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Best Railway Companies on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Ministry of Railways - India
by
Ministry of Railways - India
India
441000
+
0.7
%
(
3000
)
Views (July 2022)
572584
+
0.7
%

Channel Name: Ministry of Railways - India

Country: India

Subscribers: 441000

Views: 0.72

Content Score: 81

0
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Deutsche Bahn Konzern
by
Deutsche Bahn
Germany
59500
+
1.2
%
(
700
)
Views (July 2022)
1283627
+
3.4
%

Channel Name: Deutsche Bahn Konzern

Country: Germany

Subscribers: 59500

Views: 3.36

Content Score: 54

0
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Amtrak
by
United States
58200
+
0.9
%
(
500
)
Views (July 2022)
2814543
+
5.1
%

Channel Name: Amtrak

Country: United States

Subscribers: 58200

Views: 5.07

Content Score: 72

0
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Union Pacific
by
United States
57300
+
0.5
%
(
300
)
Views (July 2022)
126437
+
0.8
%

Channel Name: Union Pacific

Country: United States

Subscribers: 57300

Views: 0.81

Content Score: 192

0
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Groupe SNCF
by
SNCF
France
49000
+
1.0
%
(
500
)
Views (July 2022)
4632526
+
13.1
%

Channel Name: Groupe SNCF

Country: France

Subscribers: 49000

Views: 13.13

Content Score: 81

0
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unsereOEBB
by
Austria
35100
+
0.6
%
(
200
)
Views (July 2022)
134265
+
0.5
%

Channel Name: unsereOEBB

Country: Austria

Subscribers: 35100

Views: 0.5

Content Score: 54

0
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NS
by
Nederlandse Spoorwegen
Netherlands
34600
+
1.8
%
(
600
)
Views (July 2022)
218931
+
0.6
%

Channel Name: NS

Country: Netherlands

Subscribers: 34600

Views: 0.57

Content Score: 72

0
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Norfolk Southern Corp
by
Norfolk Southern Corp
United States
21900
+
0.5
%
(
100
)
Views (July 2022)
27967
+
0.5
%

Channel Name: Norfolk Southern Corp

Country: United States

Subscribers: 21900

Views: 0.53

Content Score: 108

0
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Deutsche Bahn Personenverkehr
by
Deutsche Bahn
Germany
20500
+
4.1
%
(
800
)
Views (July 2022)
40125
+
0.2
%

Channel Name: Deutsche Bahn Personenverkehr

Country: Germany

Subscribers: 20500

Views: 0.17

Content Score: 24

0
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SBB CFF FFS
by
SBB
Switzerland
17700
+
0.6
%
(
100
)
Views (July 2022)
2430171
+
7.3
%

Channel Name: SBB CFF FFS

Country: Switzerland

Subscribers: 17700

Views: 7.29

Content Score: 24

0
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Golden Eagle Luxury Trains
by
Russian Federation
16300
+
0.6
%
(
100
)
Views (July 2022)
18948
+
0.6
%

Channel Name: Golden Eagle Luxury Trains

Country: Russian Federation

Subscribers: 16300

Views: 0.63

Content Score: 108

0
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Rocky Mountaineer
by
United States
15900
+
1.3
%
(
200
)
Views (July 2022)
15861
+
0.1
%

Channel Name: Rocky Mountaineer

Country: United States

Subscribers: 15900

Views: 0.05

Content Score: 24

0
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SNCF Gares & Connexions
by
SNCF
France
11700
+
0.9
%
(
100
)
Views (July 2022)
24497
+
0.3
%

Channel Name: SNCF Gares & Connexions

Country: France

Subscribers: 11700

Views: 0.28

Content Score: 24

0
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Deutsche Bahn Karriere
by
Deutsche Bahn
Germany
11300
+
4.6
%
(
500
)
Views (July 2022)
31467
+
0.8
%

Channel Name: Deutsche Bahn Karriere

Country: Germany

Subscribers: 11300

Views: 0.75

Content Score: 192

0
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VIA Rail Canada
by
Canada
10600
+
3.9
%
(
400
)
Views (July 2022)
43368
+
2.4
%

Channel Name: VIA Rail Canada

Country: Canada

Subscribers: 10600

Views: 2.38

Content Score: 108

0
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CSX
by
CSX Corporation
United States
9640
+
1.6
%
(
150
)
Views (July 2022)
26008
+
3.7
%

Channel Name: CSX

Country: United States

Subscribers: 9640

Views: 3.74

Content Score: 128

0
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SNCF Réseau
by
SNCF
France
9220
+
1.4
%
(
130
)
Views (July 2022)
2784415
+
28.1
%

Channel Name: SNCF Réseau

Country: France

Subscribers: 9220

Views: 28.05

Content Score: 12

0
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Российские железные дороги
by
Russian Federation
7120
+
1.7
%
(
120
)
Views (July 2022)
8538
+
0.4
%

