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Top Unversities on YouTube

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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MIT OpenCourseWare
by
MIT
United States
4020000
+
2.0
%
(
80000
)
Views (July 2022)
6165858
+
1.8
%

Channel Name: MIT OpenCourseWare

Country: United States

Subscribers: 4020000

Views: 1.78

Content Score: 144

0
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Harvard University
by
United States
2160000
+
0.9
%
(
20000
)
Views (July 2022)
2234504
+
1.1
%

Channel Name: Harvard University

Country: United States

Subscribers: 2160000

Views: 1.11

Content Score: 128

0
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Stanford
by
Stanford University
United States
1700000
+
0.6
%
(
10000
)
Views (July 2022)
2507007
+
1.0
%

Channel Name: Stanford

Country: United States

Subscribers: 1700000

Views: 1.02

Content Score: 108

0
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Stanford Graduate School of Business
by
Stanford University
United States
1390000
+
0.7
%
(
10000
)
Views (July 2022)
1193134
+
1.1
%

Channel Name: Stanford Graduate School of Business

Country: United States

Subscribers: 1390000

Views: 1.08

Content Score: 96

0
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University of California Television (UCTV)
by
United States
1140000
+
1.8
%
(
20000
)
Views (July 2022)
5187975
+
1.9
%

Channel Name: University of California Television (UCTV)

Country: United States

Subscribers: 1140000

Views: 1.93

Content Score: 81

0
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Massachusetts Institute of Technology
by
MIT
United States
781000
+
0.5
%
(
4000
)
Views (July 2022)
384443
+
0.4
%

Channel Name: Massachusetts Institute of Technology

Country: United States

Subscribers: 781000

Views: 0.41

Content Score: 144

0
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GOBELINS
by
France
653000
+
1.1
%
(
7000
)
Views (July 2022)
1381167
+
1.5
%

Channel Name: GOBELINS

Country: France

Subscribers: 653000

Views: 1.47

Content Score: 144

0
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Harvard Business School
by
United States
515000
+
2.0
%
(
10000
)
Views (July 2022)
617575
+
2.8
%

Channel Name: Harvard Business School

Country: United States

Subscribers: 515000

Views: 2.8

Content Score: 144

0
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Cambridge University
by
United Kingdom
394000
+
0.8
%
(
3000
)
Views (July 2022)
319092
+
0.5
%

Channel Name: Cambridge University

Country: United Kingdom

Subscribers: 394000

Views: 0.46

Content Score: 144

0
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University of Oxford
by
United Kingdom
261000
+
0.4
%
(
1000
)
Views (July 2022)
76314
+
0.5
%

Channel Name: University of Oxford

Country: United Kingdom

Subscribers: 261000

Views: 0.5

Content Score: 108

0
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LSE
by
United Kingdom
209000
+
0.5
%
(
1000
)
Views (July 2022)
249222
+
1.4
%

Channel Name: LSE

Country: United Kingdom

Subscribers: 209000

Views: 1.36

Content Score: 192

0
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London Business School
by
United Kingdom
205000
+
2.0
%
(
4000
)
Views (July 2022)
180121
+
1.8
%

Channel Name: London Business School

Country: United Kingdom

Subscribers: 205000

Views: 1.75

Content Score: 96

0
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Universiteit van Nederland
by
Netherlands
197000
+
1.6
%
(
3000
)
Views (July 2022)
681854
+
2.0
%

Channel Name: Universiteit van Nederland

Country: Netherlands

Subscribers: 197000

Views: 2

Content Score: 108

0
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Stanford University School of Engineering
by
Stanford University
United States
160000
+
0.6
%
(
1000
)
Views (July 2022)
108022
+
0.8
%

Channel Name: Stanford University School of Engineering

Country: United States

Subscribers: 160000

Views: 0.82

Content Score: 36

0
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Wharton School
by
Wharton
United States
124000
+
2.5
%
(
3000
)
Views (July 2022)
177769
+
2.4
%

Channel Name: Wharton School

Country: United States

Subscribers: 124000

Views: 2.4

Content Score: 144

0
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Arizona State University
by
United States
107000
+
0.9
%
(
1000
)
Views (July 2022)
395799
+
2.4
%

Channel Name: Arizona State University

Country: United States

Subscribers: 107000

Views: 2.43

Content Score: 81

0
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The University of Melbourne
by
Australia
107000
+
0.9
%
(
1000
)
Views (July 2022)
121464
+
0.6
%

Channel Name: The University of Melbourne

Country: Australia

Subscribers: 107000

Views: 0.56

Content Score: 81

0
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Stanford Medicine
by
Stanford University
United States
96900
+
0.9
%
(
900
)
Views (July 2022)
87241
+
0.5
%

