YouTube Marketing Articles

5 Ways to Enhance Your Video Marketing Strategy with ChatGPT
YouTube Marketing
March 2, 2023

5 Ways to Enhance Your Video Marketing Strategy with ChatGPT

Incorporating AI into your video marketing strategy can provide a wealth of benefits, and ChatGPT is a powerful tool that can help streamline your content creation process. In this blog post, we'll explore five ways you can use ChatGPT to generate ideas, research trends, create scripts, optimize your videos for search engines, and create captions and subtitles. Plus, we'll share a bonus idea at the end!

The Ultimate Guide to Video Editing Software: Free, Paid, for Beginners, and Experts
YouTube Marketing
January 19, 2023

The Ultimate Guide to Video Editing Software: Free, Paid, for Beginners, and Experts

When it comes to editing videos, finding the right software can be overwhelming. From free and open-source to paid premium options, many choices are available on the market. In this post, we will look at some of the best editing software for different projects and skill levels.

YouTube Changes 2023 - Is Your Channel Prepared?
YouTube Marketing
December 28, 2022

YouTube Changes 2023 - Is Your Channel Prepared?

YouTube is set to roll out a number of exciting changes in 2023 that have the potential to greatly impact the way creators create and share content, as well as the way viewers discover and engage with that content. More on that in this blog post.

YouTube for Brands: How to Maximize Conversions Through Video
YouTube Marketing
December 7, 2022

YouTube for Brands: How to Maximize Conversions Through Video

Selling on YouTube is advantageous because it provides businesses with a platform to reach millions of potential customers, create captivating content that resonates with the target audience, utilize call-to-actions and other tools to maximize conversions from viewers into customers, track and analyze performance metrics in order to optimize content for better results over time. How to do it right? More in this blog post.

How to Control Third-Party YouTube Ads on a Brand Channel
YouTube Marketing
December 5, 2022

How to Control Third-Party YouTube Ads on a Brand Channel

Are you managing a brand's YouTube channel and want to control ads shown before, during, or after your videos? Continue reading for step-by-step instructions.

5 Ways to Generate YouTube Video Ideas + Bonus Tip!
YouTube Marketing
October 18, 2022

5 Ways to Generate YouTube Video Ideas + Bonus Tip!

Don't know what videos to shoot next and are looking for a way to generate YouTube video ideas? Are you committed to uploading regularly, but you always sit in front of a blank page and don't know what to do next? In this blog post, I want to show you how to generate ideas that fit your YouTube channel and attract new viewers.

What Do Impressions Mean on YouTube?
YouTube Marketing
August 17, 2022

What Do Impressions Mean on YouTube?

Views, watch time, impressions… YouTube Analytics has dozens of metrics that help to understand your channel performance. In this blog post, we discuss impressions and why they are important on YouTube.

Why You Need to Produce Data-Driven Videos and How to Optimize Your Video Marketing Tech Stack
YouTube Marketing
July 19, 2022

Why You Need to Produce Data-Driven Videos and How to Optimize Your Video Marketing Tech Stack

We analyzed thousands of public YouTube data and the result is clear: Successful brands tend to publish videos more frequently and focus on long-form content. If you want to emulate this approach, you need to upgrade your tech stack.

What is the Ideal Length of Videos on YouTube? Here are New Data-Based Answers
YouTube Marketing
July 18, 2022

What is the Ideal Length of Videos on YouTube? Here are New Data-Based Answers

Short and sweet or long and comprehensive: What kind of videos tend to get you better rankings on YouTube and more views? We wanted to know and analyzed thousands of public YouTube data. We may not have found the golden formula but based on our research can share some clear hints which video length can help you maximize views on YouTube.

Ads vs. Useful Content: How to Best Manage Your YouTube Spendings
YouTube Marketing
July 11, 2022

Ads vs. Useful Content: How to Best Manage Your YouTube Spendings

With inflation at historic levels and war raging in Europe, the economic climate has changed dramatically in recent months. Budgets are getting tighter, also in marketing departments. But where to cut costs or double down on effort? Are YouTube ads worth the investment or are more in-depth videos the way to go? We broke down some research and shared recommendations based on our experience.