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Best Toy Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Peppa Pig - Official Channel
by
Hasbro, Inc.
United States
29400000
+
0.7
%
(
200000
)
Views (Sep '22)
145659079
+
0.7
%

Channel Name: Peppa Pig - Official Channel

Country: United States

Subscribers: 29400000

Views: 0.68

Content Score: 16

0
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Peppa Pig Español Latino - Canal Oficial
by
Hasbro, Inc.
United Kingdom
22300000
+
0.5
%
(
100000
)
Views (Sep '22)
47723530
+
0.7
%

Channel Name: Peppa Pig Español Latino - Canal Oficial

Country: United Kingdom

Subscribers: 22300000

Views: 0.65

Content Score: 36

0
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LEGO
by
LEGO
Denmark
15300000
+
0.7
%
(
100000
)
Views (Sep '22)
74603480
+
0.4
%

Channel Name: LEGO

Country: Denmark

Subscribers: 15300000

Views: 0.38

Content Score: 48

0
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Peppa Pig em Português Brasil - Canal Oficial
by
Hasbro, Inc.
Brazil
12600000
+
0.0
%
(
0
)
Views (Sep '22)
22526047
+
0.6
%

Channel Name: Peppa Pig em Português Brasil - Canal Oficial

Country: Brazil

Subscribers: 12600000

Views: 0.57

Content Score: 36

0
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Barbie
by
Mattel, Inc.
United States
11100000
+
0.0
%
(
0
)
Views (Sep '22)
22313288
+
0.6
%

Channel Name: Barbie

Country: United States

Subscribers: 11100000

Views: 0.58

Content Score: 24

0
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Power Rangers Official
by
Hasbro, Inc.
United States
9420000
+
0.4
%
(
40000
)
Views (Sep '22)
24606623
+
0.5
%

Channel Name: Power Rangers Official

Country: United States

Subscribers: 9420000

Views: 0.49

Content Score: 24

0
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PJ Masks Official
by
Hasbro, Inc.
United States
7300000
+
1.1
%
(
80000
)
Views (Sep '22)
23559735
+
0.6
%

Channel Name: PJ Masks Official

Country: United States

Subscribers: 7300000

Views: 0.59

Content Score: 16

0
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My Little Pony Official
by
Hasbro, Inc.
United States
4630000
+
0.7
%
(
30000
)
Views (Sep '22)
21358065
+
0.4
%

Channel Name: My Little Pony Official

Country: United States

Subscribers: 4630000

Views: 0.43

Content Score: 8

0
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Hasbro
by
Hasbro, Inc.
United States
3920000
+
0.0
%
(
0
)
Views (Sep '22)
1098687
+
0.1
%

Channel Name: Hasbro

Country: United States

Subscribers: 3920000

Views: 0.05

Content Score: 24

0
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Hot Wheels
by
Mattel, Inc.
United States
3550000
+
0.3
%
(
10000
)
Views (Sep '22)
9407054
+
0.4
%

Channel Name: Hot Wheels

Country: United States

Subscribers: 3550000

Views: 0.36

Content Score: 16

0
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Fireman Sam
by
Mattel, Inc.
United States
3400000
+
0.0
%
(
0
)
Views (Sep '22)
7955109
+
0.3
%

Channel Name: Fireman Sam

Country: United States

Subscribers: 3400000

Views: 0.32

Content Score: 16

0
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Fireman Sam US
by
Mattel, Inc.
United States
3380000
+
0.0
%
(
0
)
Views (Sep '22)
4032519
+
0.2
%

Channel Name: Fireman Sam US

Country: United States

Subscribers: 3380000

Views: 0.17

Content Score: 16

0
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El Bombero Sam en Español Latino
by
Mattel, Inc.
Mexico
3320000
+
0.0
%
(
0
)
Views (Sep '22)
1054417
+
0.1
%

Channel Name: El Bombero Sam en Español Latino

Country: Mexico

Subscribers: 3320000

Views: 0.1

Content Score: 24

0
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Thomas & Friends
by
Mattel, Inc.
United States
2960000
+
0.7
%
(
20000
)
Views (Sep '22)
19864260
+
0.6
%

Channel Name: Thomas & Friends

Country: United States

Subscribers: 2960000

Views: 0.6

Content Score: 8

0
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Pokémon Kids TV
by
Nintendo
Japan
2810000
+
4.5
%
(
120000
)
Views (Sep '22)
23685665
+
4.0
%

Channel Name: Pokémon Kids TV

Country: Japan

Subscribers: 2810000

Views: 3.99

Content Score: 12

0
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Monster High
by
Mattel, Inc.
United States
2490000
+
0.4
%
(
10000
)
Views (Sep '22)
6734274
+
0.4
%

Channel Name: Monster High

Country: United States

Subscribers: 2490000

Views: 0.39

Content Score: 36

0
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Sam el Bombero en Español
by
Mattel, Inc.
Spain
2000000
+
0.5
%
(
10000
)
Views (Sep '22)
3092594
+
0.4
%

Channel Name: Sam el Bombero en Español

Country: Spain

Subscribers: 2000000

Views: 0.43

Content Score: 24

0
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Peppa Pig - Nursery Rhymes and Kids Songs
by
Hasbro, Inc.
United States
1940000
+
2.1
%
(
40000
)
Views (Sep '22)
14501185
+
1.4
%

