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Best Home Furnishing Stores on YouTube

Video content marketing plays an important role in any successful home furnishing marketing strategy. Catalogs are no longer sufficient in the digital age, even for the world’s largest furniture retailer IKEA. This is why top retailers invest in content marketing. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Marie Kondo
by
United States
704000
+
0.6
%
(
4000
)
Views (July 2022)
191049
+
1.5
%

Channel Name: Marie Kondo

Country: United States

Subscribers: 704000

Views: 1.54

Content Score: 192

0
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IKEA USA
by
Inter IKEA Holding B.V.
United States
308000
+
0.0
%
(
0
)
Views (July 2022)
1724151
+
2.2
%

Channel Name: IKEA USA

Country: United States

Subscribers: 308000

Views: 2.24

Content Score: 108

0
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IKEA
by
Inter IKEA Holding B.V.
Sweden
267000
+
0.0
%
(
0
)
Views (July 2022)
178147
+
0.3
%

Channel Name: IKEA

Country: Sweden

Subscribers: 267000

Views: 0.26

Content Score: 12

0
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IKEA España
by
Inter IKEA Holding B.V.
Spain
158000
+
0.0
%
(
0
)
Views (July 2022)
111631
+
0.3
%

Channel Name: IKEA España

Country: Spain

Subscribers: 158000

Views: 0.27

Content Score: 48

0
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IKEA Deutschland
by
Inter IKEA Holding B.V.
Germany
82100
+
0.1
%
(
100
)
Views (July 2022)
2861782
+
3.3
%

Channel Name: IKEA Deutschland

Country: Germany

Subscribers: 82100

Views: 3.26

Content Score: 32

0
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IKEA Taiwan
by
Inter IKEA Holding B.V.
Taiwan
68000
+
0.1
%
(
100
)
Views (July 2022)
39427
+
0.0
%

Channel Name: IKEA Taiwan

Country: Taiwan

Subscribers: 68000

Views: 0.04

Content Score: 48

0
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IKEAitalia
by
Inter IKEA Holding B.V.
Italy
64400
+
0.3
%
(
200
)
Views (July 2022)
195537
+
0.3
%

Channel Name: IKEAitalia

Country: Italy

Subscribers: 64400

Views: 0.34

Content Score: 36

0
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Westwing
by
Westwing Group AG
Germany
61400
+
7.0
%
(
4000
)
Views (July 2022)
2210151
+
8.7
%

Channel Name: Westwing

Country: Germany

Subscribers: 61400

Views: 8.72

Content Score: 108

0
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Wayfair.com
by
Wayfair Inc.
United States
57100
+
1.1
%
(
600
)
Views (July 2022)
7548060
+
5.2
%

Channel Name: Wayfair.com

Country: United States

Subscribers: 57100

Views: 5.18

Content Score: 4

0
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PotteryBarn
by
Williams-Sonoma
United States
56600
+
0.2
%
(
100
)
Views (July 2022)
190345
+
0.6
%

Channel Name: PotteryBarn

Country: United States

Subscribers: 56600

Views: 0.55

Content Score: 36

0
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IKEA Nederland
by
Inter IKEA Holding B.V.
Netherlands
53800
+
0.0
%
(
0
)
Views (July 2022)
76345
+
0.2
%

Channel Name: IKEA Nederland

Country: Netherlands

Subscribers: 53800

Views: 0.17

Content Score: 32

0
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XXXLutz Österreich
by
XXXLutz Group
Austria
53800
+
0.4
%
(
200
)
Views (July 2022)
216039
+
0.5
%

Channel Name: XXXLutz Österreich

Country: Austria

Subscribers: 53800

Views: 0.53

Content Score: 36

0
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IKEA Malaysia
by
Inter IKEA Holding B.V.
Malaysia
51200
+
0.6
%
(
300
)
Views (July 2022)
549385
+
2.4
%

Channel Name: IKEA Malaysia

Country: Malaysia

Subscribers: 51200

Views: 2.42

Content Score: 108

0
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West Elm
by
Williams-Sonoma
United States
50000
+
0.2
%
(
100
)
Views (July 2022)
205331
+
0.4
%

Channel Name: West Elm

Country: United States

Subscribers: 50000

Views: 0.4

Content Score: 16

0
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Pepperfry Social
by
Trendsutra Platform Services Private Limited
India
42900
+
-0.2
%
(
100
)
Views (July 2022)
53263
+
0.0
%

Channel Name: Pepperfry Social

Country: India

Subscribers: 42900

Views: 0.03

Content Score: 24

0
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IKEA Saudi
by
Inter IKEA Holding B.V.
Saudi Arabia
38900
+
0.0
%
(
0
)
Views (July 2022)
6297
+
0.0
%

Channel Name: IKEA Saudi

Country: Saudi Arabia

Subscribers: 38900

Views: 0.03

Content Score: 72

0
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IKEA UK
by
Inter IKEA Holding B.V.
United Kingdom
37100
+
0.3
%
(
100
)
Views (July 2022)
3664425
+
-8.6
%

Channel Name: IKEA UK

Country: United Kingdom

Subscribers: 37100

Views: -8.55

Content Score: 72

0
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IKEA Australia
by
Inter IKEA Holding B.V.
Australia
34500
+
0.9
%
(
300
)
Views (July 2022)
125892
+
1.6
%

