Top Unversities on YouTube

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MIT OpenCourseWare
by
MIT
United States
3820000
+
0.8
%
(
30000
)
April (2022)
4519376
+
1.4
%
0
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Harvard University
by
United States
2090000
+
2.5
%
(
50000
)
April (2022)
11908180
+
6.5
%
0
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Stanford
by
Stanford University
United States
1670000
+
0.0
%
(
0
)
April (2022)
1588238
+
0.7
%
0
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Stanford Graduate School of Business
by
Stanford University
United States
1340000
+
0.8
%
(
10000
)
April (2022)
1052061
+
1.0
%
0
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University of California Television (UCTV)
by
United States
1080000
+
1.9
%
(
20000
)
April (2022)
4549088
+
1.8
%
0
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Massachusetts Institute of Technology (MIT)
by
MIT
United States
764000
+
0.3
%
(
2000
)
April (2022)
444850
+
0.5
%
0
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GOBELINS
by
France
627000
+
0.5
%
(
3000
)
April (2022)
363144
+
0.4
%
0
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Harvard Business School
by
United States
494000
+
1.9
%
(
9000
)
April (2022)
760954
+
3.8
%
0
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Cambridge University
by
United Kingdom
384000
+
0.5
%
(
2000
)
April (2022)
191730
+
0.3
%
0
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University of Oxford
by
United Kingdom
257000
+
0.4
%
(
1000
)
April (2022)
93247
+
0.6
%
0
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LSE
by
United Kingdom
205000
+
0.0
%
(
0
)
April (2022)
112541
+
0.6
%
0
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London Business School
by
United Kingdom
199000
+
0.0
%
(
0
)
April (2022)
70664
+
0.7
%
0
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Universiteit van Nederland
by
Netherlands
191000
+
0.5
%
(
1000
)
April (2022)
195599
+
0.6
%
0
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Stanford University School of Engineering
by
Stanford University
United States
157000
+
0.6
%
(
1000
)
April (2022)
89130
+
0.7
%
0
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Wharton School
by
Wharton
United States
115000
+
0.9
%
(
1000
)
April (2022)
94704
+
1.4
%
0
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Arizona State University
by
United States
104000
+
1.0
%
(
1000
)
April (2022)
2291458
+
12.3
%
0
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The University of Melbourne
by
Australia
102000
+
1.0
%
(
1000
)
April (2022)
71474
+
0.3
%
0
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Stanford Medicine
by
Stanford University
United States
94300
+
0.8
%
(
700
)
April (2022)
78700
+
0.5
%
0
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Columbia University
by
Columbia University
United States
84600
+
0.6
%
(
500
)
April (2022)
67126
+
0.6
%
0
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UCLA
by
UCLA
United States
83300
+
0.6
%
(
500
)
April (2022)
103593
+
0.3
%
0
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慶應義塾Keio University
by
Japan
83100
+
1.3
%
(
1100
)
April (2022)
379121
+
1.6
%
0
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Technion
by
Israel
81100
+
0.8
%
(
600
)
April (2022)
237701
+
0.4
%
0
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Dartmouth
by
United States
79500
+
0.8
%
(
600
)
April (2022)
241537
+
0.9
%
0
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МГИМО
by
77200
+
4.8
%
(
3500
)
April (2022)
492846
+
2.8
%
0
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Collège de France
by
France
74300
+
0.7
%
(
500
)
April (2022)
36908
+
1.1
%
0
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University of Birmingham
by
United Kingdom
72900
+
1.1
%
(
800
)
April (2022)
161064
+
1.3
%
0
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New York University
by
United States
54900
+
0.4
%
(
200
)
April (2022)
24195
+
0.3
%
0
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KnowledgeAtWharton
by
Wharton
United States
51600
+
0.4
%
(
200
)
April (2022)
24962
+
0.3
%
0
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INSEAD
by
France
50400
+
0.6
%
(
300
)
April (2022)
403585
+
1.1
%
0
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The University of Arizona
by
United States
45800
+
0.7
%
(
300
)
April (2022)
111098
+
1.1
%
0
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Berkeley Haas
by
Berkeley
United States
44800
+
0.2
%
(
100
)
April (2022)
18882
+
0.4
%
0
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Uniwersytet Warszawski
by
Poland
44800
+
0.5
%
(
200
)
April (2022)
203863
+
1.3
%
0
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Hebrew University of Jerusalem
by
Israel
44600
+
0.5
%
(
200
)
April (2022)
64399
+
0.4
%
0
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Ecole polytechnique
by
France
44000
+
1.9
%
(
800
)
April (2022)
134931
+
2.2
%
0
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University of South Australia
by
Australia
43100
+
0.7
%
(
300
)
April (2022)
56608
+
0.3
%
0
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Sciences Po
by
France
41900
+
1.0
%
(
400
)
April (2022)
66181
+
0.9
%
0
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Stanford Athletics
by
Stanford University
United States
39600
+
0.3
%
(
100
)
April (2022)
33982
+
0.5
%
0
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Princeton University
by
United States
38800
+
0.5
%
(
200
)
April (2022)
22402
+
0.6
%
0
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University of Pennsylvania
by
United States
33700
+
0.6
%
(
200
)
April (2022)
39281
+
0.3
%
0
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The University of British Columbia
by
United States
33100
+
1.2
%
(
400
)
April (2022)
41223
+
0.4
%
0
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University of London
by
United Kingdom
31900
+
0.3
%
(
100
)
April (2022)
8810
+
0.3
%
0
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The University of Sydney
by
Australia
31600
+
0.6
%
(
200
)
April (2022)
34741
+
0.4
%
0
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ETH Zürich
by
Switzerland
31200
+
1.0
%
(
300
)
April (2022)
31229
+
0.6
%
0
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University of Phoenix
by
United States
31100
+
1.0
%
(
300
)
April (2022)
363702
+
0.3
%
0
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Unifesp - Federal University of São Paulo
by
Brazil
30200
+
0.7
%
(
200
)
April (2022)
19377
+
1.0
%
0
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RMIT University
by
Australia
28700
+
0.3
%
(
100
)
April (2022)
133406
+
0.8
%
0
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stanfordonline
by
Stanford University
United States
25600
+
0.8
%
(
200
)
April (2022)
20299
+
1.3
%
0
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Stanford ENERGY
by
Stanford University
United States
24900
+
0.8
%
(
200
)
April (2022)
21172
+
0.6
%
0
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IESE Business School
by
Spain
24800
+
0.4
%
(
100
)
April (2022)
210567
+
3.1
%
0
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ESCP Business School
by
France
24600
+
0.4
%
(
100
)
April (2022)
51106
+
0.3
%
0
