Best YouTube Channels of Hair Care Brands

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Dabur Amla Arabia
by
Dabur Ltd
United Arab Emirates
507000
+
0.8
%
(
4000
)
April (2022)
4849896
+
1.3
%
0
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All Things Hair - Thailand
by
Unilever plc
Thailand
433000
+
0.0
%
(
0
)
April (2022)
86906
+
0.1
%
0
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Tudo Pra Cabelo
by
Unilever plc
Brazil
274000
+
0.0
%
(
0
)
April (2022)
10999
+
0.1
%
0
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TresemmeIndia
by
Unilever plc
India
135000
+
0.0
%
(
0
)
April (2022)
15091
+
0.0
%
0
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All Things Hair - Russia
by
Unilever plc
Russian Federation
135000
+
0.0
%
(
0
)
April (2022)
12387
+
0.0
%
0
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Seda
by
Unilever plc
Brazil
125000
+
0.0
%
(
0
)
April (2022)
1873087
+
1.4
%
0
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TRESemmé Brasil
by
Unilever plc
Brazil
119000
+
0.8
%
(
1000
)
April (2022)
13279724
+
21.2
%
0
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All Things Hair - Indonesia
by
Unilever plc
Indonesia
105000
+
0.0
%
(
0
)
April (2022)
78337
+
0.1
%
0
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Wella Professionals
by
Coty
Germany
86600
+
0.5
%
(
400
)
April (2022)
111686
+
1.2
%
0
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資生堂 Shiseido Co., Ltd.
by
Shiseido
Japan
78200
+
0.4
%
(
300
)
April (2022)
10540109
+
5.6
%
0
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Head & Shoulders
by
The Procter & Gamble Company
United States
72200
+
0.3
%
(
200
)
April (2022)
82281
+
0.3
%
0
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Head & Shoulders Latinoamérica
by
The Procter & Gamble Company
Panama
67000
+
0.0
%
(
0
)
April (2022)
3777081
+
1.8
%
0
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All Things Hair Español
by
Unilever plc
Argentina
65300
+
0.1
%
(
100
)
April (2022)
44300
+
0.3
%
0
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Pantene
by
The Procter & Gamble Company
France
62800
+
0.0
%
(
0
)
April (2022)
22646
+
0.1
%
0
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Clairol
by
Coty
United States
62800
+
0.8
%
(
500
)
April (2022)
420991
+
1.9
%
0
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Head & Shoulders Brasil
by
The Procter & Gamble Company
Brazil
55100
+
0.0
%
(
0
)
April (2022)
2152118
+
6.6
%
0
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TRESemmé Việt Nam
by
Unilever plc
Vietnam
47900
+
0.0
%
(
0
)
April (2022)
2518681
+
2.4
%
0
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Clarins
by
Clarins Group
France
45800
+
0.2
%
(
100
)
April (2022)
170407
+
1.6
%
0
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All Things Hair - Philippines
by
Unilever plc
Philippines
45700
+
0.0
%
(
0
)
April (2022)
3818
+
0.0
%
0
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Head & Shoulders Indonesia
by
The Procter & Gamble Company
Indonesia
32000
+
0.0
%
(
0
)
April (2022)
17900
+
0.0
%
0
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TRESemmé
by
Unilever plc
United States
31400
+
0.0
%
(
0
)
April (2022)
9797
+
0.1
%
0
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TRESemmé Indonesia
by
Unilever plc
Indonesia
27400
+
-0.4
%
(
100
)
April (2022)
3750111
+
2.3
%
0
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All Things Hair South Africa
by
Unilever plc
South Africa
26400
+
0.0
%
(
0
)
April (2022)
902
+
0.0
%
0
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Kérastase Official
by
L'Oréal Groupe
United States
26300
+
0.4
%
(
100
)
April (2022)
184583
+
3.5
%
0
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All Things Hair Canada - A Unilever Channel
by
Unilever plc
Canada
25500
+
0.0
%
(
0
)
April (2022)
345
+
0.0
%
0
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All Things Hair, UK – A Unilever Channel
by
Unilever plc
United Kingdom
25500
+
0.0
%
(
0
)
April (2022)
345
+
0.0
%
0
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TRESemme Arabia
by
Unilever plc
United Arab Emirates
16600
+
0.0
%
(
0
)
April (2022)
2286
+
0.0
%
0
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Head & Shoulders Россия
by
The Procter & Gamble Company
Russian Federation
16200
+
0.0
%
(
0
)
April (2022)
466599
+
1.2
%
0
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Herbal Essences Thailand
by
The Procter & Gamble Company
Thailand
15200
+
0.0
%
(
0
)
April (2022)
376
+
0.0
%
0
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Head & Shoulders India
by
The Procter & Gamble Company
India
15100
+
0.7
%
(
100
)
April (2022)
16010
+
0.1
%
0
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Sassoon Official
by
United Kingdom
14600
+
0.7
%
(
100
)
April (2022)
9585
+
0.7
%
0
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SYOSS
by
Henkel AG & Co. KGaA
Germany
14400
+
0.0
%
(
0
)
April (2022)
23967
+
0.0
%
0
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wellarussia
by
Coty
Russian Federation
13700
+
0.0
%
(
0
)
April (2022)
