Best Skin Care Brands on YouTube

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MAC Cosmetics
by
Estée Lauder Companies Inc.
United States
649000
+
0.1
%
(
1000
)
April (2022)
3010023
+
-2.4
%
0
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COVERGIRL
by
United States
585000
+
-0.2
%
(
1000
)
April (2022)
2021487
+
1.0
%
0
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Dove India
by
Unilever plc
India
558000
+
-0.2
%
(
1000
)
April (2022)
50451
+
0.0
%
0
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L'Oréal Paris España
by
L'Oréal Groupe
Spain
309000
+
0.0
%
(
0
)
April (2022)
7123894
+
6.7
%
0
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L'Oréal Paris Brasil
by
L'Oréal Groupe
Brazil
232000
+
0.0
%
(
0
)
April (2022)
2128472
+
0.6
%
0
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Veet India
by
Reckitt Benckiser Group PLC
India
227000
+
0.0
%
(
0
)
April (2022)
144753
+
0.1
%
0
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Garnier España
by
L'Oréal Groupe
Spain
216000
+
0.0
%
(
0
)
April (2022)
4376104
+
6.7
%
0
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L'Oréal Paris USA
by
L'Oréal Groupe
United States
199000
+
0.0
%
(
0
)
April (2022)
451540
+
0.3
%
0
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YSL Beauty
by
L'Oréal Groupe
France
189000
+
0.5
%
(
1000
)
April (2022)
266085
+
5.1
%
0
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NIVEA MEN Middle East
by
Beiersdorf AG
United Arab Emirates
180000
+
-0.6
%
(
1000
)
April (2022)
2505961
+
1.0
%
0
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Garnier Russia
by
L'Oréal Groupe
Russian Federation
166000
+
0.0
%
(
0
)
April (2022)
27072
+
0.0
%
0
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Dove US
by
Unilever plc
United States
150000
+
0.7
%
(
1000
)
April (2022)
288224
+
0.1
%
0
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Glossier
by
United States
149000
+
0.0
%
(
0
)
April (2022)
76810
+
0.4
%
0
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L'Oréal Paris France
by
L'Oréal Groupe
France
149000
+
0.0
%
(
0
)
April (2022)
3558157
+
-14.8
%
0
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Dove Brasil
by
Unilever plc
Brazil
142000
+
0.0
%
(
0
)
April (2022)
7172925
+
1.3
%
0
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Vaseline India
by
Unilever plc
India
139000
+
0.0
%
(
0
)
April (2022)
29514
+
0.0
%
0
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bebe
by
Johnson & Johnson
Germany
132000
+
0.0
%
(
0
)
April (2022)
3490
+
0.0
%
0
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NIVEA
by
Beiersdorf AG
Thailand
119000
+
1.7
%
(
2000
)
April (2022)
4672617
+
0.6
%
0
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L'Oréal Paris Ukraine
by
L'Oréal Groupe
Ukraine
115000
+
0.0
%
(
0
)
April (2022)
12799
+
0.0
%
0
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e.l.f. Cosmetics
by
United States
107000
+
0.0
%
(
0
)
April (2022)
12990
+
0.2
%
0
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Veet Pakistan
by
Reckitt Benckiser Group PLC
Pakistan
106000
+
0.0
%
(
0
)
April (2022)
300343
+
0.5
%
0
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GarnierUSA
by
L'Oréal Groupe
United States
97000
+
0.3
%
(
300
)
April (2022)
1617811
+
5.9
%
0
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NIVEA India
by
Beiersdorf AG
India
94100
+
0.6
%
(
600
)
April (2022)
5421712
+
1.1
%
0
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Garnier Thailand
by
L'Oréal Groupe
Thailand
92700
+
-0.1
%
(
100
)
April (2022)
6961665
+
1.7
%
0
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Eucerin Thailand
by
Beiersdorf AG
Thailand
92100
+
0.0
%
(
0
)
April (2022)
10838221
+
1.8
%
0
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Dove Indonesia
by
Unilever plc
Indonesia
87300
+
0.0
%
(
0
)
April (2022)
7200844
+
3.1
%
0
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Guerlain
by
LVMH
France
82900
+
0.5
%
(
400
)
April (2022)
101552
+
0.3
%
0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82600
+
0.0
%
(
0
)
April (2022)
464751
+
2.7
%
0
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L'Oréal Paris Deutschland
by
L'Oréal Groupe
Germany
82600
+
0.0
%
(
0
)
April (2022)
464751
+
2.7
%
0
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garnierFR
by
L'Oréal Groupe
France
77600
+
0.0
%
(
0
)
April (2022)
2626744
+
6.5
%
0
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Garnier Men Indonesia
by
L'Oréal Groupe
Indonesia
73500
+
0.0
%
(
0
)
April (2022)
16984
+
0.0
%
0
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Lancome USA
by
L'Oréal Groupe
United States
70900
+
2.0
%
(
1400
)
April (2022)
875886
+
-1.1
%
0
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Dove PH
by
Unilever plc
Philippines
69100
+
0.0
%
(
0
)
April (2022)
4517414
+
0.8
%
0
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NIVEA BRASIL
by
Beiersdorf AG
Brazil
66800
+
1.1
%
(
700
)
April (2022)
