Best Home Furnishing Stores on YouTube

Video content marketing plays an important role in any successful home furnishing marketing strategy. Catalogs are no longer sufficient in the digital age, even for the world’s largest furniture retailer IKEA. This is why top retailers invest in content marketing. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Marie Kondo
by
United States
693000
+
0.3
%
(
2000
)
April (2022)
110937
+
0.9
%
0
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IKEA USA
by
Inter IKEA Holding B.V.
United States
308000
+
0.0
%
(
0
)
April (2022)
616170
+
0.8
%
0
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IKEA
by
Inter IKEA Holding B.V.
Sweden
266000
+
0.0
%
(
0
)
April (2022)
165235
+
0.3
%
0
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IKEA España
by
Inter IKEA Holding B.V.
Spain
157000
+
0.0
%
(
0
)
April (2022)
345433
+
0.9
%
0
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IKEA Deutschland
by
Inter IKEA Holding B.V.
Germany
81700
+
0.5
%
(
400
)
April (2022)
1533449
+
1.9
%
0
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IKEA Taiwan
by
Inter IKEA Holding B.V.
Taiwan
67800
+
0.0
%
(
0
)
April (2022)
25370
+
0.0
%
0
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IKEAitalia
by
Inter IKEA Holding B.V.
Italy
64200
+
0.2
%
(
100
)
April (2022)
70376
+
0.1
%
0
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PotteryBarn
by
Williams-Sonoma
United States
56100
+
0.2
%
(
100
)
April (2022)
50202
+
0.1
%
0
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Wayfair.com
by
Wayfair Inc.
United States
55500
+
1.3
%
(
700
)
April (2022)
187840
+
0.1
%
0
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XXXLutz Österreich
by
XXXLutz Group
Austria
52100
+
1.0
%
(
500
)
April (2022)
328237
+
0.8
%
0
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IKEA Malaysia
by
Inter IKEA Holding B.V.
Malaysia
50600
+
0.2
%
(
100
)
April (2022)
39718
+
0.2
%
0
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West Elm
by
Williams-Sonoma
United States
49800
+
0.2
%
(
100
)
April (2022)
40391
+
0.1
%
0
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Westwing
by
Westwing Group AG
Germany
49600
+
9.0
%
(
4100
)
April (2022)
1631858
+
8.0
%
0
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Pepperfry Social
by
Trendsutra Platform Services Private Limited
India
43000
+
0.0
%
(
0
)
April (2022)
18576
+
0.0
%
0
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IKEA Saudi
by
Inter IKEA Holding B.V.
Saudi Arabia
38900
+
0.0
%
(
0
)
April (2022)
3283
+
0.0
%
0
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IKEA UK
by
Inter IKEA Holding B.V.
United Kingdom
36900
+
0.3
%
(
100
)
April (2022)
1130667
+
2.8
%
0
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IKEA Australia
by
Inter IKEA Holding B.V.
Australia
33800
+
0.6
%
(
200
)
April (2022)
87929
+
1.1
%
0
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IKEA France
by
Inter IKEA Holding B.V.
France
33700
+
0.6
%
(
200
)
April (2022)
5078198
+
22.9
%
0
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H&M Home
by
H&M Group
Sweden
32400
+
0.0
%
(
0
)
April (2022)
7724
+
0.1
%
0
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IKEARussia
by
Inter IKEA Holding B.V.
Russian Federation
27500
+
0.0
%
(
0
)
April (2022)
7814
+
0.0
%
0
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RC Willey
by
United States
23900
+
2.1
%
(
500
)
April (2022)
29168
+
0.8
%
0
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IKEA Belgium
by
Inter IKEA Holding B.V.
Belgium
20600
+
0.5
%
(
100
)
April (2022)
37817
+
0.2
%
0
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XXXLutz Deutschland
by
XXXLutz Group
Germany
20600
+
1.0
%
(
200
)
April (2022)
2889179
+
3.0
%
0
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IKEA Sverige
by
Inter IKEA Holding B.V.
Sweden
19300
+
0.0
%
(
0
)
April (2022)
23939
+
0.2
%
0
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IKEA Thailand
by
Inter IKEA Holding B.V.
Thailand
18500
+
2.8
%
(
500
)
April (2022)
106926
+
0.5
%
0
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IKEA Singapore
by
Inter IKEA Holding B.V.
Singapore
15400
+
0.0
%
(
0
)
April (2022)
15648
+
0.1
%
0
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ikeagreece
by
Inter IKEA Holding B.V.
Greece
10800
+
0.9
%
(
100
)
April (2022)
279910
+
4.5
%
0
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Big Lots
by
United States
10500
+
0.0
%
(
0
)
April (2022)
2222
+
0.0
%
0
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IKEA Switzerland
by
Inter IKEA Holding B.V.
Swaziland
9870
+
0.6
%
(
60
)
April (2022)
32727
+
0.1
%
0
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IKEA Česká republika