665
+
0.0
%
0
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TRESemmé Philippines
by
Unilever plc
Philippines
13200
+
0.0
%
(
0
)
April (2022)
1256617
+
0.9
%
0
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Clarins Middle East
by
Clarins Group
United Arab Emirates
10300
+
0.0
%
(
0
)
April (2022)
3609
+
0.0
%
0
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TRESemmé Egypt
by
Unilever plc
Egypt
8610
+
0.0
%
(
0
)
April (2022)
318
+
0.0
%
0
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TRESemmé Bangladesh
by
Unilever plc
Bangladesh
8320
+
0.0
%
(
0
)
April (2022)
775
+
0.0
%
0
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Vidal Sassoon
by
United States
8300
+
0.0
%
(
0
)
April (2022)
1012
+
0.1
%
0
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Shiseido Spain
by
Shiseido
Spain
7100
+
0.3
%
(
20
)
April (2022)
3575
+
0.0
%
0
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Clarins France
by
Clarins Group
France
6730
+
2.0
%
(
130
)
April (2022)
3546
+
0.0
%
0
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Love Beauty and Planet
by
Unilever plc
United States
6260
+
0.0
%
(
0
)
April (2022)
1074
+
0.1
%
0
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WellaProfessionalsDE
by
Coty
Germany
6060
+
0.0
%
(
0
)
April (2022)
2320
+
1.9
%
0
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Clarins UK
by
Clarins Group
United Kingdom
5950
+
1.2
%
(
70
)
April (2022)
50040
+
0.2
%
0
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Tresemmé Chile
by
Unilever plc
Chile
5820
+
0.0
%
(
0
)
April (2022)
155
+
0.0
%
0
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TRESemmé Pakistan
by
Unilever plc
Pakistan
5540
+
0.0
%
(
0
)
April (2022)
1462118
+
9.7
%
0
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Clarins US
by
Clarins Group
United States
5220
+
1.2
%
(
60
)
April (2022)
748733
+
1.4
%
0
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TRESemmeES
by
Unilever plc
Spain
5190
+
0.0
%
(
0
)
April (2022)
494
+
0.0
%
0
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tresemmeinsider
by
Unilever plc
Australia
4530
+
0.2
%
(
10
)
April (2022)
3349
+
0.0
%
0
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TRESemmé Malaysia
by
Unilever plc
Malaysia
4100
+
1.7
%
(
70
)
April (2022)
209878
+
11.7
%
0
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Clarins Hong Kong
by
Clarins Group
Hong Kong
3670
+
0.0
%
(
0
)
April (2022)
842
+
0.0
%
0
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Shiseido Professional Indonesia
by
Shiseido
Indonesia
3030
+
0.7
%
(
20
)
April (2022)
2514
+
0.5
%
0
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All Things Hair Bangladesh
by
Unilever plc
Bangladesh
2780
+
0.0
%
(
0
)
April (2022)
27
+
0.0
%
0
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CLARINS TAIWAN 克蘭詩台灣
by
Clarins Group
Taiwan
2660
+
0.8
%
(
20
)
April (2022)
2366
+
0.0
%
0
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TRESemmé Canada
by
Unilever plc
Canada
2660
+
-0.4
%
(
10
)
April (2022)
1382
+
0.0
%
0
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TRESemmé Uruguay
by
Unilever plc
Uruguay
2580
+
0.0
%
(
0
)
April (2022)
234
+
0.0
%
0
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Kérastase Chile
by
L'Oréal Groupe
Chile
2190
+
0.0
%
(
0
)
April (2022)
3110
+
4.3
%
0
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TRESemmé Portugal
by
Unilever plc
Portugal
1990
+
0.0
%
(
0
)
April (2022)
301143
+
1.3
%
0
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Shiseido Professional Korea
by
Shiseido
Korea South
1470
+
0.7
%
(
10
)
April (2022)
1935
+
0.2
%
0
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Clarins SG
by
Clarins Group
Singapore
1420
+
1.4
%
(
20
)
April (2022)
3458
+
0.2
%
0
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Tresemmé Sri Lanka
by
Unilever plc
Sri Lanka
1410
+
0.0
%
(
0
)
April (2022)
286
+
0.0
%
0
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SYOSSNederland
by
Henkel AG & Co. KGaA
Netherlands
1140
+
0.0
%
(
0
)
April (2022)
562
+
0.0
%
0
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All Things Hair México
by
Unilever plc
Mexico
1100
+
0.9
%
(
10
)
April (2022)
1924
+
4.4
%
0
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TRESemme Russia
by
Unilever plc
Russian Federation
1070
+
0.0
%
(
0
)
April (2022)
539
+
0.0
%
0
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TRESemmé Polska
by
Unilever plc
Poland
948
+
0.0
%
(
0
)
April (2022)
103
+
0.0
%
0
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TRESemmé Perú
by
Unilever plc
Peru
878
+
0.1
%
(
1
)
April (2022)
250
+
0.0
%
0
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TRESemmé Paraguay
by
Unilever plc
Paraguay
818
+
0.0
%
(
0
)
April (2022)
99
+
0.0
%
0
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Shiseido Professional Taiwan
by
Shiseido
Taiwan
684
+
0.0
%
(
0
)
April (2022)
201
+
0.2
%
0
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TRESemmé SA
by
Unilever plc
South Africa
627
+
0.0
%
(
0
)
April (2022)
16
+
0.0
%
0
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TRESemmé Maroc
