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There are many advantages of having a YouTube channel for your toy brand, as demonstrated by Lego for example, and their 14 million subscribers! The best toy brands out there are running successful YouTube videos which help them reach their main customers: kids! Indeed, 80% of parents of children 11 and under say their kids watch YouTube, and more than 50% watch it every single day. This shows that YouTube is the place to be. However, it is important to create engaging content and fun videos that will stand out in the massive amount uploaded each day on the second-biggest search engine in the world. Nevertheless, the video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredible audience that you should aim to conquer to spread the word about your toy brand.
YouTube is the second-largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Toy Brand is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Best Toy Brands use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how, or their commitments, for example. By offering original and entertaining content, especially if your products are aimed at children. By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.
The Best toy brands out there are using YouTube to market their products and grow their brand awareness. In general, Toy Brands organize their YouTube channels in different playlists, all dedicated to a certain type or brand of toy. Mattel Action, for example, has a Jurassic World playlist, a Batman playlist, a WWE playlist etc. Each of those contains fun and entertaining videos that kids love to watch. Fischer-Price does not only create videos that promote their latest toys or advertisement campaigns, they also have an actual TV channel with cute characters that live different adventures in each video. Brands such as Hasbro have mastered the video format of action figure demonstrations. This way, children and their parents can look at the toys ahead of purchasing and see what they look like and how they work! You would be surprised at the amount of time that kids spend watching videos of other kids playing!
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