Channel Name: Stanford Medicine

Country: United States

Subscribers: 96900

Views: 0.5

Content Score: 36

0
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慶應義塾Keio University
by
Japan
88900
+
0.6
%
(
500
)
Views (July 2022)
494168
+
1.9
%

Channel Name: 慶應義塾Keio University

Country: Japan

Subscribers: 88900

Views: 1.88

Content Score: 18

0
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Columbia University
by
Columbia University
United States
87600
+
0.9
%
(
800
)
Views (July 2022)
166113
+
1.3
%

Channel Name: Columbia University

Country: United States

Subscribers: 87600

Views: 1.3

Content Score: 81

0
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UCLA
by
UCLA
United States
85000
+
0.5
%
(
400
)
Views (July 2022)
100759
+
0.3
%

Channel Name: UCLA

Country: United States

Subscribers: 85000

Views: 0.32

Content Score: 81

0
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Technion
by
Israel
83000
+
0.7
%
(
600
)
Views (July 2022)
295575
+
0.5
%

Channel Name: Technion

Country: Israel

Subscribers: 83000

Views: 0.51

Content Score: 6

0
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МГИМО
by
82600
+
1.2
%
(
1000
)
Views (July 2022)
203883
+
1.1
%

Channel Name: МГИМО

Country:

Subscribers: 82600

Views: 1.08

Content Score: 54

0
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Dartmouth
by
United States
80800
+
0.8
%
(
600
)
Views (July 2022)
246536
+
0.9
%

Channel Name: Dartmouth

Country: United States

Subscribers: 80800

Views: 0.95

Content Score: 81

0
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Collège de France
by
France
77000
+
1.3
%
(
1000
)
Views (July 2022)
68000
+
2.0
%

Channel Name: Collège de France

Country: France

Subscribers: 77000

Views: 1.96

Content Score: 32

0
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University of Birmingham
by
United Kingdom
76400
+
2.1
%
(
1600
)
Views (July 2022)
471319
+
3.7
%

Channel Name: University of Birmingham

Country: United Kingdom

Subscribers: 76400

Views: 3.67

Content Score: 72

0
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HEC Paris
by
France
69400
+
0.9
%
(
600
)
Views (July 2022)
366376
+
2.3
%

Channel Name: HEC Paris

Country: France

Subscribers: 69400

Views: 2.31

Content Score: 81

0
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New York University
by
United States
64500
+
8.6
%
(
5100
)
Views (July 2022)
372345
+
3.8
%

Channel Name: New York University

Country: United States

Subscribers: 64500

Views: 3.84

Content Score: 81

0
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KnowledgeAtWharton
by
Wharton
United States
52700
+
0.8
%
(
400
)
Views (July 2022)
34417
+
0.5
%

Channel Name: KnowledgeAtWharton

Country: United States

Subscribers: 52700

Views: 0.45

Content Score: 81

0
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INSEAD
by
France
51400
+
1.0
%
(
500
)
Views (July 2022)
52435
+
0.1
%

Channel Name: INSEAD

Country: France

Subscribers: 51400

Views: 0.14

Content Score: 36

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Universities on YouTube

YouTube is the world’s biggest video hosting site, where you can find all kinds of video content: clips, music, tutorials, and more. Videos are viewed, shared, and streamed on the web incredibly fast. This is one of the main reasons why you should be working on creating a YouTube channel for your University. YouTube is an extremely powerful website that allows you to develop your digital media strategy. Many big brands, across all industries, use YouTube to post how-to videos, promos, product info videos, and more. This is also because YouTube is the second-biggest search engine in the world. As a leading University,  you should aim to increase your presence on YouTube and join successful University channels such as Oxford University, The University of Melbourne, LSE, Cambridge University, etc.

YouTube Marketing by Universities

On average, mobile users spend 40 minutes a day watching videos. This figure has increased by 50% over the last few years, so this should tell you how important having a YouTube channel is for your University. Particularly sensitive to the video format on smartphones, YouTube users can become ambassadors for your university by sharing your videos, making them go viral. As such, you should focus on short, varied, and entertaining content with great catchphrases. YouTube is the best way to grow your University channel as some videos can leave a mark on our minds, much more than you think! You need to tell a compelling story that accurately describes your University’s history or values in order to reach current and future students and make them remember your University.

Trends in YouTube Marketing for Universities

Leading world-class University are all using YouTube to promote themselves and to attract many new potential students. LSE has managed to build up an audience of over 200K people! This is mainly thanks to their successful student Vlogs which are a way for future students to learn exactly what it is like to be a student in this University. They also promote their research projects, which is an essential part of a successful University. The famous Cambridge University likes to post incredible science videos to promote their cutting edge technology and seduce potential students. The Massachusetts Institute of Technology is presenting the life of their current student through their playlist Life at MIT, and the University of Oxford is giving high school students advice and telling them how to apply to university step by step.

Top YouTube Channels Across Industries

Featured Video

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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