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Best University YouTube Channels

For potential students, choosing a university is one of the biggest decisions they make. YouTube cultivates younger generations and has a world-wide platform to display university values and experiences.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MIT OpenCourseWare
by
MIT
United States
4710000
+
1.1
%
(
50000
)
Views (Sep '22)
3628345
+
0.9
%

Channel Name: MIT OpenCourseWare

Country: United States

Subscribers: 4710000

Views: 0.9

Content Score: 192

0
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Harvard University
by
United States
2390000
+
0.8
%
(
20000
)
Views (Sep '22)
1482747
+
0.7
%

Channel Name: Harvard University

Country: United States

Subscribers: 2390000

Views: 0.66

Content Score: 128

0
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Stanford
by
Stanford University
United States
1820000
+
0.6
%
(
10000
)
Views (Sep '22)
859007
+
0.3
%

Channel Name: Stanford

Country: United States

Subscribers: 1820000

Views: 0.32

Content Score: 108

0
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Stanford Graduate School of Business
by
Stanford University
United States
1820000
+
2.3
%
(
40000
)
Views (Sep '22)
1930162
+
1.4
%

Channel Name: Stanford Graduate School of Business

Country: United States

Subscribers: 1820000

Views: 1.45

Content Score: 96

0
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University of California Television (UCTV)
by
United States
1250000
+
0.0
%
(
0
)
Views (Sep '22)
1426389
+
0.5
%

Channel Name: University of California Television (UCTV)

Country: United States

Subscribers: 1250000

Views: 0.47

Content Score: 81

0
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Massachusetts Institute of Technology
by
MIT
United States
838000
+
0.2
%
(
2000
)
Views (Sep '22)
242952
+
0.2
%

Channel Name: Massachusetts Institute of Technology

Country: United States

Subscribers: 838000

Views: 0.23

Content Score: 144

0
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GOBELINS
by
France
805000
+
1.0
%
(
8000
)
Views (Sep '22)
757601
+
0.7
%

Channel Name: GOBELINS

Country: France

Subscribers: 805000

Views: 0.7

Content Score: 144

0
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Harvard Business School
by
United States
584000
+
0.7
%
(
4000
)
Views (Sep '22)
242491
+
0.9
%

Channel Name: Harvard Business School

Country: United States

Subscribers: 584000

Views: 0.93

Content Score: 144

0
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Cambridge University
by
United Kingdom
439000
+
0.2
%
(
1000
)
Views (Sep '22)
329579
+
0.4
%

Channel Name: Cambridge University

Country: United Kingdom

Subscribers: 439000

Views: 0.43

Content Score: 144

0
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University of Oxford
by
United Kingdom
280000
+
0.4
%
(
1000
)
Views (Sep '22)
160058
+
0.9
%

Channel Name: University of Oxford

Country: United Kingdom

Subscribers: 280000

Views: 0.95

Content Score: 108

0
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London Business School
by
United Kingdom
252000
+
1.6
%
(
4000
)
Views (Sep '22)
171774
+
1.4
%

Channel Name: London Business School

Country: United Kingdom

Subscribers: 252000

Views: 1.4

Content Score: 96

0
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LSE
by
United Kingdom
227000
+
0.4
%
(
1000
)
Views (Sep '22)
103190
+
0.5
%

Channel Name: LSE

Country: United Kingdom

Subscribers: 227000

Views: 0.49

Content Score: 192

0
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Universiteit van Nederland
by
Netherlands
214000
+
0.5
%
(
1000
)
Views (Sep '22)
358164
+
0.9
%

Channel Name: Universiteit van Nederland

Country: Netherlands

Subscribers: 214000

Views: 0.88

Content Score: 108

0
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Stanford University School of Engineering
by
Stanford University
United States
177000
+
0.6
%
(
1000
)
Views (Sep '22)
73646
+
0.5
%

Channel Name: Stanford University School of Engineering

Country: United States

Subscribers: 177000

Views: 0.5

Content Score: 36

0
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Wharton School
by
Wharton
United States
153000
+
1.3
%
(
2000
)
Views (Sep '22)
67762
+
0.7
%

Channel Name: Wharton School

Country: United States

Subscribers: 153000

Views: 0.68

Content Score: 144

0
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МГИМО
by
122000
+
0.8
%
(
1000
)
Views (Sep '22)
299368
+
1.1
%

Channel Name: МГИМО

Country:

Subscribers: 122000

Views: 1.09

Content Score: 54

0
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Arizona State University
by
United States
122000
+
0.8
%
(
1000
)
Views (Sep '22)
689030
+
1.7
%

Channel Name: Arizona State University

Country: United States

Subscribers: 122000

Views: 1.68

Content Score: 81

0
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The University of Melbourne
by
Australia
113000
+
0.0
%
(
0
)
Views (Sep '22)
72825
+
0.3
%