12748947
+
3.1
%
0
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Garnier México
by
L'Oréal Groupe
Mexico
66300
+
0.8
%
(
500
)
April (2022)
9289202
+
2.6
%
0
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L'Oréal Paris Italia
by
L'Oréal Groupe
Italy
63500
+
0.2
%
(
100
)
April (2022)
7813523
+
4.9
%
0
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Garnier Indonesia
by
L'Oréal Groupe
Indonesia
62000
+
2.6
%
(
1600
)
April (2022)
407382
+
0.1
%
0
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L'Oréal Paris UK & Ireland
by
L'Oréal Groupe
United Kingdom
58600
+
0.0
%
(
0
)
April (2022)
1161222
+
3.2
%
0
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Rituals Cosmetics Global
by
Rituals
Netherlands
58400
+
1.2
%
(
700
)
April (2022)
57253
+
0.4
%
0
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Dove Pakistan
by
Unilever plc
Pakistan
55700
+
0.0
%
(
0
)
April (2022)
2036
+
0.0
%
0
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Lancôme France
by
L'Oréal Groupe
France
52700
+
0.0
%
(
0
)
April (2022)
1398378
+
2.6
%
0
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L'Oréal Paris Middle East
by
L'Oréal Groupe
United Arab Emirates
52000
+
0.0
%
(
0
)
April (2022)
4265315
+
9.7
%
0
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Senka Thailand
by
Shiseido
Thailand
50000
+
-0.2
%
(
100
)
April (2022)
1597521
+
1.1
%
0
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Garnier Türkiye
by
L'Oréal Groupe
Turkey
49000
+
-0.2
%
(
100
)
April (2022)
4592
+
0.0
%
0
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Givenchy Beauty
by
LVMH
France
48600
+
0.0
%
(
0
)
April (2022)
18741
+
0.1
%
0
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FENTY SKIN
by
LVMH
United States
48200
+
0.6
%
(
300
)
April (2022)
51078
+
1.1
%
0
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NIVEA Middle East
by
Beiersdorf AG
United Arab Emirates
47100
+
0.4
%
(
200
)
April (2022)
19011
+
0.0
%
0
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Kiehl's Since 1851
by
L'Oréal Groupe
United States
46500
+
0.2
%
(
100
)
April (2022)
27938
+
0.2
%
0
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Garnier Arabia
by
L'Oréal Groupe
United Arab Emirates
46000
+
0.0
%
(
0
)
April (2022)
1822
+
0.0
%
0
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NIVEA Russia
by
Beiersdorf AG
Russian Federation
45800
+
0.0
%
(
0
)
April (2022)
52772519
+
-36.1
%
0
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Garnier Brasil
by
L'Oréal Groupe
Brazil
45700
+
0.0
%
(
0
)
April (2022)
696
+
0.0
%
0
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La Roche-Posay Brasil
by
L'Oréal Groupe
Brazil
44700
+
-0.2
%
(
100
)
April (2022)
165
+
0.0
%
0
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Yves Rocher Italia
by
Groupe Yves Rocher
Italy
43600
+
0.0
%
(
0
)
April (2022)
4155
+
0.0
%
0
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NIVEA MEN Thailand
by
Beiersdorf AG
Thailand
42700
+
0.0
%
(
0
)
April (2022)
13187
+
0.0
%
0
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NIVEA Malaysia
by
Beiersdorf AG
Malaysia
42000
+
0.2
%
(
100
)
April (2022)
5676049
+
2.2
%
0
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NIVEA Deutschland
by
Beiersdorf AG
Germany
40700
+
0.0
%
(
0
)
April (2022)
514084
+
0.8
%
0
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IT Cosmetics
by
L'Oréal Groupe
United States
40700
+
0.5
%
(
200
)
April (2022)
9011
+
0.0
%
0
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Yves Rocher Türkiye
by
Groupe Yves Rocher
Turkey
40600
+
-0.3
%
(
100
)
April (2022)
2212898
+
4.5
%
0
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Garnier Deutschland
by
L'Oréal Groupe
Germany
39700
+
-0.3
%
(
100
)
April (2022)
1087752
+
4.7
%
0
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VichyRussia
by
L'Oréal Groupe
Russian Federation
39600
+
0.0
%
(
0
)
April (2022)
3175
+
0.0
%
0
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Nu Skin North America
by
Nu Skin Enterprises
United States
39600
+
0.5
%
(
200
)
April (2022)
37802
+
0.6
%
0
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Nivea México
by
Beiersdorf AG
Mexico
38400
+
0.0
%
(
0
)
April (2022)
8210832
+
3.1
%
0
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Arbonne International
by
Groupe Yves Rocher
United States
35800
+
-0.3
%
(
100
)
April (2022)
1545
+
0.2
%
0
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Vichy Brasil
by
L'Oréal Groupe
Brazil
33000
+
0.0
%
(
0
)
April (2022)
77762
+
0.1
%
0
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Lancome UK-IE
by
L'Oréal Groupe
United Kingdom
31900
+
0.0
%
(
0
)
April (2022)
11728
+
0.0
%
0
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Lancôme Middle East
by
L'Oréal Groupe
United Arab Emirates
30900
+
0.3
%
(
100
)
April (2022)
3743314
+
4.9
%
0
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Veet Arabia
by
Reckitt Benckiser Group PLC
United Arab Emirates
