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Best Skin Care Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MAC Cosmetics
by
Estée Lauder Companies Inc.
United States
651000
+
0.0
%
(
0
)
Views (Sep '22)
1729431
+
-1.4
%

Channel Name: MAC Cosmetics

Country: United States

Subscribers: 651000

Views: -1.38

Content Score: 192

0
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COVERGIRL
by
United States
586000
+
0.0
%
(
0
)
Views (Sep '22)
1088325
+
0.5
%

Channel Name: COVERGIRL

Country: United States

Subscribers: 586000

Views: 0.49

Content Score: 72

0
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Dove India
by
Unilever plc
India
571000
+
0.0
%
(
0
)
Views (Sep '22)
73184
+
0.0
%

Channel Name: Dove India

Country: India

Subscribers: 571000

Views: 0.01

Content Score: 12

0
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L'Oréal Paris España
by
L'Oréal Groupe
Spain
311000
+
0.3
%
(
1000
)
Views (Sep '22)
6766525
+
4.0
%

Channel Name: L'Oréal Paris España

Country: Spain

Subscribers: 311000

Views: 4.03

Content Score: 96

0
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L'Oréal Paris Brasil
by
L'Oréal Groupe
Brazil
232000
+
0.0
%
(
0
)
Views (Sep '22)
5131136
+
1.5
%

Channel Name: L'Oréal Paris Brasil

Country: Brazil

Subscribers: 232000

Views: 1.52

Content Score: 16

0
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Veet India
by
Reckitt Benckiser Group PLC
India
231000
+
0.9
%
(
2000
)
Views (Sep '22)
420995
+
0.2
%

Channel Name: Veet India

Country: India

Subscribers: 231000

Views: 0.18

Content Score: 64

0
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Garnier España
by
L'Oréal Groupe
Spain
218000
+
0.0
%
(
0
)
Views (Sep '22)
286910
+
-0.3
%

Channel Name: Garnier España

Country: Spain

Subscribers: 218000

Views: -0.32

Content Score: 64

0
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L'Oréal Paris USA
by
L'Oréal Groupe
United States
205000
+
1.0
%
(
2000
)
Views (Sep '22)
567388
+
0.3
%

Channel Name: L'Oréal Paris USA

Country: United States

Subscribers: 205000

Views: 0.29

Content Score: 24

0
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YSL Beauty
by
L'Oréal Groupe
France
194000
+
0.0
%
(
0
)
Views (Sep '22)
1143291
+
4.4
%

Channel Name: YSL Beauty

Country: France

Subscribers: 194000

Views: 4.44

Content Score: 192

0
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NIVEA MEN Middle East
by
Beiersdorf AG
United Arab Emirates
180000
+
0.0
%
(
0
)
Views (Sep '22)
14364
+
0.0
%

Channel Name: NIVEA MEN Middle East

Country: United Arab Emirates

Subscribers: 180000

Views: 0.01

Content Score: 16

0
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Garnier Russia
by
L'Oréal Groupe
Russian Federation
164000
+
0.0
%
(
0
)
Views (Sep '22)
19128
+
0.0
%

Channel Name: Garnier Russia

Country: Russian Federation

Subscribers: 164000

Views: 0.03

Content Score: 12

0
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Dove US
by
Unilever plc
United States
159000
+
0.0
%
(
0
)
Views (Sep '22)
146465
+
0.1
%

Channel Name: Dove US

Country: United States

Subscribers: 159000

Views: 0.07

Content Score: 32

0
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Glossier
by
United States
155000
+
0.0
%
(
0
)
Views (Sep '22)
557548
+
2.6
%

Channel Name: Glossier

Country: United States

Subscribers: 155000

Views: 2.57

Content Score: 192

0
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Dove Brasil
by
Unilever plc
Brazil
154000
+
0.7
%
(
1000
)
Views (Sep '22)
19221416
+
2.7
%

Channel Name: Dove Brasil

Country: Brazil

Subscribers: 154000

Views: 2.68

Content Score: 16

0
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L'Oréal Paris France
by
L'Oréal Groupe
France
149000
+
0.0
%
(
0
)
Views (Sep '22)
2493956
+
10.1
%

Channel Name: L'Oréal Paris France

Country: France

Subscribers: 149000

Views: 10.09

Content Score: 16

0
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Vaseline India
by
Unilever plc
India
139000
+
0.0
%
(
0
)
Views (Sep '22)
69538
+
0.0
%

Channel Name: Vaseline India

Country: India

Subscribers: 139000

Views: 0.02

Content Score: 12

0
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bebe
by
Johnson & Johnson
Germany
133000
+
0.0
%
(
0
)
Views (Sep '22)
566046
+
0.7
%

Channel Name: bebe

Country: Germany

Subscribers: 133000

Views: 0.72

Content Score: 72

0
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NIVEA
by
Beiersdorf AG
Thailand
120000
+
0.0
%
(
0
)
Views (Sep '22)
32583
+
0.0
%

Channel Name: NIVEA

Country: Thailand

Subscribers: 120000

Views: 0

Content Score: 8

0
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L'Oréal Paris Ukraine
by
L'Oréal Groupe
Ukraine
113000
+
0.0
%
(
0
)
Views (Sep '22)
1737761
+
-9.1
%

