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How do the Railway Companies use YouTube, grow their channels, and attract thousands of new subscribers? By taking advantage of the fact that since the pandemic started, people tend to browse the web more and will look for videos of products and product reviews everytime they want to make a purchase. Marketing videos and social media advertising campaigns are now the number one way for social media marketers to reach potential new customers. Creating fun, entertaining and unforgettable YouTube videos allows Railway Companies to create content that will be shared across the world! Some people may be new to your company and brand, of you may be a rather young company, but with a successful YouTube channel, it shouldn't take long for people to know you and the services you provide.
The biggest railway companies in the world use YouTube to reach their customers across the globe. Since 2005, YouTube is THE undisputed video platform and has proven to be the global reference for video social media. Worldwide, approximately 720,000 hours of videos are uploaded daily. According to Google, more than two thirds of consumers watch videos on their mobile. This year, YouTube has helped businesses such as railway companies increase their awareness by 14%. YouTube is great for home appliances brands as it is a search engine in itself, so it is effective in increasing your visibility. It will help generate traffic to your website and your railway company will be better ranked by Google. YouTube also allows you to use tools that optimize natural referencing, notably thanks to tags in your videos and also keywords that allow you to be linked to Google searches.
Videos that are trending on YouTube for railway companies are both clever and entertaining.
Deutsche Bahn Karriere has understood that they can use YouTube to promote their company, and ultimately, find new potential employees! To do that, they regularly post recruitment videos and presentation videos to show people what it is like to work for them. VIA Rail Canada is very proud of its trains and is showing it! The videos that can be found on the channel are test video and presentations of new fleets. Norfolk Southern Corp is a successful company that has accumulated more than 21000 followers on YouTube. Groupe SNCF is also using its YouTube channel for recruitment purposes, as well as to share press conferences and talk about the group’s latest news and innovations.
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