30200
+
0.0
%
(
0
)
April (2022)
11982
+
0.0
%
0
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Yves Rocher France
by
Groupe Yves Rocher
France
29600
+
0.0
%
(
0
)
April (2022)
5168
+
0.0
%
0
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NIVEA MEN Indonesia
by
Beiersdorf AG
Indonesia
29600
+
1.0
%
(
300
)
April (2022)
4759305
+
3.5
%
0
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La Roche-Posay Egypt
by
L'Oréal Groupe
Egypt
29200
+
0.3
%
(
100
)
April (2022)
1276198
+
2.7
%
0
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Ив Роше Россия
by
Groupe Yves Rocher
Russian Federation
28900
+
0.0
%
(
0
)
April (2022)
768
+
0.0
%
0
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L'Oréal Professionnel Paris
by
L'Oréal Groupe
France
28500
+
7.5
%
(
2000
)
April (2022)
2482713
+
10.6
%
0
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Lifebuoy Global
by
Unilever plc
United Kingdom
28000
+
0.0
%
(
0
)
April (2022)
4668
+
0.0
%
0
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NIVEA Türkiye
by
Beiersdorf AG
Turkey
27700
+
2.2
%
(
600
)
April (2022)
1796619
+
7.4
%
0
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SkinCeuticals
by
L'Oréal Groupe
United States
27600
+
0.4
%
(
100
)
April (2022)
528864
+
0.9
%
0
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Lancôme
by
L'Oréal Groupe
France
27500
+
0.0
%
(
0
)
April (2022)
2959
+
-0.3
%
0
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Nu Skin Enterprises
by
Nu Skin Enterprises
Belgium
27400
+
0.0
%
(
0
)
April (2022)
18559
+
-30.3
%
0
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Garnier Malaysia
by
L'Oréal Groupe
Malaysia
27100
+
17.8
%
(
4100
)
April (2022)
5488425
+
7.0
%
0
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Burt's Bees
by
United States
26600
+
0.0
%
(
0
)
April (2022)
115801
+
1.5
%
0
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L'Oréal Paris Greece
by
L'Oréal Groupe
Greece
26400
+
-0.4
%
(
100
)
April (2022)
860886
+
38.1
%
0
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Garnier ITALIA
by
L'Oréal Groupe
Italy
25600
+
0.0
%
(
0
)
April (2022)
1288
+
0.0
%
0
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Vaseline Bangladesh
by
Unilever plc
Bangladesh
25400
+
0.0
%
(
0
)
April (2022)
4836
+
0.0
%
0
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Eau Thermale Avène España
by
Pierre Fabre Laboratories
Spain
24400
+
0.4
%
(
100
)
April (2022)
22744
+
0.4
%
0
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NIVEA España
by
Beiersdorf AG
Spain
23900
+
0.4
%
(
100
)
April (2022)
2175686
+
1.0
%
0
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VichyItalia
by
L'Oréal Groupe
Italy
22800
+
0.0
%
(
0
)
April (2022)
683
+
0.0
%
0
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NIVEA MEN MÉXICO
by
Beiersdorf AG
Mexico
22700
+
3.2
%
(
700
)
April (2022)
7092134
+
5.4
%
0
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Lancôme Turkey
by
L'Oréal Groupe
Turkey
22100
+
4.7
%
(
1000
)
April (2022)
7203
+
0.1
%
0
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Dove Malaysia
by
Unilever plc
Malaysia
21800
+
0.0
%
(
0
)
April (2022)
14212
+
0.0
%
0
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L'Oréal Paris Portugal
by
L'Oréal Groupe
Portugal
21600
+
0.5
%
(
100
)
April (2022)
438890
+
2.0
%
0
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Lancôme Spain
by
L'Oréal Groupe
Spain
20800
+
0.5
%
(
100
)
April (2022)
8335
+
0.6
%
0
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Garnier Men India
by
L'Oréal Groupe
India
20600
+
0.0
%
(
0
)
April (2022)
9762743
+
3.9
%
0
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Sulwhasoo 설화수
by
Amorepacific Corporation
Korea South
20300
+
0.0
%
(
0
)
April (2022)
2886914
+
3.5
%
0
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NIVEA Vietnam
by
Beiersdorf AG
Vietnam
19300
+
0.0
%
(
0
)
April (2022)
3512008
+
3.1
%
0
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L'OCCITANE en Provence
by
L'Occitane Groupe S.A.
United States
18500
+
0.0
%
(
0
)
April (2022)
11985
+
0.1
%
0
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Eminence Organic Skin Care
by
United States
18200
+
0.6
%
(
100
)
April (2022)
16072
+
1.0
%
0
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Nu Skin Europe
by
Nu Skin Enterprises
Belgium
18200
+
1.1
%
(
200
)
April (2022)
18438
+
1.5
%
0
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NIVEA MAROC
by
Beiersdorf AG
Morocco
17900
+
0.0
%
(
0
)
April (2022)
1946111
+
3.6
%
0
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NIVEA Polska Sp. z o.o.
by
Beiersdorf AG
Poland
17700
+
0.0
%
(
0
)
April (2022)
4026202
+
2.3
%
0
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L'Oréal Groupe
by
L'Oréal Groupe
France
16700
+
1.2
%
(
200
)
April (2022)
2570462
+
-5.4
%
0
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NU SKIN KOREA
by
Nu Skin Enterprises
Korea South
16100
+
0.6
%
(
100
)
April (2022)
27368
+
0.3
%

