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There are hundreds of different marketing platforms on the internet nowadays. Choice can be a great thing for any Police Force looking to reach their target audience. However, having too many alternatives at your fingertips can be overwhelming. The key is to identify THE social network that best fit your business and focus on this channels in particular. As the social media marketer or digital marketing manager of a Police Force, YouTube can be your best asset. Marketing on YouTube is a great way to increase brand awareness and make consumers feel a connection to what your Police Force is about. Additionally, by posting eye-catching videos, your content will be more likely to become viral! With the right approach, it's possible to build a big audience on YouTube in almost any niche. It all comes down to how effective your storytelling is.
YouTube is a very popular broadcasting channel that people can spend a lot of time on these days. Nonetheless, this nearly unlimited source of entertaining content is becoming more and more indispensable for social media marketers working for Police Forces. According to studies, 48% of them plan to add YouTube to their marketing strategy in the next 12 months. While some Police Forces think their audience isn't on YouTube, the numbers proving otherwise speak for themselves: one-third of online activity is spent watching videos and YouTube has more than 1 billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population. Police Forces all around the world can reach their followers and provide them with the content that they want to see.
So what are Police Forces publishing on YouTube ? Successful marketing strategies from different Police Forces include Vlogs so that a keen audience can see what it feels and looks like to live the life of a policeman for one day. New Zealand Police publishes such videos on a regular basis. Other Police Forces such as Bundespolizei Karriere are publishing fitness videos to show people the training that their police agents are going through. They also publish recruitment videos, which are the first point of contact between the Police Force and new prospective recruits. Miami Police Department is also using its YouTube channel very successfully. The police force has more than 230K followers and is regularly publishing entertaining content. Lately, they have broadcasted videos showing off their latest police cars in their successful Police Cars series.
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