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Best Skin Care Brands on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MAC Cosmetics
by
Estée Lauder Companies Inc.
United States
649000
+
0.0
%
(
0
)
Views (July 2022)
1602636
+
-1.3
%

Channel Name: MAC Cosmetics

Country: United States

Subscribers: 649000

Views: -1.3

Content Score: 144

0
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COVERGIRL
by
United States
588000
+
-0.2
%
(
1000
)
Views (July 2022)
2750520
+
1.3
%

Channel Name: COVERGIRL

Country: United States

Subscribers: 588000

Views: 1.31

Content Score: 72

0
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Dove India
by
Unilever plc
India
557000
+
-0.2
%
(
1000
)
Views (July 2022)
109678
+
0.0
%

Channel Name: Dove India

Country: India

Subscribers: 557000

Views: 0.01

Content Score: 12

0
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L'Oréal Paris España
by
L'Oréal Groupe
Spain
309000
+
0.0
%
(
0
)
Views (July 2022)
9565175
+
7.4
%

Channel Name: L'Oréal Paris España

Country: Spain

Subscribers: 309000

Views: 7.38

Content Score: 96

0
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L'Oréal Paris Brasil
by
L'Oréal Groupe
Brazil
232000
+
0.0
%
(
0
)
Views (July 2022)
81680211
+
-21.4
%

Channel Name: L'Oréal Paris Brasil

Country: Brazil

Subscribers: 232000

Views: -21.4

Content Score: 32

0
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Veet India
by
Reckitt Benckiser Group PLC
India
227000
+
0.0
%
(
0
)
Views (July 2022)
140447
+
0.1
%

Channel Name: Veet India

Country: India

Subscribers: 227000

Views: 0.06

Content Score: 64

0
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Garnier España
by
L'Oréal Groupe
Spain
217000
+
0.0
%
(
0
)
Views (July 2022)
4736447
+
6.3
%

Channel Name: Garnier España

Country: Spain

Subscribers: 217000

Views: 6.35

Content Score: 64

0
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L'Oréal Paris USA
by
L'Oréal Groupe
United States
201000
+
0.5
%
(
1000
)
Views (July 2022)
2017576
+
1.1
%

Channel Name: L'Oréal Paris USA

Country: United States

Subscribers: 201000

Views: 1.07

Content Score: 24

0
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YSL Beauty
by
L'Oréal Groupe
France
192000
+
0.0
%
(
0
)
Views (July 2022)
10015104
+
151.7
%

Channel Name: YSL Beauty

Country: France

Subscribers: 192000

Views: 151.68

Content Score: 192

0
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NIVEA MEN Middle East
by
Beiersdorf AG
United Arab Emirates
181000
+
0.0
%
(
0
)
Views (July 2022)
3665329
+
1.4
%

Channel Name: NIVEA MEN Middle East

Country: United Arab Emirates

Subscribers: 181000

Views: 1.41

Content Score: 16

0
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Garnier Russia
by
L'Oréal Groupe
Russian Federation
165000
+
0.0
%
(
0
)
Views (July 2022)
34266
+
0.1
%

Channel Name: Garnier Russia

Country: Russian Federation

Subscribers: 165000

Views: 0.05

Content Score: 12

0
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Dove US
by
Unilever plc
United States
158000
+
0.0
%
(
0
)
Views (July 2022)
237462
+
0.1
%

Channel Name: Dove US

Country: United States

Subscribers: 158000

Views: 0.12

Content Score: 32

0
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Glossier
by
United States
150000
+
0.0
%
(
0
)
Views (July 2022)
48350
+
0.2
%

Channel Name: Glossier

Country: United States

Subscribers: 150000

Views: 0.23

Content Score: 192

0
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L'Oréal Paris France
by
L'Oréal Groupe
France
149000
+
0.0
%
(
0
)
Views (July 2022)
2758779
+
11.6
%

Channel Name: L'Oréal Paris France

Country: France

Subscribers: 149000

Views: 11.57

Content Score: 16

0
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Dove Brasil
by
Unilever plc
Brazil
149000
+
0.0
%
(
0
)
Views (July 2022)
14042403
+
2.3
%

Channel Name: Dove Brasil

Country: Brazil

Subscribers: 149000

Views: 2.3

Content Score: 16

0
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Vaseline India
by
Unilever plc
India
139000
+
0.0
%
(
0
)
Views (July 2022)
29812
+
0.0
%

Channel Name: Vaseline India

Country: India

Subscribers: 139000

Views: 0.01

Content Score: 12

0
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bebe
by
Johnson & Johnson
Germany
131000
+
-0.8
%
(
1000
)
Views (July 2022)
6000
+
0.0
%

Channel Name: bebe

Country: Germany

Subscribers: 131000

Views: 0.01

Content Score: 72

0
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NIVEA
by
Beiersdorf AG
Thailand
120000
+
0.0
%
(
0
)
Views (July 2022)
44680
+
0.0
%