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Universität Göttingen
by
Germany
23500
+
0.9
%
(
200
)
April (2022)
59663
+
0.8
%
0
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Universität Stuttgart
by
Germany
22900
+
1.8
%
(
400
)
April (2022)
122070
+
1.8
%
0
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The American University in Cairo
by
19800
+
1.0
%
(
200
)
April (2022)
8592
+
0.1
%
0
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HSGUniStGallen
by
Switzerland
18700
+
0.5
%
(
100
)
April (2022)
15557
+
0.4
%
0
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NTUsg
by
18500
+
0.5
%
(
100
)
April (2022)
52807
+
0.8
%
0
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University of Amsterdam
by
Netherlands
16300
+
0.6
%
(
100
)
April (2022)
16412
+
0.7
%
0
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МГУ имени М.В.Ломоносова
by
Russian Federation
16200
+
1.3
%
(
200
)
April (2022)
12199
+
0.5
%
0
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Tsinghua University
by
China
15800
+
1.9
%
(
300
)
April (2022)
84395
+
5.3
%
0
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Loughborough University
by
United Kingdom
14700
+
0.7
%
(
100
)
April (2022)
24414
+
0.8
%
0
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Universidad Nacional de Córdoba
by
Argentina
13600
+
0.7
%
(
100
)
April (2022)
16505
+
0.8
%
0
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Penn State University
by
United States
12100
+
0.8
%
(
100
)
April (2022)
14961
+
0.1
%
0
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Sun Devil Athletics
by
United States
9980
+
0.0
%
(
0
)
April (2022)
10124
+
0.1
%
0
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Bayes Business School - formerly Cass
by
United Kingdom
8270
+
0.2
%
(
20
)
April (2022)
3284
+
0.1
%
0
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Stanford Institute for Economic Policy Research (SIEPR)
by
Stanford University
United States
8190
+
1.5
%
(
120
)
April (2022)
10079
+
3.0
%
0
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Stanford School of Humanities and Sciences
by
Stanford University
United States
7950
+
0.5
%
(
40
)
April (2022)
1018
+
0.5
%
0
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CISAC Stanford
by
Stanford University
United States
7850
+
0.5
%
(
40
)
April (2022)
4086
+
0.8
%
0
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Sorbonne Université
by
France
7500
+
1.4
%
(
100
)
April (2022)
6323
+
1.7
%
0
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Wirtschaftsuniversität Wien
by
Austria
7320
+
1.1
%
(
80
)
April (2022)
52794
+
1.3
%
0
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TUBerlinTV
by
Germany
7280
+
0.4
%
(
30
)
April (2022)
8386
+
1.1
%
0
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LSHTM
by
United Kingdom
6500
+
0.8
%
(
50
)
April (2022)
6353
+
0.6
%
0
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Université Sorbonne Paris Nord
by
France
6480
+
1.4
%
(
90
)
April (2022)
7347
+
0.7
%
0
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Arizona PBS
by
United States
6370
+
1.4
%
(
90
)
April (2022)
16201
+
0.8
%
0
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UC Berkeley School of Law
by
Berkeley
United States
6370
+
0.9
%
(
60
)
April (2022)
11147
+
1.4
%
0
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Architecture, Design & Planning
by
University of Sydney
Australia
6360
+
0.2
%
(
10
)
April (2022)
2197
+
0.6
%
0
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The George Washington University
by
United States
6350
+
0.8
%
(
50
)
April (2022)
9788
+
0.5
%
0
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Humboldt-Universität zu Berlin
by
Germany
6110
+
1.0
%
(
60
)
April (2022)
8955
+
0.9
%
0
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Universidad El Bosque
by
6090
+
0.7
%
(
40
)
April (2022)
5909
+
0.8
%
0
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Universidad Autónoma de Chile
by
Chile
5360
+
1.3
%
(
70
)
April (2022)
228235
+
1.9
%
0
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Royal Holloway
by
United Kingdom
5020
+
0.6
%
(
30
)
April (2022)
10772
+
1.0
%
0
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Stanford CDDRL
by
Stanford University
United States
4630
+
1.5
%
(
70
)
April (2022)
9376
+
2.5
%
0
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AskaBiologist
by
United States
4580
+
0.7
%
(
30
)
April (2022)
17966
+
1.0
%
0
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Wharton Executive Education
by
Wharton
United States
4550
+
1.1
%
(
50
)
April (2022)
3819
+
0.4
%
0
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EUI TV
by
Italy
4410
+
1.1
%
(
50
)
April (2022)
33533
+
4.4
%
0
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Columbia Law School
by
Columbia University
United States
4360
+
0.7
%
(
30
)
April (2022)
3745
+
1.2
%
0
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Global Institute of Sustainability and Innovation
by
United States
4200
+
1.2
%
(
50
)
April (2022)
4271
+
1.0
%
0
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Universität Zürich
by
Switzerland
4000
+
0.5
%
(
20
)
April (2022)
4690
+
0.7
%
0
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sydneycon
by
University of Sydney
Australia
3880
+
0.8
%
(
30
)
April (2022)
8932
+
0.7
%
0
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РЭУ им. Г.В. Плеханова
by
Russian Federation
3690
+
0.5
%
(
20
)
April (2022)
3960
+
0.9
%
0
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Faculty of Science, University of Sydney
by
University of Sydney
Australia
3620
+
1.4
%
(
50
)
April (2022)
8903
+
1.2
%
0
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Johannes Kepler Universität Linz
by
Austria
3380
+
1.5
%
(
50
)
April (2022)
5171
+
1.2
%
0
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The University of Sydney Business School
by
University of Sydney
Australia
3180
+
0.9
%
(
30
)
April (2022)
3135
+
0.6
%
0
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Hamad bin Khalifa University
by
3020
+
1.3
%
(
40
)
April (2022)
1554
+
0.7
%
0
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UniSydneyLibrary
by
University of Sydney
Australia
2880
+
1.8
%
(
50
)
April (2022)
6587
+
1.4
%
0
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Thunderbird School of Global Management
by
United States
2450
+
0.4
%
(
10
)
April (2022)
693
+
0.6
%
0
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Universitatea POLITEHNICA din București
by
Romania
2430
+
3.4
%
(
80
)
April (2022)
8544
+
2.9
%
0
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Sydney Festival
by
University of Sydney
Australia
2250
+
0.0
%
(
0
)
April (2022)
2288
+
0.1
%
0
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Львівська політехніка
by
Ukraine
1950
+
1.6
%
(
30
)
April (2022)
3955
+
1.3
%
0
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McCain Institute
by
United States
1730
+
0.6
%
(
10
)
April (2022)
1771
+
0.2
%
0
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Vice Provost for Technology and Learning
by
Stanford University
United States
1670
+
0.6
%
(
10
)
April (2022)
482
+
0.5
%
0
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Arizona State University Research
by
United States
1640
+
0.6
%
(
10
)
April (2022)
4433
+
0.5
%