Channel Name: L'Oréal Paris Ukraine

Country: Ukraine

Subscribers: 113000

Views: -9.07

Content Score: 24

0
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Veet Pakistan
by
Reckitt Benckiser Group PLC
Pakistan
112000
+
0.9
%
(
1000
)
Views (Sep '22)
747552
+
1.0
%

Channel Name: Veet Pakistan

Country: Pakistan

Subscribers: 112000

Views: 1.04

Content Score: 108

0
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e.l.f. Cosmetics
by
United States
109000
+
0.0
%
(
0
)
Views (Sep '22)
11828
+
0.2
%

Channel Name: e.l.f. Cosmetics

Country: United States

Subscribers: 109000

Views: 0.17

Content Score: 108

0
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Garnier Thailand
by
L'Oréal Groupe
Thailand
103000
+
0.0
%
(
0
)
Views (Sep '22)
8484021
+
1.4
%

Channel Name: Garnier Thailand

Country: Thailand

Subscribers: 103000

Views: 1.35

Content Score: 12

0
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NIVEA India
by
Beiersdorf AG
India
101000
+
0.0
%
(
0
)
Views (Sep '22)
1687414
+
0.3
%

Channel Name: NIVEA India

Country: India

Subscribers: 101000

Views: 0.35

Content Score: 8

0
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GarnierUSA
by
L'Oréal Groupe
United States
99100
+
0.2
%
(
200
)
Views (Sep '22)
838183
+
2.1
%

Channel Name: GarnierUSA

Country: United States

Subscribers: 99100

Views: 2.13

Content Score: 64

0
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Guerlain
by
LVMH
France
93300
+
1.7
%
(
1600
)
Views (Sep '22)
1521969
+
4.0
%

Channel Name: Guerlain

Country: France

Subscribers: 93300

Views: 3.99

Content Score: 128

0
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Eucerin Thailand
by
Beiersdorf AG
Thailand
92700
+
0.1
%
(
100
)
Views (Sep '22)
2403838
+
0.4
%

Channel Name: Eucerin Thailand

Country: Thailand

Subscribers: 92700

Views: 0.36

Content Score: 4

0
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Dove Indonesia
by
Unilever plc
Indonesia
89100
+
0.0
%
(
0
)
Views (Sep '22)
9002205
+
2.7
%

Channel Name: Dove Indonesia

Country: Indonesia

Subscribers: 89100

Views: 2.71

Content Score: 8

0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82300
+
0.0
%
(
0
)
Views (Sep '22)
2788809
+
8.8
%

Channel Name: L'Oréal Paris Deutschland

Country: Germany

Subscribers: 82300

Views: 8.8

Content Score: 64

0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82300
+
0.0
%
(
0
)
Views (Sep '22)
2788809
+
8.8
%

Channel Name: L'Oréal Paris Deutschland

Country: Germany

Subscribers: 82300

Views: 8.8

Content Score: 64

0
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NIVEA BRASIL
by
Beiersdorf AG
Brazil
80600
+
7.2
%
(
5400
)
Views (Sep '22)
24326342
+
4.0
%

Channel Name: NIVEA BRASIL

Country: Brazil

Subscribers: 80600

Views: 4.01

Content Score: 8

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Skin Care Brands on YouTube

The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Skin Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Skin Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Skin Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.

YouTube Marketing by Skin Care Brands

Entrepreneurs, social media marketers and marketing managers underestimate the potential of their audience with YouTube. However, the figures speak for themselves: one third of online activity is dedicated to watching videos and YouTube has more than one billion active users. YouTube is a global platform, available in 76 languages, offering access to 95% of the world's population! It would be crazy not to take advantage of such a large platform. Your videos highlight the individuals who make the company or the project. Your content must be unique, sincere, spontaneous, to represent your skin care brand, but also its values, customers and employees. In addition, the platform offers companies several tools to optimize their natural referencing. Companies have the possibility to add tags to their videos by integrating keywords that allow them to be directly linked to searches on the search engine.



Trends in YouTube Marketing for Skin Care Brands

Successful Skin Care Brands on YouTube are creating videos that are aimed directly at their audience in order to gain new customers. Cosmetic companies such as one of the leaders, MAC Cosmetics are jumping on the make-up video tutorial trend with playlists dedicated to teaching their customers how to use their products and create incredible make-up looks. They also use their channel to promote their brand-new products to the million of make-up obsesses people out there. Glossier is using celebrities and influencers to attract new customers and build their fan base, using the hashtag #GetReadyWithMe. This way, their audience feels like they are close to the person they see on camera and have a real-life look at what the products look like when they are used. Rihanna is using her image and notoriety to promote her cosmetics line Fenty skin. Her costumers can have an insight in her life which make them feel closer to the brand. Finally, Arbonne International bets on its natural products to seduce its customers, giving them cosmetics recipes to make at home.

Top YouTube Channels Across Industries

Featured Video

Clean Fresh Skincare Hydrating Cream Cleanser with America Ferrera

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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