Channel Name: Российские железные дороги

Country: Russian Federation

Subscribers: 7120

Views: 0.38

Content Score: 36

0
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Eurostar
by
France
5480
+
0.7
%
(
40
)
Views (July 2022)
23523
+
-0.2
%

Channel Name: Eurostar

Country: France

Subscribers: 5480

Views: -0.21

Content Score: 24

0
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Iarnrod Eireann
by
Ireland (Republic)
5210
+
0.4
%
(
20
)
Views (July 2022)
10481
+
0.2
%

Channel Name: Iarnrod Eireann

Country: Ireland (Republic)

Subscribers: 5210

Views: 0.18

Content Score: 81

0
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Rhätische Bahn AG
by
Switzerland
5110
+
0.2
%
(
10
)
Views (July 2022)
4600
+
0.3
%

Channel Name: Rhätische Bahn AG

Country: Switzerland

Subscribers: 5110

Views: 0.25

Content Score: 81

0
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Le Frecce
by
Italy
4130
+
2.2
%
(
90
)
Views (July 2022)
772152
+
37.6
%

Channel Name: Le Frecce

Country: Italy

Subscribers: 4130

Views: 37.63

Content Score: 18

0
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Ukrzaliznytsya
by
Ukraine
3820
+
0.8
%
(
30
)
Views (July 2022)
5143
+
0.8
%

Channel Name: Ukrzaliznytsya

Country: Ukraine

Subscribers: 3820

Views: 0.82

Content Score: 144

0
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BauInfoPortal der Deutschen Bahn
by
Deutsche Bahn
Germany
2070
+
1.5
%
(
30
)
Views (July 2022)
6808
+
2.1
%

Channel Name: BauInfoPortal der Deutschen Bahn

Country: Germany

Subscribers: 2070

Views: 2.14

Content Score: 6

0
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ThalysTube
by
Belgium
1790
+
0.6
%
(
10
)
Views (July 2022)
1433
+
0.1
%

Channel Name: ThalysTube

Country: Belgium

Subscribers: 1790

Views: 0.1

Content Score: 72

0
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SBB Cargo
by
SBB
Switzerland
1490
+
0.7
%
(
10
)
Views (July 2022)
2988
+
0.7
%

Channel Name: SBB Cargo

Country: Switzerland

Subscribers: 1490

Views: 0.73

Content Score: 54

0
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NS International
by
Nederlandse Spoorwegen
Netherlands
1350
+
0.8
%
(
10
)
Views (July 2022)
1929
+
0.1
%

Channel Name: NS International

Country: Netherlands

Subscribers: 1350

Views: 0.08

Content Score: 4

0
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WESTbahn Management GmbH
by
WESTbahn Management GmbH
Austria
194
+
4.3
%
(
8
)
Views (July 2022)
2540
+
2.3
%

Channel Name: WESTbahn Management GmbH

Country: Austria

Subscribers: 194

Views: 2.3

Content Score: 81

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Railway Companies on YouTube

How do the Railway Companies use YouTube, grow their channels, and attract thousands of new subscribers? By taking advantage of the fact that since the pandemic started, people tend to browse the web more and will look for videos of products and product reviews everytime they want to make a purchase. Marketing videos and social media advertising campaigns are now the number one way for social media marketers to reach potential new customers. Creating fun, entertaining and unforgettable YouTube videos allows Railway Companies to create content that will be shared across the world! Some people may be new to your company and brand, of you may be a rather young company, but with a successful YouTube channel, it shouldn't take long for people to know you and the services you provide.

YouTube Marketing by Railway Companies

The biggest railway companies in the world use YouTube to reach their customers across the globe. Since 2005, YouTube is THE undisputed video platform and has proven to be the global reference for video social media. Worldwide, approximately 720,000 hours of videos are uploaded daily. According to Google, more than two thirds of consumers watch videos on their mobile. This year, YouTube has helped businesses such as railway companies increase their awareness by 14%. YouTube is great for home appliances brands as it is a search engine in itself, so it is effective in increasing your visibility. It will help generate traffic to your website and your railway company will be better ranked by Google. YouTube also allows you to use tools that optimize natural referencing, notably thanks to tags in your videos and also keywords that allow you to be linked to Google searches.

Trends in YouTube Marketing for Railway Companies

Videos that are trending on YouTube for railway companies are both clever and entertaining.

Deutsche Bahn Karriere has understood that they can use YouTube to promote their company, and ultimately, find new potential employees! To do that, they regularly post recruitment videos and presentation videos to show people what it is like to work for them. VIA Rail Canada is very proud of its trains and is showing it! The videos that can be found on the channel are test video and presentations of new fleets. Norfolk Southern Corp is a successful company that has accumulated more than 21000 followers on YouTube. Groupe SNCF is also using its YouTube channel for recruitment purposes, as well as to share press conferences and talk about the group’s latest news and innovations.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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