Clients want a lawyer that they can feel comfortable with and trust. Giving potential clients a window into your personality and expertise is one of the best ways to attract new clients and YouTube gives you the opportunity to do just that.
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Law Firms on YouTube
As a lawyer, turning to YouTube and creating a positive reputation is one of the best ways to become the “go-to" lawyer that people feel comfortable and confident with. YouTube can turn into one of the best media outlets for your marketing strategy as it is a chance for you to develop a more personalized interaction with your potential clients and subscribers. YouTube’s platform of over a billion users makes being able to reach a large target audience certainly feasible. However, with YouTube being the 2nd largest search engine in the world it can make reaching your target demographic rather difficult. That’s why Tubics, YouTube’s top search engine optimization tool can help you reach the demographic you want to hit so you can grow your network of potential clients.
YouTube Marketing by Law Firms
People in need of lawyers look for someone they can trust that will go to battle for them and exhaust all the effort needed to win their case. Being able to showcase your knowledge on a wide range of legal issues and coming off as a genuine and trustworthy person is why YouTube is a path that many Lawyers are turning to. Creating videos that implement entertaining topics is an effective way to captivate an audience that will want to keep coming back to your videos. It is important to be consistent with your videos as getting repeat viewers will increase your subscriber base and will exponentially grow your channel.
Trends in YouTube Marketing for Law Firms
Many lawyers have made their splash into the YouTube community by displaying their knowledge and expertise on a vast array of hot topics. One of the best in the industry is LegalEagle who has accumulated over 2.5 million subscribers. The LegalEagle does a fantastic job of showcasing his knowledge by reacting to famous TV shows with court and legal scenes and poking out the flaws in them. He also posts content on his opinions on major legal events that are occurring. Another lawyer on YouTube who’s found great success is AttorneyTom who also posts the same line-up of content however he dives more into the background of the case and what you should and shouldn't say. Something all these successful lawyers on YouTube do is they have consistent content that drives viewership up overtime.
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