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Having a YouTube channel for your business means communicating with your audience on the biggest online video platform in the world as well as the second-biggest search engine. Leading Money Transfer Services all use YouTube to promote their companies and to reach new and existing customers. Think about it: Every minute, 300 hours of videos are uploaded on Youtube. In 2019, there were five billion videos published, on the platform, since its creation! The video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredibly vast audience that you should take advantage of by creating a YouTube channel that will allow you to showcase your products and services to the world.
Having a YouTube channel allows you to offer your audience fun and dynamic content. You make the information more accessible and help people understand your business, your values, and what you sell. To illustrate with an example: a consumer who wants to use a money transfer service to send money abroad might go on YouTube and type ‘what is the best money transfer service’? It is therefore important that you have a strong and successful YouTube channel as do other Leading Money Transfer Services such as Western Union, Wise, MoneyGram, or Paypal, so that your videos rank and appear in your customers’ search results. Thanks to paid content, your Leading Money Transfer Service can appear at the top of any money transfer-related search and include a direct link to your website to that customers may register as new users in just a few minutes.
Mostly, Leading Money Transfer Services are using YouTube to post educational videos in which they teach their customers how to use their service to transfer money easily, send cash to their friends and family, or pay a business. Leading Money Transfer Services also post tutorials to show their customer how to use their website or their application in detail. Paypal created a playlist called small business spotlight, to target small business owners. They include interviews of small business owners who discuss how they use Paypal to take payments from their customers. In a similar manner, Wise has a playlist called ‘customer stories’. They also post many videos called ‘Working at Wise’ in which their employees talk about their lives and their jobs. This type of video is very effective as it shows their customers that there are faces behind the websites and apps, and it helps them to relate to the brand more.
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