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Best Toy Stores on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Smyths Toys Superstores
by
Smyths Toys
United Kingdom
1040000
+
0.0
%
(
0
)
Views (July 2022)
14772408
+
1.3
%

Channel Name: Smyths Toys Superstores

Country: United Kingdom

Subscribers: 1040000

Views: 1.29

Content Score: 16

0
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Held der Steine Inh. Thomas Panke
by
Germany
757000
+
1.1
%
(
8000
)
Views (July 2022)
5275015
+
2.1
%

Channel Name: Held der Steine Inh. Thomas Panke

Country: Germany

Subscribers: 757000

Views: 2.08

Content Score: 192

0
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PicWicToys
by
France
246000
+
0.0
%
(
0
)
Views (July 2022)
7417
+
0.2
%

Channel Name: PicWicToys

Country: France

Subscribers: 246000

Views: 0.18

Content Score: 72

0
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Toys"R"Us Singapore
by
Tru Kids, Inc.
207000
+
0.5
%
(
1000
)
Views (July 2022)
638266
+
0.3
%

Channel Name: Toys"R"Us Singapore

Country:

Subscribers: 207000

Views: 0.27

Content Score: 16

0
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Intertoys
by
Netherlands
159000
+
0.0
%
(
0
)
Views (July 2022)
98722
+
0.1
%

Channel Name: Intertoys

Country: Netherlands

Subscribers: 159000

Views: 0.08

Content Score: 48

0
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Toys"R"Us Hong Kong
by
Tru Kids, Inc.
124000
+
0.0
%
(
0
)
Views (July 2022)
364112
+
0.1
%

Channel Name: Toys"R"Us Hong Kong

Country:

Subscribers: 124000

Views: 0.13

Content Score: 18

0
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Build-A-Bear
by
United Kingdom
100000
+
0.0
%
(
0
)
Views (July 2022)
2112087
+
1.9
%

Channel Name: Build-A-Bear

Country: United Kingdom

Subscribers: 100000

Views: 1.95

Content Score: 32

0
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Toys"R"Us
by
Tru Kids, Inc.
United States
89100
+
0.3
%
(
300
)
Views (July 2022)
74484
+
5.8
%

Channel Name: Toys"R"Us

Country: United States

Subscribers: 89100

Views: 5.84

Content Score: 108

0
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ToysRUsCanada
by
Tru Kids, Inc.
Canada
88800
+
0.0
%
(
0
)
Views (July 2022)
183183
+
0.2
%

Channel Name: ToysRUsCanada

Country: Canada

Subscribers: 88800

Views: 0.16

Content Score: 9

0
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BlueBrixx Group
by
BlueBrixx Group
Germany
72000
+
1.1
%
(
800
)
Views (July 2022)
628572
+
2.5
%

Channel Name: BlueBrixx Group

Country: Germany

Subscribers: 72000

Views: 2.45

Content Score: 144

0
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Toys''R''Us|トイザらス 公式
by
Tru Kids, Inc.
Japan
60800
+
0.2
%
(
100
)
Views (July 2022)
398621
+
0.4
%

Channel Name: Toys''R''Us|トイザらス 公式

Country: Japan

Subscribers: 60800

Views: 0.41

Content Score: 9

0
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台灣玩具反斗城
by
Tru Kids, Inc.
Taiwan
47100
+
0.0
%
(
0
)
Views (July 2022)
84139
+
0.2
%

Channel Name: 台灣玩具反斗城

Country: Taiwan

Subscribers: 47100

Views: 0.18

Content Score: 18

0
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Toys"R"Us Thailand
by
Tru Kids, Inc.
37800
+
0.0
%
(
0
)
Views (July 2022)
43476
+
0.1
%

Channel Name: Toys"R"Us Thailand

Country:

Subscribers: 37800

Views: 0.14

Content Score: 16

0
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Toys R Us Philippines
by
Tru Kids, Inc.
25600
+
-0.4
%
(
100
)
Views (July 2022)
5846
+
0.1
%

Channel Name: Toys R Us Philippines

Country:

Subscribers: 25600

Views: 0.15

Content Score: 24

0
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Toys"R"Us Malaysia
by
Tru Kids, Inc.
15600
+
0.0
%
(
0
)
Views (July 2022)
22952
+
0.2
%

Channel Name: Toys"R"Us Malaysia

Country:

Subscribers: 15600

Views: 0.2

Content Score: 16

0
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Toys"R"Us Australia
by
Tru Kids, Inc.
Australia
8740
+
-0.2
%
(
20
)
Views (July 2022)
4693
+
1.1
%

Channel Name: Toys"R"Us Australia

Country: Australia

Subscribers: 8740

Views: 1.05

Content Score: 24

0
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Smyths Toys Superstores DE
by
Smyths Toys
Germany
7540
+
1.6
%
(
120
)
Views (July 2022)
4492118
+
2.4
%

Channel Name: Smyths Toys Superstores DE

Country: Germany

Subscribers: 7540

Views: 2.36

Content Score: 4

0
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Hamleys - The Finest Toy Shop in the World
by
Reliance Retail
United Kingdom
3990
+
0.5
%
(
20
)
Views (July 2022)
6741
+
0.3
%

Channel Name: Hamleys - The Finest Toy Shop in the World

Country: United Kingdom

Subscribers: 3990

Views: 0.35

Content Score: 36

0
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baby-walz-tv
by
Versandhaus Walz GmbH
Germany
3390
+
1.5
%
(
50
)
Views (July 2022)
115544
+
1.8
%

