Royal families get a whole new range of opportunities with YouTube marketing. The power of video gives them new ways to utilise their position for a wider benefit. With a proper video marketing strategy key happenings in Royal lives can be highlighted, and the work they do every day as part of their family duties.
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Who knew that Royal Families could be so popular on YouTube? From the British Royal Family to the Royal Families of Sweden and Saudi Arabia, there is an increasing interest in watching videos that talk about their lives. YouTube is a real video search engine. Like Google, which happens to own YouTube, videos are sorted by title, keywords, and descriptions, among other factors. Next comes the YouTube recommendation algorithm, which determines 70% of what people watch. Optimizing your Royal Family videos so that they are more likely to appear in search results is important. People have always loved hearing the stories of different Royal Family members, and YouTube is an excellent way for Royal Families to look more accessible and to share a bit of their lives to please their audience.
It is undeniable that a video on YouTube is a powerful communication tool! To get a message across more quickly, to raise awareness, to move people while increasing the impact tenfold through this communication channel is an asset that should not be neglected. But first, the video is the Royal Family’s spokesperson. It is therefore important to create a thoughtful and ‘real’channel, because it spreads the Royal Family’s image. Two things must be taken into consideration when creating a Royal Family’s YouTube channel: the way the Royal Family promotes it and the way the public perceives it. So, it is important to publish videos with the best image quality and an intelligible and impactful message in order to attract the interest of the Royal Family’s audience.
When browsing Royal Families’ video content on YouTube, it is clear that what people are searching for is a little piece of their idol’s lives to make them dream. Royal Families could use YouTube to share interviews and link their videos to their websites in order to increase their traffic. Most Royal families spend a lot of time working for charitable organizations. Using YouTube could be a great way for Royal Families to show their audience what their work entails and to share the messages of these charities. Royal families can also create documentary videos, in which they can come back on the history of their families, which would be of great interest to their fans as well as historians. Finally, many people are looking for gossip about Royal Families online, royal fashion videos, and glamourous videos of Royal weddings and celebrations. Broadcasting their own chosen content would be an excellent way for Royal families to have control over their online image.
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