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Leading Postal Services on YouTube

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Укрпошта
by
JSC Ukrainian Postal Service
Ukraine
12700
+
1.6
%
(
200
)
Views (May 2022)
12470
+
0.1
%

Channel Name: Укрпошта

Country: Ukraine

Subscribers: 12700

Views: 0.14

Content Score: 54

0
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La Poste
by
Groupe La Poste
France
11500
+
1.8
%
(
200
)
Views (May 2022)
259840
+
0.8
%

Channel Name: La Poste

Country: France

Subscribers: 11500

Views: 0.81

Content Score: 54

0
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Die Schweizerische Post
by
Swiss Post
Switzerland
6780
+
0.4
%
(
30
)
Views (May 2022)
960127
+
-8.8
%

Channel Name: Die Schweizerische Post

Country: Switzerland

Subscribers: 6780

Views: -8.8

Content Score: 24

0
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Australia Post
by
Australia
6260
+
0.6
%
(
40
)
Views (May 2022)
5105064
+
-27.5
%

Channel Name: Australia Post

Country: Australia

Subscribers: 6260

Views: -27.5

Content Score: 18

0
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Royal Mail
by
Royal Mail Group plc
United Kingdom
4750
+
0.8
%
(
40
)
Views (May 2022)
21266
+
0.4
%

Channel Name: Royal Mail

Country: United Kingdom

Subscribers: 4750

Views: 0.43

Content Score: 54

0
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Posten
by
Posten Norge
Norway
3020
+
0.0
%
(
0
)
Views (May 2022)
9999
+
0.2
%

Channel Name: Posten

Country: Norway

Subscribers: 3020

Views: 0.17

Content Score: 64

0
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unserepost
by
Österreichische Post AG
Austria
2600
+
1.6
%
(
40
)
Views (May 2022)
3428
+
0.1
%

Channel Name: unserepost

Country: Austria

Subscribers: 2600

Views: 0.06

Content Score: 54

0
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PostNord Sverige
by
PostNord AB
Sweden
2490
+
0.4
%
(
10
)
Views (May 2022)
6987
+
0.1
%

Channel Name: PostNord Sverige

Country: Sweden

Subscribers: 2490

Views: 0.11

Content Score: 9

0
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PostNL
by
Netherlands
2320
+
0.4
%
(
10
)
Views (May 2022)
3120
+
0.0
%

Channel Name: PostNL

Country: Netherlands

Subscribers: 2320

Views: 0.01

Content Score: 12

0
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Correos de México
by
Mexico
1810
+
1.7
%
(
30
)
Views (May 2022)
3911
+
1.2
%

Channel Name: Correos de México

Country: Mexico

Subscribers: 1810

Views: 1.16

Content Score: 72

0
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Deutsche Post
by
Deutsche Post
Germany
1470
+
0.7
%
(
10
)
Views (May 2022)
13752
+
1.7
%

Channel Name: Deutsche Post

Country: Germany

Subscribers: 1470

Views: 1.72

Content Score: 12

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Leading Postal Services on YouTube

Leading postal and mail delivery services work tirelessly to deliver your mail rapidly and efficiently all over the world. But finding the right postal service for you is like everything else: it is not straightforward! This is why leading postal services can benefit from a YouTube channel in order to advertise their products and services to millions of monthly YouTube users. Since the first video was uploaded in 2005, YouTube has become a truly universal phenomenon. Now, more than 1.3 billion users upload 300 hours of video per minute! Creating a YouTube account for your postal service is completely free. Like most social networks, YouTube is a great way to get known. In fact, it's a bit like advertising, completely free. A YouTube account allows you to reach a larger target audience. With its millions of users, it is not unusual to discover new products on this platform. More and more companies use it not only to promote their services and products but also to reduce the number of requests for technical support, especially by adding tutorial videos or to answer frequent questions.

YouTube Marketing by Leading Postal Services

A YouTube channel is not only useful for your leading postal service, but it is also a way to have fun! Film interesting videos, funny moments and open the doors of your company to your customers. Having a successful YouTube channel is an incredibly powerful marketing tool. Customers will retain your brand thanks to the visual association that you will be creating with your content. As a postal service with a YouTube channel, you can reach many more people and who knows… one of your videos might go viral! This is a fantastic way to make a lasting impression in peoples’ minds. Do not forget that YouTube is also the second-biggest search engine in the world, which means that with a successful YouTube channel, your postal service’s videos will generate more traffic to your website and therefore, more potential customers!

Trends in YouTube Marketing for Postal Services

Trends in YouTube marketing for leading postal services include fun, engaging, and entertaining videos. La Poste for example has mastered the ‘mini series’ format. These are videos in which actors act a scene, most of the time with humor, to showcase the postal service’s products and services. Leading postal services such as CanalCorreos like to include hashtag campaigns (#MiNombreEsLaPalma) to their YouTube videos, which will become powerful keywords with high search volume. Using YouTube is also a fantastic way for leading postal groups to introduce their employees to their audience so that people can become more familiar with the brand and put a face to a name. This makes the postal service look more ‘human’ and will have a lasting impact on peoples’ minds.

Top YouTube Channels Across Industries

Featured Video

Tips om nepberichten (phishing) te herkennen | PostNL

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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