Best Toy Brands on YouTube

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Peppa Pig - Official Channel
by
Hasbro, Inc.
United States
27400000
+
0.7
%
(
200000
)
April (2022)
138270791
+
0.7
%
0
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Peppa Pig Español Latino - Canal Oficial
by
Hasbro, Inc.
United Kingdom
20800000
+
0.5
%
(
100000
)
April (2022)
61191150
+
0.9
%
0
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LEGO
by
LEGO
Denmark
14400000
+
0.7
%
(
100000
)
April (2022)
175149249
+
1.0
%
0
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Peppa Pig em Português Brasil - Canal Oficial
by
Hasbro, Inc.
Brazil
12100000
+
0.8
%
(
100000
)
April (2022)
29598315
+
0.8
%
0
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Barbie
by
Mattel, Inc.
United States
10900000
+
0.0
%
(
0
)
April (2022)
24848346
+
0.7
%
0
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Power Rangers Official
by
Hasbro, Inc.
United States
9060000
+
0.3
%
(
30000
)
April (2022)
33008645
+
0.7
%
0
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PJ Masks Official
by
Hasbro, Inc.
United States
6480000
+
0.9
%
(
60000
)
April (2022)
41785143
+
1.2
%
0
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My Little Pony Official
by
Hasbro, Inc.
United States
4280000
+
1.2
%
(
50000
)
April (2022)
51769773
+
1.1
%
0
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Hasbro
by
Hasbro, Inc.
United States
3930000
+
0.0
%
(
0
)
April (2022)
3365096
+
0.1
%
0
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Hot Wheels
by
Mattel, Inc.
United States
3460000
+
0.3
%
(
10000
)
April (2022)
13610207
+
0.6
%
0
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Fireman Sam US
by
Mattel, Inc.
United States
3350000
+
0.0
%
(
0
)
April (2022)
5487176
+
0.2
%
0
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Fireman Sam
by
Mattel, Inc.
United States
3310000
+
0.6
%
(
20000
)
April (2022)
15803245
+
0.7
%
0
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El Bombero Sam en Español Latino
by
Mattel, Inc.
Mexico
3300000
+
0.3
%
(
10000
)
April (2022)
3012364
+
0.3
%
0
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Thomas & Friends
by
Mattel, Inc.
United States
2760000
+
0.7
%
(
20000
)
April (2022)
31340939
+
1.0
%
0
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Monster High
by
Mattel, Inc.
United States
2360000
+
0.4
%
(
10000
)
April (2022)
4281105
+
0.3
%
0
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Pokémon Kids TV
by
Nintendo
Japan
2150000
+
1.4
%
(
30000
)
April (2022)
9426751
+
2.3
%
0
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Sam el Bombero en Español
by
Mattel, Inc.
Spain
1950000
+
0.5
%
(
10000
)
April (2022)
3454787
+
0.5
%
0
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Play-Doh Official
by
Hasbro, Inc.
United States
1880000
+
0.0
%
(
0
)
April (2022)
3811669
+
5.1
%
0
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Peppa Pig - Nursery Rhymes and Kids Songs
by
Hasbro, Inc.
United States
1820000
+
4.0
%
(
70000
)
April (2022)
35908569
+
3.6
%
0
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Feuerwehrmann Sam
by
Mattel, Inc.
Germany
1780000
+
0.0
%
(
0
)
April (2022)
4515316
+
0.4
%
0
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Fisher-Price®
by
Mattel, Inc.
United States
1730000
+
0.0
%
(
0
)
April (2022)
3453603
+
0.4
%
0
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Barbie Latinoamérica
by
Mattel, Inc.
Mexico
1720000
+
1.8
%
(
30000
)
April (2022)
269615
+
0.0
%
0
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Ever After High
by
Mattel, Inc.
United States
1610000
+
0.0
%
(
0
)
April (2022)
2532652
+
0.3
%
0
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Peppa Pig Deutsch - Offizieller Kanal
by
Hasbro, Inc.
Germany
1520000
+
0.7
%
(
10000
)
April (2022)
15012268
+
1.0
%
0
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Barbie Português
by
Mattel, Inc.
Brazil
1510000
+
2.0
%
(
30000
)
April (2022)
13473313
+
1.2
%
0
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TRANSFORMERS OFFICIAL
by
Hasbro, Inc.
United States
1260000
+
0.0
%
(
0
)
April (2022)
5505054
+
0.7
%
0
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Barbie Россия
by
Mattel, Inc.
United States
1080000
+
0.9
%
(
10000
)
April (2022)
4022710
+
0.8
%
0
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Polly Pocket
by
Mattel, Inc.
United States
1030000
+
0.0
%
(
0
)
April (2022)
5252626
+
0.7
%
0
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Monster High Ελληνικά
by
Mattel, Inc.
Greece
1030000
+
0.0
%
(
0
)
April (2022)
5252626
+
0.7
%
0
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Polly Pocket Português
by
Mattel, Inc.
Portugal
1030000
+
1.0
%
(
10000
)
April (2022)
2919577
+
0.8
%
0
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Barbie en Español
by
Mattel, Inc.
Spain
1010000
+
1.0
%
(
10000
)
April (2022)
4971525
+
0.6
%
0
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İtfaiyeci Sam - Fireman Sam
by
Mattel, Inc.
Turkey
969000
+
0.8
%
(
8000
)
April (2022)
4929519
+
1.2
%
0
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My Little Pony en Español Latino - Canal Oficial
by
Hasbro, Inc.
Mexico
945000
+
3.7
%
(
34000
)
April (2022)
