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The advent of the video medium launched by YouTube has prompted major brands to make use of its advantages. For large companies, it has become automatic to rely on an advanced digital strategy to establish themselves in the minds of the public. In this perspective, it is more and more useful to appropriate the types of content that prospects are sensitive to. Things have changed: merchants, companies, web personalities no longer remain static, and have the possibility to offer a real added value to their presence on the web. The approach is taken, studied and exploited by professionals from all walks of life. On YouTube, company videos are not just customer satisfaction interviews or a review of their most popular products. They are primarily used to offer practical advice that customers, prospects and the curious will seek.
Your videos should serve a specific purpose and position you as an expert in your field. Use this medium to share your knowledge and experience: YouTube will be just as useful for launching a product as it is for giving your opinion on a subject that concerns you. For many, videos are also excellent message carriers, towards the companies or service providers you wish to collaborate with. Continuously establishing itself as the primary tool for viral marketing, YouTube has become a responsive and instantaneous network of exchanges where you can measure your impact in real time.
You do not believe that your semiconductor company needs a YouTube channel? Think again! Take AMD for example. The innovative technology company is using YouTube to introduce their audience with their latest products, answer their questions ans explain why their lives will be changed should adopt their new technologies. NVIDIA use YouTube to show their audience the latest breakthroughs in accelerated computing, but also to please gamers all over the world by showing exclusive reveals, tech builds, coverage of top games… Infineon Technologies AG has also understood that YouTube can be a powerful marketing tool. The brand uses the platform to discuss trending topics such as climate change and urbanization, blockchain technology and security solutions. Finally, Intel has managed to bring together more than 530K followers, and regularly posts content related to PCs, the brains behind them and their latest innovations.
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