: Head & Shoulders Россия

Country: Russian Federation

Subscribers: 16200

Views: 0.02

Content Score: 144

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Hair Care Brands on YouTube

The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Hair Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Hair Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Hair Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.

YouTube Marketing by Hair Care Brands

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your hair care brand. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied and entertaining content with great catchphrases. YouTube is the best way to grow your hair care brand as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your hair care brand.



Trends in YouTube Marketing for Hair Care Brands

Successful Hair Care Brands are mainly using their YouTube channels to promote their products. Other brands such as All Things Hair create fun, entertaining and colorful tutorial videos, to teach their followers how to create amazing hairstyles for every occasion. Kerastase is using playlists to categorize their videos according to the audience they are targeting. For example, they have created a playlist for curly hair and one for blond hair. Sassoon Official is a leading hair care brand that specializes in products and appliances for professional hairdressers. Through their Sassoon Academy channels, they broadcast how-to videos to show professionals how to create stunning haircuts. They also have a playlist entirely dedicated to men’s haircuts. Finally, Schwarzkopf has decided to base their YouTube channel on giving hair color tutorials and is using the same hairdresser in all the different videos.  

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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