22558222
+
3.5
%
0
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LEGO Little Ones
by
LEGO
Denmark
857000
+
0.0
%
(
0
)
April (2022)
1941843
+
0.2
%
0
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Sam le Pompier
by
Mattel, Inc.
France
826000
+
0.2
%
(
2000
)
April (2022)
2317955
+
0.5
%
0
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Strażak Sam
by
Mattel, Inc.
Poland
819000
+
0.1
%
(
1000
)
April (2022)
2235207
+
0.5
%
0
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Mattel Action
by
Mattel, Inc.
United States
800000
+
0.5
%
(
4000
)
April (2022)
4948109
+
0.9
%
0
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Play-Doh: Creative Ideas for Kids
by
Hasbro, Inc.
United States
765000
+
0.0
%
(
0
)
April (2022)
268555
+
10.2
%
0
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Polly Pocket Latinoamérica
by
Mattel, Inc.
Mexico
757000
+
3.0
%
(
22000
)
April (2022)
3709528
+
0.8
%
0
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Thomas & Friends UK
by
Mattel, Inc.
United Kingdom
743000
+
0.7
%
(
5000
)
April (2022)
9070373
+
1.0
%
0
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Fisher-Price® Latino
by
Mattel, Inc.
Mexico
722000
+
1.0
%
(
7000
)
April (2022)
5037288
+
1.3
%
0
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Peppa Pig Nederlands - Officiële Kanaal
by
Hasbro, Inc.
Netherlands
694000
+
1.0
%
(
7000
)
April (2022)
6882544
+
1.1
%
0
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American Girl
by
Mattel, Inc.
United States
678000
+
0.1
%
(
1000
)
April (2022)
3900356
+
1.2
%
0
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Baby Alive Official
by
Hasbro, Inc.
United States
662000
+
2.3
%
(
15000
)
April (2022)
7581333
+
7.3
%
0
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Barbie Deutsch
by
Mattel, Inc.
Germany
653000
+
0.3
%
(
2000
)
April (2022)
2723489
+
0.6
%
0
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سامي رجل - Fireman Sam
by
Mattel, Inc.
United Arab Emirates
618000
+
1.3
%
(
8000
)
April (2022)
3713954
+
1.5
%
0
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Barbie Français
by
Mattel, Inc.
France
615000
+
1.5
%
(
9000
)
April (2022)
4621417
+
1.0
%
0
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Barbie Bahasa
by
Mattel, Inc.
Indonesia
602000
+
4.2
%
(
24000
)
April (2022)
6508915
+
6.7
%
0
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NERF Official
by
Hasbro, Inc.
United States
559000
+
0.0
%
(
0
)
April (2022)
104230
+
0.2
%
0
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MooseTube Squad
by
Moose Toys
Australia
538000
+
0.2
%
(
1000
)
April (2022)
3397820
+
0.7
%
0
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Magic: The Gathering
by
Hasbro, Inc.
United States
524000
+
0.2
%
(
1000
)
April (2022)
5218136
+
1.3
%
0
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MooseTube Mania
by
Moose Toys
Australia
516000
+
0.4
%
(
2000
)
April (2022)
1803846
+
0.7
%
0
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Monster High en Castellano
by
Mattel, Inc.
Spain
483000
+
0.4
%
(
2000
)
April (2022)
1353948
+
0.4
%
0
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Playmobil Deutsch
by
Playmobil
Germany
480000
+
0.0
%
(
0
)
April (2022)
1610453
+
0.3
%
0
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OfficialMaxSteel
by
Mattel, Inc.
United States
466000
+
0.2
%
(
1000
)
April (2022)
528241
+
0.3
%
0
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Power Rangers para Niños - Canal Oficial
by
Hasbro, Inc.
Spain
465000
+
3.1
%
(
14000
)
April (2022)
7706269
+
3.9
%
0
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Bob the Builder
by
Mattel, Inc.
United States
458000
+
0.4
%
(
2000
)
April (2022)
1716373
+
0.7
%
0
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Thomas & Friends Indonesia
by
Mattel, Inc.
Indonesia
452000
+
3.2
%
(
14000
)
April (2022)
5664190
+
3.3
%
0
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The LEGO Group
by
LEGO
Denmark
450000
+
1.8
%
(
8000
)
April (2022)
609560
+
2.3
%
0
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Power Rangers Kids - Official Channel
by
Hasbro, Inc.
United States
443000
+
4.0
%
(
17000
)
April (2022)
8224847
+
4.4
%
0
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Thomas & Friends Latinoamérica
by
Mattel, Inc.
Mexico
442000
+
0.9
%
(
4000
)
April (2022)
3841209
+
1.3
%
0
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Ever After High Latinoamérica
by
Mattel, Inc.
Mexico
430000
+
0.5
%
(
2000
)
April (2022)
701701
+
0.5
%
0
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Fisher-Price® Brasil
by
Mattel, Inc.
Brazil
414000
+
0.7
%
(
3000
)
April (2022)
1634735
+
0.9
%
0
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Ricky Zoom - Official Channel
by
Hasbro, Inc.
United States
390000
+
0.8
%
(
3000
)
April (2022)
2206506
+
1.7
%
0
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Barbie Italiano
by
Mattel, Inc.
Italy
386000
+
0.3
%
(
1000
)
April (2022)
2086273
+
0.8
%
0
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Imaginext
by
Mattel, Inc.
United States
384000
+
1.1
%
(
4000
)
April (2022)
3405542
+
1.0
%
0
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Ever After High Português