Channel Name: IKEA Australia

Country: Australia

Subscribers: 34500

Views: 1.64

Content Score: 54

0
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IKEA France
by
Inter IKEA Holding B.V.
France
34300
+
0.6
%
(
200
)
Views (July 2022)
41605
+
0.1
%

Channel Name: IKEA France

Country: France

Subscribers: 34300

Views: 0.13

Content Score: 8

0
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H&M Home
by
H&M Group
Sweden
32500
+
0.0
%
(
0
)
Views (July 2022)
9489
+
0.1
%

Channel Name: H&M Home

Country: Sweden

Subscribers: 32500

Views: 0.1

Content Score: 24

0
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IKEA JAPAN
by
Inter IKEA Holding B.V.
Japan
27700
+
0.0
%
(
0
)
Views (July 2022)
183732
+
1.0
%

Channel Name: IKEA JAPAN

Country: Japan

Subscribers: 27700

Views: 0.96

Content Score: 54

0
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IKEARussia
by
Inter IKEA Holding B.V.
Russian Federation
27500
+
0.0
%
(
0
)
Views (July 2022)
12175
+
0.0
%

Channel Name: IKEARussia

Country: Russian Federation

Subscribers: 27500

Views: 0.02

Content Score: 36

0
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RC Willey
by
United States
24100
+
-0.4
%
(
100
)
Views (July 2022)
61424
+
1.7
%

Channel Name: RC Willey

Country: United States

Subscribers: 24100

Views: 1.68

Content Score: 72

0
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XXXLutz Deutschland
by
XXXLutz Group
Germany
21400
+
1.4
%
(
300
)
Views (July 2022)
6447279
+
5.8
%

Channel Name: XXXLutz Deutschland

Country: Germany

Subscribers: 21400

Views: 5.8

Content Score: 36

0
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IKEA Belgium
by
Inter IKEA Holding B.V.
Belgium
20900
+
0.5
%
(
100
)
Views (July 2022)
978393
+
-5.3
%

Channel Name: IKEA Belgium

Country: Belgium

Subscribers: 20900

Views: -5.28

Content Score: 36

0
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IKEA Sverige
by
Inter IKEA Holding B.V.
Sweden
19400
+
0.0
%
(
0
)
Views (July 2022)
27112
+
0.3
%

Channel Name: IKEA Sverige

Country: Sweden

Subscribers: 19400

Views: 0.28

Content Score: 18

0
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IKEA Thailand
by
Inter IKEA Holding B.V.
Thailand
19200
+
0.0
%
(
0
)
Views (July 2022)
150796
+
1.0
%

Channel Name: IKEA Thailand

Country: Thailand

Subscribers: 19200

Views: 1

Content Score: 9

0
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IKEA Singapore
by
Inter IKEA Holding B.V.
Singapore
15500
+
0.7
%
(
100
)
Views (July 2022)
38821
+
0.2
%

Channel Name: IKEA Singapore

Country: Singapore

Subscribers: 15500

Views: 0.16

Content Score: 36

0
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ikeagreece
by
Inter IKEA Holding B.V.
Greece
10900
+
0.9
%
(
100
)
Views (July 2022)
453199
+
6.8
%

Channel Name: ikeagreece

Country: Greece

Subscribers: 10900

Views: 6.83

Content Score: 18

0
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Big Lots
by
United States
10700
+
0.9
%
(
100
)
Views (July 2022)
1242865
+
1.1
%

Channel Name: Big Lots

Country: United States

Subscribers: 10700

Views: 1.06

Content Score: 16

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Home Furnishing Stores on YouTube

The best and most successful home furnishing stores have a YouTube channel that they manage and use to reach their customers where they now shop: online. YouTube will allow social media managers, marketers, and brands to showcase their new products and ideas on video, which is a format that is extremely popular nowadays. Customers will be able to see videos on their social media feeds and on YouTube.  The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your home furnishing store, but also to generate traffic to your website. The biggest international home furnishing stores such as IKEA, Pepperfry or Wayfair are successfully using YouTube to promote their business. It is time to take your business to the next level with its very own YouTube channel.

Video and YouTube Marketing for Home Furnishing Stores

So what do home furnishing brands use YouTube for and how do they grow their channel? YouTube is an incredible tool that home furnishing stores should use to reach people and show them their latest furniture, home furnishings, décor ideas, and goods. Because of the pandemic, people have started to shop online more and more, and home furnishing stores have seen their online orders go through the roof. So, if your customers are looking for you online, it is time to open your very own YouTube channel in order to give them what they need. It is also a great way to reach people that may not have a physical home furnishing store available close to home, and will therefore browse the internet searching for the latest home furnishing and decoration trends.

Video Marketing Trends in the Home Furnishing Industry

Videos that are trending on YouTube for home furnishing stores are both clever and entertaining. Home furnishing stores are full of ideas and create content that their audience love. People can watch homes and room renovations, DIY videos that will teach them to build something following a particular trend. Home furnishing stores also love to create entertaining videos in which contestants play decor-themed games. Home furnishing stores can also use YouTube to share their latest commercials, especially as people are moving away from television nowadays. It is also a great idea for home furnishing stores to ask influencers to make videos to promote their goods. Wayfair, for example, has a particularly well-thought-out YouTube channel, with different playlists which allow their customers to find what they are looking for easily while remaining entertained and inspired.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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