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Skin Care Brands on YouTube

The major advantage of YouTube, the leader of video content, is to be a search engine! This leading platform is an efficient channel to increase your visibility, traffic to your website and automated sales funnels. Indeed, your popularity will be an asset for more traffic and popularity in the eyes of Google. Your Skin Care Brand’s YouTube channel can have several objectives, such as developing your brand awareness and increasing the number of subscribers, but the best practice is to focus on one objective per video. Having a Skin Care Brand channel that shows your advice, your value, your expertise is an extraordinary power to generate trust. Thanks to your Skin Care Brand’s YouTube channel, you will optimize the visibility of your brand and its website, and develop content that will have the strongest impact on your audience and develop the presentation of your products and services.

YouTube Marketing by Skin Care Brands

Entrepreneurs, social media marketers and marketing managers underestimate the potential of their audience with YouTube. However, the figures speak for themselves: one third of online activity is dedicated to watching videos and YouTube has more than one billion active users. YouTube is a global platform, available in 76 languages, offering access to 95% of the world's population! It would be crazy not to take advantage of such a large platform. Your videos highlight the individuals who make the company or the project. Your content must be unique, sincere, spontaneous, to represent your skin care brand, but also its values, customers and employees. In addition, the platform offers companies several tools to optimize their natural referencing. Companies have the possibility to add tags to their videos by integrating keywords that allow them to be directly linked to searches on the search engine.



Trends in YouTube Marketing for Skin Care Brands

Successful Skin Care Brands on YouTube are creating videos that are aimed directly at their audience in order to gain new customers. Cosmetic companies such as one of the leaders, MAC Cosmetics are jumping on the make-up video tutorial trend with playlists dedicated to teaching their customers how to use their products and create incredible make-up looks. They also use their channel to promote their brand-new products to the million of make-up obsesses people out there. Glossier is using celebrities and influencers to attract new customers and build their fan base, using the hashtag #GetReadyWithMe. This way, their audience feels like they are close to the person they see on camera and have a real-life look at what the products look like when they are used. Rihanna is using her image and notoriety to promote her cosmetics line Fenty skin. Her costumers can have an insight in her life which make them feel closer to the brand. Finally, Arbonne International bets on its natural products to seduce its customers, giving them cosmetics recipes to make at home.

Top YouTube Channels Across Industries

Featured Video

Clean Fresh Skincare Hydrating Cream Cleanser with America Ferrera

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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