by
Unilever plc
Morocco
527
+
0.0
%
(
0
)
April (2022)
20
+
0.0
%
0
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Clarins México
by
Clarins Group
Mexico
517
+
0.6
%
(
3
)
April (2022)
64
+
0.5
%
0
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Shiseido Professional HK
by
Shiseido
Hong Kong
504
+
1.0
%
(
5
)
April (2022)
636
+
0.3
%
0
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Shiseido Professional Japan
by
Shiseido
Japan
503
+
1.4
%
(
7
)
April (2022)
284720
+
86.2
%
0
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Clarins Official Thailand
by
Clarins Group
Thailand
429
+
0.2
%
(
1
)
April (2022)
57
+
0.0
%
0
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Tresemme NZ
by
Unilever plc
New Zealand
418
+
0.0
%
(
0
)
April (2022)
126
+
0.0
%
0
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TRESemmé HK
by
Unilever plc
Hong Kong
411
+
0.0
%
(
0
)
April (2022)
75
+
0.1
%
0
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Clarins Switzerland
by
Clarins Group
Switzerland
308
+
1.0
%
(
3
)
April (2022)
353547
+
5.5
%
0
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Tresemmé República Dominicana
by
Unilever plc
Dominican Republic
296
+
12.1
%
(
32
)
April (2022)
207
+
0.1
%
0
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Shiseido Professional Malaysia
by
Shiseido
Malaysia
247
+
0.0
%
(
0
)
April (2022)
239
+
0.4
%
0
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TRESemmé CZ/SK
by
Unilever plc
Czech Republic
210
+
0.0
%
(
0
)
April (2022)
75
+
0.0
%
0
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Tresemmé Bolivia
by
Unilever plc
Bolivia
197
+
0.0
%
(
0
)
April (2022)
111
+
0.1
%
0
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All Things Hair – US-ES (A Unilever Channel)
by
Unilever plc
United States
156
+
6.8
%
(
10
)
April (2022)
1664
+
3.4
%
0
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Clarins Canada
by
Clarins Group
Canada
117
+
30.0
%
(
27
)
April (2022)
3616
+
8.7
%
0
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TRESemmé Suomi
by
Unilever plc
Finland
98
+
0.0
%
(
0
)
April (2022)
12
+
0.0
%
0
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TRESemmé Greece
by
Unilever plc
Greece
93
+
0.0
%
(
0
)
April (2022)
146
+
0.0
%
0
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Clarins Indonesia
by
Clarins Group
Indonesia
89
+
0.0
%
(
0
)
April (2022)
120
+
0.0
%
0
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TRESemmé България
by
Unilever plc
Bulgaria
65
+
0.0
%
(
0
)
April (2022)
34
+
0.0
%
0
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Clarins Cambodia
by
Clarins Group
Cambodia
51
+
2.0
%
(
1
)
April (2022)
11
+
0.3
%
0
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TRESemmé Singapore
by
Unilever plc
Singapore
48
+
0.0
%
(
0
)
April (2022)
44
+
0.0
%
0
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TRESemmé Danmark
by
Unilever plc
Denmark
39
+
0.0
%
(
0
)
April (2022)
2
+
0.1
%
0
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Shiseido Professional Singapore
by
Shiseido
Singapore
35
+
2.9
%
(
1
)
April (2022)
46
+
3.2
%
0
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TRESemmé Magyarország
by
Unilever plc
Hungary
17
+
21.4
%
(
3
)
April (2022)
93
+
0.0
%

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Hair Care Brands on YouTube

The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Hair Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Hair Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Hair Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.

YouTube Marketing by Hair Care Brands

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your hair care brand. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied and entertaining content with great catchphrases. YouTube is the best way to grow your hair care brand as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your hair care brand.



Trends in YouTube Marketing for Hair Care Brands

Successful Hair Care Brands are mainly using their YouTube channels to promote their products. Other brands such as All Things Hair create fun, entertaining and colorful tutorial videos, to teach their followers how to create amazing hairstyles for every occasion. Kerastase is using playlists to categorize their videos according to the audience they are targeting. For example, they have created a playlist for curly hair and one for blond hair. Sassoon Official is a leading hair care brand that specializes in products and appliances for professional hairdressers. Through their Sassoon Academy channels, they broadcast how-to videos to show professionals how to create stunning haircuts. They also have a playlist entirely dedicated to men’s haircuts. Finally, Schwarzkopf has decided to base their YouTube channel on giving hair color tutorials and is using the same hairdresser in all the different videos.  

Top YouTube Channels Across Industries

Featured Video

As Early As Five | End Race-Based Hair Discrimination

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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