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Universities on YouTube

YouTube is the world’s biggest video hosting site, where you can find all kinds of video content: clips, music, tutorials, and more. Videos are viewed, shared, and streamed on the web incredibly fast. This is one of the main reasons why you should be working on creating a YouTube channel for your University. YouTube is an extremely powerful website that allows you to develop your digital media strategy. Many big brands, across all industries, use YouTube to post how-to videos, promos, product info videos, and more. This is also because YouTube is the second-biggest search engine in the world. As a leading University,  you should aim to increase your presence on YouTube and join successful University channels such as Oxford University, The University of Melbourne, LSE, Cambridge University, etc.

YouTube Marketing by Universities

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your University. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your university by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your University channel as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your University’s history or values in order to reach current and future students and make them remember your University.

Trends in YouTube Marketing for Universities

Leading world-class University are all using YouTube to promote themselves and to attract many new potential students. LSE has managed to build up an audience of over 200K people! This is mainly thanks to their successful student Vlogs which are a way for future students to learn exactly what it is like to be a student in this University. They also promote their research projects, which is an essential part of a successful University. The famous Cambridge University likes to post incredible science videos to promote their cutting edge technology and seduce potential students. The Massachusetts Institute of Technology is presenting the life of their current student through their playlist Life at MIT, and the University of Oxford is giving high school students advice and telling them how to apply to university step by step.

Top YouTube Channels Across Industries

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Steve Jobs' 2005 Stanford Commencement Address

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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