by
Inter IKEA Holding B.V.
Czech Republic
9520
+
1.4
%
(
130
)
April (2022)
468126
+
2.1
%
0
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FURNITURE FROM CHINA WITH GLOBUS
by
China
9300
+
0.7
%
(
60
)
April (2022)
5220
+
0.7
%
0
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IKEA Magyarorszag
by
Inter IKEA Holding B.V.
Hungary
8930
+
2.8
%
(
240
)
April (2022)
234540
+
0.9
%
0
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CONFORAMA
by
France
7800
+
0.3
%
(
20
)
April (2022)
3991900
+
6.8
%
0
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Bob's Discount Furniture
by
United States
7220
+
0.7
%
(
50
)
April (2022)
5812561
+
12.3
%
0
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DEPOTonlinechannel
by
Germany
6990
+
3.9
%
(
260
)
April (2022)
44336
+
0.6
%
0
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IKEA Danmark
by
Inter IKEA Holding B.V.
Denmark
5890
+
0.0
%
(
0
)
April (2022)
1661
+
0.1
%
0
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mömax Deutschland
by
XXXLutz Group
Germany
5800
+
0.0
%
(
0
)
April (2022)
7994
+
0.8
%
0
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Overstock.com
by
United States
5480
+
0.6
%
(
30
)
April (2022)
6258
+
0.1
%
0
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La Redoute
by
France
5410
+
0.2
%
(
10
)
April (2022)
55315
+
0.7
%
0
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Dunelm
by
United Kingdom
5170
+
0.8
%
(
40
)
April (2022)
28217
+
0.3
%
0
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IKEAROMANIA
by
Inter IKEA Holding B.V.
United Kingdom
4830
+
0.2
%
(
10
)
April (2022)
1810
+
0.1
%
0
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La-Z-Boy
by
United States
4610
+
0.4
%
(
20
)
April (2022)
2028653
+
42.9
%
0
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Nebraska Furniture Mart
by
United States
4240
+
0.7
%
(
30
)
April (2022)
8617
+
0.3
%
0
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Value City Furniture
by
United States
3950
+
0.3
%
(
10
)
April (2022)
1188
+
0.1
%
0
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Leon's Furniture
by
Canada
3830
+
0.0
%
(
0
)
April (2022)
4228
+
0.1
%
0
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IKEAIslas
by
Inter IKEA Holding B.V.
Spain
3440
+
0.3
%
(
10
)
April (2022)
8469
+
0.7
%
0
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IKEADOMINICANA
by
Inter IKEA Holding B.V.
Dominican Republic
3310
+
0.3
%
(
10
)
April (2022)
534
+
0.1
%
0
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Harvey Norman Ireland
by
Ireland (Republic)
2920
+
0.3
%
(
10
)
April (2022)
122045
+
2.9
%
0
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Jerome's Furniture
by
United States
2860
+
0.0
%
(
0
)
April (2022)
109886
+
0.4
%
0
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Lesnina XXXL Hrvatska
by
XXXLutz Group
Croatia
2180
+
0.5
%
(
10
)
April (2022)
8381
+
0.6
%
0
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Kane's Furniture
by
United States
1620
+
0.0
%
(
0
)
April (2022)
56127
+
30.3
%
0
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The Dump Furniture Outlet
by
United States
1490
+
0.0
%
(
0
)
April (2022)
50033
+
3.7
%
0
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Rooms To Go
by
United States
1300
+
0.0
%
(
0
)
April (2022)
396
+
1.8
%
0
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IKEAbulgaria
by
Inter IKEA Holding B.V.
Bulgaria
1250
+
0.8
%
(
10
)
April (2022)
2000
+
0.2
%
0
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Mobelix Slovensko
by
XXXLutz Group
Slovakia
1170
+
0.9
%
(
10
)
April (2022)
74518
+
2.4
%
0
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Möbelix Česko
by
XXXLutz Group
Czech Republic
1060
+
0.0
%
(
0
)
April (2022)
139710
+
2.5
%
0
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home24
by
Germany
947
+
0.8
%
(
8
)
April (2022)
1114
+
0.0
%
0
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Leiner
by
Signa Group
Austria
741
+
0.3
%
(
2
)
April (2022)
278
+
0.0
%
0
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IKEA Cyprus
by
Inter IKEA Holding B.V.
Cyprus
659
+
0.5
%
(
3
)
April (2022)
702
+
0.1
%
0
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Connox
by
Germany
491
+
2.5
%
(
12
)
April (2022)
17622
+
4.8
%
0
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Bernie & Phyl's Furniture
by
United States
212
+
0.5
%
(
1
)
April (2022)
225
+
0.1
%
0
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Haynes Furniture Company
by
United States
202
+
0.5
%
(
1
)
April (2022)
249
+
0.1
%
0
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Jennifer Furniture
by
United States
11
+
10.0
%
(
1
)
April (2022)
23773
+
4.3
%