by
Mattel, Inc.
Portugal
367000
+
0.3
%
(
1000
)
April (2022)
464764
+
0.6
%
0
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Brandweerman Sam
by
Mattel, Inc.
Netherlands
359000
+
0.3
%
(
1000
)
April (2022)
1457554
+
0.7
%
0
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Thomas Et Ses Amis
by
Mattel, Inc.
France
349000
+
0.0
%
(
0
)
April (2022)
1036554
+
0.6
%
0
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Playmobil en Español
by
Playmobil
Spain
342000
+
0.6
%
(
2000
)
April (2022)
3113209
+
1.5
%
0
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Sam il Pompiere
by
Mattel, Inc.
Italy
319000
+
0.6
%
(
2000
)
April (2022)
2099739
+
1.2
%
0
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Томас и его друзья
by
Mattel, Inc.
Russian Federation
312000
+
0.3
%
(
1000
)
April (2022)
2159635
+
0.8
%
0
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Bob The Builder US
by
Mattel, Inc.
United States
303000
+
0.3
%
(
1000
)
April (2022)
947195
+
0.6
%
0
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Baby Alive Español Latino - Canal Oficial
by
Hasbro, Inc.
United Kingdom
285000
+
8.4
%
(
22000
)
April (2022)
8839426
+
9.2
%
0
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Polly Pocket Türkiye
by
Mattel, Inc.
Turkey
285000
+
1.1
%
(
3000
)
April (2022)
1280888
+
1.0
%
0
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Thomas e Seus Amigos
by
Mattel, Inc.
Brazil
282000
+
1.1
%
(
3000
)
April (2022)
2590055
+
1.4
%
0
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Little People - Fisher Price
by
Mattel, Inc.
United Kingdom
265000
+
0.8
%
(
2000
)
April (2022)
7357394
+
1.8
%
0
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My Little Pony Россия - официальный канал
by
Hasbro, Inc.
Russian Federation
263000
+
2.3
%
(
6000
)
April (2022)
3875519
+
2.2
%
0
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Пожарный Сэм - Fireman Sam
by
Mattel, Inc.
251000
+
0.4
%
(
1000
)
April (2022)
1267364
+
0.8
%
0
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Enchantimals
by
Mattel, Inc.
United States
247000
+
1.6
%
(
4000
)
April (2022)
1555192
+
1.5
%
0
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Mattel
by
Mattel, Inc.
United States
241000
+
0.4
%
(
1000
)
April (2022)
9759004
+
2.1
%
0
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Barbie Po Polsku
by
Mattel, Inc.
Poland
233000
+
0.9
%
(
2000
)
April (2022)
1551366
+
0.5
%
0
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Monster High Россия
by
Mattel, Inc.
231000
+
0.4
%
(
1000
)
April (2022)
406164
+
0.3
%
0
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Power Rangers pour les Enfants - Chaîne Officielle
by
Hasbro, Inc.
France
226000
+
4.2
%
(
9000
)
April (2022)
4439797
+
4.4
%
0
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Tűzoltó Sam
by
Mattel, Inc.
Hungary
225000
+
0.5
%
(
1000
)
April (2022)
1142549
+
0.8
%
0
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Bob le Bricoleur
by
Mattel, Inc.
France
221000
+
0.0
%
(
0
)
April (2022)
67565
+
0.1
%
0
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Monster High Português
by
Mattel, Inc.
Portugal
215000
+
0.5
%
(
1000
)
April (2022)
404433
+
1.0
%
0
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Baby Alive em Português Brasil - Canal Oficial
by
Hasbro, Inc.
Brazil
213000
+
9.8
%
(
19000
)
April (2022)
7030562
+
9.4
%
0
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Thomas & Friends 湯瑪士小火車官方頻道
by
Mattel, Inc.
Taiwan
211000
+
0.0
%
(
0
)
April (2022)
450905
+
0.5
%
0
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Энчантималс - Enchantimals Россия
by
Mattel, Inc.
211000
+
1.0
%
(
2000
)
April (2022)
1115442
+
1.1
%
0
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Transformers Kids - Official Channel
by
Hasbro, Inc.
United States
208000
+
4.5
%
(
9000
)
April (2022)
6737951
+
1.1
%
0
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Barbie Türkiye
by
Mattel, Inc.
Turkey
189000
+
2.7
%
(
5000
)
April (2022)
3038908
+
1.1
%
0
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Playmobil English
by
Playmobil
United Kingdom
187000
+
0.5
%
(
1000
)
April (2022)
829747
+
0.4
%
0
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Mattel Doll World
by
Mattel, Inc.
United Kingdom
179000
+
0.6
%
(
1000
)
April (2022)
395245
+
0.6
%
0
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Ever After High Россия
by
Mattel, Inc.
178000
+
0.6
%
(
1000
)
April (2022)
393178
+
0.6
%
0
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Enchantimals en Castellano
by
Mattel, Inc.
Spain
166000
+
1.2
%
(
2000
)
April (2022)
474670
+
1.1
%
0
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Monster High Latinoamérica
by
Mattel, Inc.
166000
+
1.2
%
(
2000
)
April (2022)
571904
+
1.4
%
0
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Bob el Constructor - Español Castellano
by
Mattel, Inc.
Spain
150000
+
0.0
%
(
0
)
April (2022)
510235
+
0.9
%
0
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Cave Club
by
Mattel, Inc.
United States
148000
+
0.0
%
(
0
)
April (2022)
110629
+
0.1
%
0
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TOMY Toys
by
Tomy Company
Japan
143000
+
0.0
%
(
0
)
April (2022)
54782
+
0.0
%

