YouTube Changes 2023 - Is Your Channel Prepared?

YouTube is set to roll out a number of exciting changes in 2023 that have the potential to greatly impact the way creators create and share content, as well as the way viewers discover and engage with that content. More on that in this blog post.

There are at least nine changes coming on YouTube in 2023. Let's dive straight in and learn more about them.

YouTube Shorts

Let's start with a topic where there will be a lot of changes - YouTube Shorts. YouTube has recently rolled out the opportunity to choose custom thumbnails in the YouTube Shorts camera, but the updates are not stopping here.

One of the biggest updates will be a new way to earn money with YouTube Shorts. In mid-January, we expect the updated process to get into the YouTube partner program to roll out.

You will need to have 1000 subscribers and either the old rule of 4000 hours of watch time on regular videos or the new rule of 10,000 views on YouTube Shorts in the last 90 days.

Existing partners will also have to accept new terms to be eligible to earn money with their YouTube Shorts. This new program will start on February 1 and will pay creators based on the number of views they receive.

In addition, YouTube is introducing the ability for viewers to post Superthanks in YouTube Shorts, similar to the feature that already exists on longer-form videos.

Creator music

Another update set to roll out in 2023 is the creator music feature, which will allow creators to license music directly through YouTube.

In addition to the free music available in YouTube's audio library, creators will be able to purchase songs from popular artists or indie labels to use in their videos.

This feature will also allow creators to purchase music after uploading their video, giving them more control over their content and the income generated from it.

Multiple audio tracks

YouTube is also introducing the ability to add multiple audio tracks to videos, which will allow creators to provide a better experience for their international audience.

This feature is already being tested in the US and is expected to roll out to the rest of the world in 2023.

Community tab changes

The community tab is getting some major updates that users will definitely want to check out.

One new feature is the quiz function, which allows viewers to test their knowledge on a particular subject and receive feedback on whether they got the answer right.

In addition, the process of creating community posts with multiple channel managers will be streamlined, making it easier for newer channels to collaborate and engage with their audience. These updates are set to roll out in 2023, so stay tuned for more information on how they will enhance your community experience.

Global research tab

If you've been paying attention to YouTube analytics, you may have noticed the addition of the research tab in 2022.

While this feature is currently only available for a few select countries, it is expected to become available to all countries in the near future. In addition, it is possible that the feature will be expanded even further to provide even more valuable insights into your audience and ideas for new videos to post.

Research tab youtube analytics

If you're looking to get a better understanding of your audience and generate new content ideas, be sure to keep an eye on the research tab in the coming months.

Thumbnail A/B tests

Another update coming to YouTube in 2023 is the ability to A/B test thumbnails. As we all know, the thumbnail is a crucial element in attracting views to a video, and being able to test different versions can help creators optimize their thumbnails for maximum impact.

With the A/B testing feature, creators will be able to upload multiple thumbnails for a single video and track which one performs the best in terms of attracting clicks.

This will allow creators to make informed decisions about which thumbnail is the most effective at driving views to their content.

Fan funding

Fan funding will allow creators to receive direct financial support from their viewers.

This feature will allow viewers to make one-time or recurring payments to support their favorite creators, giving them a more direct way to show their appreciation for the content they produce.

Changes to memberships

Next, YouTube is making some changes to its membership program. Currently, creators can offer exclusive content and perks to their members, but starting in 2023, they will also be able to offer exclusive live streams and merchandise.

This will give creators even more opportunities to engage with their fans and provide them with unique experiences.

YouTube shopping

Finally, YouTube is introducing a new shopping feature that will allow creators to sell products directly through their videos. This feature will allow creators to link their products to specific points in their videos, making it easier for viewers to learn about and purchase the products they feature.

Overall, these updates have the potential to greatly impact the way creators create and share content on YouTube, as well as the way viewers discover and engage with that content.

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