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Home Furnishing Stores on YouTube

The best and most successful home furnishing stores have a YouTube channel that they manage and use to reach their customers where they now shop: online. YouTube will allow social media managers, marketers, and brands to showcase their new products and ideas on video, which is a format that is extremely popular nowadays. Customers will be able to see videos on their social media feeds and on YouTube.  The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your home furnishing store, but also to generate traffic to your website. The biggest international home furnishing stores such as IKEA, Pepperfry or Wayfair are successfully using YouTube to promote their business. It is time to take your business to the next level with its very own YouTube channel.

Video and YouTube Marketing for Home Furnishing Stores

So what do home furnishing brands use YouTube for and how do they grow their channel? YouTube is an incredible tool that home furnishing stores should use to reach people and show them their latest furniture, home furnishings, décor ideas, and goods. Because of the pandemic, people have started to shop online more and more, and home furnishing stores have seen their online orders go through the roof. So, if your customers are looking for you online, it is time to open your very own YouTube channel in order to give them what they need. It is also a great way to reach people that may not have a physical home furnishing store available close to home, and will therefore browse the internet searching for the latest home furnishing and decoration trends.

Video Marketing Trends in the Home Furnishing Industry

Videos that are trending on YouTube for home furnishing stores are both clever and entertaining. Home furnishing stores are full of ideas and create content that their audience love. People can watch homes and room renovations, DIY videos that will teach them to build something following a particular trend. Home furnishing stores also love to create entertaining videos in which contestants play decor-themed games. Home furnishing stores can also use YouTube to share their latest commercials, especially as people are moving away from television nowadays. It is also a great idea for home furnishing stores to ask influencers to make videos to promote their goods. Wayfair, for example, has a particularly well-thought-out YouTube channel, with different playlists which allow their customers to find what they are looking for easily while remaining entertained and inspired.

Top YouTube Channels Across Industries

Featured Video

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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