Video content marketing plays an important role in any successful home furnishing marketing strategy. Catalogs are no longer sufficient in the digital age, even for the world’s largest furniture retailer IKEA. This is why top retailers invest in content marketing. YouTube marketing is crucial as 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.
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The best and most successful home furnishing stores have a YouTube channel that they manage and use to reach their customers where they now shop: online. YouTube will allow social media managers, marketers, and brands to showcase their new products and ideas on video, which is a format that is extremely popular nowadays. Customers will be able to see videos on their social media feeds and on YouTube. The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your home furnishing store, but also to generate traffic to your website. The biggest international home furnishing stores such as IKEA, Pepperfry or Wayfair are successfully using YouTube to promote their business. It is time to take your business to the next level with its very own YouTube channel.
So what do home furnishing brands use YouTube for and how do they grow their channel? YouTube is an incredible tool that home furnishing stores should use to reach people and show them their latest furniture, home furnishings, décor ideas, and goods. Because of the pandemic, people have started to shop online more and more, and home furnishing stores have seen their online orders go through the roof. So, if your customers are looking for you online, it is time to open your very own YouTube channel in order to give them what they need. It is also a great way to reach people that may not have a physical home furnishing store available close to home, and will therefore browse the internet searching for the latest home furnishing and decoration trends.
Videos that are trending on YouTube for home furnishing stores are both clever and entertaining. Home furnishing stores are full of ideas and create content that their audience love. People can watch homes and room renovations, DIY videos that will teach them to build something following a particular trend. Home furnishing stores also love to create entertaining videos in which contestants play decor-themed games. Home furnishing stores can also use YouTube to share their latest commercials, especially as people are moving away from television nowadays. It is also a great idea for home furnishing stores to ask influencers to make videos to promote their goods. Wayfair, for example, has a particularly well-thought-out YouTube channel, with different playlists which allow their customers to find what they are looking for easily while remaining entertained and inspired.
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