Channel Name: baby-walz-tv

Country: Germany

Subscribers: 3390

Views: 1.76

Content Score: 3

0
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Hamleys India
by
Reliance Retail
India
2900
+
1.1
%
(
30
)
Views (July 2022)
10996
+
0.3
%

Channel Name: Hamleys India

Country: India

Subscribers: 2900

Views: 0.35

Content Score: 36

0
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Hamleys Česká republika
by
Reliance Retail
Czech Republic
745
+
0.0
%
(
0
)
Views (July 2022)
1134
+
0.1
%

Channel Name: Hamleys Česká republika

Country: Czech Republic

Subscribers: 745

Views: 0.11

Content Score: 18

0
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JAKO-O - einfach Kind sein
by
Wehrfritz Gmbh
Germany
740
+
1.1
%
(
8
)
Views (July 2022)
5000
+
0.5
%

Channel Name: JAKO-O - einfach Kind sein

Country: Germany

Subscribers: 740

Views: 0.51

Content Score: 24

0
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LIBRO Österreich
by
Austria
730
+
0.4
%
(
3
)
Views (July 2022)
8980
+
1.9
%

Channel Name: LIBRO Österreich

Country: Austria

Subscribers: 730

Views: 1.93

Content Score: 16

0
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Hamleys South Africa
by
Reliance Retail
202
+
0.5
%
(
1
)
Views (July 2022)
13
+
0.3
%

Channel Name: Hamleys South Africa

Country:

Subscribers: 202

Views: 0.32

Content Score: 36

0
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Hamleys UAE
by
Reliance Retail
142
+
0.0
%
(
0
)
Views (July 2022)
728
+
0.2
%

Channel Name: Hamleys UAE

Country:

Subscribers: 142

Views: 0.21

Content Score: 36

0
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Hamleys Toys Россия
by
Reliance Retail
48
+
65.5
%
(
19
)
Views (July 2022)
4459
+
75.3
%

Channel Name: Hamleys Toys Россия

Country:

Subscribers: 48

Views: 75.3

Content Score: 9

0
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Hamleys Saudi
by
Reliance Retail
29
+
0.0
%
(
0
)
Views (July 2022)
172
+
2.4
%

Channel Name: Hamleys Saudi

Country:

Subscribers: 29

Views: 2.37

Content Score: 12

0
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Hamleys Polska
by
Reliance Retail
Poland
19
+
0.0
%
(
0
)
Views (July 2022)
35
+
0.2
%

Channel Name: Hamleys Polska

Country: Poland

Subscribers: 19

Views: 0.24

Content Score: 36

0
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Hamleys of Turkey
by
Reliance Retail
Turkey
6
+
20.0
%
(
1
)
Views (July 2022)
93
+
12.6
%

Channel Name: Hamleys of Turkey

Country: Turkey

Subscribers: 6

Views: 12.6

Content Score: 48

0
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Hamleys Norge
by
Reliance Retail
Norway
4
+
0.0
%
(
0
)
Views (July 2022)
1
+
0.0
%

Channel Name: Hamleys Norge

Country: Norway

Subscribers: 4

Views: 0.03

Content Score: 4

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Best Toy Stores on YouTube

Check this out: 80% of parents of children 11 and under say their kids watch YouTube, and more than 50% watch it every single day. These statistics alone should tell you why your brand needs to have a YouTube channel. As one of the Best Toy Stores, you can reach millions of children and their parents through YouTube. YouTube is great for Toy Stores as it is a search engine in itself, so it is effective in increasing your visibility. It will help generate traffic to your website and your Toy Store will have a much better rank on Google thanks to YouTube. YouTube also allows you to use tools that optimize natural referencing, notably thanks to tags in your videos and also keywords that allow you to be linked to Google searches. It is therefore time for your Toy Store to set up its YouTube channel and take advantage of the number one video platform in the world.

YouTube marketing by the best toy stores

There are hundreds of different marketing platforms on the internet nowadays. Choice can be a great thing for any e-retailer or Toy Store looking to reach their target customers. However, having too many alternatives at your fingertips can be overwhelming. The key is to identify THE social network that best fits your business and focus on these channels in particular. As the social media marketeer or digital marketing manager of a Toy Store, YouTube can be your best asset. Marketing on YouTube is a great way to increase brand awareness and make consumers feel a connection to the products or services that your Toy Store is promoting; this can be very helpful for new entrepreneurs, too. Additionally, by posting eye-catching videos, your content will be more likely to become viral! With the right approach, it's possible to build a big audience on YouTube in almost any niche. It all comes down to how effective your storytelling is. And for that, Tubics can help!

YouTube Marketing Trends in the Toy Store Industry

We have all heard of star children that have gained fame by doing ‘unboxing’ videos, well Toy Stores across the world have listened to their audience and partnered with mini-influencers to give their audience fun and entertaining videos to promote their latest toys. Toy Stores such as Build-a-bear love to invite their audience inspire their stores by filming employees or influencers going through the different aisles and showing off their latest must-have toys. Intertoys has a fun playlist dedicated to Play-doh where they create characters and animate them, something that kids love to watch. Smyths Toys, with more than a million subscribers to its YouTube channel, is one of the leading Toy Stores out there. They use their YouTube channel to show off their latest commercials, unboxing videos, and have even created Smyths TV, a playlist that is very successful.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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