Channel Name: The University of Melbourne

Country: Australia

Subscribers: 113000

Views: 0.29

Content Score: 81

0
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Stanford Medicine
by
Stanford University
United States
109000
+
0.9
%
(
1000
)
Views (Sep '22)
109153
+
0.6
%

Channel Name: Stanford Medicine

Country: United States

Subscribers: 109000

Views: 0.58

Content Score: 36

0
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Columbia University
by
Columbia University
United States
99200
+
1.2
%
(
1200
)
Views (Sep '22)
145922
+
1.0
%

Channel Name: Columbia University

Country: United States

Subscribers: 99200

Views: 0.97

Content Score: 81

0
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Collège de France
by
France
95800
+
1.2
%
(
1100
)
Views (Sep '22)
56305
+
1.2
%

Channel Name: Collège de France

Country: France

Subscribers: 95800

Views: 1.22

Content Score: 32

0
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慶應義塾Keio University
by
Japan
95800
+
0.6
%
(
600
)
Views (Sep '22)
276200
+
0.9
%

Channel Name: 慶應義塾Keio University

Country: Japan

Subscribers: 95800

Views: 0.95

Content Score: 18

0
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Dartmouth
by
United States
93700
+
0.5
%
(
500
)
Views (Sep '22)
190717
+
0.6
%

Channel Name: Dartmouth

Country: United States

Subscribers: 93700

Views: 0.63

Content Score: 81

0
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UCLA
by
UCLA
United States
92800
+
0.7
%
(
600
)
Views (Sep '22)
115628
+
0.3
%

Channel Name: UCLA

Country: United States

Subscribers: 92800

Views: 0.35

Content Score: 81

0
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Technion
by
Israel
91000
+
0.4
%
(
400
)
Views (Sep '22)
166791
+
0.3
%

Channel Name: Technion

Country: Israel

Subscribers: 91000

Views: 0.27

Content Score: 6

0
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University of Birmingham
by
United Kingdom
85600
+
0.6
%
(
500
)
Views (Sep '22)
506145
+
-3.2
%

Channel Name: University of Birmingham

Country: United Kingdom

Subscribers: 85600

Views: -3.24

Content Score: 54

0
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New York University
by
United States
85300
+
1.8
%
(
1500
)
Views (Sep '22)
275991
+
2.1
%

Channel Name: New York University

Country: United States

Subscribers: 85300

Views: 2.1

Content Score: 108

0
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HEC Paris
by
France
78100
+
0.4
%
(
300
)
Views (Sep '22)
51964
+
0.3
%

Channel Name: HEC Paris

Country: France

Subscribers: 78100

Views: 0.27

Content Score: 81

0
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KnowledgeAtWharton
by
Wharton
United States
59600
+
0.5
%
(
300
)
Views (Sep '22)
31088
+
0.4
%

Channel Name: KnowledgeAtWharton

Country: United States

Subscribers: 59600

Views: 0.37

Content Score: 81

0
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INSEAD
by
France
57800
+
0.7
%
(
400
)
Views (Sep '22)
835365
+
2.2
%

Channel Name: INSEAD

Country: France

Subscribers: 57800

Views: 2.21

Content Score: 36

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Universities on YouTube

YouTube is the world’s biggest video hosting site, where you can find all kinds of video content: clips, music, tutorials, and more. Videos are viewed, shared, and streamed on the web incredibly fast. This is one of the main reasons why you should be working on creating a YouTube channel for your University. YouTube is an extremely powerful website that allows you to develop your digital media strategy. Many big brands, across all industries, use YouTube to post how-to videos, promos, product info videos, and more. This is also because YouTube is the second-biggest search engine in the world. As a leading University,  you should aim to increase your presence on YouTube and join successful University channels such as Oxford University, The University of Melbourne, LSE, Cambridge University, etc.

Best University YouTube Channels

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your University. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your university by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your University channel as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your University’s history or values in order to reach current and future students and make them remember your University.

Trends in YouTube Marketing for Universities

Leading world-class University are all using YouTube to promote themselves and to attract many new potential students. LSE has managed to build up an audience of over 200K people! This is mainly thanks to their successful student Vlogs which are a way for future students to learn exactly what it is like to be a student in this University. They also promote their research projects, which is an essential part of a successful University. The famous Cambridge University likes to post incredible science videos to promote their cutting edge technology and seduce potential students. The Massachusetts Institute of Technology is presenting the life of their current student through their playlist Life at MIT, and the University of Oxford is giving high school students advice and telling them how to apply to university step by step.

Featured Video

Steve Jobs' 2005 Stanford Commencement Address

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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