YouTube is now becoming one of the largest media sources in the world and is where a lot of people go for entertainment. TV shows being in the entertainment business need to immerse themselves in this platform to be able to market their show to viewers.
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TV Shows on YouTube
YouTube has quickly transcended into the second largest search engine in the world hosting over a billion users. Their platform has become a hub for all businesses to become involved in as it has the power to reach all demographics worldwide while also being completely free to upload content. However, this platform has become extremely competitive and reaching your target audience can be like finding a needle in the haystack. To be successful on YouTube it takes creative content, consistent uploading and a data-driven approach. We at Tubics pride ourselves on having the number one search engine optimization tool on YouTube that has the ability to help you find the best video length, structure and cut rates to best optimize the reach of your content.
TV Shows Marketing on YouTube
YouTube gives TV shows the opportunity to market their show to audiences with little snippets to get them interested and eager to see full episodes. What is very beneficial about this method is that you can reach anyone as most TV shows are on exclusive platforms that need to be bought whether it being Netflix, Disney + or Hulu. Showcasing bits and pieces of your show on YouTube is a very smart thing to do as it allows you to bring in new audiences and make them feel attached to your show before even watching an episode. Some shows are even exclusively uploading their shows to YouTube as they can generate massive revenue from ads and sponsorships. YouTube gives the opportunity for your show to expand into new markets and gain more viewership for your shows.
Trends in TV Shows Marketing on YouTube
TV shows have made a huge presence on YouTube and are all unique in their uploading of content. One of the more successful channels is Friends who has over 200k subscribers. Their approach to YouTube is through posting compilation videos that give viewers the opportunity to get a taste of what their show is all about. A different yet very successful approach to YouTube is The Pat McAfee Show who exclusively posts their show to YouTube which has allowed them to generate over 2M subscribers. This sports media show is very creative in having their show streamed off of YouTube along with posting clips from the shows for people in a hurry to watch.
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