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Best Toy Brands on YouTube

There are many advantages of having a YouTube channel for your toy brand, as demonstrated by Lego for example, and their 14 million subscribers! The best toy brands out there are running successful YouTube videos which help them reach their main customers: kids! Indeed, 80% of parents of children 11 and under say their kids watch YouTube, and more than 50% watch it every single day. This shows that YouTube is the place to be. However, it is important to create engaging content and fun videos that will stand out in the massive amount uploaded each day on the second-biggest search engine in the world. Nevertheless, the video format accounts for 80% of internet traffic and the platform has 1.9 billion active users per month, which is an incredible audience that you should aim to conquer to spread the word about your toy brand.

YouTube Marketing by Best Toy Brands

YouTube is the second-largest search engine in the world; although this may not be obvious at first! Relevance is important for search traffic: your customers must be able to find you. After all, your Toy Brand is what makes them happy! So you need to optimize the keywords in your video titles and make sure you use all possible tags. And Tubics can help you with that! So how do the Best Toy Brands use YouTube? Brands can use YouTube in many ways: by telling their story, highlighting their know-how, or their commitments, for example. By offering original and entertaining content, especially if your products are aimed at children. By highlighting the user experience through test videos and finally by creating added value by offering advice, with tutorial videos related to their products.

Trends in YouTube Marketing for Best Toy Brands

The Best toy brands out there are using YouTube to market their products and grow their brand awareness. In general, Toy Brands organize their YouTube channels in different playlists, all dedicated to a certain type or brand of toy. Mattel Action, for example, has a Jurassic World playlist, a Batman playlist, a WWE playlist etc. Each of those contains fun and entertaining videos that kids love to watch. Fischer-Price does not only create videos that promote their latest toys or advertisement campaigns, they also have an actual TV channel with cute characters that live different adventures in each video. Brands such as Hasbro have mastered the video format of action figure demonstrations. This way, children and their parents can look at the toys ahead of purchasing and see what they look like and how they work! You would be surprised at the amount of time that kids spend watching videos of other kids playing!

Top YouTube Channels Across Industries

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Peppa’s Big Day Out with Best Friends at the Theme Park!

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

tubics - The #1 Video Marketing Tool

The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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