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The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Hair Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Hair Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Hair Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.
On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your hair care brand. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your company by sharing your videos, making them go viral. As such, you should focus on short, varied and entertaining content with great catchphrases. YouTube is the best way to grow your hair care brand as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your company's history or values in order to reach your customers and make them remember your hair care brand.
Successful Hair Care Brands are mainly using their YouTube channels to promote their products. Other brands such as All Things Hair create fun, entertaining and colorful tutorial videos, to teach their followers how to create amazing hairstyles for every occasion. Kerastase is using playlists to categorize their videos according to the audience they are targeting. For example, they have created a playlist for curly hair and one for blond hair. Sassoon Official is a leading hair care brand that specializes in products and appliances for professional hairdressers. Through their Sassoon Academy channels, they broadcast how-to videos to show professionals how to create stunning haircuts. They also have a playlist entirely dedicated to men’s haircuts. Finally, Schwarzkopf has decided to base their YouTube channel on giving hair color tutorials and is using the same hairdresser in all the different videos.
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