Channel Name: NIVEA

Country: Thailand

Subscribers: 120000

Views: 0.01

Content Score: 8

0
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L'Oréal Paris Ukraine
by
L'Oréal Groupe
Ukraine
114000
+
0.0
%
(
0
)
Views (July 2022)
39429257
+
-67.3
%

Channel Name: L'Oréal Paris Ukraine

Country: Ukraine

Subscribers: 114000

Views: -67.31

Content Score: 24

0
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e.l.f. Cosmetics
by
United States
108000
+
0.9
%
(
1000
)
Views (July 2022)
21253
+
0.3
%

Channel Name: e.l.f. Cosmetics

Country: United States

Subscribers: 108000

Views: 0.32

Content Score: 108

0
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Veet Pakistan
by
Reckitt Benckiser Group PLC
Pakistan
108000
+
0.9
%
(
1000
)
Views (July 2022)
325538
+
0.5
%

Channel Name: Veet Pakistan

Country: Pakistan

Subscribers: 108000

Views: 0.48

Content Score: 108

0
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NIVEA India
by
Beiersdorf AG
India
98600
+
4.0
%
(
3800
)
Views (July 2022)
19581308
+
4.2
%

Channel Name: NIVEA India

Country: India

Subscribers: 98600

Views: 4.22

Content Score: 8

0
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GarnierUSA
by
L'Oréal Groupe
United States
98100
+
0.4
%
(
400
)
Views (July 2022)
206945
+
0.8
%

Channel Name: GarnierUSA

Country: United States

Subscribers: 98100

Views: 0.82

Content Score: 64

0
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Garnier Thailand
by
L'Oréal Groupe
Thailand
96000
+
0.1
%
(
100
)
Views (July 2022)
45883833
+
10.0
%

Channel Name: Garnier Thailand

Country: Thailand

Subscribers: 96000

Views: 9.99

Content Score: 8

0
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Eucerin Thailand
by
Beiersdorf AG
Thailand
92300
+
0.1
%
(
100
)
Views (July 2022)
6750979
+
1.1
%

Channel Name: Eucerin Thailand

Country: Thailand

Subscribers: 92300

Views: 1.06

Content Score: 4

0
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Guerlain
by
LVMH
France
89300
+
-0.2
%
(
200
)
Views (July 2022)
396827
+
1.1
%

Channel Name: Guerlain

Country: France

Subscribers: 89300

Views: 1.11

Content Score: 128

0
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Dove Indonesia
by
Unilever plc
Indonesia
89200
+
0.1
%
(
100
)
Views (July 2022)
7803320
+
2.9
%

Channel Name: Dove Indonesia

Country: Indonesia

Subscribers: 89200

Views: 2.94

Content Score: 8

0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82500
+
0.0
%
(
0
)
Views (July 2022)
425606
+
-2.0
%

Channel Name: L'Oréal Paris Deutschland

Country: Germany

Subscribers: 82500

Views: -2.02

Content Score: 32

0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82500
+
0.0
%
(
0
)
Views (July 2022)
425606
+
-2.0
%

Channel Name: L'Oréal Paris Deutschland

Country: Germany

Subscribers: 82500

Views: -2.02

Content Score: 32

0
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garnierFR
by
L'Oréal Groupe
France
77400
+
0.0
%
(
0
)
Views (July 2022)
826573
+
1.6
%

Channel Name: garnierFR

Country: France

Subscribers: 77400

Views: 1.58

Content Score: 16

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Skin Care Brands on YouTube

The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Skin Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Skin Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Skin Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.

YouTube Marketing by Skin Care Brands

Entrepreneurs, social media marketers and marketing managers underestimate the potential of their audience with YouTube. However, the figures speak for themselves: one third of online activity is dedicated to watching videos and YouTube has more than one billion active users. YouTube is a global platform, available in 76 languages, offering access to 95% of the world's population! It would be crazy not to take advantage of such a large platform. Your videos highlight the individuals who make the company or the project. Your content must be unique, sincere, spontaneous, to represent your skin care brand, but also its values, customers and employees. In addition, the platform offers companies several tools to optimize their natural referencing. Companies have the possibility to add tags to their videos by integrating keywords that allow them to be directly linked to searches on the search engine.



Trends in YouTube Marketing for Skin Care Brands

Successful Skin Care Brands on YouTube are creating videos that are aimed directly at their audience in order to gain new customers. Cosmetic companies such as one of the leaders, MAC Cosmetics are jumping on the make-up video tutorial trend with playlists dedicated to teaching their customers how to use their products and create incredible make-up looks. They also use their channel to promote their brand-new products to the million of make-up obsesses people out there. Glossier is using celebrities and influencers to attract new customers and build their fan base, using the hashtag #GetReadyWithMe. This way, their audience feels like they are close to the person they see on camera and have a real-life look at what the products look like when they are used. Rihanna is using her image and notoriety to promote her cosmetics line Fenty skin. Her costumers can have an insight in her life which make them feel closer to the brand. Finally, Arbonne International bets on its natural products to seduce its customers, giving them cosmetics recipes to make at home.

Top YouTube Channels Across Industries

Featured Video

Clean Fresh Skincare Hydrating Cream Cleanser with America Ferrera

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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