Channel Name: Peppa Pig - Nursery Rhymes and Kids Songs

Country: United States

Subscribers: 1940000

Views: 1.35

Content Score: 16

0
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Barbie Latinoamérica
by
Mattel, Inc.
Mexico
1910000
+
1.1
%
(
20000
)
Views (Sep '22)
11346719
+
1.1
%

Channel Name: Barbie Latinoamérica

Country: Mexico

Subscribers: 1910000

Views: 1.07

Content Score: 16

0
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Play-Doh Official
by
Hasbro, Inc.
United States
1890000
+
0.0
%
(
0
)
Views (Sep '22)
300129
+
0.3
%

Channel Name: Play-Doh Official

Country: United States

Subscribers: 1890000

Views: 0.3

Content Score: 16

0
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Feuerwehrmann Sam
by
Mattel, Inc.
Germany
1790000
+
0.0
%
(
0
)
Views (Sep '22)
3222160
+
0.3
%

Channel Name: Feuerwehrmann Sam

Country: Germany

Subscribers: 1790000

Views: 0.29

Content Score: 16

0
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Barbie Português
by
Mattel, Inc.
Brazil
1740000
+
1.8
%
(
30000
)
Views (Sep '22)
14844557
+
1.2
%

Channel Name: Barbie Português

Country: Brazil

Subscribers: 1740000

Views: 1.19

Content Score: 24

0
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Fisher-Price®
by
Mattel, Inc.
United States
1730000
+
0.0
%
(
0
)
Views (Sep '22)
4950753
+
0.6
%

Channel Name: Fisher-Price®

Country: United States

Subscribers: 1730000

Views: 0.59

Content Score: 24

0
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Ever After High
by
Mattel, Inc.
United States
1640000
+
0.0
%
(
0
)
Views (Sep '22)
1276413
+
0.2
%

Channel Name: Ever After High

Country: United States

Subscribers: 1640000

Views: 0.16

Content Score: 36

0
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Peppa Pig Deutsch - Offizieller Kanal
by
Hasbro, Inc.
Germany
1620000
+
1.3
%
(
20000
)
Views (Sep '22)
16719662
+
1.0
%

Channel Name: Peppa Pig Deutsch - Offizieller Kanal

Country: Germany

Subscribers: 1620000

Views: 1.02

Content Score: 8

0
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TRANSFORMERS OFFICIAL
by
Hasbro, Inc.
United States
1340000
+
0.0
%
(
0
)
Views (Sep '22)
4233708
+
0.5
%

Channel Name: TRANSFORMERS OFFICIAL

Country: United States

Subscribers: 1340000

Views: 0.47

Content Score: 16

0
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My Little Pony en Español Latino - Canal Oficial
by
Hasbro, Inc.
Mexico
1210000
+
1.7
%
(
20000
)
Views (Sep '22)
17016800
+
2.0
%

Channel Name: My Little Pony en Español Latino - Canal Oficial

Country: Mexico

Subscribers: 1210000

Views: 1.97

Content Score: 24

0
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Barbie en Español
by
Mattel, Inc.
Spain
1120000
+
0.9
%
(
10000
)
Views (Sep '22)
4327305
+
0.5
%

Channel Name: Barbie en Español

Country: Spain

Subscribers: 1120000

Views: 0.5

Content Score: 16

0
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Barbie Россия
by
Mattel, Inc.
United States
1120000
+
0.0
%
(
0
)
Views (Sep '22)
2374780
+
0.4
%

Channel Name: Barbie Россия

Country: United States

Subscribers: 1120000

Views: 0.44

Content Score: 24

0
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Polly Pocket Português
by
Mattel, Inc.
Portugal
1110000
+
0.9
%
(
10000
)
Views (Sep '22)
2164531
+
0.5
%

Channel Name: Polly Pocket Português

Country: Portugal

Subscribers: 1110000

Views: 0.54

Content Score: 36

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Best Toy Brands on YouTube

There are many advantages of having a YouTube channel for your toy brand, as demonstrated by Lego for example, and their 14 million subscribers! The best toy brands out there are running successful YouTube videos which help them reach their main customers: kids! Indeed, 80% of parents of children 11 and under say their kids watch YouTube, and more than 50% watch it every single day. This shows that YouTube is the place to be. However, it is important to create engaging content and fun videos that will stand out in the massive amount uploaded each day on the second-biggest search engine in the world. Nevertheless, the video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredible audience that you should aim to conquer to spread the word about your toy brand.

YouTube Marketing by Best Toy Brands

YouTube is the second-largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Toy Brand is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Best Toy Brands use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how, or their commitments, for example. By offering original and entertaining content, especially if your products are aimed at children. By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.

Trends in YouTube Marketing for Best Toy Brands

The Best toy brands out there are using YouTube to market their products and grow their brand awareness. In general, Toy Brands organize their YouTube channels in different playlists, all dedicated to a certain type or brand of toy. Mattel Action, for example, has a Jurassic World playlist, a Batman playlist, a WWE playlist etc. Each of those contains fun and entertaining videos that kids love to watch. Fischer-Price does not only create videos that promote their latest toys or advertisement campaigns, they also have an actual TV channel with cute characters that live different adventures in each video. Brands such as Hasbro have mastered the video format of action figure demonstrations. This way, children and their parents can look at the toys ahead of purchasing and see what they look like and how they work! You would be surprised at the amount of time that kids spend watching videos of other kids playing!

Top YouTube Channels Across Industries

Featured Video

Peppa’s Big Day Out with Best Friends at the Theme Park!

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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