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The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Skin Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Skin Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Skin Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.
Entrepreneurs, social media marketers and marketing managers underestimate the potential of their audience with YouTube. However, the figures speak for themselves: one third of online activity is dedicated to watching videos and YouTube has more than one billion active users. YouTube is a global platform, available in 76 languages, offering access to 95% of the world's population! It would be crazy not to take advantage of such a large platform. Your videos highlight the individuals who make the company or the project. Your content must be unique, sincere, spontaneous, to represent your skin care brand, but also its values, customers and employees. In addition, the platform offers companies several tools to optimize their natural referencing. Companies have the possibility to add tags to their videos by integrating keywords that allow them to be directly linked to searches on the search engine.
Successful Skin Care Brands on YouTube are creating videos that are aimed directly at their audience in order to gain new customers. Cosmetic companies such as one of the leaders, MAC Cosmetics are jumping on the make-up video tutorial trend with playlists dedicated to teaching their customers how to use their products and create incredible make-up looks. They also use their channel to promote their brand-new products to the million of make-up obsesses people out there. Glossier is using celebrities and influencers to attract new customers and build their fan base, using the hashtag #GetReadyWithMe. This way, their audience feels like they are close to the person they see on camera and have a real-life look at what the products look like when they are used. Rihanna is using her image and notoriety to promote her cosmetics line Fenty skin. Her costumers can have an insight in her life which make them feel closer to the brand. Finally, Arbonne International bets on its natural products to seduce its customers, giving them cosmetics recipes to make at home.
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