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How can YouTube help leading Outdoor and Camping Stores reach a bigger audience ? Maybe it is because, through YouTube, they are able to reach an audience of millions in many countries all over the world. YouTube is not only the biggest online video posting platform, it is also the second-biggest search engine in the world after Google (who owns YouTube…). So, having a strong YouTube channel means that your Outdoor and Camping Stores’s channel and therefore your website can be ranked higher on Google searches and ultimately, your ideas and content will reach many more people. Of course, before creating a YouTube channel for your business, you need to develop your broadcast strategy. Before creating your channel, you need to ask yourself a few questions : what type of content will you create? For which audience? Will you post a video every week? Once a month?
When you wish to market your Outdoor and Camping Stores and that you work on establishing your marketing strategy, hopefully you have thought about the benefits of web marketing and video marketing on YouTube! Social networks and websites are, as mentioned before, a great way to get known. Here are some of the advantages of creating a YouTube account for your Outdoor and Camping Stores : free advertising, increasing visibility, and last but not least, the opportunity to be creative. Viewers on YouTube are becoming more and more exigent and want to see high quality content, funny and entertaining videos or DIY and educating videos. That is why many Outdoor and Camping Stores have invested time in building their YouTube channel so that their customers can reach them and to increase their visibility as well as the traffic towards their website.
Leading Outdoor and Camping Stores are all using YouTube to promote themselves and to attract many new potential customers. Backcountry has managed to gather more than 22000 followers, and is using YouTube to give its audience safety advice and to teach them all about the outdoors. They regularly post guide videos to help their customers make their choice when they need to buy outdoor gear. REI is a Recreational Equipment company with more than 358000 followers thanks to their entertaining and fun videos. Decathlon Brazil, one of the branches of the famous French brand, publishes technical videos which explain how their products work in order to convince their audience to purchase them. Finally, Quechua has fantastic playlists including how to videos, product reviews, product and concept stories which allow the brand to feel closer to its customers.
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