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The main activity of a think tank is to produce studies and proposals, most often in the field of public policy and the economy. So how can YouTube help leading Think Tanks reach a bigger audience? Maybe it is because, through YouTube, they are able to reach an audience of millions in many countries all over the world. YouTube is not only the biggest online video posting platform, it is also the second-biggest search engine in the world after Google (who owns YouTube…). So having a strong YouTube channel means that your Think Tank channel and therefore your website can be ranked higher on Google searches and ultimately, your ideas and content will reach many more people. Of course, before creating a YouTube channel for your business, you need to develop your broadcast strategy. Of course, before creating your channel, you need to ask yourself a few questions: what type of content will you create? For which audience? Will you post a video every week? Once a month? For this, it can be useful to contact an agency such as Tubics that will guide you on the choices for your company...
Once your strategy is established, you can finally get started with creating your Think Tank YouTube channel. Having a YouTube channel for your think tank organization is also reassuring your customer. Through it, you show them that you are a modern organization, in the heart of digital news and at ease with new technologies. With your videos and the interactions they will generate, you create a close link between your Think Tank and your audience, and you build their loyalty. Having a YouTube channel for your Think Tank will allow you to keep your audience engaged and informed on what is happening in the world, send back a modern image of your brand, gain visibility and notoriety and save massively on your marketing and communication budget.
There are a few very successful Think Tank YouTube channels out there. All of those create regular, engaging, and interesting content that deals with current events. For example , CSIS, the Center for Strategic & International Studies, has recently published a series of videos about the war in Ukraine. American Enterprise Institute specializes in live streams about economic and political themes and issues, as well as their ‘in 60 seconds’ playlist, which contains educational videos used to explain a current issue to the viewer in just a minute. The Hoover Institution also creates educational videos to talk about policies and politics, but they also have a playlist that is aimed at children, in which they publish videos that tackle important questions about education, finances, politics, or even historical events in a way that will engage kids to follow their Think Tank and hopefully become a loyal audience in the future.
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