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Leading postal and mail delivery services work tirelessly to deliver your mail rapidly and efficiently all over the world. But finding the right postal service for you is like everything else: it is not straightforward! This is why leading postal services can benefit from a YouTube channel in order to advertise their products and services to millions of monthly YouTube users. Since the first video was uploaded in 2005, YouTube has become a truly universal phenomenon. Now, more than 1.3 billion users upload 300 hours of video per minute! Creating a YouTube account for your postal service is completely free. Like most social networks, YouTube is a great way to get known. In fact, it's a bit like advertising, completely free. A YouTube account allows you to reach a larger target audience. With its millions of users, it is not unusual to discover new products on this platform. More and more companies use it not only to promote their services and products but also to reduce the number of requests for technical support, especially by adding tutorial videos or to answer frequent questions.
A YouTube channel is not only useful for your leading postal service, but it is also a way to have fun! Film interesting videos, funny moments and open the doors of your company to your customers. Having a successful YouTube channel is an incredibly powerful marketing tool. Customers will retain your brand thanks to the visual association that you will be creating with your content. As a postal service with a YouTube channel, you can reach many more people and who knows… one of your videos might go viral! This is a fantastic way to make a lasting impression in peoples’ minds. Do not forget that YouTube is also the second-biggest search engine in the world, which means that with a successful YouTube channel, your postal service’s videos will generate more traffic to your website and therefore, more potential customers!
Trends in YouTube marketing for leading postal services include fun, engaging, and entertaining videos. La Poste for example has mastered the ‘mini series’ format. These are videos in which actors act a scene, most of the time with humor, to showcase the postal service’s products and services. Leading postal services such as CanalCorreos like to include hashtag campaigns (#MiNombreEsLaPalma) to their YouTube videos, which will become powerful keywords with high search volume. Using YouTube is also a fantastic way for leading postal groups to introduce their employees to their audience so that people can become more familiar with the brand and put a face to a name. This makes the postal service look more ‘human’ and will have a lasting impact on peoples’ minds.
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